Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🔥 TikTok-CEO blev grillet af Kongressen

Fra Bloomberg:

"Tik­Tok Chief Exec­u­tive Shou Chew’s appear­ance in Con­gress on Thurs­day did lit­tle to calm the bipar­ti­san fury direct­ed at the viral video-shar­ing ser­vice. If any­thing, his more than four hours of tes­ti­mo­ny gave crit­ics more fuel to insist the app be banned in the US."

Mere om det helt store emne lige nu:

• TikTok’s CEO faces bipar­ti­san skep­ti­cism in first Con­gres­sion­al hear­ing on secu­ri­ty con­cerns [Digi­day]
• How Tik­Tok failed to make the case for itself [Plat­former]
• Tik­Tok CEO says Chi­na-based ByteDance employ­ees still have access to some U.S. data [CNBC]
• Kina: Vi får ikke sel­sk­aber til at udle­vere data fra udlan­det [Medi­aWatch]
• Who Is Shou Zi Chew, the Tik­Tok CEO Try­ing to Reas­sure Amer­i­ca? [The Wall Street Jour­nal]
• POV: Even if Tik­Tok isn’t banned, the app you know and love is dead [Fast Com­pa­ny]

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🤔 Zetland holder fast i TikTok

Fra Medi­aWatch:

"TV Syd drop­per plan­lagt Tik­tok-pro­jekt, som i stedet skal ud på Insta­gram, mens man på Zet­land fort­sæt­ter med at bruge plat­for­men aktivt."

Det store spørgsmål:

• Skal din virk­somhed slette Tik­Tok? [Kom­mu­nika­tions­fo­rum]

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⛔ BBC beder ansatte slette TikTok

Fra Inde­pen­dent:

"The BBC has urged staff to delete Tik­Tok from cor­po­rate mobile phones, days after min­is­ters and civ­il ser­vants were banned from hav­ing the Chi­nese-owned social media app on gov­ern­ment-issued phones."

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🤨 TikTok forsøger at berolige annoncører

Fra Medi­aWatch:

"Tik­tok prøver at over­be­vise annon­cør­er om, at det er usandsyn­ligt, at plat­for­men bliv­er for­budt i USA, efter at nogle af virk­somhed­erne er beg­y­n­dt at lave bered­sk­ab­s­plan­er for deres reklameudgifter."

Mere:

• TikTok’s pop­u­lar­i­ty com­pli­cates pos­si­ble U.S. ban [Axios]

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🚫 TikTok forbyder deepfakes

Fra The Verge:

"Tik­Tok says all real­is­tic AI deep­fakes must be ‘clear­ly dis­closed.’ The app’s con­tent poli­cies are being updat­ed as polit­i­cal pres­sure on Chi­nese par­ent com­pa­ny ByteDance grows."

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🤚 Østrigs datatilsyn forbyder Facebook Pixel

Fra TechCrunch:

"Austria’s data pro­tec­tion author­i­ty has found that use of Meta’s track­ing tech­nolo­gies vio­lat­ed EU data pro­tec­tion law as per­son­al data was trans­ferred to the US where the infor­ma­tion was at risk from gov­ern­ment sur­veil­lance."

Den danske vinkel:

• Datatil­syn for­by­der Face­books track­ing-værk­tøj: Kan også ramme Dan­mark [Medi­et Markeds­føring]
• Bureau: For­bud mod Face­book-værk­tøj kan ramme hårdt [Medi­et Markeds­føring]

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✅ Meta Verified lanceret i USA

Fra Engad­get:

"Meta's paid ver­i­fi­ca­tion pro­gram is avail­able in the US start­ing today, CEO Mark Zucker­berg wrote on his Insta­gram chan­nel. Those who sign up for Meta Ver­i­fied will get a blue ver­i­fi­ca­tion badge on Face­book and Insta­gram, "proac­tive imper­son­ation pro­tec­tion" and direct access to cus­tomer sup­port, Zucker­berg said. "

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📹 Instagram tester at afspille hele reels i stories

Fra Social Media Today:

"Instagram’s work­ing on a new way to inte­grate Sto­ries and Reels, with a new exper­i­ment that sees some Reels play­ing for their full dura­tion with­in the Sto­ries flow."

