Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤔 Rapport: Medier har mere brug for Facebook end omvendt

Fra INMA:

"The report from NERA Eco­nom­ic Con­sult­ing comes up with broad claims, Meta says:

- News from pub­lish­ers is only 3% of what users see on Face­book, and that share has declined over time.

Pub­lish­ers post to Face­book to get the social media traf­fic they crave and gain from."

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🔗 Nu kan du få 5 links i din Twitter-bio

Fra Social Media Today:

"Insta­gram has today launched one of its most request­ed fea­ture updates, giv­ing users the abil­i­ty to add up to five links in their IG bio, expand­ing on its capac­i­ty to dri­ve traf­fic."

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🧒 YouTube lægger aldersbegrænsning ifm. indhold om spiseforstyrrelser

Fra Medi­aWatch:

"Youtube vil fre­mover fjerne mere ind­hold end tidligere. Plat­for­men ind­før­er også en alder­sre­strik­tion for dele af det ind­hold om spise­forstyrrelser, der for­bliv­er tilladt."

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🏷️ Meta fjernede COVID-19-advarsler, fordi de ikke virkede

Fra CNN:

"Late last year, Face­book-par­ent Meta qui­et­ly phased out cer­tain con­tent labels on its plat­forms that for much of the pan­dem­ic had direct­ed view­ers to its cen­tral Covid-19 infor­ma­tion page, after inter­nal research con­clud­ed the labels may be inef­fec­tive at chang­ing atti­tudes or stop­ping the spread of mis­in­for­ma­tion, accord­ing to a report Thurs­day by the company’s exter­nal over­sight board."

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👋 Sveriges radio dropper Twitter

Fra B.T.:

"Offent­lighe­den har sim­pelthen val­gt andre sted­er at være. Og der­for væl­ger Sveriges Radio at deak­ti­vere eller slette sine sid­ste kon­ti"

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📈 Twitters annonceforretning har det bedre

Fra Reuters:

"Twit­ter-own­er Elon Musk has said adver­tis­ers are return­ing to the social media plat­form, but state­ments from sev­er­al com­pa­nies and data from research firms sug­gest a bounce-back is not hap­pen­ing so fast."

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🌍 Twitter lancerer verificerede organisationer til alle

Fra Social Media Today:

"Twitter’s mov­ing for­ward with the next stage of its sub­scrip­tion rev­enue plan, with its new ‘Ver­i­fi­ca­tion for Orga­ni­za­tions’ pro­gram now avail­able to busi­ness­es around the world, expand­ing the scope of its updat­ed ver­i­fi­ca­tion badge sys­tem."

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✅ Gamle checkmarks er nu fortid på Twitter

Fra Medi­aWatch:

"Twit­ter-ejer Elon Musks plan­er om at fjerne det blå flueben fra pro­fil­er, som hidtil gratis har været mark­eret med det karak­ter­is­tiske ver­i­fika­tion­s­mærke på det sociale medie Twit­ter, er trådt i kraft."

Mere:

• Twit­ter begins remov­ing blue check­marks from all lega­cy users [The Verge]
• Twit­ter Says That All Adver­tis­ers Will Now Have to Pay for Ver­i­fi­ca­tion in Order to Run Ads in the App [Social Media Today]

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🧐 Markering er nu væk på NPR, BBC — og Xinhua

En af de store his­to­ri­er på Twit­ter i sid­ste uge var, at NPR og BBC havde fået "Pub­licly fund­ed media"-mærkater (efter de først var blevet kaldt "gov­ern­ment fund­ed").

Nu er mærkater­ne væk igen – men det er ikke kun på NPR og BBC, de er det.

Fra Reuters:

"Twit­ter dropped the "Gov­ern­ment-fund­ed Media" label from the accounts of U.S.-based Nation­al Pub­lic Radio (NPR), British Broad­cast­ing Corp and Cana­di­an Broad­cast­ing Cor­po­ra­tion (CBC).

It also dropped the 'Chi­na state-affil­i­at­ed media' tag on the accounts of Xin­hua News as well as of jour­nal­ists asso­ci­at­ed with gov­ern­ment-backed pub­li­ca­tions."

Læs også:

• Twit­ter once muz­zled Russ­ian and Chi­nese state pro­pa­gan­da. That's over now [NPR]

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🤬 Twitter vil markere hadfyldte tweets

Fra The Verge:

"Twit­ter is intro­duc­ing new labels it will show on tweets the com­pa­ny lim­its for break­ing its rules. The com­pa­ny occa­sion­al­ly restricts tweets that vio­late its poli­cies by mak­ing them hard­er to find or vis­i­ble to few­er peo­ple, and these new labels will make those actions more clear."

