Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📲 Instagram lancerer iPad-app

Fra Bloomberg:

Insta­gram is launch­ing a ded­i­cat­ed iPad app for the first time, offer­ing a redesigned ver­sion of its pop­u­lar mobile app that’s meant to encour­age more video con­sump­tion.

Mere:

Insta­gram is think­ing big­ger than the iPhone
Fast Com­pa­ny

Instagram's First Native iPad App Focus­es On Reels
Medi­a­Post

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🤳 Hvad kan vi lære af forfatteren, der blev stor på TikTok?

Fra Nie­man Sto­ry Board:

How the writer and for­mer Cracked edi­tor found his voice with short-form video

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🤦‍♂️ Meta laver chatbot-kloner af kendte — uden tilladelse

Fra Reuters:

Meta has appro­pri­at­ed the names and like­ness­es of celebri­ties – includ­ing Tay­lor Swift, Scar­lett Johans­son, Anne Hath­away and Sele­na Gomez – to cre­ate dozens of flir­ty social-media chat­bots with­out their per­mis­sion, Reuters has found.

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✨ Kort nyt om platformene

Insta­gram Updates Noti­fi­ca­tion Rank­ing To Reduce Repet­i­tive Alerts
Social Media Today

You can now attach 10,000 char­ac­ter blogs to your Threads posts
The Verge

Insta­gram vokser 10x hur­tigere end Face­book i EU
Social Media Today

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🔚 NYTimes lukker lyd-app

Fra AdWeek:

The stand­alone prod­uct will shut­ter in Octo­ber as the pub­lish­er increas­es audio and video in its flag­ship News app

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👍 Podimo vil være en social platform også

Fra Medi­aWatch:

Der­for ruller lyd­plat­for­men nu et sprit­nyt feed ud, hvor ind­holdssk­abere på plat­for­men kan lægge video, lyd og tekst op, som skal engagere brugere hyp­pigere, end når deres fore­trukne pod­cast udkom­mer.

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😫 Nogle undgår nyheder, fordi der er for mange

Fra The Guardian:

News has nev­er been more acces­si­ble – but for some, that’s exact­ly the prob­lem. Flood­ed with infor­ma­tion and relent­less updates, more and more peo­ple around the world are tun­ing out.

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🤔 Vi er bekymrede over tech-giganternes spredning af misinformation

Fra Jour­nal­is­ten:

Det vis­er en rap­port fra Syd­dan­sk Uni­ver­sitet, der under­søger, hvor­dan danskerne forhold­er sig til techgi­gan­ter.

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🎧 Derfor stopper folk med at lytte til podcasts

Fra Pod­news:

The top rea­sons peo­ple leave a pod­cast are that “it start­ed with too much mean­ing­less chat”, or that “it was just bor­ing”, accord­ing to The Pod­cast Study: Growth, a sur­vey of 1,200 pod­cast lis­ten­ers first pre­sent­ed at Pod­cast Move­ment last month.

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🤨 Forskere har svært ved at få data fra tech-firmaerne

Fra Medi­aWatch:

Forskere har i prak­sis så svært ved at få data fra tech-gigan­terne, at det påvirk­er deres forskn­ing. Mon­i­torering er næste skridt i de EU-regler, der skal sikre den nød­vendi­ge adgang til data.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💰 København får mediefond

Fra Medi­aWatch:

”Rigtig mange sted­er i mediebranchen sid­der folk med en idé, men man­gler et sted at tage den idé hen,” siger Keld Reinicke, der er en del af flokken bag ny medie­fond.

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💌 The Economist og FT's erfaringer med persondrevne nyhedsbreve

Fra Medi­aVoic­es:

Newslet­ters led by star writ­ers and edi­tors are prov­ing an effec­tive tool for pub­lish­ers to super­charge loy­al­ty, allow­ing them to build more per­son­al rela­tion­ships with read­ers and even improve con­ver­sions. 

