Digital Ugerevy #6 (2020)

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Ugerevyen er ind­delt i føl­gende kat­e­gori­er:

  • Sociale medi­er
  • Dig­i­tale medi­etendenser
  • Busi­ness / For­ret­ning­sud­vikling
  • Udvikling og tech

God fornø­jelse

<strong>Lars K Jensen</strong>
Lars K Jensen

Råd­giv­er og arbe­jder med dig­i­tal udvikling og nye medi­er.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Kom med:

Du kom­mer blandt andet til at møde for­fat­teren til 'Automat­ing the News' samt en række prak­tikere, der del­er deres erfaringer inden­for robot­jour­nal­is­tik.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook og Instagram

Facebook og Instagram fjerner misinformation om coronavirus

The Verge:
"Face­book will remove false claims and con­spir­a­cy the­o­ries about the coro­n­avirus if it risks caus­ing harm to peo­ple who believe them, the com­pa­ny has announced. The pol­i­cy applies across both Insta­gram and Face­book, and includes mis­in­for­ma­tion about fake cures or pre­ven­tion meth­ods, or any claim that could con­fuse peo­ple about what health resources are avail­able."

Læs artiklen

Mere coro­n­avirus og sociale medi­er:

"The lib­er­tar­i­an finan­cial web­site Zero Hedge was per­ma­nent­ly sus­pend­ed from Twit­ter on Fri­day after it pub­lished an arti­cle ques­tion­ing the involve­ment of a Chi­nese sci­en­tist in the out­break of the dead­ly nov­el coro­n­avirus."
Bloomberg

Facebook lukker Audience Network på mobil

Digi­day:
"The exact ratio­nale for the move is unclear, but sources said the deci­sion was like­ly fueled by brows­er com­pa­nies’ recent changes to throt­tle cook­ies in the mobile web envi­ron­ment, plus the inter­nal resources required to keep on top of poten­tial neg­a­tive impacts from new data reg­u­la­tions and brand safe­ty issues."

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Messenger Kids får en overhaling

Ven­ture­Beat:
"Near­ly two years after its arrival on Android, Mes­sen­ger Kids is gain­ing new tools to bet­ter curate children’s expe­ri­ences. Face­book announced a refresh this morn­ing in every coun­try where the ser­vice is avail­able (includ­ing Cana­da, Peru, Mex­i­co, the U.S.), along with an updat­ed pri­va­cy pol­i­cy gov­ern­ing the han­dling, man­age­ment, and stor­age of Mes­sen­ger Kids dat"

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Der er stadig antivaccine-information på Instagram

...og det ser ud til, det ikke lige­frem er skjult:

Huff­Post:
"It’s been almost a year since Insta­gram pledged to reduce the spread of vac­cine-relat­ed mis­in­for­ma­tion on its plat­form. But today, it con­tin­ues to do the exact oppo­site.

When Huff­Post cre­at­ed a new Insta­gram account and searched for the term “vac­cines” on Sat­ur­day, almost all of the top results were anti-vax pages."

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Instagram viser dig dem, du ser mindst og mest til

Social Media Today:
"The list­ing of those you don't engage with essen­tial­ly rec­om­mends peo­ple who you should unfol­low, while the most present list will give users more con­trol over their algo­rithm-defined feed. If you don't like any of the accounts you see, you can remove them, or unfol­low them as well. "

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Instagram gør puslespil cool igen

MIT Tech­nol­o­gy Review:
"Jig­saw puz­zles are hav­ing a renais­sance, thanks in part to two duel­ing phe­nom­e­na: social media and, simul­ta­ne­ous­ly, the urge to dis­con­nect from it. Pop cul­ture reflects the trend too: Miran­da on the smash Net­flix series The Cir­cle spends her free time work­ing through a jig­saw puz­zle. Tobey Maguire is into com­pet­i­tive puz­zling."

Læs artiklen

Nu kan du besvare Instagram-Stories med gif'er

Social Media Today:
"So that's a thing — you now have yet anoth­er way to engage with Sto­ries in a way that won't become tire­some or over­bear­ing, espe­cial­ly when the recip­i­ents' inbox fills up with hilar­i­ous and orig­i­nal GIFs."

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YouTube

Google afslører YouTube-indtjening

The Verge:
"YouTube gen­er­at­ed near­ly $5 bil­lion in ad rev­enue in the last three months, Google revealed today as part of par­ent com­pa­ny Alphabet’s fourth quar­ter earn­ings report. [...]

