Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📲 Metas teenage-konti kommer til Danmark

Fra Medi­aWatch:

Alle danskere under 16 år på Meta-ejede Face­book og Mes­sen­ger vil automa­tisk overgå til en såkaldt teenagekon­to.

Relateret:

Instagram’s teen safe­ty fea­tures are flawed, researchers say
Reuters

Meta Expands Teen Pro­tec­tions, Tests Updat­ed Age Detec­tion Process
Social Media Today

Ind­hold ↑

🤳 Regeringen kommer med anbefalinger ifm. børn og sociale medier

Fra Medi­aWatch:

Foru­den regerin­gen er Børns Vilkår, Red Bar­net, Dan­sk Ung­doms Fællesråd og Kom­munernes Lands­foren­ing med i allian­cen, der blandt andet arbe­jder for et europæisk for­bud, så børn ikke bliv­er udsat for mål­ret­tet ind­hold og reklamer på sociale medi­er.

Ind­hold ↑

📈 Instagram runder 3 milliarder månedlige brugere

Fra Social Media Today:

In cel­e­bra­tion of reach­ing 3 bil­lion users, Insta­gram has also announced a cou­ple of updates

Ind­hold ↑

👍 Trump godkender TikTok-aftale

Fra Giz­mo­do:

Pres­i­dent Don­ald Trump signed an exec­u­tive order in the Oval Office of the White House on Thurs­day that’s intend­ed to give the green light for U.S. investors to take a large stake in Tik­Tok.

Ind­hold ↑

🤬 Bluesky vil skrue op for moderationen

Fra TechCrunch:

It sounds like Bluesky is get­ting seri­ous about giv­ing some users the boot, with the com­pa­ny say­ing it will be doing more to “enforce our mod­er­a­tion poli­cies to bet­ter cul­ti­vate a space for healthy con­ver­sa­tions.”

Ind­hold ↑

✨ Kort nyt fra og om platformene

Her er de nominerede til Årets SoMe-Team 2025
Medi­et Markeds­føring

YouTube Adds New Com­ment Fil­ters, High­lights for Livestreams
Social Media Today

What­sApp adds built-in text trans­la­tions on iPhone and Android
The Verge

Threads is devel­op­ing a tool that lets you ‘tag’ its algo­rithm to con­fig­ure your feed
TechCrunch

DPCMO sender advokatskriv­else til Linkedin
Medi­aWatch

Instagram’s Mosseri Sees Chal­lenge in Com­ing Wave of AI Images
Bloomberg

1 in 5 Amer­i­cans now reg­u­lar­ly get news on Tik­Tok, up sharply from 2020
Pew Research Cen­ter

YouTube Rolls Out an Option To Remove Video End Screens
Social Media Today

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

⏸️ Ekstra Bladet sætter Bandeland-podcast på pause

Fra Medi­aWatch:

Ekstra Bladets krim­i­nalpod­cast ”Ban­de­land,” der udkom­mer bag betal­ingsmur, er sat på pause på ubestemt tid.

Ind­hold ↑

🎨 Newsweek redesigner

Fra Medi­a­Post:

Newsweek has unveiled a visu­al redesign and a new brand iden­ti­ty: “A World Drawn Clos­er.”

Ind­hold ↑

🇨🇦 Sådan engagerer Toronto-medie yngre mediebrugere

Fra Journalism.co.uk:

As young audi­ences drift away from tra­di­tion­al news, The Green Line in Toron­to is pio­neer­ing a new approach to jour­nal­ism that trans­forms read­ers from pas­sive con­sumers into active com­mu­ni­ty par­tic­i­pants through prac­ti­cal guides, local engage­ment events, and tools that help peo­ple take mean­ing­ful action in their neigh­bour­hoods

Ind­hold ↑

🇪🇺 EU-kommissionen vil af med cookie-popups

Fra Politi­co:

In a bid to slash red tape, the Euro­pean Com­mis­sion wants to elim­i­nate one of its peski­est laws: a 2009 tech rule that plas­tered the online world with pop-ups request­ing con­sent to cook­ies. 

