Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🎭 Derfor boomer "faceless creators"

Fra Digi­day:

Face­less cre­ators, also known as user-gen­er­at­ed con­tent (UGC) cre­ators, are peo­ple who make con­tent and share it on social media with­out show­ing their faces. Instead of putting their per­son­al­i­ties front and cen­ter as brand ambas­sadors, face­less cre­ators cre­ate and share videos or memes that focus on a cen­tral theme or brand iden­ti­ty.

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💸 TikTok går videre med AI-annoncer

Fra Digi­day:

A big part of that roadmap includes evolv­ing their eight-month-old AI-cam­paign tool, Smart+, so mar­keters have more con­trol over how it buys their ads.

Mere Tik­Tok:

Don­ald Trump: Vi har fun­det en køber af Tik­tok
Medi­aWatch

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✨ TikTok lancerer "Bulletin Boards"

Fra Social Media Today:

Bul­letin Boards in this con­text are one-to-many DM chats, with these pro­files then able to post updates, includ­ing text, image and video con­tent, that their fans can fol­low.

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🎶 Instagram forbedrer Spotify-integration

Fra Social Media Today:

Instagram’s rolling out the abil­i­ty to actu­al­ly lis­ten to a pre­view of a song that you’ve shared from Spo­ti­fy in IG Sto­ries, as opposed to just pro­vid­ing a Spo­ti­fy link, fur­ther refin­ing its music engage­ment ele­ments.

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🗒️ X vil sætte AI til at skrive "Community Notes"

Fra Bloomberg:

Elon Musk’s X will start to pub­lish Com­mu­ni­ty Notes writ­ten by arti­fi­cial intel­li­gence agents, a move to increase the speed of the social network’s fact-check­ing prod­uct and expand it to reach more peo­ple.

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🗯️ Alle Threads-brugere får nu direkte beskeder

Fra Social Media Today:

After launch­ing an ini­tial test of Threads DMs ear­li­er this month, Meta has now announced a glob­al expan­sion of the func­tion, which will give all users their own Threads-spe­cif­ic inbox to engage in pri­vate chats.

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💰 Annoncører får nye muligheder i WhatsApp

Fra Social Media Today:

Meta has announced some updat­ed ad options, with a focus on mes­sag­ing, and What­sApp in par­tic­u­lar, as it looks to pro­vide more ways for brands to tap into emerg­ing engage­ment behav­iors.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📲 Pas på med mængden af push-notifikationer

Fra Jour­nal­is­ten:

Det vis­er en del­rap­port under Reuters Dig­i­tal News Report 2025, hvor man speci­fikt har kigget på, hvor­dan pub­likum bruger de såkaldte push-noti­fika­tion­er fra nyhedsme­di­er.

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🧑‍🍳 Google vil ikke længere opsummere opskrifter

Fra Bloomberg:

Google has end­ed tests of a fea­ture that would have let users open a snap­shot of cook­ing-recipe con­tent direct­ly in web search results — a wel­come devel­op­ment for cre­ators and food blog­gers who were con­cerned about erod­ing traf­fic to their sites.

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🤔 Er 4chan færdig?

Fra Kfo­rum:

Hvor 4chan engang var epi­cen­ter for memes og shit­post­ing, er dens tak­tikker nu blevet main­stream – spredt ud over sociale medi­er, poli­tik og pop­ulærkul­tur. Ned­luknin­gen mark­er­er der­for ikke bare en krise for 4chan, men et sym­bol­sk punk­tum for den æra, som sitet selv var med til at skabe.

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🏁 Public service-lydmedie til børn når sit mål

Fra Jour­nal­is­ten:

Medi­et Huli­gen­nem, som er et pub­lic ser­vice-lydunivers til børn, har på bare syv måned­er nået sit mål for de første 18 måned­er.

Det skriv­er Aller Media, der står bag Huli­gen­nem, i en pressemed­delelse.

