Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤔 Medier bør ikke undervurdere nyhedsinfluencere

Fra Medi­aWatch:

Dig­i­tal mediean­a­lytik­er sæt­ter i ny bog fokus på nyhedsin­flu­enceres markant sti­gende magt og advar­er medierne mod at tage deres tro­værdighed for givet.

Mere:

Camil­la har stud­eret dig­i­talt nyheds­fænomen: ”Det kan få nogle ret vilde kon­sekvenser”
Jour­nal­is­ten

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⚠️ Børns Vilkår og Digitalt Ansvar kritiserer Lakserytterens app

Fra Ekstra Bladet:

Influ­enceren Ras­mus Kolbes børne­u­nivers Flim­mer er kom­met i stærk mod­vind. Appen markeds­føres nem­lig som et trygt alter­na­tiv for børn – men nu rejs­es der kri­tik af, hvor sikker den i virke­lighe­den er

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😐 TV-stationer går forsigtigt til YouTube

Fra Dig­i­tal Con­tent Next:

YouTube is an unde­ni­able force in the dig­i­tal video space. And, while lin­ear TV brands are mak­ing a move onto the plat­form to build audi­ence and bol­ster rev­enue, they are mind­ful of what’s at stake.

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😳 Google tester AI-influencere

Ja, jeg har lidt svært ved at vur­dere, om denne skal være her eller under AI og teknolo­gi – men nu endte den her 🙂

Fra Social Media Today:

Case in point, today, Google has launched a new AI exper­i­ment called “Por­traits,” which is essen­tial­ly AI-gen­er­at­ed depic­tions of famous peo­ple, that can offer con­ver­sa­tion­al advice and notes in the voice of the per­son they’re based on.

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🫷 TikTok forbyder 'SkinnyTok'-hashtag

Fra Euroac­tiv:

Tik­Tok has banned the hash­tag 'Skin­ny­Tok' around the world in response to pres­sure from the French gov­ern­ment, which pressed the issue direct­ly with the social media giant.

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📲 TikTok vil give mere kontrol over feedet

Fra The Verge:

The ‘Man­age Top­ics’ set­tings let you con­trol how often you see Tik­Tok videos relat­ed to sports, trav­el, humor, dance, and oth­er cat­e­gories.

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😟 TikTok-indhold om mentalt sundhed baseret på misinformation

Ikke at det vel rigtigt kan overaske nogen...

Fra The Guardian:

Guardian inves­ti­ga­tion reveals pro­mo­tion of dubi­ous advice, ques­tion­able sup­ple­ments and quick-fix heal­ing meth­ods

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🤳 TikTok vil ses som mere end bare underholdning

Fra Digi­day:

Tik­Tok real­ly wants adver­tis­ers to see it as a place to dri­ve full-fun­nel results — not just boost brand aware­ness but deliv­er on per­for­mance too.

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🗒️ X på vej med ny markering af indhold, der skaber enighed

Fra Axios:

Elon Musk's X is pilot­ing a new pro­gram to use its Com­mu­ni­ty Notes fea­ture to high­light posts where peo­ple of typ­i­cal­ly dif­fer­ing opin­ions actu­al­ly agree with each oth­er, Axios has learned. 

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📹 LinkedIn deler "best practices" for video

Fra heste mund:

There are plen­ty of ways to deliv­er on your audience’s appetite for B2B video con­tent, but also plen­ty of oth­er brands and cre­ators com­pet­ing for atten­tion. Incor­po­rate these 13 expert tips to stand out and achieve your goals with video on LinkedIn.

Mere LinkedIn og video:

LinkedIn Adds More Video Ad Options, Includ­ing ‘First Impres­sion Ads’
Social Media Today

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⌚️ Snapchat lancerer app til Apple Watch

Fra Social Media Today:

Snapchat’s added a new way for users to stay in touch with con­ver­sa­tions in the app, with a new Snapchat app for Apple Watch, which will be able to dis­play mes­sages, and enable sim­ple response, from your device. 

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⚠️ X forsøger at berolige EU med disclaimer

Fra Bloomberg:

Elon Musk’s social net­work X is show­ing users a promi­nent dis­claimer about the platform’s blue check­mark pro­gram in a bid to appease con­cerns from the Euro­pean Union’s con­tent reg­u­la­tors that it’s decep­tive and should be over­hauled.

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💸 X skruer på betalingsmodel for API'er

Fra Social Media Today:

Accord­ing to reports, X has start­ed inform­ing its top-tier Enter­prise API sub­scribers that it will soon shift away from an access pric­ing mod­el, to a rev­enue share one instead, which will see X take a per­cent­age of any mon­ey made by projects that uti­lize its data.

Mere om X‑API'erne:

X’s new pol­i­cy pre­vents com­pa­nies from using posts to ‘fine-tune or train’ AI mod­els
The Verge

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Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📈 Webmedier er nu de mest produktive

Fra Medi­aWatch:

De frit­stående webme­di­er som B.T, Altinget, Fri­heds­brevet og Watch Medi­er har i de senere år over­halet andre kat­e­gori­er af nyhedsme­di­er og står i dag for den abso­lut største pro­duk­tion af egen­pro­duc­erede nyhed­er.

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👨‍💻 WaPo på vej med stor debatsatsning

Fra The New York Times:

A new pro­gram, known inter­nal­ly as Rip­ple, would open The Post to jour­nal­ists at oth­er pub­li­ca­tions and influ­en­tial writ­ers on Sub­stack.

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🫸 Pornosider vil blokere Frankrig

Fra Politi­co:

The own­er of Porn­hub, Red­tube and YouPorn plans to stop serv­ing adult con­tent to French users as soon as Wednes­day after­noon, in protest of gov­ern­ment mea­sures forc­ing it to ver­i­fy the age of its vis­i­tors.