Ind­hold ↑

Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🌍 Jakob Moll om Zetlands ekspansionsplaner

Fra Journalism.co.uk:

Jakob Moll reveals how the Dan­ish com­pa­ny with com­mu­ni­ty at its heart keeps scal­ing to neigh­bour­ing Nordic mar­kets, and how you too can build a deep­er rela­tion­ship with your audi­ence with their tried-and-test­ed mod­el

Relateret:

From Den­mark to Fin­land to Nor­way, Zet­land bets its mod­el can trav­el well (and Germany’s up next)
Nie­man Lab

Lea Kors­gaard efter til­gang af 12.000 nye abon­nen­ter: Løfter har resoneret hos folk
Medi­aWatch

Ind­hold ↑

🎥 Aller satser på video

Fra Medi­aWatch:

En væsentlig del af Allers investeringer i dig­i­tal udvikling går netop mål­ret­tet til ”kom­pe­tencer, teknolo­gi og for­mater” inden for videoind­hold, fortæller [adm. direk­tør Michael Aller].

Ind­hold ↑

📹 TV 2 Fyn sætter digital video i centrum

Fra Medi­aWatch:

”Der er stadig en masse saft og kraft i tv. Men det er ikke den vigtig­ste plat­form læn­gere,” siger adm. direk­tør for TV 2 Fyn, der 1. okto­ber imple­menter­er en større ændring på sta­tio­nen.

Ind­hold ↑

🎤 Hvad er NPR's podcast-strategi for fremtiden?

Fra hes­tens mund:

NPR's pod­cast strat­e­gy has two goals: audi­ence growth and audi­ence engage­ment, said Collin Camp­bell, NPR's senior vice pres­i­dent, pod­cast­ing strat­e­gy and fran­chise devel­op­ment.

Ind­hold ↑

⚙️ Ritzau satser på tech-produkter

Fra Medi­aWatch:

”Vi skal prøve at bevare mediefor­ret­nin­gen så stor og så længe som mulig. Men vi for­bered­er os på, at væk­sten skal være et andet sted,” siger han i forbindelse med den nye strate­gi.

Læs også:

Ritzau lancer­er nyt foto-pro­dukt
Medi­aWatch

Ind­hold ↑

🤔 Hvordan kommer medier forbi "paywall-plateauet"?

Fra Dig­i­tal Con­tent Next:

As adver­tis­ing rev­enue con­tracts and pay­walls mature, pub­lish­ers face a piv­otal moment. Sub­scrip­tion growth has stalled, but new mod­els, prod­ucts, and part­ner­ships point to a path for­ward. The chal­lenge now: reignit­ing momen­tum through rel­e­vance, access, and val­ue.

Relateret:

Where is the sub­scrip­tion ceil­ing?
Thomas Bæk­dal

Ind­hold ↑

✨ Mere om business og strategi

B.T. bry­der reglerne: ”De burde vide bedre”
Jour­nal­is­ten

Youtube er annon­cør­ernes favorit
Medi­aWatch

Esb­jerg-lokalme­die skal være bæredygtigt om fem år
Medi­aWatch

The New York Times crafts per­son­al­i­ty-led video in Cook­ing push to dri­ve subs
Digi­day

The Sun dou­bles video’s share of dig­i­tal rev­enue to 18% by bet­ting on orig­i­nal pro­gram­ming
Digi­day

‘Brave’ adver­tis­ers who adver­tise next to news are see­ing results
Press Gazette

Det amerikanske justitsmin­is­teri­um vil tvinge Google til at frasælge annon­ce­for­ret­ning
Medi­aWatch

Ind­hold ↑

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 OpenAI præsenterer "Pulse" i ChatGPT

Fra hes­tens mund:

Pulse is a new expe­ri­ence where Chat­G­PT proac­tive­ly does research to deliv­er per­son­al­ized updates based on your chats, feed­back, and con­nect­ed apps like your cal­en­dar.

