Uge 9, 2025
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🎧 YouTube når 1 milliard podcast-lyttere
YouTube is now the most frequently used service for listening to podcasts in the U.S.
🤳 Instagram overvejer særskilt Reels-app
Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks.
📲 WaPos “mand på TikTok” får ny kanal hos sig selv
Dave Jorgenson, best known as The Washington Post’s TikTok guy, has launched a new weekly news skit show called, incredibly, Local News International.
👻 Er Snapchat stadig relevant for medier?
So what’s going on with Snapchat now? Is it still a platform worth publishers having a presence on? And what are media organizations doing to prepare for the latest round of changes? We spoke to two of the biggest publishers on Snapchat—NowThis and PinkNews—to find out.
📊 Sådan vægter Instagram tid brugt på længere videoklip
Today, Instagram chief Adam Mosseri has provided some more insight into how its content algorithm measures watch time as a percentage of a video, as opposed to a binary count.
👋 Astrid Haug forlader Meta, TikTok og X
Astrid Haug, der bl.a. rådgiver om sociale medier, har meldt ud, at hun selv forlader nogle af de største.
🫰 Lakserytteren søger investorer til sit børnemedie
Med 5.000 registrerede profiler er første store milepæl nået for børne-mediet Flimmer, der nu er på investorjagt.
Meta decided to stop working with U.S. fact-checkers at the same time as it’s revamping a program to pay bonuses to creators with high engagement numbers, potentially pouring accelerant on the kind of false posts the company once policed.
💡 John Oliver guider til at undgå Facebook-tracking
The guides are pretty standard fare if you’re privacy-minded—but it’s useful for Oliver to point his audience of millions to these tools, which include advising people to adopt a privacy-focused web browser like Firefox and install Privacy Badger, an extension that blocks third-party advertisers from tracking your activity.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
🤔 Google advarer ikke længere om søgeresultater af lav kvalitet
Google quietly stopped showing warning banners that alerted users to potentially unreliable search results in the weeks leading up to the 2024 US presidential election, despite no obvious improvement in the quality of those results, according to a new study from researchers at Stanford and Carnegie Mellon University.
📈 Mediers trafik fra ChatGPT vokser men er stadig lille
The amount of referral traffic to top news sites from ChatGPT is increasing quickly, new data from Similarweb shows, but still accounts for a miniscule proportion of visits.
🎧 JFM udvikler første podcast med dagblad
I dag ser en ny true crime-podcast dagens lys. Podcasten ”Forbrydelsens Ansigter” er udviklet af JFM’s kommercielle lydafdeling i samarbejde med JydskeVestkysten, og den er historisk i JFM-regi.
✉️ Tidligere CNN-journalists nyhedsbrev er blevet et “must-read”
Oliver Darcy left CNN, one of the most recognized news outlets in the world, to start a newsletter. It has quickly become a must-read for the power brokers of publishing and entertainment.
Del 3: Business og strategi
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
💌 Medier forsøger at få flere abonnenter via nyhedsbreve
Publishers are using different kinds of standalone newsletter subscriptions to grow revenue and, in some cases, offer lower priced tiers to see if they can convert readers around popular products without the financial commitment to the more expensive full digital subscription.
🤝 Schibsteds OpenAI-aftale overraskede
Den svenske ophavsretsforening SPMCO var ikke klar over, at der var forhandlinger i gang mellem Schibsted og Open AI. Det skriver Dagens Media.
Gå til kilden:
Nytt krismöte på SPCMO – jurister granskar Schibsted-dealen
Dagens Media
Mere:
Millionavtale med OpenAI gir Schibsted-journalister 6000 kroner i året
Journalisten.no
📽️ YouTube vil finde de bedste steder til annoncer
Starting May 12th, YouTube says it will show fewer mid-roll ads that it thinks will interrupt sentences or action sequences, and more at “natural break points” like pauses or transitions, according to a help page on the change.
💳 Betalingsmur skaffer flere abonnenter til Atlas
Med 15 år på bagen kan Atlas Magasin ikke helt defineres som en start-up. Alligevel er det den følelse, direktør Alexander Rich Henningsen står med, når han skal forklare, hvor Atlas står i dag, et år efter opførelsen af en betalingsmur på magasinets site.