Det, Simon siger 😉

Lega­cy media out­lets final­ly learn to embrace per­son­al brands
Simon Owens

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🧒 Mediahuis' erfaringer med abonnement for yngre brugere

Fra The Audi­encers:

At our recent Lon­don Fes­ti­val, Katia Debuss­chere, Man­ag­er of Acqui­si­tion and Con­ver­sions at Medi­ahuis nv opened the floor with a state­ment that most weren’t expect­ing – unlike assump­tions, research has proven that most US Mil­len­ni­als and Gen Z audi­ences are pay­ing for news.

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📈 Zetland jagter 50.000 medlemmer

Fra Medi­aWatch:

Løfter om konkrete investeringer i under­sø­gende jour­nal­is­tik og nye tek­nol­o­giske funk­tion­er, som Zet­land-brugere har været med til at fores­lå, skal løfte medlem­stal­let til et nyt niveau.

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🧑‍⚖️ Google skal ikke sælge Chrome

Fra Digi­day:

Fur­ther­more, Google must share cer­tain search index and user-inter­ac­tion data (not ads data) with “Qual­i­fied Com­peti­tors” and offer them search and text ads syn­di­ca­tion ser­vices on com­mer­cial terms.

Mere:

Dom­mer beor­dr­er Google til at dele data med konkur­renter
Medi­aWatch

The biggest antitrust case against Big Tech in decades turned out to be kind of a flop
Nie­man Lab

Digiday’s defin­i­tive list for what’s in and out after Google’s antitrust search reme­dies rul­ing
Digi­day

Angry and dis­ap­point­ed, if not sur­prised: The ad indus­try reacts to the Google search reme­dies rul­ing
Digi­day

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✨ Kort business-nyt

JFM lancer­er ishock­ey-pod­cast
Medi­aWatch

The New York Times og The Econ­o­mist i bundling-samar­be­jde
Semafor

Sådan for­bered­er WSJ sig på "Google Zero"
Digi­day

Sven­s­ka Dag­bladet run­der 125.000 dig­i­tale abon­nen­ter
Medi­aWatch

Newslet­ter-based pub­lish­er gets huge boost from Euro­pean Com­mis­sion grant
PressGazette

The cre­ator econ­o­my wants to be a mature media chan­nel, but mea­sure­ment is hold­ing it back
Digi­day

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

✨ Apple på vej med søge-AI i samarbejde med Google

Fra Medi­a­Post:

The AI mul­ti­modal under­ly­ing tech­nol­o­gy for the new Siri could come in part from Google, Apple’s long­time part­ner in inter­net search. The com­pa­nies reached a for­mal agree­ment this week for Apple to eval­u­ate and test a Google-devel­oped AI mod­el to help pow­er the voice assis­tant, accord­ing to the report.

Mere:

Apple Plans AI-Pow­ered Web Search Tool for Siri to Rival Ope­nAI, Per­plex­i­ty
Bloomberg

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🤖 Ny rapport om mediers brug af "conversational" AI

Fra Nie­man Lab:

A new report from FT Strate­gies, “Tak­ing AI from the back-end to the front page,” digs into AI adop­tion case stud­ies at 16 major news­rooms across Europe, the Mid­dle East, and Africa. All of the pub­li­ca­tions par­tic­i­pat­ed in AI Launch­pad, a pro­gram run by the Finan­cial Times’ media con­sul­tan­cy and Google News Ini­tia­tive (GNI) from June to Decem­ber of last year.

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🤖 AI-crawling medfører bøvl for medier

Fra PressGazette:

Unwant­ed AI scrap­ing of pub­lish­er web­sites is plac­ing a cost­ly finan­cial bur­den on pub­lish­ers, accord­ing to one lead­ing indus­try exec­u­tive.

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🤔 Hvad skal redaktører vide om product management?

Fra Journalism.co.uk:

A new report by News Prod­uct Alliance finds that prod­uct pros have become a cru­cial and for­mal part of the news­room, but are plot­ting their exit to oth­er indus­tries

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• Kategori: Opsamlinger