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🐦 NYTimes har ikke planer om at droppe Twitter

Fra Axios:

"The New York Times does not plan to stop using Twit­ter, its top edi­tor said Sat­ur­day, despite the fact that Elon Musk, the company's own­er, has tak­en seem­ing­ly tar­get­ed actions against the Times, and has called the outlet's work "pro­pa­gan­da." "

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🤨 Twitter udelukker Wired-journalist

Fra Forbes:

"A reporter at Wired mag­a­zine has been banned from Twit­ter after he wrote about the fact that anti-trans activist Matt Walsh had his Twit­ter account hacked. Walsh’s account was hacked on Tues­day and start­ed post­ing offen­sive tweets about oth­er pop­u­lar right-wing fig­ures like Andrew Tate and Ben Shapiro."

En Twit­ter-tråd fra Wireds chefredak­tør:

"Yes­ter­day Twit­ter sus­pend­ed @WIRED’s Dell Cameron, sup­pos­ed­ly for vio­lat­ing its poli­cies when he report­ed on the hack­ing of @MattWalshBlog. He did not vio­late those poli­cies, and some false­hoods have been cir­cu­lat­ing about he did do. Let’s set the record straight. 🧵

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💘 Derfor elsker erhvervsjournalister LinkedIn

Fra Future of Media:

"Newslet­ters are the lat­est tool pleas­ing jour­nal­ists, but clas­sic posts are still prov­ing use­ful too."

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👻 Snapchat præsenterer nyt indenfor AR og AI

Fra Social Media Today:

"And there’s a heap to get through – first off, Snapchat pro­vid­ed some new insights into its adop­tion of gen­er­a­tive AI, via its ‘My AI’ chat assis­tant. [...]

Snapchat’s also adding an image gen­er­a­tion ele­ment, with users able to inter­act with My AI via visu­al cues, and the tool able to gen­er­ate visu­al replies. Snap’s test­ing this with Snapchat+ sub­scribers to begin with, but it’ll be anoth­er ele­ment for Snaphat­ters to engage with via its vir­tu­al assis­tant."

Mere:

• Snap Attracts 3 Mil­lion Pay­ing Users to AI-Enhanced Ser­vice [Bloomberg]

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😯 BuzzFeed News lukker

Fra The Inde­pen­dent:

"An inter­nal email obtained by The Inde­pen­dent informed staff of the deci­sion to close the news divi­sion and cut its busi­ness, con­tent, tech and admin teams by 15 per cent, affect­ing about 180 jobs."

Mere:

• Buz­zFeed News to be shut­tered in cor­po­rate cost cut­ting move [AP News]
• A his­to­ry of Buz­zFeed News, Part I: 2011–2017 [Nie­man Lab]
• A his­to­ry of Buz­zFeed News, Part II: 2017–2023 [Nie­man Lab]
• Buz­zFeed News Is Shut­ting Down, and Vice World News Could Be Next [The Wall Street Jour­nal]

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🤖 Hvad er potentialerne i AI for lokalmedier?

Fra Journalism.co.uk:

"From spot­ting niche sto­ries to deal­ing with the admin, the tech­nol­o­gy could be just what the doc­tor ordered for under-resourced local news organ­i­sa­tions"

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✨ Flipboard bringer redaktionel kuratering til Mastodon

Fra TechCrunch:

"Mag­a­zine app Flip­board is fur­ther­ing its invest­ment in the Fedi­verse — the dis­trib­uted social media ecosys­tem that includes apps like Mastodon and oth­ers — with its new­ly announced plan to estab­lish its first edi­to­r­i­al desks to curate news for the wider fed­er­at­ed com­mu­ni­ty. Ini­tial­ly, the com­pa­ny will launch four desks — News, Tech, Cul­ture and Sci­ence — which it says won’t be auto­mat­ed by bots but instead by pro­fes­sion­al cura­tors who have exper­tise in dis­cov­er­ing and ele­vat­ing inter­est­ing con­tent."

