Uge 15, 2019

Facebook smed (formentlig for første gang) et dansk medie ud, og strammer reglerne for politisk annoncering – og kampen mod problematisk indhold. Medier har efterhånden opgivet deres VR-planer, og Apple News+ er udfordret på UX.

Det og meget mere i denne uges opsamling.

Få det ugentlige overblik

Én mail. De vigtigste historier. Overskueligt.
…og så er det gratis 🙂

Hvornår vil du gerne modtage Digital Ugerevy?

Om Digital Ugerevy

Dette er stedet, hvor du kan få overblikket. Det handler om nye medier, sociale platforme og digital udvikling i mediebranchen. Det er dit brief på, hvad der er sket i ugen, så du kommer up-to-date, mens du nyder din morgenkaffe.

Digital Ugerevy har mere end 500 følgere, der arbejder indenfor journalistik, kommunikation, markedsføring, digital udvikling og ledelse.

Se hvad nogle af følgerne siger

Indhold

👍 Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

Facebook:

Facebook smider 24nyt ud

– Det er højst usædvanligt, at Facebook smider et dansk medie af platformen, siger Johan Farkas, ekspert i digital manipulation på Malmø Universitet:

– Mig bekendt er det først gang, at Facebook lukker et dansk medies facebookside.

Strammere regler for politiske Facebook-annoncer når Danmark

Facebook vil screene afsendere af politiske reklamer, før de får lov at promovere deres budskab på platformen. Timingen er under al kritik, mener Venstre.

TV2 Østylland sætter sociale medier på vagtplanen

Vi mener, at investeringen i at tage del i samtalerne og sætte personlighed på indholdet bør være en naturlig del af det publicistiske virke — og at investeringen i øvrigt kommer igen i form af loyalitet, kildenetværk og gode historier.

Facebook opdaterer betingelser efter dialog med EU

Det sociale medie har ifølge EU-Kommissionen ændret betingelserne, som brugerne skriver under på, så det nu fremgår, hvordan brugernes data benyttes til blandt andet målrettet markedsføring.

Det sker efter dialog med EU-Kommissionen og forbrugermyndigheder i Europa.

Danske Medier inviterer Zuckerberg til debat

Når Danske Medier 7. maj afholder Mediernes Årsdag, håber brancheforeningen, at Facebooks stifter og topchef, Mark Zuckerberg, vil være til stede. Det skriver Danske Medier i en pressemeddelelse.


Hvilke lokalnyheder prioriterer Facebook?

Our analysis of the links 10 cities saw in Facebook’s local news section found funeral home obituaries, years-old stories, and yes, somemeaningful local journalism. But not a lot.

Sådan arbejder Facebook med “problematisk” indhold

Today in Menlo Park, we met with a small group of journalists to discuss our latest remove, reduce and inform updates to keep people safe and maintain the integrity of information that flows through the Facebook family of apps:

Facebook Is Changing News Feed (Again) to Stop Fake News
Wired

Facebook tracker deaktiverede brugere

Even when your account is deactivated, the social network continues collecting data about your online activities. All that data gets sent back to Facebook and is tied to your account while it’s in this state of limbo. It’s as if you’d changed nothing.

Facebook vil ikke opgive Watch

Facebook has poured over $1 billion into Watch, its YouTube-like video viewing section, to little success. […] But this is a fight Facebook can’t lose. Facebook wants TV-ad dollars and will continue to tinker away at a video product that can draw users and brand budgets in a significant fashion. What that leaves is a platform that is still in the midst of an identity crisis.

Facebook vil gøre mere for afdødes profiler

Toward that end, Facebook says that improved AI will more consistently prevent memorialized profiles from showing up in “places that might cause distress,” like event recommendations and birthday reminders. And within the new Tributes section, a tab separate from the original timeline will allow people to contribute memorials and posts.

