Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📹 Skal vi alle være YouTubere nu?

Fra Copen­hagen Review of Com­mu­ni­ca­tion:

YouTube er ikke læn­gere en banal video plat­form. Det er inter­net­tets infra­struk­tur. Organ­i­sa­tion­er, der ignor­erer denne virke­lighed bliv­er usyn­lige og glemt for hele gen­er­a­tioner.

Mere YouTube:

YouTube Tests New Feed Con­trol Options
Social Media Today

YouTube Expands Pre­pub­lish Checks To Cov­er More Vio­la­tions
Social Media Today

Ind­hold ↑

😬 Ny X‑funktion udstiller troldenes hjemlande

Fra The Dai­ly Beast:

Upon roll­out, rival fac­tions began to inspect just where their online adver­saries were real­ly based on the com­bat­ive social platform—with dozens of major MAGA and right-wing influ­encer accounts revealed to be based over­seas.

Relateret:

 X Dis­plays Users’ Loca­tions, Fuel­ing Scruti­ny Over Polit­i­cal Accounts
The New York Times

X Clar­i­fies Details About Its New Loca­tion Shar­ing Fea­ture
Social Media Today

Ind­hold ↑

🎭 Facebook lancerer øgenavne i grupper

Fra TechCrunch:

Face­book Groups are get­ting more Red­dit-like with new­ly added sup­port for nick­names. The fea­ture, which allows users to post under a cus­tom user­name instead of their real name, pro­vides an alter­na­tive to post­ing anony­mous­ly. 

Ind­hold ↑

✨ Mere om de sociale platforme

Insta­gram Updates Reels Cam­era With Improved Func­tions
Social Media Today

Ny rap­port: Meta blandt de lavest rat­ede brands i Dan­mark
Medi­et Markeds­føring

Study Finds Men­tal Health Ben­e­fit to One-Week Social Media Break
The New York Times

Euro­pean Par­lia­ment backs 16+ age rule for social media
Politi­co

Snapchat to tell 440,000 Aus­tralians to prove they’re 16 or accounts will be locked in social media ban
The Guardian

Social media giants liable for finan­cial scams under new EU law
Politi­co

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🧑‍🔬 Nyt SDU-projekt fokuserer på nyheder til unge

Fra Medi­aWatch:

Det er bag­grun­den for det nye pro­jekt Aion Medi­er og Fremtid, som er forankret hos Cen­ter for Jour­nal­is­tik på Syd­dan­sk Uni­ver­sitet og realis­eret med støtte fra Google News Ini­tia­tive, Poli­tiken-Fonden og DR.

Ind­hold ↑

🤳 Flere medier lancerer vertikal video i deres apps

Fra Nie­man Lab:

While pub­lish­ers’ video tabs and ver­ti­cal videos are obvi­ous­ly inspired by social media, they gen­er­al­ly don’t include social fea­tures like com­ments and likes. And they’re not pow­ered by algo­rithms; if two dif­fer­ent peo­ple open the tabs, they’ll see the same thing.

Ind­hold ↑

✉️ Sådan byggede NYT's Wirecutter et personaliseret nyhedsbrev

Fra Audi­encers:

The sys­tem we cre­at­ed is designed for flex­i­bil­i­ty and over­sight, allow­ing us to refine its rules and out­puts in tan­dem. In the sec­tions that fol­low, we’ll share why we built it, how it works, and what this taught us about bridg­ing edi­to­r­i­al craft and algo­rith­mic sys­tems.

Mere per­son­alis­er­ing:

Wall Street Jour­nal and Wash­ing­ton Post tech chiefs on per­son­al­i­sa­tion for pub­lish­ers
Press Gazette

Ind­hold ↑

Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 Sådan fik FT flere konverteringer med AI-paywall

Fra The Media Stack:

Kat­ri­na Broster, Mar­ket­ing, Per­for­mance and Tech­nol­o­gy Direc­tor at the Finan­cial Times, and Tatiana Stan­ton­ian, Prin­ci­pal Engi­neer at the Finan­cial Times, explain how the news­pa­per trans­formed its pay­wall strat­e­gy with AI-pow­ered per­son­al­i­sa­tion.

Mere om pay­walls:

Busi­ness Insider’s Pay­wall Back­slide
Sta­tus

Ind­hold ↑

🧒 Bliv klogere på Mediahuis' strategi for fremtidens brugere

Fra Medi­aVoic­es:

Gen Z will pay for games, enter­tain­ment and trav­el. “So how can we make our news so inter­est­ing, or so rel­e­vant, or so rep­re­sen­ta­tive for them that they want to pay for it?” asks Lies­beth Nizet, Head of Future Audi­ences Mon­e­ti­za­tion at Medi­ahuis. Her job is to fig­ure that out.

Ind­hold ↑

👋 CNN trækker sig fra Apple News

Fra Semafor:

CNN qui­et­ly removed its sto­ries from Apple News over the week­end, end­ing the cable news brand’s con­tract to share its con­tent on the pop­u­lar news app, Semafor has learned. The two com­pa­nies are con­tin­u­ing to dis­cuss a new deal that would restore CNN’s sto­ries to Apple News.

Ind­hold ↑

💡 Sådan kæmper Forbes imod Google-udfordringen

Fra Press Gazette:

Build­ing com­mu­ni­ties more impor­tant than ever as Google takes scale oppor­tu­ni­ties away.

Relateret:

‘The Big Bang has hap­pened’: Reach gets proac­tive on AI-era refer­rals, start­ing with sub­scrip­tions
Digi­day

The case for and against AI-dri­ven SEO in the zero-click era
Digi­day

Ind­hold ↑

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 JP kloner podcast-vært

Fra Medi­aWatch:

Med en AI-klon af pod­cast-vært og ‑redak­tør Jacob Grosen Dan­danell har Jyl­lands-Posten lagt det ned­er­ste af tre lag af avisens lyd­side.

Ind­hold ↑

🤔 Brugerne vil gerne vide, hvad de får ud af mediernes AI

Fra Medi­aWatch:

Mediebrugere i nyt studie er mere optaget af, hvor­dan AI gavn­er brugerne, end hvor­dan teknolo­gien gavn­er medierne.

Ind­hold ↑

🤝 AI-sangtjeneste indgår samarbejde med Universal

Fra Medi­aWatch:

Suno er blevet anklaget for at mis­bruge kun­st­neres mate­ri­ale i sin pro­duk­tion af AI-gener­eret musik.

Mere:

AI is win­ning the copy­right fight
Plat­former

Ind­hold ↑

✨ Mere AI og teknologi

Gulf between AI jour­nal­ism hype and con­cerns at the coal­face revealed
Press Gazette

Ni US-medi­er sagsøger Ope­nAI og Microsoft
Medi­a­Post

Ope­nAI and Per­plex­i­ty are launch­ing AI shop­ping assis­tants, but com­pet­ing star­tups aren’t sweat­ing it
TechCrunch

AI Agents Break Rules Under Every­day Pres­sure
IEEE

Google's new 'Alu­mini­um OS' project brings Android to PC: Here's what we know
Android Author­i­ty

Ind­hold ↑

• Kategori: Opsamlinger