Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🔜 Dansk socialt medie udskyder åbningen

Fra Medi­aWatch:

Med­s­tifter af det sociale medie Meningspunk­tet Tue Oxen­vad er over­ras­ket over mæng­den af tilmeldinger til den nye plat­forms ven­teliste.

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👆 YouTube hæver alderskravet til live-streaming

Fra Social Media Today:

YouTube’s look­ing to avoid poten­tial risks with young­sters livestream­ing in the app, with the plat­form announc­ing that it’s increas­ing its age lim­it for livestreams, with live broad­casts to be restrict­ed to users aged 16 and up from next month. 

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🤳 Instagram åbner mere op overfor Google-søgninger

Fra Elixirr:

Instagram’s update will allow pub­lic-fac­ing pro­fes­sion­al con­tent to appear in search engine results. So, if some­one search­es “best sus­tain­able beau­ty brands” or “min­i­mal­ist inte­ri­or inspi­ra­tion,” and your Insta­gram con­tent is rel­e­vant, it could appear direct­ly in Google results, dri­ving traf­fic to your pro­file with­out the user even open­ing the app.

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📈 Shorts på YouTube rammer 200 mia. daglige visninger

Fra The Wrap:

YouTube has crossed anoth­er major mile­stone. The platform’s short-form video offer­ing YouTube Shorts is now aver­ag­ing 200 bil­lion dai­ly views, accord­ing to CEO Neal Mohan, who shared the news dur­ing his keynote at the 2025 Cannes Lions Inter­na­tion­al Fes­ti­val of Cre­ativ­i­ty.

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🔎 YouTube lader sig inspirere af Googles "AI Overviews"

Fra TechCrunch:

YouTube is rolling out new AI-pow­ered fea­tures to help users find con­tent and infor­ma­tion more eas­i­ly, the com­pa­ny announced on Thurs­day. The plat­form is launch­ing an AI-pow­ered search results carousel sim­i­lar to Google’s AI Overviews and is also test­ing con­ver­sa­tion­al AI with more users.

Mere YouTube:

YouTube Updates Advanced Ana­lyt­ics To Pro­vide More Insight Into Video Per­for­mance
Social Media Today

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💬 WhatsApp lancerer AI-opsummering

Fra TechCrunch:

Meta announced on Wednes­day that it’s adding an AI-pow­ered sum­maries fea­ture to What­sApp. The option­al new fea­ture uses Meta AI to sum­ma­rize unread mes­sages in a chat. 

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📝 Nu kan du få farvet baggrund på dine Instagram Notes

Fra Social Media Today:

Today, Insta­gram has announced that all users can now access back­ground col­ors for their inbox Notes, while you can also add avatar emo­jis to your add-on noti­fi­ca­tions.

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✨ Nye funktioner i Instagram Edits

Fra Social Media Today:

The lat­est fea­ture drop includes more pre­ci­sion edit­ing options, as well as some addi­tion­al text and voice effects. 

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📺 "The Social Network" får en efterfølger

Fra Dead­line:

fter teas­ing a poten­tial sequel to his Oscar-win­ning dra­ma The Social Net­work for years, Aaron Sorkin looks to have found an angle to tack­le for his fol­low-up film.

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🇩🇰 DPCMO vil lægge sag an mod LinkedIn

Fra Medi­aWatch:

Efter en afgørelse i Ophavs­ret­sli­cen­snævnet vil direk­tør anlægge retssag mod LinkedIn. Det sociale medie byder afgørelsen fra nævnet velkom­men, lyder det i et skriftligt svar.  

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🆓 Alternativet foreslår gratis adgang til nyheder

Fra en kro­nik i Jyl­lands-Posten:

Et muligt red­skab er en offentlig “lånemod­el” for nyhed­er – inspir­eret af Film­striben, hvor alle borg­ere gen­nem bib­liotek­erne har adgang til et antal gratis film om måne­den. Med samme prin­cip kunne man give alle danskere adgang til et antal avis­ar­tik­ler fra danske medi­er via cpr-login.

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📹 Spotify vil satse stort på video

Fra The Ankler:

Today I’ve got an exclu­sive look at a leaked pitch deck from Spo­ti­fy, which is wad­ing fur­ther into the fight with YouTube (what media com­pa­ny isn’t bat­tling with the Google-owned stream­er these days?) by woo­ing the platform’s top cre­ators.

Relateret:

For­bruget af video­er på sociale medi­er vokser
Medi­aWatch

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🗓️ The Economists app vil adskille hverdag og weekend

Fra Nie­man Lab:

Peo­ple tend to think of The Econ­o­mist as a week­end mag­a­zine. With the launch of an app redesign, the pub­lish­er is try­ing to encour­age read­ers to see it as an out­let for dai­ly news and analy­sis.

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🤳 App vil gøre det lettere for skrivende at lave vertikale videoer

Fra Nie­man Lab:

Its tar­get audi­ence is jour­nal­ists — along with aca­d­e­mics, authors, and oth­er word peo­ple — who are more com­fort­able writ­ing than talk­ing to a phone screen.

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💬 WaPo vil lade kilder kommentere artikler

Fra Medi­a­Post:

The Wash­ing­ton Post is seek­ing to build inter­ac­tive report­ing with a pro­gram called From the Source that will allow sources quot­ed by name to com­ment or anno­tate the arti­cles. 

