Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

📹 YouTube gør status på 2025

Fra deres Glob­al Cul­ture & Trends Report:

Here you will find top 10 lists of the year's most-sub­scribed cre­ators, top trend­ing top­ics, and top songs across numer­ous coun­tries or regions. They offer a lens into what was most pop­u­lar on YouTube this year around the world and a por­trait of how YouTube's cre­ators, artists, and fans shape cul­ture every day.

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📍 TikTok lancerer "tæt på"-feed

Indtil videre bliv­er det rul­let ud i Frankrig, Tysk­land, Ital­ien og Storbri­tan­nien.

Fra Medi­a­Post:

Fol­low­ing pop­u­lar local­ized in-app fea­tures from Snapchat and Insta­gram, Tik­Tok is launch­ing a “Near­by Feed” focused on con­nect­ing users with con­tent, cre­ators, trend­ing places, and brick-and-mor­tar busi­ness­es in their imme­di­ate area.

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🎂 Metas "Oversigt Board" fylder 5 år

Fra Plat­former:

Almost every­one I've spo­ken to on the sub­ject says that they are in some ways dis­ap­point­ed by the Over­sight Board's per­for­mance. And — often in the same breath — they will tell me that it beats the alter­na­tive.

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✨ Kort nyt fra/om platformene

How researchers reversed polar­iza­tion on X with a sim­ple change to the algo­rithm
Plat­former

News pub­lish­ers who are beat­ing social media net­works at their own game
Press Gazette

YouTube Cre­ators Spin Up AI Videos to Keep Babies Glued to the Screen
Bloomberg

Meta fjern­er nu unge aus­traliere fra Face­book og Insta­gram
Medi­aWatch

Meta cen­tral­izes Face­book and Insta­gram sup­port, tests AI sup­port assis­tant
TechCrunch

Meta Shares Reels Tips for Mar­keters
Social Media Today

15 Social Media Mar­ket­ing Trends for 2026 [Info­graph­ic
Social Media Today

Threads Tests New Way to Man­u­al­ly Guide Feed Algo­rithms
Social Media Today

MrBeast is plan­ning to launch a phone ser­vice called 'Beast Mobile'
Busi­ness Insid­er

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🎊 Wrapped 2025 er Spotifys største nogensinde

Fra TechCrunch:

The stream­ing ser­vice reports that Wrapped 2025 saw over 200 mil­lion engaged users with­in the first 24 hours, 19% more than last year’s AI-cen­tered flop.

Mere Wrapped:

Spo­ti­fy Wrapped 2025 adds its first mul­ti­play­er fea­ture with ‘Wrapped Par­ty’
TechCrunch

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🤔 Google tester omskrivning af overskrifter i Discover

Fra The Verge:

But in the seem­ing attempt to boil down every sto­ry to four words or less, Google’s new head­line exper­i­ment is attach­ing plen­ty of mis­lead­ing and inane head­lines to jour­nal­ists’ work, and with lit­tle dis­clo­sure that Google’s AI is rewrit­ing them.

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✨ Flere digitale medietendenser

Why peo­ple choose not to share news
Nie­man Lab

News Snooze: U.S. Con­sumers Not As Inter­est­ed In Updates As In 2016
Medi­a­Post

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

👎 Medier vinder tomlen nedad til EU's "cookie-fix"

Fra Digi­day:

For a moment, the Euro­pean Union’s attempt at a leg­isla­tive spring clean for Europe’s dig­i­tal rule­book dan­gled a few car­rots of hope by sig­nal­ing it might final­ly sim­pli­fy Europe’s tan­gled maze of data pri­va­cy rules.

But for pub­lish­ers, the out­come amounts to lit­tle more than inef­fec­tive win­dow dress­ing.

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💳 NBC News lancerer abonnement

Fra Axios:

NBC News is launch­ing its first-ever, direct-to-con­sumer dig­i­tal sub­scrip­tion prod­uct in the com­ing days, NBCU­ni­ver­sal News Group chief dig­i­tal offi­cer Chris Berend tells Axios. 

