Digital Ugerevy #12 (2020)

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

<strong>Lars K Jensen</strong>
Lars K Jensen

Råd­giv­er og arbe­jder med dig­i­tal udvikling og nye medi­er.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook-imperiet

Nu får vi information om coronavirus øverst i Facebook-feed'et

TechCrunch:
"In an effort to dis­sem­i­nate trust­wor­thy health infor­ma­tion on COVID-19, Face­book will roll out its own coro­n­avirus infor­ma­tion cen­ter, a cen­tral hub on the vast social net­work where the com­pa­ny will col­lect infor­ma­tion from sources like the CDC and WHO."

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Og på dan­sk:

"Face­book er klar med coro­na-nyhed­s­cen­ter"
Version2

Facebook fjernede indhold ved en fejl

Jeg har set flere undre sig over det på LinkedIn og Twit­ter, så du er muligvis også blevet berørt.

The Verge:
"Face­book start­ed mark­ing some posts link­ing to infor­ma­tion and arti­cles about the coro­n­avirus and COVID-19 as spam, as observed by one Verge reporter and many users on Twit­ter on Tues­day evening.

The issue was due to a “bug in an anti-spam sys­tem,” accord­ing to Guy Rosen, Facebook’s vice pres­i­dent of integri­ty. Rosen said the com­pa­ny began work­ing on a fix as soon as dis­cov­er­ing the issue. "

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"Coro­n­avirus Dis­rupts Social Media’s First Line of Defense"
Wired

"It’s the long-term goal of every social net­work to put arti­fi­cial intel­li­gence in charge. But as recent­ly as Decem­ber, Google was telling me that the day when such a thing would be pos­si­ble was still quite far away. And yet on Mon­day the com­pa­ny — out of neces­si­ty — changed its tune."
The Inter­face / Casey New­ton

Sociale medi­er advar­er: Coro­na-pan­de­mi før­er til, at AI fejlagtigt fjern­er ind­hold
Version2

Twit­ter Will Increase Its Use of Automa­tion Tools as It Looks to Ensure Accu­ra­cy in COVID-19 Dis­cus­sion
Social Media Today

Face­book is flag­ging some coro­n­avirus news posts as spam
Recode

Coronavirus påvirker annoncer på sociale medier

Mobile Mar­keter:
"Brands have dra­mat­i­cal­ly changed the imagery in their social media ads in the past week amid the grow­ing coro­n­avirus pan­dem­ic, per study results that arti­fi­cial intel­li­gence (AI) mar­ket­ing firm Pattern89 shared with Mobile Mar­keter. Images and videos of peo­ple wash­ing their hands and faces surged 600% since last week, the study found."

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Face­book Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts
Social Media Today

Facebook redesigner facebook.com

Social Media Today:
"Func­tion­al­ly, there are no major changes — the key aim of the update is to improve nav­i­ga­tion between the var­i­ous ele­ments — with a par­tic­u­lar focus on groups, while it also brings the desk­top ver­sion more in line with the mobile app."

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Ny rapport: Facebooks problemer ligger dybt i forretningsmodellen

The Verge:
"But a report pub­lished this morn­ing by Rank­ing Dig­i­tal Rights makes the case that Facebook’s cur­rent mod­er­a­tion approach may be unable to mean­ing­ful­ly address the prob­lem. Accord­ing to the researchers, the prob­lem is root­ed in Facebook’s busi­ness mod­el: data-tar­get­ed ads and algo­rith­mi­cal­ly opti­mized con­tent."

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Facebook vil hjælpe små virksomheder

Social Media Today:
"To help ease this bur­den, at least for some orga­ni­za­tions, Face­book has this week announced a new $100 mil­lion grants pro­gram to assist 30,000 SMBs, in 30 nations, sup­port­ing the com­mu­ni­ties in which Face­book and its teams oper­ate."

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WhatsApp giver 1 mio. dollars til kampen mod coronavirus

TechCrunch:
"What­sApp has long grap­pled with its plat­form being used to spread mis­in­for­ma­tion. In the lat­est move, today it announced two ini­tia­tives to fight specif­i­cal­ly against fake news and oth­er mis­in­for­ma­tion relat­ed to the COVID-19 pan­dem­ic."