De andre:

YouTube lukkede for kommentarer på live stream fra høring

As the disturbing messages — many of them racist and anti-Semitic, according to screenshots from reporters — piled up on the congressional livestream, YouTube announced about an hour into the hearing that it had disabled comments on the video feed.

UK og EU stiller skrappere krav til tech-giganterne

Britain called for a first-of-its-kind watchdog for social media that could fine executives and even ban companies. And a European Union parliamentary committee approved a bill giving internet companies an hour to remove terror-related material or face fines that could reach into the billions.

Analyse: Dårlige udsigter for Snapchat

Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose monthly US users this year, with growth expected to flatten in 2020.

Snapchat vil gøre det lettere at embedde

But Snapchat’s new strategy is a rallying call for the rest of the social web that’s scared of being squashed beneath Facebook’s boot. It rearranges the adage of “if you can’t beat them, join them” into “to beat them, join us.”

Twitter begrænser antallet, du kan følge på en dag

Læs mere hos Social Media Today

Twitters kamp mod hadindhold skrider fremad

For example, Twitter has repeatedly committed to eliminating fake and bot accounts from the platform overall and inactive accounts from users’ follower numbers. Twitter recently changed reporting metricsto “monetizable” daily active users instead of monthly active users.

LinkedIn (også) på vej med “reactions”

Sandt:

Eventually, every social platform is starting to look and feel similar.

…og har også problemer med falske profiler

This is becoming more and more common for LinkedIn. The professional networking site, which touted575 million registered members in August 2018, is filled with profiles with multitudes of issues, from profile photos pulled from Google images to an ambiguous job title at a fake company.

Tips til din digitale markedsføring

Facebook Launches New Brand Safety Controls to Better Protect Advertisers
Social Media Today

5 Tools to Help Analyze and Improve Your Instagram Stories Performance
Social Media Today

The 5-Step Social Media Marketing Plan for 2019
Falcon

💡 Tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

Børsen og Føljeton sammen om kunstmagasin

Med det nye digitale kunstmagasin, Børsen Atelier, vil erhvervsavisen ramme et hul i markedet ifølge topchef Bjarne Corydon. Indholdet skal skrives på “Børsens distinkte måde” – men hovedsageligt af journalister fra mediet Føljeton.

Medier opgiver VR-ambitionerne

Today, thanks to low consumer adoption, VR has receded to the fringes, as augmented reality and “voice” have become buzzwords of choice for media futurists, and some of the work that publishers put toward VR has been scaled back.

Apple News+ har store UX-problemer

Joshua Benton, der er direktør for Nieman Journalism Lab, har (forgæves) forsøgt at finde det premium-indhold fra Vox, som er en del af hans Apple News+-abonnement. Og han har fortalt om den forvirrende brugerrejse.

For the record, the lion’s share of the blame here goes to Apple, not Vox. (Versions of the same problems exist for all the other non-magazines in Plus.) Apple had a year to figure this out and they didn’t. (They also had a year to negotiate deals with publishers, but by all accounts, things were being thrown together at the last minute.)

Irere crowdsourcer undersøgende journalistik for Google-penge

An Irish news publisher has created a new crowdfunding platform for in-depth reports and investigations into stories suggested by the public.

Lær af The Economists visualiseringsfejl

Det er altid værd at lære af andres fejl. Sarah Leo er visuel journalist hos The Economist, og hun har samlet en række eksempler, hvor de kunne have gjort det bedre.

I grouped our crimes against data visualisation into three categories: charts that are (1) misleading, (2) confusing and (3) failing to make a point. For each, I suggest an improved version that requires a similar amount of space — an important consideration when drawing charts to be published in print.

WSJ fornyer deres fokus på kommentarer

“In the case of commenting, we have concluded that overly focusing on the small subset of users who comment frequently and want no one intervening at all in their comments is costing us the opportunity of engaging with our much larger, growing, and diversifying audience.”

Infografik: Få styr på og tips til stemmebaseret søgning

Are you looking for ways to stay ahead in the SEO game? Want to take advantage of the rising voice search trend?

