Uge 24, 2025

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

I denne uge: skjul

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

✨ Nu bliver Meningspunktet snart lanceret

Fra Medi­aWatch:

Plat­for­men vil lokke brugere med lokal forankring og løfte om ikke at udnytte per­son­da­ta – og kræver login med Mitid.

🎶 Instagram vil gerne være noget ved musikken

Fra Social Media Today:

Because Insta­gram would love to become the home of music shar­ing. Tik­Tok is the leader on this front, with Tik­Tok trends now play­ing a sig­nif­i­cant role in music pro­mo­tion. But with TikTok’s future in the U.S. still in doubt, Instagram’s been slow­ly ramp­ing up its music con­tent focus, in the hopes of sup­plant­i­ng Tik­Tok in this respect.

📊 Instagram introducerer Stories-inspirerede performance-opsummeringer

Jeg har set den på min lillebitte Insta­gram-pro­fil, og det fun­ger­er egentlig ret godt.

Fra Social Media Today:

Insta­gram has added two new fea­tures to help keep users updat­ed on their in-app per­for­mance stats, with a Recap overview of key insights, and new cel­e­bra­tions for major mile­stones and account events.

🤳 ...og teleprompter i 'Edits'-app'en

Fra Social Media Today:

As you can see in this exam­ple sequence, the new teleprompter option in Edits enables you to upload your script to an in-stream rolling text dis­play, ensur­ing your text is pre­sent­ed right below the front-fac­ing cam­era on your device.

📹 ...og Meta lancerer AI-værktøjer til "restyling" af videoer

Fra Social Media Today:

After pre­view­ing its AI-pow­ered video edit­ing tools late last year, Meta is now mak­ing the first of these avail­able in both the Meta AI and Instagram’s Edits app, with a new “Restyle” option enabling users to com­plete­ly alter the con­text of their video clips.

🫣 YouTube bringer moderationsregler på linje med Trump

Fra The New York Times:

The world’s largest video plat­form has told con­tent mod­er­a­tors to favor “free­dom of expres­sion” over the risk of harm in decid­ing what to take down.

📈 Instagram siger, "Trial Reels" kan hjælpe på rækkevidden

Jeg talte en gang med en af de bed­ste i branchen inden­for medi­er på sociale medi­er, der sagde, at den bed­ste anbe­fal­ing ved­k­om­mende kunne give var, at man kon­stant bruger de nyeste ting, Meta lancer­er. Det er der måske noget om 😉

Fra Social Media Today:

Instagram’s tri­al Reels have been avail­able for just on six months now, and IG is keen to get more cre­ators try­ing out its audi­ence sam­pling fea­ture, in order to help boost con­tent per­for­mance.

📈 ...og Meta siger, link-posts performer bedre på Threads

Mange bække små...

Fra Social Media Today:

Accord­ing to Insta­gram chief Adam Mosseri, the Threads team has been work­ing to improve the reach of links in the app, with a view to encour­ag­ing more pub­lish­ers and cre­ators to post to the app.

✉️ Og Threads får snart beskedfunktion

Fra The Verge:

Threads users will soon be able to send direct mes­sages to each oth­er with­out hav­ing to leave the plat­form. Meta CEO Mark Zucker­berg announced on June 10th that Threads will start test­ing its own DM sys­tem this week, start­ing in Hong Kong, Thai­land, and Argenti­na, with plans to expand to more loca­tions “soon.”

🤔 Trump vil måske give TikTok endnu en forlængelse

Fra Social Media Today:

And nope, Tik­Tok still isn’t banned, and with just 8 days remain­ing in the sec­ond 75-day hold on enforce­ment of the bill, Pres­i­dent Don­ald Trump is once again indi­cat­ing that he’ll approve yet anoth­er exten­sion, in order to ensure that Tik­Tok remains avail­able in the U.S.

👊 Brasilien vil gøre sociale platforme ansvarlige for brugernes indhold

End­nu man­gler detal­jerne at falde på plads, så det kan stadig blive udvan­det – eller noget, plat­formene synes, de skal komme med et modsvar til.

Fra Reuters:

Brazil's Supreme Court on Wednes­day ruled that social media com­pa­nies must be held account­able for some types of con­tent pub­lished by users on their plat­forms in the coun­try, but details on the deci­sion have yet to be resolved.

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📑 Spotify lancerer automatiske undertekster

Fra hes­tens mund:

Tran­scripts serve mul­ti­ple impor­tant func­tions on Spo­ti­fy. They help make your con­tent more acces­si­ble to broad­er audi­ences and pow­er oth­er fea­tures that can sup­port dis­cov­ery like pod­cast chap­ters, guests, and top­ics. Spo­ti­fy auto­mat­i­cal­ly gen­er­ates tran­scripts for select shows to allow you to eas­i­ly tap into these ben­e­fits.

🖋️ Derfor har Ekstra Bladet skiftet skrifttype

Da jeg første gang så den nye font, syntes jeg, den var en kende... iøjne­faldende. Siden har jeg dog væn­net mig til den, men for mig står den stadig mere markant og fylder mere end forgæn­geren – og jeg kan ikke helt finde ud af, om det er godt eller skidt 🤔

Fra Medi­aWatch:

Eb.dk har fået ny font, der med run­dere hjørn­er skal omfavne flere emn­er — og være hur­tigere at lay­oute.

🤔 Falsk Berlingske-annonce fandt vej til danske medier

Fra Jour­nal­is­ten:

TV 2 fork­lar­er fejlen med, at de indimellem bliv­er ramt af falske eller uønskede annon­cer, for­di prob­lemet opstår via de plat­forme, hvor annon­cør­erne køber ban­ner­plac­eringer hos for eksem­pel TV 2 i realtid.

