Ugerevyen er en grundig opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Det er opsam­lin­gen til dig, der gerne vil være på forkant – og kunne sige kloge ting til møder 😉

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen. Til daglig arbe­jder jeg med audi­ence og redak­tionelle ind­sigter i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🎛️ Instagram giver mere kontrol over Reels-algoritmen

Fra TechCrunch:

Insta­gram is intro­duc­ing a new tool that lets you see and con­trol your algo­rithm, start­ing with Reels, the com­pa­ny announced on Wednes­day. The new tool, called “Your Algo­rithm,” lets you view the top­ics that shape your Reels rec­om­men­da­tions and cus­tomize them to bet­ter fit your inter­ests.

Mere:

Insta­gram Will Start Let­ting You Pick What Shows Up in Your Reels
Wired

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🆕 Facebook opdaterer feed'et

Fra hes­tens mund:

We’re mak­ing Feed sim­pler and more immer­sive, so that it’s eas­i­er to enjoy the con­tent you care about most and con­nectwith oth­ers over shared inter­ests. Now when you post mul­ti­ple pho­tos, they’ll be arranged in a stan­dard­ized grid. You canal­so like pho­tos in Feed by dou­ble-tap­ping them, and see Feed con­tent in full screen when you click into it.

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🤳 TikTok lancerer delt feed

Fra Social Media Today:

First off, Tik­Tok has a new “shared feed” option, which will pro­vide a com­bined stream of rec­om­mend­ed con­tent, based on your shared inter­ests.

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😟 Giver australsk forbud for unge bagslag?

Fra Medi­aWatch:

Ifølge AFP har man efter­føl­gende kun­net se en markant stign­ing i antallet af down­loads af min­dre kendte apps til beske­dud­vek­sling og billed­del­ing.

Mere:

Aus­tralia just turned kids into lurk­ers
Politi­co

Red­dit læg­ger sag an efter aus­tral­sk for­bud mod sociale medi­er
Medi­aWatch

Bag­grund:

Aus­tralia kicks the kids off social media
Plat­former

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😒 EU og Musk er blevet uvenner

I kro­nol­o­gisk række­følge:

EU hits Elon Musk's X with $140 mil­lion fine over busi­ness prac­tices
NPR

Elon Musk calls for abo­li­tion of Euro­pean Union after X fined $140 mil­lion
CNBC

X shuts down the Euro­pean Commission’s ad account the day after major fine
Engad­get

X Claims It Banned the Euro­pean Commission’s Ad Account. It Says It Wasn’t Using Ads
Giz­mo­do

Lidt bag­grund:

How X made the EU's case for it
Plat­former

Why the X fine is caus­ing so much transat­lantic dra­ma
Politi­co

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✨ Mere om sociale platforme

Stor influ­encer bakker op om ny medieom­buds­mand
Medi­aWatch

Ny ombuds­mand vil ikke se plat­forme efter i sømmene
Medi­aWatch

Red­dit is test­ing ver­i­fi­ca­tion badges
TechCrunch

Meta tilby­der annon­celet­tere mulighed for EU-borg­ere
Finan­cial Times

Rough­ly 1 in 5 U.S. teens say they are on Tik­Tok and YouTube almost con­stant­ly. At the same time, 64% of teens say they use chat­bots, includ­ing about 3 in 10 who do so dai­ly
Pew Research Cen­ter

Amer­i­cans’ Social Media Use
Pew Research Cen­ter

You Can Now Reshare Pub­lic Sto­ries on Insta­gram
Social Media Today

Insta­gram Tests Ear­ly Access Reels To Help Dri­ve Audi­ence Growth
Social Media Today

Tik­tok vil hjælpe børn til sun­dere mobil­van­er — på Tik­tok
Medi­aWatch

YouTube Expands Shorts Ad Options
Social Media Today

Why 2026 could be Snap’s biggest year yet – accord­ing to one exec
Digi­day

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🔮 Nieman Lab deler de årlige forudsigelser

Fra Nie­man Lab:

Each year, we ask some of the smartest peo­ple in dig­i­tal media what they think is com­ing in the year ahead. Here's what they told us.

Her er lis­ten:

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🗓️ Wikipedia er med på "wrapped"-trenden

Fra Giz­mo­do:

Now, Wikipedia wants to get in on the action. But there’s a catch: the online ency­clo­pe­dia is only offer­ing its Wrapped-style, year-end reviews to users of its mobile app.

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📚 Her er de mest lyttede bøger hos Bookbeat

Fra Medi­aWatch:

Car­o­line Flem­ming og Anders Matthe­sen var blandt de mest pop­ulære oplæsere af lyd­bøger, vis­er opgørelse.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🥰 Condé Nast har bygget medlemskab ovenpå abonnement

Fra Audi­encers:

To build belong­ing amongst their most loy­al audi­ences, the team have cre­at­ed a "Mem­ber­ship" tier that sits above sub­scrip­tion [...]

- This strat­e­gy is pay­ing off: a mem­ber has an LTV (Life­time Val­ue) up to 50 times high­er than a sub­scriber, amongst oth­er ben­e­fits list­ed below

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📺 YouTube TV på vej med genrespecifikke abonnementer

Fra TechCrunch:

YouTube TV is launch­ing more than 10 genre-spe­cif­ic chan­nel pack­ages in ear­ly 2026, the Google-owned com­pa­ny announced on Wednes­day. The move will mark the first time YouTube TV breaks up its cable-like chan­nel bun­dle.