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"Face­book has a coro­n­avirus prob­lem. It's What­sApp."
CNN

De andre

Twitter overvejer at fremhæve manipuleret indhold tydeligere

Social Media Today:
"Twit­ter has been pay­ing atten­tion to the feed­back, and this week, it not­ed that it will be look­ing at ways to make the tags more obvi­ous in future."

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LinkedIn lancerer "samtale-annoncer"

Social Media Today:
"LinkedIn has this week launched a new 'Con­ver­sa­tion Ads' option, which essen­tial­ly enables you to add click­able CTA but­tons that your email recip­i­ents can choose from in-stream, mak­ing your Spon­sored InMails more engag­ing, and more inter­ac­tive, which could help to dri­ve bet­ter results."

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TikTok er Snapchats største annoncør

AdWeek:
"While Snapchat and Tik­Tok com­pete for the atten­tion of young mobile-first audi­ences, Snapchat has also been hap­py to take the upstart streamer’s ad dol­lars. So much so that, accord­ing to the ad sales intel­li­gence com­pa­ny Medi­aRadar, Tik­Tok is the sin­gle biggest adver­tis­er on Snapchat."

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COVID-19 rammer også influencere

Digi­day:
"Seder, who has over 228,000 fol­low­ers on Insta­gram, is uncer­tain what the weeks to come will mean for her busi­ness, which is typ­i­cal­ly bol­stered by tourism boards and hotels as well as lifestyle and beau­ty brands. As the coro­n­avirus has dis­rupt­ed and reshaped life across the globe, some major mar­keters have can­celed or pressed pause on cam­paigns. For influ­encers, par­tic­u­lar­ly trav­el influ­encers, the impact on their busi­ness has been severe."

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Udpluk fra danske mediers digitale dækning af coronavirus

Medi­etrends:
"Redak­tion­erne er affolket, men hjemme fra køkken­bor­dene pibler der utal­lige nye redak­tionelle ideer ud til danskerne om coro­na. "

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Sådan bruger Aftonbladet automatisering i COVID-19-dækningen

Journalism.co.uk:
"Accord­ing to Afton­bladet man­ag­ing edi­tor Michael Poro­maa, this solved the prob­lem of refresh­ing the 21 region­al health­care author­i­ty web­sites every sec­ond, mak­ing sure the pub­lish­er is the first to report on new covid-19 cas­es. 

"There was an imme­di­ate effect," says Poro­maa in a blog­post. "

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Tips til redaktionelt fjernarbejde

"Tråd", som vi siger på Twit­ter:

Mere om hjem­mear­be­jde i mediebranchen:

"‘But I’m still on dead­line’: How remote work is affect­ing news­rooms"
Digi­day

Show it don't tell it: Washington Post om eksponentiel smitte

Nogle gange er det de mest sim­ple ting, der er bedst til at kom­mu­nikere et bud­skab. Og alligev­el kan de være de sværeste idéer at komme på.

Poyn­ter:
"“Why out­breaks like coro­n­avirus spread expo­nen­tial­ly, and how to ‘flat­ten the curve’,” a wonky visu­al explain­er of how a sim­u­lat­ed virus spreads through human con­tact, was pub­lished March 14. Since then, for­mer Pres­i­dent Barack Oba­ma tweet­ed the sto­ry to his 114 mil­lion fol­low­ers, gen­er­at­ing more than 122,000 retweets, and Venezue­lan Pres­i­dent Nico­las Maduro showed its graph­ics on state tele­vi­sion."

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Netflix reducerer kvaliteten med 25%

BBC News:
"Net­flix will reduce the video qual­i­ty on its ser­vice in Europe for the next 30 days, to reduce the strain on inter­net ser­vice providers.

Demand for stream­ing has increased because large parts of Europe are self-iso­lat­ing at home due to the coro­n­avirus out­break."

