Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😮 YouTube tester lyd på flere sprog

Fra Social Media Today:

"YouTube’s test­ing a new option that would enable cre­ators to add mul­ti­ple audio tracks in dif­fer­ent lan­guages to their videos, which could great­ly expand audi­ence poten­tial in the app."

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💬 Mere YouTube: Shorts som kommentarer

Fra Social Media Today:

"YouTube’s adding anoth­er way to uti­lize Shorts with­in its com­mu­ni­ty engage­ment process, while it’s also look­ing to help Shorts cre­ators con­vert more view­ers into sub­scribers via their clips.

First off, YouTube’s look­ing to make Shorts a more respon­sive engage­ment option by enabling users to reply with a Short in the com­ments feed."

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👋 YouTubes CEO træder tilbage

Fra Plat­former:

"After 25 years at Google and nine years as YouTube’s CEO, Susan Woj­ci­c­ki is mov­ing on. She’ll “start a new chap­ter focused on my fam­i­ly, health, and per­son­al projects,” Woj­ci­c­ki wrote in a blog post. Neal Mohan, her long­time top deputy, will take her job; Woj­ci­c­ki will stay on at YouTube par­ent com­pa­ny Alpha­bet as an advis­er."

Mere:

• YouTube CEO Susan Woj­ci­c­ki is step­ping down [Recode]
• YouTube’s Choice of Mohan as CEO Points to ‘No Big’ Change [Bloomberg]

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😧 Det går den gale vej for Musks Twitter

Fra Vox:

"In the four months since Elon Musk took over the com­pa­ny, the app has expe­ri­enced major glitch­es — such as when, last week, users around the world couldn’t post tweets, send mes­sages, or fol­low new accounts for sev­er­al hours. While Twit­ter, like oth­er social media net­works, has always had peri­od­ic out­ages, under Musk, the app’s unpre­dictabil­i­ty isn’t just lim­it­ed to tech­ni­cal issues. Musk’s errat­ic deci­sions are degrad­ing the integri­ty of Twitter’s core prod­uct and alien­at­ing wide swaths of users."

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😳 Musk bad om algoritmeændring til at fremhæve sine tweets

Prob­lem: Præsi­dent Bidens Super Bowl-tweet får højere engage­ment end dit eget.

Løs­nin­gen (når du er Elon Musk og chef for Twit­ter):

"After Musk threat­ened to fire his remain­ing engi­neers, they built a sys­tem designed to ensure that Musk — and Musk alone — ben­e­fits from pre­vi­ous­ly unheard-of pro­mo­tion of his tweets to the entire user base."

Læs hele his­to­rien hos Plat­former

Mere om den his­to­rie:

• Twit­ter is just show­ing every­one all of Elon Musk’s tweets now [The Verge]

Mere Musk:

• Elon Musk says the end of 2023 is a 'good tim­ing' to find a new CEO for Twit­ter because the com­pa­ny will be 'sta­ble' by then [Busi­ness Insid­er]
• The Scram­ble to Save Twitter’s Research From Elon Musk [Wired]

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🌍 TikTok planlægger nye datacentre i Europa

Fra Medi­aWatch:

"'Vi er også i dia­log om at etablere et tred­je dat­a­cen­ter i Europa for yderligere at sup­plere vores plan­lagte aktivitet i Irland. Europæisk Tik­Tok-bruger­da­ta beg­y­n­der at blive fly­t­tet i år og fort­sæt­ter ind i 2024,' udtaler den europæiske chef ifølge Reuters."

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👀 Meta opdaterer "Hvorfor ser jeg denne annonce?"

Fra Social Media Today:

"Meta’s updat­ing its ‘Why Am I See­ing This Ad’ list­ing, which pro­vides con­tex­tu­al infor­ma­tion on ad tar­get­ing, and how Meta’s sys­tems dis­play ads to each user."

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🤔 Instagram tester nye feature til minder

Fra Social Media Today:

"Instagram’s try­ing out a new way to prompt users to re-share their old posts, with a ‘Mem­o­ry’ Sto­ry prompt now show­ing up in some users’ feeds."

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😧 Kommer TweetDeck til at koste penge?

Fra Social Media Today:

"As you can see in this code snip­pet, post­ed by Twit­ter Takeover News, Twit­ter looks to be prepar­ing to launch Tweet­Deck as a Twit­ter Blue add-on fea­ture, which would help to build out the Twit­ter Blue offer­ing, in the hopes of lur­ing more users into the month­ly sub­scrip­tion pro­gram."

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😟 Kinesiske aktivister er bekymrede over Twitter

Fra The New York Times:

"As the Elon Musk-owned social media ser­vice encoun­ters inter­rup­tions and bugs, Chi­nese dis­si­dents and activists said they feared they were being muz­zled."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📉 Derfor gik det galt for Spotify og podcasts

Fra Semafor:

"Spo­ti­fy was a one-com­pa­ny pod­cast bub­ble. Its dras­tic cuts have trig­gered a pod­cast win­ter, as the small stu­dios it helped sup­port con­sol­i­date and lav­ish nar­ra­tive pro­duc­tions wane. But rivals from tech giants Ama­zon and Apple to the radio com­pa­ny iHeart have found bet­ter returns on more cau­tious bets. Spotify’s piv­ot has more in com­mon with the recent cuts to Hollywood’s spend­ing on stream­ing tele­vi­sion."

