Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🧑‍🔬 Forskere testede social platform med AI som brugere

Fra Giz­mo­do:

A recent study con­duct­ed by researchers at the Uni­ver­si­ty of Ams­ter­dam in the Nether­lands put AI chat­bots in a sim­ple social media struc­ture to see how they inter­act­ed with each oth­er and found that, even with­out the invis­i­ble hand of the algo­rithm, they tend to orga­nize them­selves based on their pre-assigned affil­i­a­tions and self-sort into echo cham­bers.

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➖ Instagram-chef afliver engagementsmyte

Fra Social Media Today:

Insta­gram chief Adam Mosseri has recent­ly shared a cou­ple of small tips that might help. I mean, they’re not secrets or hacks that are going to triple your post reach overnight, but they might help some with­in your process.

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📈 Threads vokser og nærmer sig X

Fra Social Media Today:

Meta’s Twit­ter clone app con­tin­ues to grow, with Threads now up to 400 mil­lion month­ly active users (MAU), ris­ing from 350 mil­lion back in April.

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👶 YouTube tester AI-drevet aldersverifikation

Fra AP:

YouTube on Wednes­day will begin test­ing a new age-ver­i­fi­ca­tion sys­tem in the U.S. that relies on arti­fi­cial intel­li­gence to dif­fer­en­ti­ate between adults and minors, based on the kinds of videos that they have been watch­ing.

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️📱 Instagram tester det Discord-inspirerede "Picks"

Fra Medi­a­Post:

Fol­low­ing the suc­cess of Dis­cord, Sub­stack and oth­er plat­forms cen­tered on users’ shared inter­ests, Insta­gram is test­ing an inter­nal pro­to­type called “Picks” designed to gath­er users around top­ics and tastes. 

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👔 LinkedIn præsenterer nye animationer

Fra Social Media Today:

Your announce­ments on LinkedIn are get­ting a refresh, with LinkedIn today launch­ing an updat­ed set of achieve­ment ani­ma­tions and images, which will pro­vide a fresh look to these posts in-stream.

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🕹️ ...og mini-sudoku

Fra CNBC:

LinkedIn is bring­ing out a minia­ture ver­sion of Sudoku, built with a three-time world Sudoku cham­pi­on Thomas Sny­der and the Japan­ese pub­lish­er that pop­u­lar­ized the puz­zle.

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🫤 X' vision for automatiserede annoncer undervældede annoncører

Fra Digi­day:

Elon Musk’s vision to auto­mate as much of the ad process as pos­si­ble using Grok has been met with a luke­warm response from adver­tis­ers.

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📜 Bluesky opdaterer politikker

Fra TechCrunch:

Many of the changes are being dri­ven by new glob­al reg­u­la­tions, includ­ing the U.K.’s Online Safe­ty Act (OSA), the EU’s Dig­i­tal Ser­vices Act (DSA), and the U.S.’s TAKE IT DOWN Act.

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🧠 Forstå tendensen: Clipping

Fra The Wall Street Jour­nal:

Clip­ping is one of the hottest cor­ners of mar­ket­ing. Instead of just post­ing on their own accounts, cre­ators and com­pa­nies pay clip­pers like Cun­ning­ham to sat­u­rate Tik­Tok and Insta­gram with bite-size videos until they are almost impos­si­ble to miss. One tech­nique they use to grab atten­tion on crowd­ed social-media plat­forms: post­ing provoca­tive or out­ra­geous con­tent.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📈 Login-viljen stiger blandt danskerne

Fra Medi­aWatch:

Over havlde­len af danskerne opgiv­er gerne per­son­lige data for at få adgang til et nyhedsme­dies ind­hold.

Det vis­er en ny under­søgelse, som analy­se­huset Wilke har lavet på veg­ne af Medi­aWatch.

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🗞️ Google vil lade dig vælge kilder i "Top stories"

Fra The Verge:

Google is mak­ing it eas­i­er to see news from your favorite out­lets. A new fea­ture, called “pre­ferred sources,” will let you choose the out­lets you want to see fea­tured the most in Search’s “top sto­ries” sec­tion.

Hot take:

Now That Google Is Trash, It Will Let You Pick Your Own News Sources
Giz­mo­do

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💬 The Telegraph laver journalistik på kommentarer

Fra Journalism.co.uk:

From feed­ing read­er sen­ti­ment to news­desk to pub­lish­ing read­er-led arti­cles, or authors respond­ing direct­ly to read­ers, bring­ing the audi­ence into The Telegraph's jour­nal­ism is an impor­tant part of demon­strat­ing sub­scrip­tion val­ue and mak­ing the read­ers feel heard.

