Uge 37, 2025

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤝 Ekstra Bladet er Snapchats første danske mediepartner

Fra Medi­aWatch:

Ekstra Bladet bliv­er første danske medie til at indgå et samar­be­jde med video­plat­for­men Snapchat.

Mere om samar­be­jdet:

EB-chef kalder Snapchat-samar­be­jde "invester­ing i en frem­tidig mål­gruppe"
Medi­aWatch

Mere Snap:

Snap breaks into ‘start­up squads’ as ad rev­enue stalls
TechCrunch

🤔 Platformene efter drabet på Charlie Kirk

How plat­forms are respond­ing to the Char­lie Kirk shoot­ing
The Verge

Char­lie Kirk Was Shot and Killed in a Post-Con­tent-Mod­er­a­tion World
Wired

No, Bluesky Isn’t Cel­e­brat­ing the Death of Char­lie Kirk
Slate

Even killings are con­tent
The Verge

📊 Nu kan du se, om dit LinkedIn-opslag bliver sendt og gemt

Fra Social Media Today:

LinkedIn is rolling out a cou­ple of new ana­lyt­ics ele­ments to help you mea­sure your on-plat­form per­for­mance, with “Saves,” which will give you data on how many peo­ple have book­marked your post, and “Sends,” which will show you how often your post was shared in a pri­vate mes­sage.

🗣️ YouTubes flersprogede audio-dubbing ruller ud

Fra TechCrunch:

YouTube announced on Wednes­day that its mul­ti-lan­guage audio fea­ture has offi­cial­ly launched after a two-year-long pilot. Now, mil­lions of YouTu­bers can add dub­bing to their videos in dif­fer­ent lan­guages, help­ing them reach a wider glob­al audi­ence. The roll­out is expect­ed to hap­pen over the com­ing weeks.

✨ Kort nyt fra platformene

Tik­Tok run­der 200 mio. månedlige brugere i Europa
Reuters

Face­book is try­ing to make ‘pokes’ hap­pen again
TechCrunch

Face­book Is Get­ting Rid of Com­mu­ni­ty Chats
Social Media Today

Insta­gram Will Now Enable You To Pin Your Own Com­ments
Social Media Today

Meta Announces New Reels and Threads Ad Options
Social Media Today

Nu kan vi omsider gemme Bluesky-posts til senere
TechCrunch

Meta adds new fea­tures to Com­mu­ni­ty Notes fact checks, includ­ing alerts for cor­rect­ed posts
TechCrunch

Cap­Cut Adds New Fea­tures Includ­ing LinkedIn Inte­gra­tion
Social Media Today

Sådan kan du researche trends, inden du annon­cer­er på plat­formene
Social Media Today

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💌 40 nyhedsbreve journalister bør følge

(Jeg del­er ikke kun lis­ten, for­di jeg selv er på den med mit andet nyheds­brev, men bl.a. der­for 😉)

Fra Journalism.co.uk:

Want to keep your fin­ger on the pulse of the jour­nal­ism indus­try? Look no fur­ther than these best picks for your inbox

✉️ Lær af Reachs erfaringer med Substack

Fra Media Voic­es:

Over the past two years, Reach plc has launched 13 paid newslet­ters and 21 free newslet­ters on Sub­stack. At the Pub­lish­er Newslet­ter Sum­mit, Reach’s Jen­na Thomp­son dis­cussed the rea­sons behind the new launch­es, and what they’ve learned about audi­ence and com­mu­ni­ty build­ing.

🫂 Forskning: Journalister kan have 11 typer relationer med brugerne

Fra Nie­man Lab:

The researchers found that there isn’t one journalist–audience rela­tion­ship to speak of, but rather “eleven dis­tinct ide­al-typ­i­cal rela­tion­ship forms,” each a kind of “sub-rela­tion­ship” that jour­nal­ists estab­lish with their audi­ence or dif­fer­ent seg­ments with­in it, depend­ing on the cir­cum­stances involved.