On an annu­al basis, Google says YouTube gen­er­at­ed $15 bil­lion last year and con­tributed rough­ly 10 per­cent to all Google rev­enue."

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The Infor­ma­tion:
"Let this sink in: YouTube makes more mon­ey from adver­tis­ing than the ABC, NBC and Fox broad­cast networks—combined."

Ven­ture­Beat:
Media Analy­sisY­ouTube rev­enue shows its poten­tial as a stand­alone com­pa­ny

Medi­aWatch:
"Værste slutk­var­tal i fem år bremser vækst i Googles mod­er­sel­skab"

Bloomberg:
"YouTube Will Fund Kids Shows Based on These 12 Words"

YouTube kræver Clearview-scraping stoppet

The Verge:
"YouTube has sent a cease and desist let­ter to Clearview AI demand­ing that the con­tro­ver­sial facial recog­ni­tion start­up stop scrap­ing YouTube videos to gath­er faces for its data­base and delete any images it’s already col­lect­ed. The demand, first report­ed by CBS News, says that YouTube for­bids any­one from col­lect­ing data from its plat­form that can be used to iden­ti­fy peo­ple and that Clearview has admit­ted to vio­lat­ing this pol­i­cy."

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YouTube-kritisk journalist tilbage på YouTube

Stærke ord:

The Verge:
"I fuck­ing hate that I have to use this plat­form because there’s nowhere else to go [...] YouTube is man­aged by bad peo­ple and it’s evil in ways that peo­ple don’t rec­og­nize. The com­pa­ny tru­ly does not give a fuck about the dam­age it does to democ­ra­cy. I’m kick­ing and scream­ing work­ing with the com­pa­ny in that way, but it’s only because there’s absolute­ly nowhere else to go."

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Google tester sin egen Tik Tok

What's New In Pub­lish­ing:
"Google has launched an 'exper­i­men­tal social video shar­ing app'—called Tangi—for short, 60-sec­ond tuto­ri­als. It’s the lat­est project to emerge from Google’s in-house incu­ba­tor, Area 120, and is being posi­tioned as an app to share and learn new things in under 60 sec­onds, through ver­ti­cal, short-form videos… 'snack­able cre­ativ­i­ty to craft, cook, cre­ate.'"

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De andre / Branchen

Går vi ind i den antisociale sociale medier-æra?

Har­vard Busi­ness Review:
"To under­stand what’s dri­ving this shift, you need only talk to young peo­ple. They’re say­ing that after years spent con­struct­ing care­ful­ly curat­ed online iden­ti­ties and accu­mu­lat­ing heaps of online “friends,” they want to be them­selvesand make real friends based on shared inter­ests. They’re also crav­ing pri­va­cy, safe­ty, and a respite from the throngs of peo­ple on social plat­forms — throngs that now usu­al­ly include their par­ents."

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Twitter gav fejlagtigt skole adgang til elevs profil

Busi­ness Insid­er:
"Stu­dents at a New York state school are look­ing for answers after a student's Twit­ter account mock­ing the school was hand­ed over to col­lege admin­is­tra­tors. [...]

Twit­ter told Busi­ness Insid­er it made a "mis­take," and that "the school should not have been pro­vid­ed access to this account." The com­pa­ny says it's "still inves­ti­gat­ing" what led to SUNY Gene­seo get­ting access."

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LinkedIn har nu 675 mio. medlemmer

Social Media Today:
"Microsoft has once again report­ed that LinkedIn saw 'record lev­els of engage­ment' over the last three months of 2019, while the plat­form also con­tin­ues to expand its audi­ence across the globe."

Læs artiklen

Guide til TikTok for virksomheder

Mar­ket­ing Land:
"Tik­Tok trends move fast. Blink and you might miss them. The plat­form doesn’t have the visu­al aes­thet­ic of a curat­ed Insta­gram grid – nor is it the place for seri­ous issues (though some have tried). Facebook’s Mark Zucker­berg thought he hit the mark in com­par­ing Tik­Tok to Instagram’s Explore page (accord­ing to leaked audio from an all-hands meet­ing). PSA: Insta­gram and Tik­Tok are def­i­nite­ly not the same."