Mere YouTube TV:

YouTube TV Wants to Unbun­dle the Cable Pack­age That Stream­ers Were Meant to Kill in the First Place
Giz­mo­do

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📈 Aftonbladet sælger mere med AI-forside

Fra INMA:

Afton­bladet sees 75% increase in sub­scrip­tion sales with front page AI con­tent rec­om­men­da­tions

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💡 Webinar: Skab en audience-centreret redaktion

Webina­ret afholdes den 8. jan­u­ar kl. 15.

Fra Smar­toc­to:

In this new smar­toc­to webi­nar at the begin­ning of 2026, we show how any news­room can work in a more audi­ence cen­tric way. Which steps mat­ter most? Which strate­gic choic­es have proved suc­cess­ful for pub­lish­ers?

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✨ Mere business og strategi

Slots- og Kul­turstyrelsen har åbnet for Inno­va­tion­spul­jen, skriv­er Medi­aWatch.

DPCMO indgår samar­be­jde med fran­sk søge­mask­ine
Medi­aWatch

Spo­ti­fy expands music videos access to pre­mi­um users in US, Cana­da to take on YouTube
Reuters

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤝 Google donerer millioner til AI-arbejde i mediebranchen

DMJX og Insti­tut for Fremtids­forskn­ing går sam­men for at arbe­jde med forskel­lige medi­er i pro­jek­tet.

Fra Medi­aWatch:

Et nyt Google-støt­tet pro­jekt skal give danske medi­er bedre greb om, hvor­dan de kan bruge kun­stig intel­li­gens i det daglige arbe­jde.

Du kan også læse mere hos DMJX selv.

Mere Google og AI-aftaler og ‑under­søgelser:

Google announces AI deals with pub­lish­ers
Press Gazette

Europe to inves­ti­gate Google over use of pub­lish­er con­tent for AI
Press Gazette

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🎤 WaPo klar med AI-personaliseret podcast

Fra Digi­day:

The Wash­ing­ton Post has used AI to build a pick-your-own-for­mat news pod­cast, let­ting lis­ten­ers choose the top­ics, hosts and length to cre­ate cus­tom ver­sions.

Fra samme boldgade:

Exclu­sive: Yahoo launch­es after­noon audio digest pow­ered by AI
Axios

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📺 Menys AI-reklame kaldes utroværdig

Fra Medi­et Markeds­føring:

Meny har brugt AI til at lave nye reklamer, men fotograf og AI-spe­cial­ist rys­ter på hov­edet ad resul­tatet, som de kalder utro­værdigt. Meny lyt­ter til kri­tikken.

Mere bal­lade om AI-reklamer:

McDonald’s AI-Gen­er­at­ed Ad Con­tro­ver­sy, Explained
Forbes

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🧑‍⚖️ NYTimes sagsøger Perplexity

Fra hes­tens mund:

The Times said in its law­suit that it had con­tact­ed Per­plex­i­ty sev­er­al times over the past 18 months, demand­ing that the start-up stop using the publication’s con­tent until the two com­pa­nies nego­ti­at­ed an agree­ment. But Per­plex­i­ty con­tin­ued to use The Times’s mate­r­i­al.

Relateret:

Ope­nAI ordered to share 20 mil­lion Chat­G­PT user logs with news pub­lish­ers
Press Gazette

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😲 Disney og OpenAI indgår aftale

Fra TechCrunch:

The Walt Dis­ney Com­pa­ny announced on Thurs­day that it has signed a three-year part­ner­ship with Ope­nAI that will bring its icon­ic char­ac­ters to the company’s Sora AI video gen­er­a­tor. Dis­ney is also mak­ing a $1 bil­lion equi­ty invest­ment in Ope­nAI.

Mere Dis­ney:

Dis­ney hits Google with cease-and-desist claim­ing ‘mas­sive’ copy­right infringe­ment
TechCrunch

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✨ Mere tech og AI

Spo­ti­fy tests more per­son­al­ized, AI-pow­ered ‘Prompt­ed Playlists’
TechCrunch

Læs pressemed­delelsen fra Spo­ti­fy

Ord­bo­gen A/S har lanceret en chat­bot, der er "spe­cial­ist i dan­sk sprog og danske forhold"
Medi­aWatch

Does AI actu­al­ly 'unbur­den' jour­nal­ists, like it was sup­posed to?
Jour­nal­is­mUK

What jour­nal­ists real­ly think about AI us in news­rooms 
Dig­i­tal Con­tent Next

OpenAI’s Chat­G­PT Now Lets Users Edit Images With Adobe Pho­to­shop
Bloomberg

WTF is AI cita­tion track­ing?
Digi­day

Opera Wants $20 a Month for Its New AI Brows­er. You Prob­a­bly Shouldn’t Pay It.
Giz­mo­do

Cloud­flare Has Blocked 416 Bil­lion AI Bot Requests Since July 1
Wired

TIME names ‘Archi­tects of AI’ its Per­son of the Year
TechCrunch

Meta report­ed­ly delays mixed real­i­ty glass­es until 2027
TechCrunch

Google details secu­ri­ty mea­sures for Chrome’s agen­tic fea­tures
TechCrunch

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• Kategori: Opsamlinger