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50% af amerikanerne har set COVID-19-løgne

Journalism.org:
"Mis­in­for­ma­tion has also found its way into the infor­ma­tion stream. About half the pub­lic (48%) say they’ve been exposed to at least some made-up news and infor­ma­tion relat­ed to the virus. And when asked two ques­tions about the virus, sub­stan­tial por­tions express belief in claims that are in fact false. These find­ings come from a sur­vey of 8,914 U.S. adults who are mem­bers of the Center’s Amer­i­can Trends Pan­el."

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Forlag for børn giver gratis adgang

Medi­aWatch:
"Egmont-for­lag for børnebøger For­laget Carlsen åbn­er op for en ny hjemme­side med fri adgang til en række af for­lagets dig­i­tale titler f.eks. af Sebas­t­ian Klein og Kim Fupz Aake­son."

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Carlsen er ikke alene:

Version2:
"Dan­sk for­lag giv­er coro­na-lukkede skol­er fri adgang til dig­i­tale læremi­dler"

Hjemmesider der kan få dig i bedre humør

The Out­line:
"The out­side world is scary enough right now. The inter­net doesn’t have to be scary, too."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Gratis indhold om coronavirus er et svært trade-off

Digi­day:
"Even though read­ers are intense­ly wor­ried in coro­n­avirus cov­er­age, it is dif­fi­cult to mon­e­tize with adver­tis­ing, with adver­tis­ers throw­ing key­words asso­ci­at­ed with the virus onto block lists. What’s more, as the scope of the virus’s impact widens, pub­lish­ers also face pres­sure to move their sto­ries about the virus in front of their pay­walls, stunt­ing a key area of rev­enue growth."

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Der er kreative men­nesker derude:

"Pub­lish­ers are unlock­ing fit­ness class­es for peo­ple stuck at home"
Digi­day

Coronavirus: Hjælpepakke får ros, men den er ikke nok

Medi­aWatch:
"Medi­er og organ­i­sa­tion­er tager hat­ten af for regerin­gens omfat­tende hjælpepakke til erhvervs­livet, men den løs­er ikke det tab, som tv-pro­du­cen­ter og avishus­es annon­ceafdelinger kig­ger ind i på den korte bane, lyder det."

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Coronakrisen rammer Jysk Fynske Medier hårdt

Medi­aWatch:
"Det vil ramme bundlin­jen hårdt hos Jysk Fynske Medi­er, at store dele af sam­fun­det er mere eller min­dre lam­met af coro­n­avirus. Lik­viditeten vil blive påvir­ket 'markant', men ikke på en livstru­ende måde, lyder det fra sel­sk­a­bet."

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Lolland-Falsters Folketidende presses også

Medi­aWatch:
"En lang­varig annon­cekrise kan trække tæp­pet væk under Lol­land-Fal­ster Folke­ti­dende, siger direk­tør, der vur­der­er, at sel­sk­a­bet har kap­i­tal til fire måned­ers drift. Mediehuset overve­jer nu blandt andet at bringe lønre­duk­tion blandt medar­be­jderne i spil."

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Google-støttet projekt skal hjælpe lokalmedier

Jeg tvivler på, case studi­er er vejen frem, for­di den rigtige løs­ning for det ene medie ikke nød­vendigvis er den rigtige for det andet, men som et sted at hente inspi­ra­tion kan det være et stærkt værk­tøj.

Nie­man Lab:
"Called Project Oasis, it will sur­vey the exist­ing online news land­scape, build a data­base of dig­i­tal-native news orgs in the Unit­ed States and Cana­da, and then through sur­veys and inter­views build case stud­ies fea­tur­ing the most suc­cess­ful among them."

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Annoncebranchen regner med lang nedtur

Digi­day:
"Ini­tial­ly, adver­tis­ers thought the coro­n­avirus would have a short, sharp shock to econ­o­my where­as now they’re braced for its effects to linger for months [...] For most adver­tis­ing execs, the coro­n­avirus pan­dem­ic now means nor­mal busi­ness is on hold indef­i­nite­ly."