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🔮 Podcasting er større end nogensinde — hvad nu?

Fra Fast Com­pa­ny:

Talk­ing heads have nudged out sto­ry­tellers. Video is becom­ing as essen­tial as audio. And the medium’s key plat­form might not even be a pod­cast app.

Relateret:

Podcasting's 'Ser­i­al' Era Ends as Video Takes Over
Bloomberg

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🧑‍⚖️ Wikipedia taber sag i UK

Fra Politi­co:

The Unit­ed Kingdom’s con­tro­ver­sial social media law just made anoth­er big glob­al splash, when Wikipedia — the beloved back­bone of the open, old-school inter­net — lost a chal­lenge in the country’s High Court.

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📲 Radio SLR opdateret app'en

Fra Medi­aWatch:

For at følge med tidens bruger­be­hov har den lokale radio­sta­tion SLR val­gt at give sin app en over­hal­ing.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📲 Medier satser på apps

Fra Dig­i­tal Con­tent Next:

The dig­i­tal pub­lish­ing land­scape changes rapid­ly, which requires pub­lish­ers to rethink where and how they reach their audi­ences. And right now, mobile apps have moved to the fore.

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🤖 ...og prioriterer stadig ikke "GEO"

Fra Digi­day:

GEO is pitched as the SEO (search engine opti­miza­tion) of the AI era — a way to the­o­ret­i­cal­ly ensure con­tent gets cit­ed by large lan­guage mod­els and answer engines.

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💡 The Washington Post lancerer "creator network"

Fra hes­tens mund:

As Pres­i­dent, Sara will be build­ing a new busi­ness with cre­ators through an inno­v­a­tive com­mer­cial mod­el, embrac­ing AI to make and dis­trib­ute con­tent, and build­ing the tools, ser­vices, and infra­struc­ture need­ed to help cre­ators suc­ceed.

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🎙️ Podimo og Better Collective samarbejder om fodboldpodcast

Fra Medi­aWatch:

Pod­cas­ten ”Trans­fer­gu­ru” vil blive ledet af Tips­bladet-jour­nal­is­ten Farzam Abol­hos­sei­ni, der har spe­cialis­eret sig i at levere nyhed­er om trans­fers i dan­sk fod­bold.

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💰 TV 2 investerer i Lakserytterens app

Fra Jour­nal­is­ten:

I et forsøg på at få øget adgang til pub­likum i alder­s­grup­pen 6 til 12 år invester­er TV 2 Dan­mark nu i børneap­pen ’Flim­mer’, der er udviklet af influ­enceren Ras­mus Kolbe (’Lak­seryt­teren’), Maria Baagøe Bove og Mark Pal­lis­gaard Hansen.

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⚙️ DR og TV 2 er opmærksomme på amerikansk teknologi

Fra Medi­aWatch:

Et sce­nar­ie, hvor it-ser­vice fra USA ikke er til rådighed, vil ”alt andet lige kunne udfor­dre” DR og TV 2’s evne til at udkomme med sit ind­hold.

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✉️ Derfor er nyhedsbreve stadig investeringen værd

Bemærk: Artiklen er skrevet af en, der har dedik­eret sin kar­riere til at råd­give i netop nyheds­breve.

Fra Inbox Col­lec­tive:

There are plen­ty of rea­sons to be skep­ti­cal of email. There are so many newslet­ters out there, newslet­ter data isn’t great, and yes, there are long-term threats from AI. But a few killer fea­tures still make newslet­ters some­thing worth invest­ing in.

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💌 Tips til medier om "popup-nyhedsbreve"

Kort for­t­alt er et pop­up-nyheds­brev en serie af e‑mails, der har en start og en slut­ning. Det vil sige, at det ikke bare bliv­er ved som de nyheds­breve, vi kender.

Serien er typisk tem­a­tis­eret til at han­dle om noget, der enten er "oppe i tiden" eller har stor inter­esse hos mål­grup­pen.

↓

Fra Media Voic­es:

Two lead­ing pub­lish­ers share their tips for cre­at­ing and exe­cut­ing suc­cess­ful lim­it­ed run newslet­ters. They also out­line their strate­gies for nur­tur­ing hard-won sub­scribers once the series have end­ed.

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✨ Monitormedier på vej med naturmedie

Fra Medi­aWatch:

Det 11. mon­i­torme­die er blevet døbt Natur­mon­i­tor og skal ramme en mål­gruppe, ”der arbe­jder pro­fes­sionelt med danske natur.

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😠 Derfor hader vi dynamisk prissætning

Fra Fast Com­pa­ny:

All sorts of con­sumer-fac­ing com­pa­nies seem excit­ed about the poten­tial to use arti­fi­cial intel­li­gence to set prices. There’s only one problem—consumers hate it.

