Uge 37, 2025
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.

Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🤝 Ekstra Bladet er Snapchats første danske mediepartner
Ekstra Bladet bliver første danske medie til at indgå et samarbejde med videoplatformen Snapchat.
Mere om samarbejdet:
EB-chef kalder Snapchat-samarbejde "investering i en fremtidig målgruppe"
MediaWatch
Mere Snap:
Snap breaks into ‘startup squads’ as ad revenue stalls
TechCrunch
🤔 Platformene efter drabet på Charlie Kirk
How platforms are responding to the Charlie Kirk shooting
The Verge
Charlie Kirk Was Shot and Killed in a Post-Content-Moderation World
Wired
No, Bluesky Isn’t Celebrating the Death of Charlie Kirk
Slate
Even killings are content
The Verge
📊 Nu kan du se, om dit LinkedIn-opslag bliver sendt og gemt
LinkedIn is rolling out a couple of new analytics elements to help you measure your on-platform performance, with “Saves,” which will give you data on how many people have bookmarked your post, and “Sends,” which will show you how often your post was shared in a private message.
🗣️ YouTubes flersprogede audio-dubbing ruller ud
YouTube announced on Wednesday that its multi-language audio feature has officially launched after a two-year-long pilot. Now, millions of YouTubers can add dubbing to their videos in different languages, helping them reach a wider global audience. The rollout is expected to happen over the coming weeks.
✨ Kort nyt fra platformene
TikTok runder 200 mio. månedlige brugere i Europa
Reuters
Facebook is trying to make ‘pokes’ happen again
TechCrunch
Facebook Is Getting Rid of Community Chats
Social Media Today
Instagram Will Now Enable You To Pin Your Own Comments
Social Media Today
Meta Announces New Reels and Threads Ad Options
Social Media Today
Nu kan vi omsider gemme Bluesky-posts til senere
TechCrunch
Meta adds new features to Community Notes fact checks, including alerts for corrected posts
TechCrunch
CapCut Adds New Features Including LinkedIn Integration
Social Media Today
Sådan kan du researche trends, inden du annoncerer på platformene
Social Media Today
Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
💌 40 nyhedsbreve journalister bør følge
(Jeg deler ikke kun listen, fordi jeg selv er på den med mit andet nyhedsbrev, men bl.a. derfor 😉)
Want to keep your finger on the pulse of the journalism industry? Look no further than these best picks for your inbox
✉️ Lær af Reachs erfaringer med Substack
Over the past two years, Reach plc has launched 13 paid newsletters and 21 free newsletters on Substack. At the Publisher Newsletter Summit, Reach’s Jenna Thompson discussed the reasons behind the new launches, and what they’ve learned about audience and community building.
🫂 Forskning: Journalister kan have 11 typer relationer med brugerne
The researchers found that there isn’t one journalist–audience relationship to speak of, but rather “eleven distinct ideal-typical relationship forms,” each a kind of “sub-relationship” that journalists establish with their audience or different segments within it, depending on the circumstances involved.
✨ Kort tendensnyt
Gmail’s got a new Manage subscriptions folder that makes it super easy to unsubscribe from newsletters you don’t want
Dan Oshinsky (LinkedIn)
5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan
The Hollywood Reporter
Sådan laver du bedre afstemninger
Journalism.co.uk
Spotify i lossless kvalitet er på vej til bl.a. Danmark
The Verge
Vimeo fyrer hver 10.
Computerworld
Del 3: Business og strategi

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🧑🧑🧒🧒 NYTimes lancerer familieabonnement
Abonnementet giver fire personer adgang til New York Times’ journalistiske indhold såvel som populære madopskrifts- og spilplatforme.
Mere:
How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue
Digiday
New York Times adds family deals in ‘biggest change’ to subscriptions structure in years
Press Gazette
The New York Times launches a family subscription (with separate Wordles for everyone)
Nieman Lab
📲 Kan apps hjælpe medier imod "Google Zero"?
Media businesses are making strategic app investments to address the latest upheaval to audience acquisition.
💳 Sådan fik Finlands Alma Media gang i paywall'en med AI
En case skrevet af det firma, der leverede bl.a. teknologien til arbejdet.
Partnering with Mather, the publisher implemented Sophi’s Dynamic Paywall Engine on Kauppalehti — embedding AI into workflows to reduce manual effort, optimize performance, and free teams to focus on their core mission of delivering journalism.
✨ Kort nyt om business og strategi
Det går godt hos det digitale nichemediehus Inside Media
MediaWatch
Guardian reports bumper year for digital reader revenue
Press Gazette
Tidligere WaPo-journalist om at starte et nyt medie
Nieman Lab
Del 4: Teknologi og AI

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
😡 Leksikoner sagsøger Perplexity
Encyclopedia Britannica, Merriam-Webster and Japanese newsbrand sue Perplexity
Mere Perplexity:
When it comes to Perplexity’s ad business, the platform is at a crossroads
Digiday
🖼️ Googles nye billed-AI imponerer
To be clear, Nano Banana still sucks at generating new AI images.
But it excels at something far more powerful, and potentially sinister—editing existing images to add elements that were never there, in a way that’s so seamless and convincing that even experts like myself can’t detect the changes.
Der er allerede konkurrence:
ByteDance unveils new AI image model to rival Google DeepMind’s ‘Nano Banana’
South China Morning Post
🔮 Hvad kommer efter smartphonen?
As Apple prepares to release new iPhones this week, industry veterans shared their predictions for what will be the next big thing in personal computing.
📽️ US-brugere af Google Videos kan lave billeder til video med Veo 3
US-based users can turn static images into four-second videos by clicking either the “Subtle movements” or, for the more adventurous, the “I’m feeling lucky” options under the Create tab in Google Photos. According to Google spokesperson Michael Marconi, you can get your photo subjects to dance or shower them with confetti.
✨ Kort tech-nyt
Apples live-oversættelser kommer ikke til EU
MacRumors
Anthropic indgår copyright-forlig
Bloomberg
AI increases misinformation–and the value of trusted news
Digital Content Next