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🤔 Derfor inviterer WaPo kilder til at annotere historier

Fra Nie­man Lab:

Here’s how the anno­ta­tions will work: After a sto­ry pub­lish­es, reporters will send each named source a spe­cial link that lets them read the sto­ry and add a com­ment. After a source sub­mits anno­ta­tions, a mem­ber of the audi­ence team will review and decide whether to pub­lish them. They’ll also loop the reporter back in if they think the anno­ta­tion is worth pub­lish­ing but deserves a response; in such instances, the source’s anno­ta­tion and the reporter’s reply will appear next to each oth­er.

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📽️ Substacks videosatsning kan blive en gevinst for de små

Fra Digi­day:

As Sub­stack invests in video con­tent, the platform’s small­er cre­ators stand to gain the most sub­scribers and adver­tis­ers by embrac­ing the medi­um.

Mere Sub­stack:

Sub­stack Is Hav­ing a Moment—Again. But Time Is Run­ning Out
Wired

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😬 Danske annoncører er bekymrede over russisk YouTube-indhold

Fra Medi­aWatch:

Flere af Dan­marks største annon­cør­er har pauseret deres markeds­føring på Youtube på grund af uøns­ket eksponer­ing i forbindelse med rus­sisk ind­hold og rus­siske kanaler.

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🏀 Sport Live bliver en del af Ekstra Bladet +

Sport Live har allerede et samar­be­jde med bl.a. JFM.

Fra hes­tens mund:

Med virkn­ing fra i dag d. 1. juli 2025 får abon­nen­ter på Ekstra Bladet+ fuld adgang til tv-kanalen SPORT LIVE og dermed timevis af eksklu­sivt og engagerende sportsind­hold.

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🎟️ Podcastere kigger på events for at tilfredsstille annoncører

Fra Digi­day:

As brands step up their pod­cast mar­ket­ing spend, pod­cast com­pa­nies are putting on more live events to meet the grow­ing demand.

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🔮 Tripadvisor vil være destination i "AI Overview"-æraen

Fra Digi­day:

Adver­tis­ers aren’t feel­ing the direct blow of gen­er­a­tive AI on traf­fic the way pub­lish­ers are. But they see what’s com­ing. Tri­pad­vi­sor, for one, is already adjust­ing its strat­e­gy as the foun­da­tion of search starts to shift. 

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💡 Tre mediers erfaring med at finde nye "audiences"

Fra Journalism.co.uk:

Find out how the Women's Run­ning pod­cast is using Dis­cord to engage lis­ten­ers, City A.M is cap­tur­ing com­muters with push noti­fi­ca­tions and The Spec­ta­tor is rel­ish­ing its new food and drink audi­ence

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📺 Brøndby og PlutoTV i samarbejde

Fra Medi­aWatch:

Det er ikke nok at byde fans ind på sta­dion til kam­pdag. Fre­mover sendes der tv om Brønd­by IF døgnet rundt på Plu­to TV.

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🎧 US-undersøgelse: Annoncører er vilde med podcasts

Fra West­wood One:

An eleven-year track­ing study from Adver­tis­er Per­cep­tions reveals agency/advertiser pod­cast invest­ment inter­est and usage has soared

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🛡️ Regeringen vil bekæmpe deepfakes: Du får ophavsret til dit ansigt

Fra Kul­tur­min­is­teri­et:

Regerin­gen og et bredt udsnit af Folketingets parti­er er enige om, at der skal være en stærkere beskyt­telse mod dig­i­tale efterligninger af per­son­lige kende­tegn.

