Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤔 Hvordan holder TikTok fast i brugerne?

Fra The Wash­ing­ton Post:

More than 800 U.S. Tik­Tok users shared their data with The Wash­ing­ton Post. We used it to find out why some peo­ple become pow­er users, spend­ing hours per day scrolling.

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🤨 Det er ikke længere nok bare at uploade billeder til Instagram

Hørt! (...sagde hob­by­fo­tografen 😉)

Fra The Verge:

Have you tried sim­ply upload­ing a pho­to to Insta­gram late­ly? It’s a mine­field. Is that a Sto­ry, a Post, or a Reel? Do you want to add music? A cap­tion? A prompt, which is… dif­fer­ent than a cap­tion, some­how? How about a poll? A fundrais­er? More text, but this time on top of the image? Share it to Face­book? On and on and on.

I have a sim­ple request to any­one at Meta who is lis­ten­ing: please, just give us our pho­to shar­ing app back.

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🤳 Kan Meta blive tvunget til kronologisk feed?

Fra Social Media Today:

Last Thurs­day, a Dutch court ruled that Meta has to pro­vide Face­book and Insta­gram users with more eas­i­ly acces­si­ble options for non-algo­rithm-defined time­lines, in line with reg­u­la­tions out­lined in the EU Dig­i­tal Ser­vices Act (DSA).

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🏆 Instagram lancerer prisoverrækkelse for creators

Fra The Hol­ly­wood Reporter:

Spike Lee, Marc Jacobs and Insta­gram head Adam Mosseri will be among the judges of the Rings pro­gram, which will hon­or the platform's top cre­ators with rings, both phys­i­cal and dig­i­tal.

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✨ Kort nyt fra/om platformene

Sådan bruger du LinkedIn til at lande dit næste job
Kfo­rum

Insta­gram Tests Reels Algo­rithm Con­trol Options
Social Media Today

Tik­Tok Ups Sub­scrip­tion Rev­enue Share for US Cre­ators
Social Media Today

Threads Makes It Eas­i­er To Hide Unwant­ed Post Replies
Social Media Today

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🛠️ Reddit lancerer "pro"-værktøjer til medier

Fra hes­tens mund:

That's why today, we're intro­duc­ing Red­dit Pro tools for pub­lish­ers to help media out­lets eas­i­ly share and track con­tent across Reddit’s over 110M+ dai­ly active uniques, and an improved link view­ing expe­ri­ence for read­ing and dis­cussing these sto­ries.

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🤔 Prioriterer Google nationale medier fremfor lokale?

Fra Press Gazette:

Press Gazette under­stands that this is not the first time the MEN has faced issues with search vis­i­bil­i­ty, although for some major sto­ries such as the death of for­mer box­er Ricky Hat­ton in Sep­tem­ber it has ranked high­ly.

Mere Google og medi­er:

Most lead­ing UK news web­sites fell down Google rank­ings in 2025
Press Gazette

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👦 TV 2 Østjylland: Stor andel unge forpligter

Fra Medi­aWatch:

Med den største andel unge i sit sendeom­råde føler direk­tør en forplig­telse til at fly­tte ressourcer over mod dig­i­tale plat­forme særligt sociale medi­er.

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🛑 Teleselskaber skal blokerer ulovlige streaming-tjenester

Fra Medi­aWatch:

Divi­sions­forenin­gen og Superli­gaen har indledt et samar­be­jde med Ret­tighed­sal­lian­cen om kamp mod pirat-tv. Nu har de fået ret­tens ord for, at ti pop­ulære tjen­ester er ulovlige.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🙏 Genfødt Tjeck skal hente sine læsere på sociale platforme

Fra Medi­aWatch:

Det geno­plivede, dig­i­tale Tjeck skal ramme de unge i 20’erne, og det bliv­er via dia­log på de sociale medi­er, fortæller Gaffas direk­tør.

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📱 The Bristol Cable lancerer app til nyheder og networking

Fra Journalism.co.uk:

A "world first" mobile expe­ri­ence aims to give mem­bers curat­ed dis­cus­sions and com­mu­ni­ty con­nec­tions with­in a pri­va­cy-focused plat­form

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🤝 Paramount køber The Free Press

Fra Medi­aWatch:

The Free Press er et nyt dig­i­talt nyhedsme­die, som blev stiftet for bare fire år siden.

