Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤳 Facebook vender tilbage til starten med venne-feed

Fra The New York Times:

A new Friends Tab will fea­ture posts from a user’s friends and rel­a­tives, which was the orig­i­nal mis­sion of the app.

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🤳 Instagram åbner for "re-posts"

Fra Social Media Today:

Here’s a small tweak that could have a big impact on IG. Accord­ing to an updat­ed overview of “re-posts”, con­tent that you re-share in the app may now appear with­in the feeds of your fol­low­ers in the app.

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📊 YouTube ændrer, hvordan man måler Shorts

Fra Social Media Today:

YouTube is chang­ing the way that it counts Shorts views, in order to reduce con­fu­sion around how it mea­sures Shorts engage­ment.

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🗒️ Instagram dropper noter

Fra Social Media Today:

Insta­gram is remov­ing the option to add text notes to feed posts and Reels, as part of a broad­er effort to avoid over­load­ing the app with too many fea­tures.

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📈 Nogle medier oplever stigning i trafik fra Threads

Fra Digi­day:

Newsweek’s refer­ral traf­fic from Threads has surged 20-fold since Jan­u­ary. Before then it had been just a few thou­sand dai­ly page views, he said. Threads now dri­ves more traf­fic for the pub­lish­er than X, despite it hav­ing a frac­tion of the fol­low­er count on the for­mer — Newsweek has 3.5 mil­lion fol­low­ers on X com­pared to 160,000 fol­low­ers on Threads, which Meta launched in July 2023.

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📉 TikTok-forbud mister opbakning i USA

Fra Pew Research Cen­ter:

Pub­lic sup­port for a Tik­Tok ban now stands at 34% among U.S. adults, accord­ing to a new Pew Research Cen­ter sur­vey. That’s down from 50% in March 2023.

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🤖 X integrerer Grok med Telegram

Fra Social Media Today:

X is look­ing to expand the reach of its Grok chat­bot, by part­ner­ing with mes­sag­ing app Telegram on a new inte­gra­tion.

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🔎 Nu kan Ritzau overvåge Bluesky

Fra Jour­nal­is­ten:

Ritzau har udviklet et nyt mon­i­toreringsværk­tøj til det sociale medie Bluesky, så man som kunde eksem­pelvis kan holde øje med, hvad vigtige per­son­er inden for poli­tik eller erhverv læg­ger op.

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👕 Blueskys overraskende indtjeningssucces

Fra TechCrunch:

Rose Wang, Bluesky’s COO, said that the com­pa­ny made more mon­ey in one day of T‑shirt sales than in two years of sell­ing cus­tom domains.

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😬 "SignalGate" handler ikke om Signal

Fra Wired:

The Trump cabinet’s shock­ing leak of its plans to bomb Yemen rais­es myr­i­ad con­fi­den­tial­i­ty and legal issues. The secu­ri­ty of the encrypt­ed mes­sag­ing app Sig­nal is not one of them.

Bag­grun­den:

Jef­frey Gold­berg got the push noti­fi­ca­tion of all push noti­fi­ca­tions — and a hell of a sto­ry
Nie­man Lab

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎂 BBC gør status 1 år efter stort redesign

Fra Digi­day:

It’s been just over a year since the BBC relaunched its web­site and app in March 2024 — and the com­pa­ny has been reward­ed for its efforts with a sig­nif­i­cant traf­fic boost.

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🚀 Tips til podcast-lanceringer fra Deutsche Welle

Fra Medi­aVoic­es:

No mat­ter how pas­sion­ate you are about your pod­cast top­ic, it means noth­ing if you don’t solve the prob­lem of pro­mot­ing it. With Don’t Drink The Milk, the DW team have found numer­ous ways around that issue.

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💌 Substack betaler "creators" for at tage deres publikum med

Fra Digi­day:

As major plat­forms tight­en their grip on atten­tion with­in their walled gar­dens, leav­ing indi­vid­ual cre­ators out in the cold, Sub­stack is tak­ing the oppo­site approach. Accord­ing to one of its co-founders, the plat­form isn’t just invest­ed in keep­ing cre­ators on its turf — it’s root­ing for their suc­cess beyond it.

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📽️ Findes der en perfekt længde for video?

Fra Dig­i­tal Con­tent Next:

Videos that are a few, even 15, min­utes long might not seem on trend in our scroll-hap­py world. How­ev­er, in gen­res such as news and explain­ers this con­tent length has proved to be pow­er­ful and increas­ing­ly pop­u­lar.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 TV 2 Play er stadig en god forretning

Fra Medi­aWatch:

Med stream­ingt­jen­esten TV 2 Play som den klare dri­vkraft kom TV 2 tilbage på væk­st­sporet i 2024, og løft­ede både omsæt­ning og drift­sre­sul­tat, vis­er mediehusets årsrap­port.

Relateret:

Play er blevet TV 2’s guldæg. Kan andre gøre dem kun­sten efter?
Jour­nal­is­ten

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🤔 Googles test viser, at medieindhold har ingen betydning

Måske har du hørt, at Google har testet at skjule mediers ind­hold i søgere­sul­tater­ne for 1% af deres brugere i udval­gte europæiske lande. Nu er resul­tater­ne klar, og det er ikke fed læs­ning for mediebranchen.

Fra Medi­a­Post:

The test found no mea­sur­able impact from Euro­pean news on adver­tis­ing rev­enue in the eight Euro­pean coun­tries the com­pa­ny test­ed.