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Nyt dansk tech-medie i luften

Tech­liv:
"Stort velkom­men til Tech­liv — et nyt uafhængigt dan­sk techme­die, sat i ver­den af de to tidligere DR-folk Nico­lai Franck og Anders Høeg Nis­sen.

Vores ambi­tion er at give en ekstra dimen­sion til den danske mediedækn­ing af teknolo­gi, som hen­ven­der sig til folk, der ønsker en per­son­lig, lev­ende og ved­k­om­mende dækn­ing af sto­fom­rådet."

Besøg Tech­liv

Er tiden inde til video i højformat?

Langt citat, men virke­lig god pointe — og en af mange. Læs det.

TV 2 Østjyl­land / Medi­um:
"Det er en for­ban­delse, men også en gave at der ikke læn­gere find­es ét stan­dard­is­eret for­mat til video. På mange måder var alt nem­mere (for afsenderne) i de gam­le 16:9‑dage, hvor råma­te­ri­ale nemt kunne redi­geres til alskens plat­forme, men mod­tagernes for­vent­ning i dag er naturligvis, at alt er opti­meret til den plat­form, de befind­er sig på. Opfat­ter man dén præmis som en kreativ mulighed snarere end en teknisk spæn­de­trø­je, kan man blive skarp på at pro­duc­ere bedst muligt til lige netop dén plat­form, som giv­er bedst mening for mål­grup­pen. 
Trods de besværlighed­er, der er, er det også et lyspunkt, at langt de fleste plat­forme håndter­er stort set alle for­mater uden prob­le­mer, herun­der YouTube, der i mobil­ver­sio­nen vis­er høj­for­matvideo uden sorte kan­ter."

Læs artiklen

Google genovervejer, hvordan søgeannoncer skal se ud

Social Media Today:
"Google Will Re-Assess its New-Look Desk­top Search Dis­play After Crit­i­cism of the Lat­est Update"

Læs artiklen

Sådan kan journalister hjælpe folk med at forstå nyhederne

Journalism.co.uk:
"To help fig­ure that out, and to get dif­fer­ent per­spec­tives, I have large­ly spo­ken to peo­ple from out­side the indus­try – games design­ers, come­di­ans, pup­peteers, YouTu­bers, sto­ry­tellers of all kinds – to try to get a han­dle on what it is about sto­ries that helps them real­ly con­nect and engage. "

Læs artiklen

Spotify køber The Ringer

TechCrunch:
"Sports is one of the most pop­u­lar top­ics in pod­casts, and today Spo­ti­fy dou­bled down on its pod­cast strat­e­gy with a big acqui­si­tion to grow its sports cov­er­age: it announced that it is buy­ing The Ringer, the pop­u­lar net­work of pod­casts cre­at­ed and run by broad­cast­er Bill Sim­mons, with 30 sports and oth­er pod­casts in its mix and some 100 mil­lion down­loads per month."

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Mere:

"Spo­ti­fy need­ed a huge pod­cast, and it just bought one of the biggest"
The Verge

Det store spørgsmål:

"Is Apple slack­ing in its role as Benign Over­lord of Pod­cast­ing?"
Nie­man Lab

Cards Against Humanity køber satire-site

Buz­zFeed News:
"Cards Against Human­i­ty, the card game com­pa­ny, pur­chased ClickHole.com from its own­ers at G/O Media on Mon­day for an undis­closed amount in an all-cash deal, Buz­zFeed News has learned. ClickHole’s employ­ees will become the major­i­ty own­ers of the site. Although terms were not dis­closed, the Wall Street Jour­nal report­ed in Novem­ber that the sale price was like­ly to be less than $1 mil­lion. The Onion, which cre­at­ed Click­Hole, will remain a part of G/O Media."

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Disney+ har 28,6 mio. abonnenter

TechCrunch:
"'We had a strong first quar­ter, high­light­ed by the launch of Dis­ney+, which has exceed­ed even our great­est expec­ta­tions,” said Dis­ney Chair­man and CEO Robert Iger in a state­ment. “Thanks to our incred­i­ble col­lec­tion of brands, out­stand­ing con­tent from our cre­ative engines and state-of-the-art tech­nol­o­gy, we believe our direct-to-con­sumer ser­vices, includ­ing Dis­ney+, ESPN+ and Hulu, posi­tion us well for con­tin­ued growth in today’s dynam­ic media envi­ron­ment.'"