You can curate what Chat­G­PT research­es by let­ting it know what’s use­ful and what isn’t. The research appears in Pulse as top­i­cal visu­al cards you can scan quick­ly or open for more detail, so each day starts with a new, focused set of updates.

Mere:

Chat­G­PT Pulse: Ope­nAI Wants to Give You a Morn­ing Brief­ing (and Get a Peek at Your Oth­er Apps)
Giz­mo­do

Ind­hold ↑

💡 Schibsted deler erfaringer fra OpenAI-samarbejde

Fra Medi­aWatch:

Ope­nAI bruger Schib­st­eds nyhedsind­hold klart mest, men det er debat­stof­fet, der får den største andel til at klikke sig videre til Schib­st­eds egne sider.

Ind­hold ↑

🤨 Meta lancerer feed med AI-videoer

Fra TechCrunch:

In a move no one asked for, Meta is intro­duc­ing “Vibes,” a new feed in the Meta AI app and on meta.ai for shar­ing and cre­at­ing short-form, AI-gen­er­at­ed videos. Think Tik­Tok or Insta­gram Reels, but every sin­gle video you come across is essen­tial­ly AI slop.

Som Social Media Today skriv­er:

Hon­est­ly, does any­body actu­al­ly want this?

Fra hes­tens mund:

Intro­duc­ing Vibes: A New Way to Dis­cov­er and Cre­ate AI Videos
Meta

Ind­hold ↑

🪄 YouTube lancerer AI-værktøjer til podcastere

Fra TechCrunch:

On Tues­day, YouTube intro­duced new tools for pod­cast­ers at its Made on YouTube live event in New York, includ­ing new ways to turn video pod­casts into clips and YouTube Shorts and a new fea­ture that helps cre­ate videos for audio-only pod­cast­ers. Both will be pow­ered by AI and will roll out in the months ahead.

Ind­hold ↑

👋 Mød NYTimes' redaktionelle AI-team

Fra Digi­day:

The New York Times’ edi­to­r­i­al team is using AI tech­nol­o­gy to pur­sue a host of sto­ries it couldn’t tack­le before, as they involved huge and messy datasets.

Ind­hold ↑

🤝 Meta i dialog med flere medier om AI-aftaler

Fra Reuters:

Meta Plat­forms has been in talks in recent months with media firms includ­ing Axel Springer, Fox Corp and News Corp to license news con­tent for inte­gra­tion into its AI prod­ucts, the Wall Street Jour­nal report­ed on Thurs­day.

Ind­hold ↑

🛍️ Microsoft vil bygge AI-markedsplads for medier

Fra Axios:

Microsoft is in talks with select U.S. pub­lish­ers about a pilot pro­gram to help launch a two-sided mar­ket­place that would com­pen­sate pub­lish­ers for their con­tent used by AI prod­ucts, start­ing with its Copi­lot assis­tant. 

Ind­hold ↑

🧑‍⚖️ Tyske medier sagsøger Google for AI-overblik

Fra Press Gazette:

The mem­bers of the alliance involved in the com­plaint include Ger­man media asso­ci­a­tion BDZV which rep­re­sents more than 300 media brands, Ger­man Jour­nal­ists’ Asso­ci­a­tion (DJV), the Euro­pean Fed­er­a­tion of Jour­nal­ists, the Euro­pean Mag­a­zine Media Asso­ci­a­tion and Euro­pean News­pa­per Pub­lish­ers’ Asso­ci­a­tion, and Algo­rithmWatch.

Relateret:

‘The weath­er is chang­ing’: How much should pub­lish­ers fret about Google AI Overviews?
Cam­paign

Ind­hold ↑

✨ Kort nyt om tech og AI

AI er på vej ind på brows­er-markedet
The New York­er

YouTube Tests New AI Func­tions With Pre­mi­um Sub­scribers
Social Media Today

Perplexity’s new AI agent wants to replace your email habits for $200 per month
Ven­ture­Beat

Ind­hold ↑

• Kategori: Opsamlinger