Mere:

• Pod­cast Com­pa­nies, Once Walk­ing on Air, Feel the Strain of Grav­i­ty [The New York Times]

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🔗 Google udgiver nye "best practices" for links

Det han­dler om, hvor du plac­er­er dine links — men også om at linke eksternt.

Fra Search Engine Land:

"Google wrote, 'Link­ing to oth­er sites isn’t some­thing to be scared of; in fact, using exter­nal links can help estab­lish trust­wor­thi­ness (for exam­ple, cit­ing your sources). Link out to exter­nal sites when it makes sense, and pro­vide con­text to your read­ers about what they can expect.'"

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💡 Bonnier News bygger fælles login og abonnement

Fra Medi­aWatch:

"Den svenske udgiv­er af bl.a. Expressen og Dagens Nyheter har fly­t­tet 2,5 mio. kun­dekon­ti til en fælles data­base og vil sam­tidig udbyde sam­let abon­nement til forskel­lige medi­er."

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😲 Derfor fjernede Netflix "overrask mig"-funktion

Fra Fast Com­pa­ny:

"With very lit­tle fan­fare, Net­flix has sun­set a UX fea­ture that was half a decade in devel­op­ment. As the Wall Street Jour­nal reports, the company’s Sur­prise Me fea­ture, which played a ran­dom­ized movie or show with the click of a but­ton, has been dis­con­tin­ued due to low use."

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✨ BBC lancerer ny nordisk tv-kanal og streaming-produkt

Fra Medi­aWatch:

"BBC Nordic med tilhørende on demand-tjen­este bliv­er i april rul­let ud på det danske marked. Tv-kanalen erstat­ter eksis­terende kanalmix i danske tv-pakker."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤨 IAB Europe undrer sig over deadline

Fra Medi­aWatch:

"Det bel­giske datatil­syn, APD, har givet IAB Europe, som er deneu­ropæiske bran­cheo­r­gan­i­sa­tion for økosys­temet omkring dig­i­tal annon­cer­ing og mar­ket­ing, frist til 11. juli til at få imple­menteret en han­dlings­plan med en række ændringer til den såkaldte TCF-ramme, ”Transparan­cy & Con­sent Frame­work”, så den lever op til GDPR-regler."

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📉 Derfor er Snapchat blevet mindre profitable for nogle medier

Fra Digi­day:

"The exec­u­tive attrib­uted their company’s decrease in rev­enue to algo­rithm issues that the plat­form is fac­ing, which they said began after Snap’s lay­offs at the end of August last year. The exec called its company’s Snapchat strat­e­gy as 'in a hold­ing phase.'"

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🤨 Tøven omkring programmatisk annoncering i podcasts

Fra Digi­day:

"Despite improve­ments in pod­cast adver­tis­ing that have made it eas­i­er to buy ads through pro­gram­mat­ic chan­nels, buy­ers are slow to adopt true pro­gram­mat­ic pod­cast buy­ing through a demand-side plat­form, accord­ing to buy­ers who spoke with Digi­day."

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👋 Halvdelen af Twitters top-1000 annoncører er stoppet

Fra CNN Busi­ness:

"More than half of Twitter’s top 1,000 adver­tis­ers in Sep­tem­ber were no longer spend­ing on the plat­form in the first weeks of Jan­u­ary, accord­ing to data pro­vid­ed to CNN by dig­i­tal mar­ket­ing analy­sis firm Path­mat­ics by Sen­sor Tow­er, in a strik­ing sign of how far reach­ing the adver­tis­er exo­dus has been fol­low­ing Elon Musk’s acqui­si­tion of the com­pa­ny."

Mere:

• Despite a surge in Super Bowl ad dol­lars, Twitter’s ad rehab is a work in progress [Digi­day]

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🤝 Ny aftale: Microsoft skal betale til danske medier

Fra Medi­aWatch:

"Microsoft skal med tilbagevirk­ende kraft fra 2021 betale for dan­sk medieind­hold, som er tilgæn­geligt via søge­mask­i­nen Bing. Den endelige pris skal fast­sættes i nye forhan­dlinger."

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💰 Dele af Facebooks annonceindtjening ser ud til at gå til Amazon

Fra CNBC:

"Facebook’s more lim­it­ed tar­get­ed capa­bil­i­ties cou­pled with Amazon’s invest­ment in ads prod­ucts is lead­ing a grow­ing num­ber of brands to shift their ad bud­gets."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

😳 Er AI overhovedet klar til at blive en del af internetsøgninger?