😘 Nyt dating-site baserer sig på browser-historik

Fra Wired:

Imag­ine, for a moment, that your most clan­des­tine inter­net searches—anxiety-riddled deep dives on Web­MD, Google queries won­der­ing if your cat is try­ing to kill you, or why farts smell the way they do—were the key to find­ing a soul­mate. Would you sign up for a dat­ing site that guar­an­teed con­nec­tion in return for your brows­er his­to­ry?

Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤯 Sociale medier-"creators" vil overgå medier i annonceindtjening

Det lyder ret vildt.

Fra The Guardian:

Con­tent on plat­forms such as YouTube, Tik­Tok and Insta­gram will attract more adver­tis­ing income this year than con­tent from tra­di­tion­al media com­pa­nies, accord­ing to research, mark­ing a “huge cul­tur­al shift” for the media world.

🤔 Kan bundling fungere i Danmark?

Del 1:

Stig Ørskov tvivler på, at brede ind­hold­splat­forme såsom Bon­niers og Ame­dias vil få samme suc­ces i Dan­mark.
Medi­aWatch

Del 2:

Ame­dia-topchef undr­er sig over Ørskovs affe­jn­ing af alt-i-et-abon­nement
Medi­aWatch

💪 Mindre medier kigger på impact

Fra Nie­man Lab:

A shift from mea­sur­ing the reach or suc­cess of a unit of news — pageviews, awards, and the like — to defin­ing suc­cess by impact on peo­ple served. It’s one per­spec­tive in a broad­er, thorny debate about how to eval­u­ate the success/impact/relevance of non­prof­it news.

💳 Fem år senere: Hvordan går det med at få CNN bag en paywall?

Fra Poyn­ter:

CNN’s bumpy and oh-so-slow progress in invent­ing a paid ver­sion of itself pro­vokes a ques­tion: Is there a long game at work here?

🔮 The Washington Post vil mere digitalt og AI

Fra Break­er:

But hard truths were deliv­ered to staffers. Among them, a full embrace of dig­i­tal pub­lish­ing and a shift away from the tra­di­tion­al print prod­uct. An empha­sis would also be placed on video, and jour­nal­ists were told they should all be embrac­ing AI with­in their roles.

💪 Sådan går The Guardian til AI-licensaftaler

Fra INMA:

The Guardian is amongst the news media com­pa­nies tak­ing an assertive approach to pro­tect­ing and com­mer­cial­is­ing con­tent in a dig­i­tal land­scape increas­ing­ly being shaped by arti­fi­cial intel­li­gence.

💡 Journalister bør bygge deres eget publikum tidligere i karrieren

Fra Simon Owens:

Not every­one is going to launch a suc­cess­ful career as an inde­pen­dent media cre­ator, but jour­nal­ists should be think­ing more about build­ing a home base where they can have more own­er­ship over their audi­ence.

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🧑‍⚖️ Disney og NBCUniversal lægger sag an mod Midjourney

Fra Axios:

Dis­ney and NBCU­ni­ver­sal have teamed up to sue Mid­jour­ney, a gen­er­a­tive AI com­pa­ny, accus­ing it of copy­right infringe­ment, accord­ing to a copy of the com­plaint obtained by Axios. 

Mere:

Dis­ney and Uni­ver­sal sue Mid­jour­ney for mak­ing AI ripoffs of their biggest char­ac­ters
The Verge

⏸️ Wikipedia sætter AI-opsummering på pause

Fra 404 Media:

The Wiki­me­dia Foun­da­tion, the non­prof­it orga­ni­za­tion which hosts and devel­ops Wikipedia, has paused an exper­i­ment that showed users AI-gen­er­at­ed sum­maries at the top of arti­cles after an over­whelm­ing­ly neg­a­tive reac­tion from the Wikipedia edi­tors com­mu­ni­ty.

🗣️ Business Insider lancerer AI-lyd-brief

Fra Medi­a­Post:

Busi­ness Insid­er has unveiled an AI-pow­ered audio brief­ing fea­ture that serves voiceover sum­maries of the Insider’s top sto­ries in real-time.

😬 Politico har problemer med AI-værktøj

Kun­stig intel­li­gens, der opfind­er ting, der ikke pass­er. Har vi ikke hørt om det før..?

Fra Semafor:

Politico’s new AI prod­uct has gen­er­at­ed gar­bled or made-up Wash­ing­ton intel­li­gence, includ­ing a lob­by­ing effort by a fic­tion­al bas­ket-weaver guild, the outlet’s union­ized staff has com­plained.

🙁 Metas AI-app er det mest triste sted på internettet

Fra Busi­ness Insid­er:

Meta's stand-alone AI app launched in late April, and like many peo­ple, my first thought was, "Huh?" After try­ing it out a lit­tle, my next thought was, "Oh no." A few weeks lat­er, after the ini­tial surge of curi­ous new users, my thought is now: "Dear God."

🔒 The Guardian lancerer teknologi, der skal beskytte kilder

Fra Medi­a­Post:

The Guardian has pub­lished the source code for the tech­nol­o­gy behind Secure Mes­sag­ing so oth­er orga­ni­za­tions can imple­ment it with­in their own apps.  

Mere:

The Guardian’s new whistle­blow­er tool buries leaks to jour­nal­ists with­in its own read­ers’ every­day traf­fic
Nie­man Lab

💥 Google Cloud-nedbrud ramte store dele af internettet

Fra TechCrunch:

Large swaths of the inter­net went down on Thurs­day, affect­ing a range of ser­vices, from glob­al cloud plat­form Cloud­flare to pop­u­lar apps like Spo­ti­fy. It appears that a Google Cloud out­age is at the root of these oth­er ser­vice dis­rup­tions.