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🔮 Hvordan ser creator-økonomien ud i 2026?

Fra Digi­day:

[...] Digi­day has chart­ed how the cre­ator econ­o­my is expect­ed to expand in 2026, includ­ing rev­enue, the types of cre­ators brands are plan­ning to work with, along with what plat­forms will be key for that con­tent.

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✨ Mere business og strategi

Cook­ing Apps Are Pub­lish­ers’ New Secret Ingre­di­ent 
AdWeek

News pub­lish­ers file crim­i­nal com­plaint against Mark Zucker­berg over scam ads
Press Gazette

What Hap­pens After The Hype? Lessons From Mobile Internet’s Long Road to Suc­cess
Start­up Stash

Why con­tent-dri­ven brand­ing is the real fix for zero-click traf­fic loss
MarTech

Net­flix to Acquire Warn­er Bros. Fol­low­ing the Sep­a­ra­tion of Dis­cov­ery Glob­al for a Total Enter­prise Val­ue of $82.7 Bil­lion (Equi­ty Val­ue of $72.0 Bil­lion)
Net­flix

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤝 Meta indgår AI-aftaler med flere medier

Fra Axios:

Meta on Fri­day said it has struck sev­er­al com­mer­cial AI data agree­ments with news pub­lish­ers rang­ing from USA Today, Peo­ple Inc., CNN, Fox News, The Dai­ly Caller, Wash­ing­ton Exam­in­er and Le Monde.

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🤖 Værktøj overvåger aftaler og sagsanlæg mellem medier og AI-firmaer

Fra Colum­bia Jour­nal­ism Review:

Today, the Tow Cen­ter for Dig­i­tal Jour­nal­ism is releas­ing a track­er that mon­i­tors devel­op­ments between news pub­lish­ers and AI companies—including law­suits, deals, and grants—based on pub­licly avail­able infor­ma­tion.

Relateret:

Pub­lish­ers ver­sus AI: All the copy­right legal rul­ings so far
Press Gazette

From law­suits to lob­by­ing: How pub­lish­ers are fight­ing AI
Digi­day

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🦾 Newsweek bygger AI i samarbejde med Google

Fra Digi­day:

Newsweek is devel­op­ing an AI-pow­ered home­page, mod­eled after Google’s AI Mode search expe­ri­ence, as part of a broad­er part­ner­ship with Google Cloud.

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💡 Opsamling på JournalismAI Festival

Fra Nie­man Lab:

The Lon­don con­fer­ence tack­led top­ics like AI-assist­ed report­ing, arti­cle per­son­al­iza­tion, and deep­fake detec­tion. [...]

The two-day con­fer­ence was host­ed by Google News Ini­tia­tive and the epony­mous Jour­nal­is­mAI, a project of Polis, the jour­nal­ism think tank at the Lon­don School of Eco­nom­ics and Polit­i­cal Sci­ence (LSE)

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✊ US-journalister lancerer "News Not Slop"-kampagne

Fra Press Gazette:

The cam­paign urges read­ers to sign a peti­tion stat­ing: “AI can be a tool to sup­port jour­nal­ism, but many news orga­ni­za­tions have deployed the tech­nol­o­gy in uneth­i­cal ways with­out a human behind it. This under­mines the integri­ty of jour­nal­ism and has spread mis­in­for­ma­tion on top­ics like abor­tion, nation­al pol­i­tics, oil and gas pol­i­cy, high school sports and prod­uct reviews.”

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✨ Mere tech og AI

AI-mod­eller er plaget af dårlige Wikipedia-over­sæt­telser
MIT Tech­nol­o­gy Review

Wikipedia seeks more AI licens­ing deals sim­i­lar to Google tie-up, co-founder Wales says
Reuters

Red­dit er plaget af AI
Wired

Meta Report­ed­ly Plans Big Cuts To Meta­verse Bud­get
Medi­a­Post

Looks Like We Can Final­ly Kiss the Meta­verse Good­bye
Giz­mo­do

How to spot a bub­ble burst­ing
The Econ­o­mist

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• Kategori: Opsamlinger