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✨ Fredensborg får nyt lokalmedie

Fra Medi­aWatch:

I omtrent 20 år var Stef­fen Slot Fred­eriks­borg Amts Avis’ ansigt i Fre­dens­borg. Mandag slog han de dig­i­tale døre op til sit nye, lokale medie, tjekfredensborg.dk.

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👋 TechCrunch lukker ned i Europa

Fra Sift­ed:

For more than a decade, TechCrunch’s Euro­pean divi­sion was the first point of call for bud­ding star­tups seek­ing pub­lic­i­ty. The site cov­ered now indus­try-lead­ing com­pa­nies like Rev­o­lut, Wise and Vint­ed before they were on the radar of most jour­nal­ists, con­sumers or investors.

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Del 3: Medie-business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🚂 Chefer: Medier har 2–3 år til at komme med på "AI-toget"

Fra Medi­aWatch:

De næste to til tre år kør­er AI-toget, og nordiske medi­er risik­er­er at blive efter­ladt på per­ro­nen inden for både dis­tri­b­u­tion, brugero­plevelser og indt­jen­ingsmu­lighed­er, hvis ikke de får hægtet sig på den udvikling.

Mere:

Meta Aims to Ful­ly Auto­mate Ad Cre­ation Using AI
The Wall Street Jour­nal

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🤝 The New York Times indgår AI-aftale med Amazon

Fra Digi­day:

The agree­ment will allow Ama­zon prod­ucts, like Alexa speak­ers, to use sum­maries and short excerpts from NYT sto­ries and recipes, as well as to incor­po­rate this con­tent in the train­ing of its pro­pri­etary AI mod­els.

Fra hes­tens mund:

The Times and Ama­zon Announce an A.I. Licens­ing Deal
The New York Times

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🤝 ProRata indgår samarbejde med en række medier

Fra Digi­day:

A fresh wave of pub­lish­ers have signed up for gen­er­a­tive AI start­up ProRata’s rev­enue share pro­gram, includ­ing The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc own­er Man­sue­to Ven­tures.

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🧑‍⚖️ Reddit sagsøger Anthropic

Fra The Inde­pen­dent:

Social media plat­form Red­dit has sued the arti­fi­cial intel­li­gence com­pa­ny Anthrop­ic, alleg­ing that it is ille­gal­ly “scrap­ing” the com­ments of Red­dit users to train its chat­bot Claude

Relateret:

Anthrop­ic C.E.O.: Don’t Let A.I. Com­pa­nies off the Hook
The New York Times

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💡 Sådan kan medier få mest muligt ud af førstepartsdata

Fra Kevin Ander­son:

The size of your audi­ence doesn't mat­ter if your busi­ness can't cap­ture val­ue from that audi­ence. I will go as far as to say first-par­ty data and the rev­enue mod­els that flow from it are the only way to pay for dis­tinc­tive, orig­i­nal jour­nal­ism.

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💌 Hvordan 7 US-lokalmedier skaber vækst med nyhedsbreve

Fra Local Media Asso­ci­a­tion:

Local Media Asso­ci­a­tion cel­e­brates stand­out newslet­ter strate­gies in 2024 Dig­i­tal Inno­va­tion Awards

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Del 4: Teknologi og AI i mediebranchen

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

✨ Mød NYTimes' AI-hold på fem personer

Fra News­room Robots:

Zach’s team has pri­or­i­tized talk­ing to peo­ple across the newsroom—what they call their “AI road­show.” They’ve vis­it­ed near­ly half of the newsroom’s 2,000 jour­nal­ists across 40 desks to walk through what AI is (and isn’t), where it can be use­ful, and how it might fit into their work.

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🤔 Tre medier deler erfaringer med AI-opsummeringer

Fra Nie­man Lab:

“Sum­maries aren’t a replace­ment for jour­nal­ism: they can’t exist with­out it.” The Wall Street Jour­nal, Bloomberg, and Yahoo News on what they’ve learned rolling out AI-pow­ered sum­maries. 

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😬 AI opfinder links til medier

Fra Jour­nal­is­ten:

Medi­er oplever i sti­gende grad trafik fra Chat­G­PT og andre sprog­mod­eller, men prob­lemet er, at en vis andel af artik­lerne hen­vis­er til døde links med opdigt­ede his­to­ri­er

Relateret:

Busi­ness Insid­er rec­om­mend­ed nonex­is­tent books to staff as it leans into AI
Semafor

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🦾 Chatbot skal hjælpe dig igennem Folkemødet

Fra Kfo­rum:

I Oper­ate har man udviklet en AI-chat­bot, der kan guide dig igen­nem Folkemødets over 3500 events, skriv­er Lasse Glad­bo Skjoldan, der led­er området for dataind­sigter i bureauet i en klumme.

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✉️ Google ruller automatisk AI-opsummering af mails ud

Fra TechCrunch:

The com­pa­ny announced Thurs­day that users no longer have to tap an option to sum­ma­rize an email with AI. Instead, the AI will now auto­mat­i­cal­ly sum­ma­rize the con­tent when need­ed, with­out requir­ing user inter­ac­tion.

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🤖 Facebook vil tilbyde 100% AI-drevne annoncer i 2026

Fra Pub­lish­ers Dai­ly:

Accord­ing to a report from The Wall Street Jour­nal, Meta is plan­ning to invite brands to cre­ate and tar­get their ads on the company’s fam­i­ly of apps using Meta’s AI tools by 2026. This would include gen­er­at­ing per­son­al­ized image back­grounds, as well as var­i­ous adjust­ments to mar­keters’ entire ad out­put.

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• Kategori: Opsamlinger