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📉 Meta fokuserer mindre på metaverset

Fra Axios:

"A year and a half after renam­ing itself after its meta­verse ini­tia­tive, Meta has notice­ably de-empha­sized that vision for the future.

The big pic­ture: Meta is ful­ly in sync with a moment that has many large com­pa­nies cut­ting head­counts, shut­ter­ing side projects and chas­ing the promise of gen­er­a­tive AI."

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🔙 YouTube åbner for Trump igen

Fra Axios:

"Catch up quick: YouTube ini­tial­ly sus­pend­ed Trump's account in Jan­u­ary 2021, sev­er­al days fol­low­ing the Jan­u­ary 6 insur­rec­tion, after his account vio­lat­ed its poli­cies for post­ing con­tent that incit­ed calls to vio­lence."

Mere:

• 'I'M BACK!' Trump posts on Face­book, YouTube for first time in two years [NPR]

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🔜 Snart bliver svar fra Twitter Blue-abonnenter prioriteret højere

Fra Social Media Today:

"Get ready for the next phase of Elon Musk’s ‘Twit­ter 2.0’ plan, with Musk reveal­ing over the week­end that Twit­ter Blue sub­scribers will get pri­or­i­ty rank­ing for their replies soon."

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⚠ Twitter lukker for SMS-godkendelse for ikke-abonnenter

Du kan stadig bruge diverse "authenticator"-apps som tofak­tor­sikker­hed ved login.

Fra Fast Com­pa­ny:

"Many Twit­ter users risk los­ing access to their Twit­ter accounts after this week­end. The issue at hand is Twitter’s pre­vi­ous­ly announced move to revoke text-based two-fac­tor authen­ti­ca­tion (2FA) from all Twit­ter users who do not sub­scribe to Twit­ter Blue."

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☑ ...og går snart i gang med at fjerne gamle "checkmarks"

Det må jo så betyde, at Elon Musk selv også må til lom­merne..?

Fra Twit­ter Ver­i­fied:

"On April 1st, we will begin wind­ing down our lega­cy ver­i­fied pro­gram and remov­ing lega­cy ver­i­fied check­marks. To keep your blue check­mark on Twit­ter, indi­vid­u­als can sign up for Twit­ter Blue"

Men kan vi nu tro på det?

• Twit­ter claims ‘lega­cy’ blue check­marks will start to dis­ap­pear on April Fools’ Day [The Verge]

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🎵 Musk satte stop for Twitters arbejde med musikrettigheder

Fra The New York Times:

"Twit­ter explored the licens­ing of music rights from three major labels before nego­ti­a­tions stalled after Elon Musk’s takeover of the com­pa­ny, said eight peo­ple with knowl­edge of the dis­cus­sions, who were not autho­rized to speak pub­licly."

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🔢 EU vil have platforme til at fremlægge brugertal

Fra Medi­aWatch:

"EU-Kom­mis­sio­nen vil ”gå efter” dig­i­tale plat­forme, der end­nu ikke har frem­lagt deres præ­cise bruger­tal i EU, hvilket er påkrævet i EU-lov­pakken Dig­i­tal Ser­vices Act (DSA). Det skriv­er Agency Europe."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😒 Virksomheder bruger stadig Google Analytics, selvom de ikke må

Fra Medi­et Markeds­føring:

"Tre ud af fire virk­somhed­er i en ny under­søgelse lavet af bureauet Obsid­i­an Dig­i­tal bruger Google Ana­lyt­ics i strid med reglerne.

I alt er der 100 virk­somhed­er med i under­søgelsen, som er lavet, efter Datatil­synet i sep­tem­ber 2022 meldte ud, at det ville være i strid med EU-lov­givnin­gen at bruge Google Ana­lyt­ics'uden sup­plerende foranstalt­ninger'."

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🌟 Ida Ebbensgaard bliver ny SDU-fellow

Fra Medi­aWatch:

"Den tidligere Zet­land-chefredak­tør har fået tildelt Fyens Stift­sti­dende Fel­low­ship, og hun skal under­søge, hvor­dan dan­sk jour­nal­is­tik bedst kan forholde sig til de poten­tialer og prob­le­mer, som kun­stig intel­li­gens før­er med sig."