Mere:

The Free Press goes from zero to $150m val­u­a­tion in five years on Sub­stack
Press Gazette

Para­mount Acquires 'The Free Press,' Puts Founder In Charge Of CBS News
Medi­a­Post

'The Free Press' Drops Its Pay­wall For One Week
Medi­a­Post

Sub­stack Co-Founder Hails Pur­chase Of 'The Free Press' By Para­mount
Medi­a­Post

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✨ Mere business og strategi

What Makes VIDEO Work for Mag­a­zine Pub­lish­ers with Simon Elliott
Medi­aVoic­es (YouTube)

How Politi­co is using text mes­sages to boost engage­ment on Capi­tol Hill
Press Gazette

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

📈 Hver tredje dansker bruger chatbots ugentligt

Fra Medi­aWatch:

Bru­gen af chat­bots drevet af gen­er­a­tiv kun­stig intel­li­gens er mere end for­doblet i Dan­mark. Et brand led­er markedet.

Grund­laget for his­to­rien er en ny rap­port ("Gen­er­a­tive AI and news report 2025") fra Reuters Insti­tute.

Andre har også skrevet om rap­porten:

• What the pub­lic wants: sev­en oppor­tu­ni­ties for news­rooms in the age of gen­er­a­tive AI | Journalism.co.uk
• Peo­ple are using Chat­G­PT twice as much as they were last year. They’re still just as skep­ti­cal of AI in news. | Nie­man Lab
• Lean­ing Into AI: Peo­ple Trust Its Use In News, But Only To A Degree | Medi­a­Post

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👨‍💻 Sådan arbejder WSJs redaktioner med generativ AI

Fra Dig­i­tal Con­tent Next (af WSJ's "Direc­tor of News­room Data and AI"):

From real-time dis­as­ter inves­ti­ga­tions to pod­cast analy­sis, The Wall Street Journal's news­room is using gen­er­a­tive AI as a force multiplier—while keep­ing human judg­ment and trust at the core of every sto­ry.

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💡 Og hvad gør The Economist indenfor AI?

Fra News­room Robots:

This week on News­room Robots, I sit down with Lud­wig Siegele, Senior Edi­tor for AI Ini­tia­tives at The Econ­o­mist. After more than 25 years report­ing from San Fran­cis­co, Berlin, and Lon­don, Lud­wig is now lead­ing the publication’s AI strat­e­gy.

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🔮 OpenAI vil gøre ChatGPT til styresystem med apps

(Apps i Chat­G­PT er pt. ikke tilgæn­gelige for brugere i EU.)

Fra Wired:

At OpenAI’s Devel­op­er Day, CEO Sam Alt­man showed off apps that run entire­ly inside the chat window—a new effort to turn Chat­G­PT into a plat­form.

Mere:

OpenAI’s plat­form play
Plat­former

Chat­G­PT apps are live: Here are the first ones you can try
The Verge

Ope­nAI Goes All-In on Vibe Cod­ing, Says ‘Mature Expe­ri­ences’ Are on the Hori­zon
Giz­mo­do

Ope­nAI launch­es apps inside of Chat­G­PT
TechCrunch

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🥇 OpenAIs Sora-app indtager førsteplads i App Store

Fra Busi­ness Insid­er:

OpenAI's Sora app topped the Apple App Store charts days after its release.

Mere Sora:

What every­one is say­ing about Sora
Plat­former

The three big unan­swered ques­tions about Sora
The Algo­rithm (MIT Tech­nol­o­gy Review)

Ope­nAI wasn’t expect­ing Sora’s copy­right dra­ma
The Verge

Sora 2 Water­mark Removers Flood the Web
404 Media

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💥 AI-værktøj bombarderer journalister med pressemeddelelser

Det er i UK, men mon ikke det kun er et spørgsmål om tid, før vi også ser det her­hjemme.

Fra Press Gazette:

The £250-a-month tool, called Olivia Brown, is anoth­er source of the AI-writ­ten PR con­tent that is seri­ous­ly under­min­ing the cred­i­bil­i­ty of UK pub­lish­ers (as revealed by Press Gazette in our Real­i­ty Wars cov­er­age).

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✨ Mere AI og tech

State of AI 2025-rap­porten er klar
stateof.ai

What the pub­lic wants: sev­en oppor­tu­ni­ties for news­rooms in the age of gen­er­a­tive AI
Journalism.co.uk

Bon­nier News Local er snart i mål med automa­tis­eret redi­ger­ing
Medi­aWatch

In the age of AI, web­sites will be trans­formed
Fast­Com­pa­ny

Your web­site isn’t ready for AI agents — here’s what needs to change
MarTech

Franske myn­dighed­er kig­ger på Siris stem­meop­tagelser
Bloomberg

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• Kategori: Opsamlinger