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Faktatjekkerens dilemma

Nie­man Lab:
"In prac­tice, it turns out that one’s polit­i­cal, reli­gious, or eth­nic iden­ti­ty quite effec­tive­ly pre­dicts one’s will­ing­ness to accept exper­tise on any giv­en politi­cized issue."

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The Economist laver ugentlig podcast om amerikansk politik

Journalism.co.uk:
"The Econ­o­mist has launched a new week­ly pod­cast with an accom­pa­ny­ing newslet­ter to help boost sub­scrip­tions in the run-up to this year’s US pres­i­den­tial elec­tion.

The ‘Checks and Bal­ance’ con­tent aims to apply the publication’s polit­i­cal analy­sis to "make sense of the may­hem" of the elec­tion hap­pen­ing in Novem­ber 2020."

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BBC tester deepfake-vejrværter

Medi­etrends:
"Et samar­be­jde mellem danske Synthesia.io og britiske BBC har netop skabt en vejrudsigts­funk­tion, hvor BBCs vejrvært læs­er vejrudsigten op for netop de byer, som brugerne ønsker."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Derfor er abonnementer ikke løsningen for alle

Con­tent Insights:
"The title of an arti­cle at Nie­man Lab last year said it all: “Even peo­ple who like pay­ing for news usu­al­ly only pay for one sub­scrip­tion.” These find­ings (a sum­ma­tion from last year’s Reuters report) show that even in coun­tries where the per­cent­age of peo­ple who pay for news is high­er (and yes, if you’ve guess that’s the Nordics, ten extra points for you), those peo­ple still tend to sub­scribe to only a sin­gle pub­li­ca­tion."

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Medier vokser med færre artikler

Digi­day:
"Pub­lish­ers includ­ing the Guardian, News UK’s The Times of Lon­don and Le Monde have trimmed the num­ber of arti­cles they pub­lish, lead­ing to a growth in audi­ence traf­fic, high­er dwell times and ulti­mate­ly more sub­scribers."

Læs artiklen

Læs evt. også mit blogindlæg hos Jour­nal­is­ten:
"Da medierne gik på net­tet, skulle de ikke have pro­duc­eret så mange artik­ler"

Er Apple News+ et flop?

What's New In Pub­lish­ing:
"'Apple News+ appears to be a flop,' says The Mot­ley Fool’s Evan Niu, 'with reports sug­gest­ing that Apple has been unable to grow the sub­scriber base beyond a cou­ple hun­dred thou­sand. Pub­lish­ers are report­ed­ly frus­trat­ed with the pre­mi­um news ser­vice, as Apple hogs half of all sub­scrip­tion rev­enue and ad rev­enue is poor due to the lack of sophis­ti­cat­ed tar­get­ing.'"

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Se og Hør er vokset fra 12 til 26 mio. sidevisninger på et år

Jour­nal­is­ten:
"Krim-stof har trukket læserne til sh.dk i en sådan grad, at Se og Hør nu vil gå fra fem til 10 jour­nal­is­ter.

”Trafikken er steget, indt­jenin­gen også, så nu giv­er vi det et skud vit­a­min­er med flere jour­nal­is­ter,” fortæller chefredak­tør Niels Pin­borg."

Læs artiklen

Hvad kan The Athletics succes lære os om lokalindhold?

What's New In Pub­lish­ing:
"What makes The Ath­let­ic the excep­tion to the rule? Well, its busi­ness mod­el cer­tain­ly seems unique. Since its found­ing in 2016, the com­pa­ny has gone from city to city and lured the nation’s best sports­writ­ers away from their news­pa­per jobs in exchange for huge salary bumps and even a cut of the rev­enue they gen­er­ate through sub­scrip­tions."

Læs artiklen

Tech-mediet Protocol er i luften

Nie­man Lab:
"Pro­to­col, which was announced back in Novem­ber, is backed by Politi­co pub­lish­er Robert Allbrit­ton and will lean on Politi­co sta­ples like a spon­sored dai­ly newslet­ter, events, and insid­er-focused jour­nal­ism to sep­a­rate itself in the crowd­ed field of tech report­ing, accord­ing to exec­u­tive edi­tor Tim Grieve. [...]

Pro­to­col launch­es as a free spon­sor-sup­port­ed pub­li­ca­tion but Grieve says the expec­ta­tion is to move toward paid prod­ucts and oth­er types of mon­e­ti­za­tion over the next year."