Mere:

Dan­sk medieor­gan­i­sa­tion find­er tim­ing af Google-under­søgelse påfaldende
Medi­aWatch

Analy­sis of the results from Google no-news exper­i­ment
Thomas Baek­dal

Our exper­i­ment on the val­ue of Euro­pean news con­tent
Google selv

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✨ Ekstra Bladet lancerer influencer-bureau

Fra Medi­et Markeds­føring:

Medi­et øger sat­snin­gen på influ­encer-mar­ket­ing og lancer­er et nyt brand, Thirty7. I spid­sen for det nye brand står Marie Johanne Bavn­høj, og hun for­ven­ter vækst i butikken.

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🔮 Digital platform og AI er fokus for Folkeskolen

Fra Medi­aWatch:

Folkeskolen vil bl.a. relancere sin dig­i­tale plat­form folkeskolen.dk. Herefter føl­ger ny fase, som udspringer af medi­estøt­temil­lion­er, og som vil have fokus på kun­stig intel­li­gens.

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🧱 Fast Company og Inc strammer paywall'en

Fra Digi­day:

Fast Com­pa­ny and Inc. are tight­en­ing up their pay­walls. Up until a few weeks ago, the Man­sue­to Ven­tures-owned pub­lish­ers would put one new sto­ry a day behind a pay­wall. Now, four dai­ly sto­ries are reserved only for pay­ing sub­scribers.

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📲 Apple kan miste Google som standardsøgemaskine

Fra Giz­mo­do:

So now Apple will be side­lined for the trial—able to sub­mit writ­ten tes­ti­mo­ny but barred from the live hear­ing that is set to start in April. At stake is the company’s exclu­siv­i­ty agree­ment with Google, which has been in place for years and gen­er­at­ed $20 bil­lion for Apple as recent­ly as 2022.

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🎤 YouTube vil teste ændring ved værtsoplæste podcast-annoncer

Fra Semafor:

Semafor has learned that the plat­form is cur­rent­ly devel­op­ing a fea­ture that would allow host-read ads to be dynam­i­cal­ly insert­ed and swapped out with­in indi­vid­ual YouTube videos, as is already the case on oth­er plat­forms like Spo­ti­fy and Apple Pod­casts.

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🤖 Meta lancerer AI-værktøjer til annoncører

Fra Social Media Today:

Meta’s announced a heap of new AI-pow­ered tools to help adver­tis­ers max­i­mize the per­for­mance of their cam­paigns, uti­liz­ing insights from over­all ad response on the plat­form in order to dri­ve more engage­ment, and ulti­mate­ly con­ver­sions.

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🆓 Meta overvejer annonce-frit abonnement til UK-brugere

Fra Social Media Today:

Meta may soon look to expand its ad-free sub­scrip­tion offer­ing to the U.K., after set­tling with an indi­vid­ual user who object­ed to her data being used for ad tar­get­ing in the app.

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🖼️ ChatGPT har fået ny billed-generator

Fra TechCrunch:

Chat­G­PT can now lever­age the company’s GPT-4o mod­el to native­ly cre­ate and mod­i­fy images and pho­tos. GPT-4o has long under­pinned the AI-pow­ered chat­bot plat­form, but until now, the mod­el has been able to gen­er­ate and edit only text — not images.

Mere:

OpenAI’s viral Stu­dio Ghi­b­li moment high­lights AI copy­right con­cerns
TechCrunch

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📰 EB vil automatisere avisen og opsiger aftale med Wunderkind

Fra Medi­aWatch:

”Vi har været enormt glade for samar­be­jdet, men når vi alligev­el opsiger det, så skyldes det, at der er sket meget på automa­tis­erede løs­ninger på det her område, og det vil vi nu opsøge,” siger han.

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🧑‍⚖️ Dommer lader copyright-sag mod OpenAI fortsætte

Fra Asso­ci­at­ed Press:

A fed­er­al judge has ruled that The New York Times and oth­er news­pa­pers can pro­ceed with a copy­right law­suit against Ope­nAI and Microsoft seek­ing to end the prac­tice of using their sto­ries to train arti­fi­cial intel­li­gence chat­bots.

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🧘‍♂️ OpenAI undersøger, hvad ChatGPT gør ved vores mentale sundhed

Fra MIT Tech­nol­o­gy Review:

Ope­nAI says over 400 mil­lion peo­ple use Chat­G­PT every week. But how does inter­act­ing with it affect us? Does it make us more or less lone­ly? These are some of the ques­tions Ope­nAI set out to inves­ti­gate, in part­ner­ship with the MIT Media Lab, in a pair of new stud­ies.

Ikke ure­lateret:

How chat­bots could spark the next big men­tal health cri­sis
Plat­former

Meta Con­tin­ues To Inte­grate AI Bot Pro­files Into Its Apps
Social Media Today

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😬 OpenAI's Sora har sit at slås med

Fra Wired:

WIRED test­ed the pop­u­lar AI video gen­er­a­tor from Ope­nAI and found that it ampli­fies sex­ist stereo­types and ableist tropes, per­pet­u­at­ing the same bias­es already present in AI image tools.

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🗣️ Meta føjer nye stemmer til AI-chatbots

Fra Social Media Today:

While Meta’s not mak­ing a big noise about it, it is qui­et­ly adding more and more gen­er­a­tive AI bot cre­ation and inter­ac­tion tools with­in its apps, with users now able to con­verse with AI char­ac­ters on Face­book, Insta­gram, What­sApp, and Mes­sen­ger.

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• Kategori: Opsamlinger