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💡 Aftenposten løfter forsiden med AI

Fra The Fix:

The com­bi­na­tion of pre-exist­ing rankers and human-in-the-loop per­son­al­i­sa­tion result­ed in a rough­ly 25% boost in sub­scriber click-through rates (CTR) for front-page items and a sub­scrip­tion uplift of up to 11%.

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🤷‍♂️ Svenske medier har blandede erfaringer med Googles Overviews

Fra Medi­aWatch:

Det er gået både frem og tilbage med trafikken på svenske mediers nyhedssites efter Googles lancer­ing af AI Overview. Det vis­er en rund­spørge fra Dagens Media.

Relateret:

Facts: Google’s push to AI hurts pub­lish­er traf­fic
Dig­i­tal Con­tent Next

Google AI Overviews linked to 25% drop in pub­lish­er refer­ral traf­fic, new data shows
Digi­day

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🤔 Trumps chatbot baserer sig mest på Fox

Fra Wired:

Truth Search AI appears to rely heav­i­ly on con­ser­v­a­tive out­let Fox News to answer even the most basic ques­tions.

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😳 Perplexity byder på Google Chrome

Fra Reuters:

Per­plex­i­ty AI made a $34.5 bil­lion unso­licit­ed all-cash offer for Alphabet's Chrome brows­er on Tues­day, a bid far above its own val­u­a­tion as the start­up reach­es for the browser's bil­lions of users piv­otal to the AI search race.

Mere:

Per­plex­i­ty offers to buy Chrome for bil­lions more than it’s raised
TechCrunch

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🇯🇵 Japansk medie sagsøger Perplexity

Fra Medi­a­Post:

Per­plex­i­ty, fac­ing law­suits and accu­sa­tions in the U.S., is now being sued in Japan, giv­ing the con­tent-scrap­ing issue a glob­al cast. 

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✋ Derfor blokerer Reddit for internetarkiv

Fra Giz­mo­do:

Red­dit is block­ing the Inter­net Archive’s Way­back Machine from index­ing most of its site, after dis­cov­er­ing that AI com­pa­nies were scrap­ing its data from the dig­i­tal time cap­sule.

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🤔 Google uenig med AI-modeller om trafikfald

Fra MarTech:

Who are you going to believe, Google or six LLMs trained on every piece of data on the plan­et?

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😬 Politicos AI-tools på kant med sandheden

Fra Nie­man Lab:

The alle­ga­tions revolve around two gen­er­a­tive AI-pow­ered tools. [...]

The Guild found that both tools gen­er­at­ed state­ments that were false, vio­lat­ed Politico’s style guide, or were tak­en down with­out for­mal cor­rec­tions or retrac­tions.

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🤖 ChatGPT 4o vender tilbage

Fra Giz­mo­do:

The move is a stun­ning rever­sal, prov­ing that even the most pow­er­ful AI com­pa­ny can't ignore a mutiny from its loy­al user base.

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✨ Google lancerer Genie 3

Fra hes­tens mund:

Today we are announc­ing Genie 3, a gen­er­al pur­pose world mod­el that can gen­er­ate an unprece­dent­ed diver­si­ty of inter­ac­tive envi­ron­ments.

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👨‍💻 AI-browser introducerer betaling

Fra TechCrunch:

The Brows­er Com­pa­ny has launched a Pro sub­scrip­tion plan for Dia, its new web brows­er that heav­i­ly inte­grates AI fea­tures. The plan costs $20 per month and pro­vides unlim­it­ed access to Dia’s AI-pow­ered chat and skills fea­tures.

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😡 Musk er sur på Apple

Fra Reuters:

"Apple is behav­ing in a man­ner that makes it impos­si­ble for any AI com­pa­ny besides Ope­nAI to reach #1 in the App Store, which is an unequiv­o­cal antitrust vio­la­tion. xAI will take imme­di­ate legal action," Musk said in a post on his social media plat­form X.

Relateret:

Grok is on the rocks
Plat­former

Elon Musk’s xAI Releas­es Grok 4 For Free Glob­al­ly, Chal­lenges OpenAI’s GPT‑5 Launch
Mash­able

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🧨 FCKs login under angreb ifm. Malmö-kamp

Fra FCK selv:

Login­sys­temet til streamin­gen af F.C. Køben­havns UEFA Cham­pi­ons League kval­i­fika­tion­skamp mod Malmø FF tirs­dag den 12. august blev ramt af et mas­sivt DDoS angreb, der bom­barderede login­sys­temet med trafik.

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• Kategori: Opsamlinger