📈 Podimo runder 1 mio. abonnenter
Opskriften har bestået af flere ingredienser, men én af de væsentligste har været selskabets ”hyperlokale” fokus, siger indholdsdirektør Nikolaj Koppel og kommerciel direktør Emilie Korning i et interview med MediaWatch.
Fra hestens mund:
Podimo Surpasses 1 Million Paying Subscribers in its First Five Years
Podnews (pressemeddelelse)
Mere:
Podimo vil hente abonnenter med større fokus på bredt indhold
MediaWatch
📉 Hvad gør podcastere for at bekæmpe frafald?
Podcast subscription businesses are maturing. As podcasters continue to develop this revenue stream, they face a challenge that publishers have grappled with for years: churn.
🤝 Sådan lykkes WSJ på tværs af redaktionelt og kommercielt
The newsroom’s participation is no accident. Sherry Weiss, the Journal’s chief marketing officer, and Emma Tucker, editor in chief, both joined about two years ago and made a point to reset how the two teams engaged with each other. Today, the relationship between them is strong, while also being very conscious of the need to protect editorial integrity.
🫰 Hvordan er indtjeningen på YouTube Shorts vs. længere videoer?
Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can glean from long-form videos.
💰 Schibsted køber op i Sverige og Finland
Schibsted har købt svenske TV4 og finske MTV af Telia for 6,5 milliarder svenske kroner.
Mere:
JP/Pol-topchef efter Schibsteds milliardopkøb: “Vi har nok noget at lære i Danmark”
MediaWatch
Schibsted-topchef om milliardopkøb midt i fyringsrunde: Forskellige processer
MediaWatch
Del 4: Teknologi og AI
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🗯️ Instagram tester AI i beskeder
As you can see in this example, posted by app researcher Alessandro Paluzzi, Instagram is currently experimenting with a new “Create Task” prompt within its DM options that would enable you to initiate a simple action based on the content of a message.
👓 Politiken erstatter korrekturlæsere med AI
Det bekymrer mange skrivende på Politiken, at deres tekster skal korrekturlæses af kunstig intelligens
To dagblade i JP/Politikens Hus har opsagt korrekturlæsere
MediaWatch
✨ OpenAI lancerer GPT-4.5
OpenAI is launching GPT-4.5 today, its newest and largest AI language model. GPT-4.5 will be available as a research preview for ChatGPT Pro users to start.
Mere:
OpenAI Launches GPT-4.5 for ChatGPT—It’s Huge and Compute-Intensive
Wired
🤔 Hvordan reagerer brugerne på generativ AI i journalistikken?
Fra Generative AI in the Newsroom:
We argue that attention to news audiences’ experiences, perceptions, and expectations, overall, and regarding AI in journalism is needed to improve the journalist-audience relationship and to ensure that journalistic practices are informed (though not necessarily determined) by audience expectations.
🔒 Algoritmer er de nye gatekeepere af information
Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas?
✨ Nu kan ChatGPT Plus-kunder også bruge Deep Research
When OpenAI announced Deep Research at start of February, the company promised to bring the tool to Plus users “in about a month,” and now it’s doing exactly that.
🤐 Grok var kortvarigt forhindret i at sige sandheden
The system prompt for Musk’s chatbot was changed by an employee to block the results.
Mere Grok:
Grok Adds Voice Mode as Downloads Ramp Up
Social Media Today
🤖 Sådan kan du tjekke, om AI-assistanter forstyrrer dine nyheder
Fra Generative AI in the Newsroom:
Learnings from a BBC experiment that can help you run your own tests
👨💻 Google lancerer AI-kodeassistent
And provides 90 times more monthly code completions than GitHub Copilot’s free tier.
💁♂️ Her er, hvad Alexa+ kan
Amazon’s Alexa is finally getting its promised AI makeover with Alexa+, and already the online retail giant is promising the moon by baking in LLMs into practically every one of its user-end products. Will Amazon finally offer the first real AI assistant that every company and their corporate mother has promised for the last two years? Perhaps, but that depends on whether you are willing to dive headfirst into Amazon’s hardware and software ecosystem.