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😢 DPReview lukker

Som hob­by­fo­tograf og en, der elsker fan­tastisk ind­hold og dedik­erede men­nesker, gør det her virke­lig, virke­lig ondt.

Fra The Verge:

"Ama­zon will be shut­ting down DPRe­view, the trust­ed and com­pre­hen­sive cam­era reviews web­site, as part of the 18,000 job cuts it announced in Jan­u­ary. Accord­ing to an announce­ment post­ed on the site, the DPRe­view team will con­tin­ue pub­lish­ing reviews and oth­er con­tent until April 10th, after which 'the site will be locked, with no fur­ther updates made.'"

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⁉ Hvad gik der galt for Twitch?

Fra The Wash­ing­ton Post:

"For Twitch, the live-stream­ing plat­form watched by over 30 mil­lion view­ers each day, 2022 was not an easy year. Now, with the com­pa­ny set to lay off hun­dreds of employ­ees in the next few weeks, it’s feel­ing the impacts of tumult — and brac­ing for more."

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🤨 Spotifys fond for diversitet har kun brugt 10% af det lovede

Fra Bloomberg:

"Spo­ti­fy Tech­nol­o­gy SA’s $100 mil­lion Cre­ator Equi­ty Fund, designed to pro­mote diver­si­ty in music and pod­casts fol­low­ing con­tro­ver­sial com­ments by the company’s star pod­cast­er Joe Rogan, spent less than 10% of the mon­ey on that work as it round­ed out its first year."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈 Frihedsbrevet runder 10.000 medlemmer

Fra Jour­nal­is­ten:

"Fri­heds­brevet er i fin vækst, men skal vokse sig næsten dobbelt så stort inden årets udgang, fortæller Mads Brüg­ger"

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🕹 Sådan arbejder NYTimes med spil og bundling

Fra Digi­day:

"The more bun­dles like this that get sold the high­er the aver­age rev­enue per sub­scriber should be. Some­one who pays for Games brings in $5 a month, or $40 a year, where­as some­one who pays for the “All Access” bun­dle brings in $4 every month for a year and then the stan­dard rate of $25 a month from then on. 

'We’re tak­ing new sub­scribers who pre­vi­ous­ly would’ve added the Games sub­scrip­tion and we’re offer­ing them the bun­dle, which we think is a bet­ter deal in terms of giv­ing them access to more prod­ucts,' said [head of games Jonathan Knight]." 

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📈 Bonnier News får 7400 kunder til "+Allt"-bundle

Fra Medi­aWatch:

"Den 27. feb­ru­ar lancerede svenske Bon­nier News sin nye dig­i­tale plat­form, +Allt, hvor kun­der får på ét sted får adgang til dag­bladene Dagens Nyheter, Expressen og omkring fyrre lokale titler. Og efter de første tre uger har 7400 kun­der val­gt at blive abon­nen­ter på den nye mediepakke. Det skriv­er Dagens Media."

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😟 Fyringer hos platforme skaber bekymringer i branchen

Fra Digi­day:

"Some feel exposed giv­en how reliant they are on their plat­form reps to sup­port cam­paigns. Oth­ers are frus­trat­ed because the cuts make it even hard­er to access what they felt was already quite inac­ces­si­ble exper­tise from inside these com­pa­nies. "

Ikke alle er bekym­rede:

• Ny fyringsrunde hos Meta giv­er løftet anbe­fal­ing hos finan­shus [Medi­aWatch]

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💸 Californien vil forsøge at få tech-firmaer til at betale til medier

Fra The Wash­ing­ton Post:

"Cal­i­for­nia law­mak­ers this week are launch­ing a plan to force dig­i­tal giants like Face­book and Google to pay pub­lish­ers for news con­tent, tak­ing a con­tentious glob­al fight to the state lev­el."

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👋 Yahoo lukker kontor i Danmark

Fra Medi­et Markeds­føring:

"Som en del af en større inter­na­tion­al bespar­else har Yahoo beslut­tet sig for at lukke sit kon­tor i Køben­havn. Det opl­yser Yahoo i en mail til medi­et Markeds­føring. Sam­tidig stop­per de ansat­te på det køben­havnske kon­tor."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤔 Hvordan forholder medier og udgivere sig til kampen mellem Microsoft og Google?