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Læs mere: Wel­come to Pro­to­col

"Tech-giganterne" har det lettere i fragmenterede mediemarkeder

Medi­aWatch:
"'Jo mere frag­menteret et mediemarked er, jo let­tere er det for de dig­i­tale gigan­ter at blive totalt dom­i­nante. I Norge og Sverige er medieland­sk­a­bet ikke så frag­menteret. I Norge er Schib­st­ed ganske store, så man har en chance for at være konkur­rencedygtige på det, vi kalder dækn­ing, skala og data,' siger [Schib­st­ed-kon­cer­nens annon­cedi­rek­tør] Per Håkon Fast­ing."

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Amazon vokser sig ud over søgeannoncer

Digi­day:
"This is a depar­ture from adver­tis­ers’ pri­or focus on paid search adver­tis­ing. As more con­sumers spend more time on Amazon.com, adver­tis­ers are start­ing to rec­og­nize the brand sto­ry­telling and aware­ness poten­tial on the plat­form. And adver­tis­ers are start­ing to spend added time and ener­gy build­ing out con­tent for their Ama­zon brand pages for both earned and paid media place­ments designed to gain con­sumer atten­tion."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Chrome-adblocker udvider til video fra august

Ven­ture­Beat:
"Google today announced that Chrome’s ad block­er is expand­ing to video on August 5, 2020. As with pre­vi­ous ad block­er roll­outs, the date is like­ly not tied to a spe­cif­ic Chrome ver­sion — Google will be expand­ing the scope of its browser’s ad block­er serv­er-side. YouTube and oth­er web­sites with video con­tent will have to review their ads to make sure they are com­pli­ant."

Læs artiklen

Læs mere:

"Chrome’s ad block­er to tar­get three annoy­ing video ads, YouTube to update adver­tis­ing"
9 to 5 Google

Benedict Evans' guide til tech i 2020

Bene­dict Evans:
"Every year, I pro­duce a big pre­sen­ta­tion dig­ging into macro and strate­gic trends in the tech indus­try. This year, ‘Stand­ing on the shoul­ders of giants’ looks at what it means that 4bn peo­ple have a smart­phone; we con­nect­ed every­one, and now we won­der what the Next Big Thing is, but mean­while, con­nect­ing every­one means we con­nect­ed all the prob­lems. Tech is becom­ing a reg­u­lat­ed indus­try, but we don’t real­ly know what that will mean.  "

Læs artiklen

Browser-producenter uenige om privatlivsbeskyttelse

Wired:
"Almost all main­stream browsers take these pri­va­cy-friend­ly steps in some form, but under dif­fer­ent con­cep­tu­al approach­es. A lot of the debate hinges on the ques­tion of how far to push screen­ing and block­ing, giv­en that these pro­tec­tions can some­times cre­ate col­lat­er­al dam­age. Pri­va­cy defens­es can some­times break legit­i­mate web­site func­tion­al­i­ty; com­ments that load from a third-par­ty host­ing ser­vice, for exam­ple, could be mis­tak­en for a sketchy tar­get­ed ad mod­ule. So each brows­er has to weigh how it pri­or­i­tizes pri­va­cy ver­sus ease of use."

Læs artiklen

Kunstner snød Google Maps med trækvogn og 99 mobiler

The Guardian:
"A Berlin-based artist man­aged to cre­ate a traf­fic jam on one of the main bridges across the Spree with noth­ing but a hand­cart and 99 sec­ond-hand phones. But one oth­er thing was unusu­al about the jam: it only exist­ed on Google Maps."

Læs artiklen

Se en video med de 99 mobil­er:

Mere Google Maps:

"Google Maps adds more crowd­sourced tran­sit data and gets a new nav­i­ga­tion bar"
TechCrunch

"Google Maps turns 15 with a new icon and detailed tran­sit data"
Ven­ture­Beat

"The world that Google Maps pre­dict­ed"
The Inte­face

OpenAI skifter fra TensorFlow til Facebook-AI

Ven­ture­Beat:
"In what might only be per­ceived as a win for Face­book, Ope­nAI today announced that it will migrate to the social network’s PyTorch machine learn­ing frame­work in future projects, eschew­ing Google’s long-in-the-tooth Ten­sor­Flow plat­form."

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