✨ Kort tendensnyt

Gmail’s got a new Man­age sub­scrip­tions fold­er that makes it super easy to unsub­scribe from newslet­ters you don’t want
Dan Oshin­sky (LinkedIn)

5,000 Pod­casts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan
The Hol­ly­wood Reporter

Sådan laver du bedre afstemninger
Journalism.co.uk

Spo­ti­fy i loss­less kvalitet er på vej til bl.a. Dan­mark
The Verge

Vimeo fyr­er hver 10.
Com­put­er­world

Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🧑‍🧑‍🧒‍🧒 NYTimes lancerer familieabonnement

Fra Medi­aWatch:

Abon­nementet giv­er fire per­son­er adgang til New York Times’ jour­nal­is­tiske ind­hold såv­el som pop­ulære madop­skrifts- og spilplat­forme.

Mere:

How The New York Times is bet­ting on a new fam­i­ly plan to grow its dig­i­tal sub­scriber base and rev­enue
Digi­day

New York Times adds fam­i­ly deals in ‘biggest change’ to sub­scrip­tions struc­ture in years
Press Gazette

The New York Times launch­es a fam­i­ly sub­scrip­tion (with sep­a­rate Wor­dles for every­one)
Nie­man Lab

📲 Kan apps hjælpe medier imod "Google Zero"?

Fra Dig­i­tal Con­tent Next:

Media busi­ness­es are mak­ing strate­gic app invest­ments to address the lat­est upheaval to audi­ence acqui­si­tion.

💳 Sådan fik Finlands Alma Media gang i paywall'en med AI

En case skrevet af det fir­ma, der lev­erede bl.a. teknolo­gien til arbe­jdet.

Fra Math­er Eco­nom­ics:

Part­ner­ing with Math­er, the pub­lish­er imple­ment­ed Sophi’s Dynam­ic Pay­wall Engine on Kaup­pale­hti — embed­ding AI into work­flows to reduce man­u­al effort, opti­mize per­for­mance, and free teams to focus on their core mis­sion of deliv­er­ing jour­nal­ism.

✨ Kort nyt om business og strategi

Det går godt hos det dig­i­tale nicheme­diehus Inside Media
Medi­aWatch

Guardian reports bumper year for dig­i­tal read­er rev­enue
Press Gazette

Tidligere WaPo-jour­nal­ist om at starte et nyt medie
Nie­man Lab

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

😡 Leksikoner sagsøger Perplexity

Fra Press Gazette:

Ency­clo­pe­dia Bri­tan­ni­ca, Mer­ri­am-Web­ster and Japan­ese news­brand sue Per­plex­i­ty

Mere Per­plex­i­ty:

When it comes to Perplexity’s ad busi­ness, the plat­form is at a cross­roads
Digi­day

🖼️ Googles nye billed-AI imponerer

Fra Fast Com­pa­ny:

To be clear, Nano Banana still sucks at gen­er­at­ing new AI images.

But it excels at some­thing far more pow­er­ful, and poten­tial­ly sinister—editing exist­ing images to add ele­ments that were nev­er there, in a way that’s so seam­less and con­vinc­ing that even experts like myself can’t detect the changes.

Der er allerede konkur­rence:

ByteDance unveils new AI image mod­el to rival Google DeepMind’s ‘Nano Banana’
South Chi­na Morn­ing Post

🔮 Hvad kommer efter smartphonen?

Fra The New York Times:

As Apple pre­pares to release new iPhones this week, indus­try vet­er­ans shared their pre­dic­tions for what will be the next big thing in per­son­al com­put­ing.

📽️ US-brugere af Google Videos kan lave billeder til video med Veo 3

Fra The Verge:

US-based users can turn sta­t­ic images into four-sec­ond videos by click­ing either the “Sub­tle move­ments” or, for the more adven­tur­ous, the “I’m feel­ing lucky” options under the Cre­ate tab in Google Pho­tos. Accord­ing to Google spokesper­son Michael Mar­coni, you can get your pho­to sub­jects to dance or show­er them with con­fet­ti.

✨ Kort tech-nyt

Apples live-over­sæt­telser kom­mer ikke til EU
MacRu­mors

Anthrop­ic indgår copy­right-forlig
Bloomberg

AI increas­es misinformation–and the val­ue of trust­ed news
Dig­i­tal Con­tent Next