Mere:

The Wash­ing­ton Post Will Ask Some Sources to Anno­tate Its Sto­ries
The New York Times

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🤔 Amerikanske medier har det svært med de unge

Fra What's New in Pub­lish­ing:

A new report from Attest reveals deep­en­ing gen­er­a­tional divides in how Amer­i­cans engage with news, mag­a­zines, and audio con­tent.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💳 Googles lancerer "Offerwall" til medier, der vil tage betaling

Det går nok over hov­edet på de fær­reste, at dette sker sam­tidig med, mange medi­er mis­ter trafik fra Google – blandt andet på grund af deres AI-tilt­ag.

I øvrigt synes jeg, navnet fun­ger­er bedre på dan­sk: Offer­væg.

Fra TechCrunch:

Offer­wall lets pub­lish­ers give their sites’ read­ers a vari­ety of ways to access their con­tent, includ­ing through options like micro­pay­ments, tak­ing sur­veys, watch­ing ads, and more. In addi­tion, Google says that pub­lish­ers can add their own options to the Offer­wall, like sign­ing up for newslet­ters.

Relateret læs­ning:

Time’s up for plat­form priv­i­lege
Dig­i­tal Con­tent Next

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🤝 Amedia og Berlingske Media vil bygge fælles it-platform

(Full dis­clo­sure: Jeg arbe­jder i Berlingske Media)

Fra Medi­aWatch:

Inte­gra­tion mellem Ame­dia og Berlingske Media har ført til et kat­a­log på 70 ini­tia­tiv­er. På et område er der arbe­jde til to-tre år og investeringer for ”hun­drede­vis af mio. kr.” ifølge topchef.

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🧱 BBC lancerer paywall i USA

Fra Nie­man Lab:

Today, the BBC announced it’s intro­duc­ing a pay­wall for con­sumers in the U.S. The move isn’t a total sur­prise — on June 15, The Guardian report­ed the plans were in the works — but it is a marked shift in strat­e­gy: it’s the first time the broad­cast­er will direct­ly charge for its jour­nal­ism any­where in the world.

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🇪🇺 Apple ændrer på App Store i EU

Fra 9 to 5 Mac:

Apple has announced sev­er­al major changes to its App Store guide­lines in the Euro­pean Union as part of its ongo­ing efforts to com­ply with the Dig­i­tal Mar­kets Act.

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👋 Zetland forlader Danske Medier

Fra Medi­aWatch:

”Danske Medi­er gør, hvad de skal, men vi synes, at menings­forskel­lene er blevet for store,” siger adm. direk­tør.

LinkedIn-posts:

• Tav Klit­gaard, CEO
• Lea Kors­gaard, chefredak­tør

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤨 Vil brugerne have AI-personalisering hos medierne?

Fra Nie­man Lab:

We asked sur­vey respon­dents across 48 coun­tries about their inter­est in eight dif­fer­ent kinds of AI-pow­ered per­son­al­iza­tion. Our aggre­gate results show inter­est is rel­a­tive­ly low (below 30%) for any sin­gle option, but over half in most coun­tries were inter­est­ed in at least one.

Relateret:

Dig­i­tal News Report 2025: lega­cy pub­lish­ers bet big on AI, sub­scrip­tions and trans­paren­cy
Journalism.co.uk

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🛑 Cloudflare vil stoppe bots, der crawler forbudt

Fra Axios:

Cloud­flare, which pro­vides a num­ber of tech ser­vices includ­ing cyber­se­cu­ri­ty and con­tent deliv­ery net­works, recent­ly launched a tool that obstructs bots that ignore "no crawl" direc­tives.

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😳 News Corps AI-værkøjer vækker intern bekymring

Fra The Guardian:

Jour­nal­ists at three of Rupert Murdoch’s Aus­tralian mast­heads have report­ed deep con­cern after train­ing ses­sions for an in-house AI tool called “News­G­PT” .

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🫤 Schibsted vil ud af norsk rettighedsorganisation

Hvis man var i tvivl om, at Schib­st­ed som min­i­mum flirter med at gå ene­gang over­for AI-fir­maerne (de indgik en aftale med Ope­nAI tidligere på året), er her end­nu et hint i den ret­ning.

Fra Medi­aWatch:

Mediekon­cer­nen ville have ret­tighed­sor­gan­i­sa­tio­nen til gå uden om kun­stig intel­li­gens i arbe­jdet for at få betal­ing for brug af nyhedsme­diers ind­hold. 

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🧑‍⚖️ Meta får medhold i sag anlagt af forfattere

Fra TechCrunch:

A fed­er­al judge sided with Meta on Wednes­day in a law­suit brought against the com­pa­ny by 13 book authors, includ­ing Sarah Sil­ver­man, that alleged the com­pa­ny had ille­gal­ly trained its AI mod­els on their copy­right­ed works.

Mere:

Meta Wins Block­buster AI Copy­right Case—but There’s a Catch
Wired

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🤖 Musk vil gentræne Grok

Fra Busi­ness Insid­er:

Then, he said he would retrain Grok's lat­est mod­el on that new base of knowl­edge to be free of prover­bial waste. "Far too much garbage in any foun­da­tion mod­el trained on uncor­rect­ed data," he added.

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• Kategori: Opsamlinger