Mere:

Læs aftal­en [PDF]

Sådan vil regerin­gen bekæmpe deep­fake: Du får ophavs­ret til dit eget udseende
Com­put­er­world

Den­mark to tack­le deep­fakes by giv­ing peo­ple copy­right to their own fea­tures
The Guardian

Den­mark plans to thwart deep­fak­ers by giv­ing every­one copy­right over their own fea­tures
CNN

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📈 Vækst i ChatGPT-trafik lukker ikke hullet efter Google

Fra TechCrunch:

Refer­rals from Chat­G­PT to news pub­lish­ers are grow­ing, but not enough to counter the decline in clicks result­ing from users increas­ing­ly get­ting their news direct­ly from AI or AI-pow­ered search results, accord­ing to a report from dig­i­tal mar­ket intel­li­gence com­pa­ny Sim­i­lar­web.

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🧑‍⚖️ DPCMO vil sagsøge OpenAI

(DPCMO er en ret­tighed­sor­gan­i­sa­tion, der repræsen­ter­er de danske medi­er, der er med i samar­be­jdet, for at kunne forhan­dle kollek­tivt med bl.a. tech-fir­maerne.)

Fra hes­tens mund:

DPCMO reached out to Ope­nAI long ago as we were curi­ous to learn about the prod­uct, data, tech­nol­o­gy and the com­pa­ny as they use DPCMO reper­toire to train Chat­G­PT. Ope­nAI informed us that they would not pri­ori­tise Den­mark. The rule of law applies in Den­mark, so we told Ope­nAI they had to pri­ori­tise Den­mark, unfor­tu­nate­ly with­out suc­cess. The Min­is­ter for Cul­ture got involved and appoint­ed a medi­a­tor. Ope­nAI declined to par­tic­i­pate.

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👍 TV 2 og Regionerne laver retningslinjer for AI

Fra Medi­aWatch:

TV 2 uddy­ber til Medi­awatch, at ret­ningslin­jerne er en for­læn­gelse af TV 2 Dan­marks strate­gi for 2025 om at udvide anven­delsen af AI.

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🕵️ 5 tips til at spotte artikler skrevet af AI

Min favorit er nok "It reads like some­one try­ing to win an argu­ment at a net­work­ing event" 🤣

Fra Fast Com­pa­ny:

You’ve noticed that arti­cles are all start­ing to sound the same. Here are five rea­sons why

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🔗 Falske links: Videnskab.dk vil have politikerne på banen

Fra Jour­nal­is­ten:

Videnskab.dk og ret­tighedssam­menslut­nin­gen DPCMO bed­er nu poli­tik­erne gøre noget over for AI-gigan­ternes falske links. 

Det fremgår af en hen­ven­delse til Uddan­nelses- og Forskn­ing­sud­val­get.

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📰 AI-værktøj forbinder til 2 mio. The Guardian-artikler

Fra Nie­man Lab:

MCP is an open stan­dard, cre­at­ed by Claude-mak­er Anthrop­ic, that allows large lan­guage mod­els to con­nect to out­side tools or infor­ma­tion sources. [...]

The first out­let I thought of was The Guardian, which for 16 years has had a gen­er­ous pol­i­cy that allows devel­op­ers to build non-com­mer­cial projects off of its archives. And those archives are sub­stan­tial: more than 2 mil­lion arti­cles, near­ly every­thing pub­lished by the paper since 1999.

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🤖 Cloudflare lancerer markedsplads for AI-kravlere

Fra TechCrunch:

Cloud­flare, a cloud infra­struc­ture provider that serves 20% of the web, announced Tues­day the launch of a new mar­ket­place that reimag­ines the rela­tion­ship between web­site own­ers and AI com­pa­nies — ide­al­ly giv­ing pub­lish­ers greater con­trol over their con­tent.

Mere:

Free Lunch Is Over for the AI That Broke the Web
Giz­mo­do

Fra hes­tens mund:

Cloud­flare Just Changed How AI Crawlers Scrape the Inter­net-at-Large; Per­mis­sion-Based Approach Makes Way for A New Busi­ness Mod­el
Cloud­flare

Relateret:

Here are the biggest mis­con­cep­tions about AI con­tent scrap­ing
Digi­day

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• Kategori: Opsamlinger