The team from DialogTech share their tips for succeeding with voice search in this infographic.

👔 Business

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

Børsen inkluderer Penge & Privatøkonomi i abonnement

Børsen gør magasinet Penge & Privatøkonomi til en del af abonnementspakken på erhvervsavisen uden at hæve prisen. “Økonomisk set synes vi, at det giver mening,” siger Børsens adm. direktør og ansv. chefredaktør.

Podcast-paywall-tjeneste lancerer snart

Luminary to launch at the end of the month.The paid audio content app, which has raised $100 million in venture capital pre-launch, announced last week that it will officially roll out to the public on April 23. 

NZZ skaffer abonnenter via nyhedsbreve

At the end of 2018, the publisher had 156,000 subscribers, 39,000 are digital-only subscribers. NZZ has over 600,000 registered users. Overall subscriptions grew by 4% last year, and digital-only subscriptions grew by 59%. But the goal is to get to 200,000 subscribers by 2022, with more than 50% of these digital only.

…og All Def Media gør det via YouTube

By eschewing ad revenue on YouTube for consumer revenue on its own site, All Def Media took a risk, and so far it has paid off. […] Those 25,000 paying customers may pale in comparison to the 4 million subscribers on All Def Media’s main YouTube channel, but the point is they are paying All Def Media and doing so directly.

Disney+ lanceres i USA 12/11 – her er alt indholdet

Disneyis investing billions in Disney+, its big push into subscription streaming. It’s set to debut in the U.S. on Nov. 12, at an aggressive initial price point of $6.99 per month.

So what will subscribers get?

Næste slag i streaming-krigen: Annoncer

According to Magna Global, OTT accounts for 29% of TV viewing but so far has only captured 3% of TV ad budgets. And as consumers increasingly flock to internet-connected TV devices, a wide range of players — from tech giants, to device sellers to TV networks and more — are building services to capture a share of the ad dollars that will inevitably flow into the OTT ecosystem.

📡 Udvikling

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

Product Management for redaktører

Det her lyder spændende:

Product Management for Newsroom Leaders is a four-week online course to learn how you can think like a product manager and cultivate solutions in your news organization. You will be trained on how to think more strategically and develop holistic solutions to tackle the biggest challenges in your newsroom.

Næste macOS får egen podcast-app

On top of that, I’ve been able to confirm with sources familiar with the development of the next major version of macOS – likely 10.15 – that the system will include standalone Music, Podcasts, and TV apps, but it will also include a major redesign of the Books app. We also got an exclusive look at the icons for the new Podcasts and TV apps on macOS.

Microsofts nye browser er klar til test

Microsoft is making its Chromium-powered Edge browser available to developers today. The software giant is releasing its Canary and Developer builds, offering daily or weekly updates to the changes that are coming to Edge.

Endnu er testversionerne (der som nævnt er målrettet udviklere) kun tilgængelige til engelsksprogede 64-bit Windows 10-installationer, men ældre Windows-versioner og MacOS er angiveligt på vej.

Yahoo indgår forlig om datalæk

Med et forlig på 117 mio. dollars håber Yahoo at lukke den erstatningssag, der fulgte efter afsløringen af læk af millioner af brugerdata mellem 2013 og 2016.

Apple klar med endnu en VR-ansættelse

Applejust made a significant hire in the virtual reality (VR) space: The iPhone maker has hired serial entrepreneur Arthur van Hoff, a founding executive of the Disney-backed VR startup Jaunt. Van Hoff started at Applein a senior architect position this month, according to his Linkedin profile.

Kina overvejer forbud mod mining af kryptovaluta

China’s top economic planning body has proposed new rules that would see the closure of all local cryptocurrency mining facilities if enacted – a move that would potentially end the country’s dominance in the energy-hungry, yet lucrative industry.

Historien om porno på internettet

Pornographers developed many early innovations in internet marketing, like pop-up ads and subscriptions. And women were among the most successful entrepreneurs in the business.

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