Jeg giv­er et hint: Over­skriften er 'Why you shouldn’t trust AI search engines' [MIT Tech­nol­o­gy Review]:

"Here’s the prob­lem: the tech­nol­o­gy is sim­ply not ready to be used like this at this scale. AI lan­guage mod­els are noto­ri­ous bull­shit­ters, often pre­sent­ing false­hoods as facts. They are excel­lent at pre­dict­ing the next word in a sen­tence, but they have no knowl­edge of what the sen­tence actu­al­ly means. That makes it incred­i­bly dan­ger­ous to com­bine them with search, where it’s cru­cial to get the facts straight."

Mere:

• Bing Chat­G­PT melt­down: The AI chat­bot is in its feel­ings [USA Today]
• Microsoft’s new Chat­G­PT AI starts send­ing ‘unhinged’ mes­sages to peo­ple [Inde­pen­dent]
• Bing's AI Prompt­ed a User to Say 'Heil Hitler' [Giz­mo­do]
• A Con­ver­sa­tion With Bing’s Chat­bot Left Me Deeply Unset­tled [The New York Times]
• I Made Bing’s Chat AI Break Every Rule and Go Insane [Review Geek]
• Bing’s new Chat­G­PT has mul­ti­ple per­son­al­i­ties [Search Engine Land]
• Og hvad sker der, når man bed­er WeChat-udgaven af Chat­G­PT fortælle om Xi Jin­ping? [Bloomberg]

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🙋‍♂️ BuzzFeed lancerer quizzer bygget på OpenAI-teknologi

I uge 4 var det blot rygter, nu sker der noget.

Fra TechCrunch:

"Now, that new prod­uct is launch­ing: Infin­i­ty Quizzes, as it is called, will give users a basic theme, ask a few key­word ques­tions and build a breezy, per­son­al­ized nar­ra­tive based on these. Buz­zFeed said the quizzes are pow­ered by an AI that it calls “Buzzy the Robot,” based on OpenAI’s pub­licly avail­able API trained on a blend of text, code and infor­ma­tion pri­or to June 2021."

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🤖 Medierne lader det indtil videre blive ved eksperimenter med ChatGPT

Fra Digi­day:

"While edi­to­r­i­al teams are exper­i­ment­ing with Chat­G­PT, six top edi­tors and media exec­u­tives who spoke with Digi­day said they were not work­ing on inte­grat­ing the AI tech­nol­o­gy into the work­flow of their news­rooms. And to the best of their knowl­edge, no one with­in their edi­to­r­i­al teams was using Chat­G­PT to pub­lish sto­ries."

Mere:

• It’s time to chal­lenge the nar­ra­tive about Chat­G­PT and the future of jour­nal­ism [Poyn­ter]
• Nye Chat­G­PT-funk­tion­er på vej i Pow­er­point, Out­look og Word: Lanceres inden for få uger [Com­put­er­world]

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🤖 You.com vil konkurre med Microsoft og Google

Fra Ven­ture­Beat:

"You.com, a pio­neer­ing search engine start­up based in San Fran­cis­co, CA, announced today the launch of YouChat 2.0, a ground­break­ing new “mul­ti­modal con­ver­sa­tion­al AI” sys­tem that promis­es to take the inter­net search expe­ri­ence to a whole new lev­el. This update marks a sig­nif­i­cant step for­ward in the evo­lu­tion of web search and offers a glimpse into the future of how we inter­act with infor­ma­tion and the inter­net."

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✨ Sådan kan ChatGPT påvirke martech

Fra MarTech:

"A Q&A with TrustInsight's Christo­pher Penn about some of the ways AI-pow­ered chat­bots will make martech more pow­er­ful."

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😠 Google-ansatte utilfredse med lanceringen af Bard

Fra The Verge:

"Google employ­ees crit­i­cized the com­pa­ny and CEO Sun­dar Pichai over the ‘botched’ launch of its Chat­G­PT com­peti­tor."

Mere:

• How Bing vs. Bard became Google’s Super Bowl-lev­el AI loss [Ven­ture­Beat]

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🤖 Generativ AIs vækst øger også risiciene

Fra Digi­day:

"Despite the excite­ment around the poten­tial of gen­er­a­tive AI, some warn there’s still room for cau­tion amid con­cerns about mis­in­for­ma­tion, cyber­se­cu­ri­ty, e‑commerce fraud and data pri­va­cy."

Mere:

• Gen­er­a­tive AI may only be a fore­shock to AI sin­gu­lar­i­ty [Ven­ture­Beat]
• Four ques­tions plat­forms should answer before launch­ing AI fea­tures [Plat­former]

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🤖 Mere generativ AI: Nu kommer "prompt inject"-angrebene

Fra Ars Tech­ni­ca:

"On Tues­day, Microsoft revealed a "New Bing" search engine and con­ver­sa­tion­al bot pow­ered by Chat­G­PT-like tech­nol­o­gy from Ope­nAI. On Wednes­day, a Stan­ford Uni­ver­si­ty stu­dent named Kevin Liu used a prompt injec­tion attack to dis­cov­er Bing Chat's ini­tial prompt, which is a list of state­ments that gov­erns how it inter­acts with peo­ple who use the ser­vice. Bing Chat is cur­rent­ly avail­able only on a lim­it­ed basis to spe­cif­ic ear­ly testers."

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• Kategori: Opsamlinger