Microsoft har investeret store penge i at få Ope­nAI-teknolo­gi ind i deres pro­duk­ter, og Google er på vej med deres egne pro­duk­ter og inte­gra­tioner. Men hvor­dan forhold­er medi­er sig til det? Og hvor­dan kan man for­lange kom­pen­sa­tion for brug af ens ind­hold, hvis man selv bruger værk­tø­jerne til at skabe nyt ind­hold..?

Læs mere hos The Wall Street Jour­nal.

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🎨 Adobe og Canva klar med AI-funktioner

Fra Digi­day:

"Can­va is just one of sev­er­al major design and visu­al plat­forms that are rapid­ly rolling out new gen­er­a­tive AI capa­bil­i­ties. On Tues­day, Adobe unveiled its Fire­fly plat­form which fea­tures a num­ber of gen­er­a­tive AI tools. And just yes­ter­day, the pop­u­lar game devel­op­er plat­form Uni­ty announced plans for adding a new mar­ket­place for gen­er­a­tive AI tools."

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🕵️‍♂️ Sådan kan du spotte, at billederne af Trumps anholdelse er falske

Fra Wired:

"Doc­tored images of the for­mer US pres­i­dent went viral on Twit­ter. These are the tell­tale signs that they aren’t what they seem."

Mere:

• A Jour­nal­ist Believes He Was Banned From Mid­jour­ney After His AI Images Of Don­ald Trump Get­ting Arrest­ed Went Viral [Buz­zFeed News]

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📹 Nu kommer tekst-til-video-generatorerne

Fra Giz­mo­do:

"Run­way, one of the two star­tups that helped give us the AI art gen­er­a­tor Sta­ble Dif­fu­sion, announced on Mon­day that its first pub­lic test for its Gen‑2 AI video mod­el was going live soon. The com­pa­ny made the stun­ning claim it was the “first pub­licly avail­able text-to-video mod­el out there.” Unfor­tu­nate­ly, a more obscure group with a much janki­er ini­tial text-to-video mod­el may have beat Run­way to the punch."

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🤖 Google tester Bard i USA og UK

Fra The New York Times:

"Google has released a new chat­bot to a lim­it­ed num­ber of peo­ple in the U.S. and Britain. How does it com­pare with what is already out there?"

Mere Bard:

• Google just launched Bard, its answer to ChatGPT—and it wants you to make it bet­ter [MIT Tech­nol­o­gy Review]
• Google says its Bard chat­bot isn’t a search engine — so what is it? [The Verge]
• Google Bard Seeks to Avoid AI Pit­falls That Bing’s Chat­bot Fell In [Bloomberg]
• Google’s Bard chat­bot doesn’t love me — but it’s still pret­ty weird [The Verge]
• Six ques­tions about Google Bard [Plat­former]
• Google’s Bard AI Says Its Screams Would Be Sounds of Pure Ter­ror and Pain, and 14 Oth­er Unhinged Respons­es [Giz­mo­do]

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🗣 Microsoft demoer værktøjer til AI-stemmer

Fra Medi­aWatch:

"Vall‑E X er eksem­pelvis mål­ret­tet for­fat­tere, der kan bruge teknolo­gien til automa­tis­er­ing, når deres bøger skal ind­tales til lyd. Den er nu tilgæn­gelig i en begrænset demover­sion. "

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🔗 Microsoft arbejder på krypto i Edge-browseren

Fra Bleep­ing Com­put­er:

"Microsoft is work­ing on a non-cus­to­di­al built-in Ethereum cryp­to wal­let for Microsoft Edge to allow users to send and receive cryp­tocur­ren­cy and NFTs."

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🕹 ...og står klar med spil-app store til iOS og Android

Fra Finan­cial Times:

"Microsoft is prepar­ing to launch a new app store for games on iPhones and Android smart­phones as soon as next year if its $75bn acqui­si­tion of Activi­sion Bliz­zard is cleared by reg­u­la­tors, accord­ing to the head of its Xbox busi­ness."

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📃 Guide: ChatGPT for lokalmedier

Jeg kan ikke lige umid­del­bart vur­dere, hvor rel­e­vant denne gen­nem­gang er for danske lokalme­di­er, men der er nok at gå i gang med.

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• Kategori: Opsamlinger