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"Mediebu­reauer bered­er sig på min­dre aktivitet"
Medi­aWatch

"‘We’re fig­ur­ing it out day by day’: Media faces extreme uncer­tain­ty in the wake of ad pull­backs"
Digi­day

Farvel til klik: Sådan tester Financial Times annonceprodukter

Medie:
"'At The Finan­cial Times, we’re mov­ing the focus away from clicks because they are not the met­rics we think are impor­tant,' said media direc­tor Lucy March­ing­ton. 'We are see­ing an increase in vol­ume of clients ask­ing for more brand uplift stud­ies, but also this is part of our focus on met­rics that are more mean­ing­ful.'"

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"Newsletters and podcast first": The Dispatch runder 1 mio. dollars

Nie­man Lab:
"The con­ser­v­a­tive pol­i­tics site has near­ly 10,000 pay­ing sub­scribers a month after putting up its pay­wall. “We don’t want the out­rage clicks. We’ve said from the begin­ning we’d like to slow the news cycle down.”"

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? Udvikling, design og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

USA vil bruge lokationsdata i kampen mod coronavirus

Version2:
"Gen­nem den sen­este uge har den amerikanske regering afholdt flere møder med en lang række tech-gigan­ter. Google bekræfter, at man er i dia­log med regerin­gen og kig­ger på at udnytte data fra Google Maps til at bekæmpe coro­n­avirus."

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Mere her:

"The gov­ern­ment might want your phone loca­tion data to fight coro­n­avirus. Here’s why that could be okay."
Recode

"Can we fight coro­n­avirus with loca­tion data?"
The Inter­face / Casey New­ton (The Verge)

Privacy-test af browsere

Wired:
"
The rank­ings were revealed in a research paper pub­lished by Trin­i­ty Col­lege Dublin com­put­er sci­en­tist Doug Lei­th. He ana­lyzed and rat­ed the pri­va­cy pro­vid­ed by Google Chrome, Mozil­la Fire­fox, and Apple Safari, as well as Brave, Edge, and Yan­dex. Specif­i­cal­ly, the study exam­ined the browsers’ send­ing of data—including unique iden­ti­fiers and details relat­ed to typed URLs—that could be used to track users over time. "

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"Coro­na-krisen forsinker Googles nye Chrome-fea­tures"
Version2

Apple med stramme regler for COVID-19-apps

Version2:
"I en pressemed­delelse fra Apple lørdag fremgår det, at tech-gigan­ten vil eval­uere apps for at sikre sig, at de datak­ilder, der benyttes, er »hæderlige«, og at udviklerne bag er regeringer, ngo'er med fokus på sund­hed, anerk­endte virk­somhed­er fra sund­heds­branchen, og med­i­cinske eller vidensin­sti­tu­tion­er.

»Under­hold­nings- eller spil-apps med COVID-19 som deres tema vil ikke være tilladt,« skriv­er Apple."

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A new app would say if you’ve crossed paths with some­one who is infect­ed
MIT Tech­nol­o­gy Review

Ny Chrome strammer grebet om cookies

Version2:
"I den sen­este sta­bile Google Chrome-release til alle plat­forme (ver­sion 80) har brugere mulighe­den for at tillade eller blokere cook­ies på alle hjemmesider eller udelukkende blokere tred­jeparts-cook­ies, mens den nye bruger­flade i Chrome Canary til Android giv­er yderligere to funk­tion­er."

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Google Translate-liveoversættelse nu på Android

The Verge:
"Google Translate’s new tran­scrip­tion fea­ture, first demoed back in Jan­u­ary, is out now for Android users as part of an update to the arti­fi­cial intel­li­gence-pow­ered mobile app. The fea­ture will allow you to record spo­ken words in one lan­guage and trans­form them into trans­lat­ed text on your phone, all in real time and with­out any delay for pro­cess­ing."

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ProtonMail vil undgå censur — muligvis via Google

Ven­ture­Beat:
"Thus, Pro­ton­Mail has faced its fair share of cen­sor­ship, with the likes of TurkeyBelarus, and Rus­sia all block­ing the ser­vice in recent times. This is some­thing that Pro­ton is now push­ing hard­er to counter with its new back­up solu­tion."

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