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📲 Apple måske på vej mod apps udenom App Store

Fra TechCrunch:

"A Bloomberg report not­ed that the Cuper­ti­no-based com­pa­ny will build the ground­work for such func­tion­al­i­ty with iOS 17. Reporter Mark Gur­man said in his newslet­ter that Apple is over­haul­ing its soft­ware for side­load­ing and we might see some announce­ment relat­ed to that at the upcom­ing World­wide Devel­op­er Con­fer­ence (WWDC) in June."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤔 EB overvejer paywall på bold.dk

Fra Medi­aWatch:

"Der er flere for­ret­nings­gevin­ster at høste på købet af Bold.dk, fortæller Ekstra Bladets kom­mer­cielle direk­tør, Signe Skareq­ui­st, der under­streger, avisen ikke drop­per den betal­ings­fri ver­sion."

Mere:

• EB-chef: Kom­mende abon­nementsmod­el vil ikke påvirke Bold.dk's gratisunivers [Medi­aWatch]

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🤞 Google deler "lovende" resultater på cookie-afløser

Fra Medi­aWatch:

"En ny løs­ning, som skal sikre bedre pri­vatlivs­beskyt­telse på net­tet, er blevet afprøvet i første kvar­tal af 2023 — og vis­er ifølge tech-sel­sk­a­bet lovende resul­tater. Det melder Google i en pressemed­delelse."

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😲 The Guardian bliver kompenseret for data brugt i annoncering

Det her er lidt vildt — og en god his­to­rie.

Fra Digi­day:

"The Guardian announced this morn­ing (April 20) that it’s work­ing with a con­tex­tu­al ad firm that has agreed to more equi­table terms for both par­ties. In a nut­shell, those terms mean Illuma will pay the pub­lish­er so that it can col­lect and sub­se­quent­ly sell its data for tar­get­ing. The finan­cial agree­ment was not dis­closed."

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💰 StackOverflow vil have penge for at træne algoritmer

Fra Wired:

"Ope­nAI, Google, and oth­er com­pa­nies build­ing large-scale AI projects have tra­di­tion­al­ly paid noth­ing for much of their train­ing data, scrap­ing it from the web. But Stack Over­flow, a pop­u­lar inter­net forum for com­put­er pro­gram­ming help, plans to begin charg­ing large AI devel­op­ers as soon as the mid­dle of this year for access to the 50 mil­lion ques­tions and answers on its ser­vice, CEO Prashanth Chan­drasekar says. The site has more than 20 mil­lion reg­is­tered users."

Mere:

• OpenAI’s hunger for data is com­ing back to bite it [MIT Tech­nol­o­gy Review]

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⛔ Google fjerner omdiskuterede betting-annoncer

Fra Medi­et Markeds­føring:

"Tidligere har bet­tingvirk­somhed­er mål­ret­tet Google-annon­cer mod reg­is­ter for per­son­er med spi­lafhængighed. Nu har Google fjer­net dem, men de vil ikke svare på, om det kan ske igen."

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🎧 Spotify åbner op for Gimlet-podcasts på andre platforme

Fra Semafor:

"Spo­ti­fy acquired Gim­let for $230 mil­lion in 2019, in the hopes that exclu­sive access to pod­casts like 'Reply All' would bring new sub­scribers to the stream­ing ser­vice.

The shift away from using exclu­sive pod­casts to acquire sub­scribers marks the end of that exper­i­ment — though it's good news for the fans who can now lis­ten any­where."

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👋 Microsoft dropper Twitter som annonceplatform

Og Elon Musk truer nu med sagsan­læg.

Fra PC Mag:

"Microsoft qui­et­ly announced the removal of Twit­ter sup­port from the company’s Smart Cam­paigns adver­tis­ing plat­form, accord­ing to Mash­able. This means Microsoft adver­tis­ing clients won’t be able access their Twit­ter accounts or cre­ate and pub­lish tweets through Smart Cam­paigns start­ing on April 25. "

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💻 CNNs nye CMS reducerer teknisk gæld

Fra Digi­day:

"The updat­ed CMS allows edi­to­r­i­al teams to pub­lish con­tent faster across dif­fer­ent plat­forms and with more flex­i­bil­i­ty on the back­end, while the prod­uct team is in the process of updat­ing the website’s design and func­tion­al­i­ty on the front end. Even­tu­al­ly, too, the CMS is designed to offer adver­tis­ers more options"

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💨 Google har fået travlt med AI

Fra The New York Times:

"Google’s employ­ees were shocked when they learned in March that the South Kore­an con­sumer elec­tron­ics giant Sam­sung was con­sid­er­ing replac­ing Google with Microsoft’s Bing as the default search engine on its devices. [...]

The new fea­tures, under the project name Magi, are being cre­at­ed by design­ers, engi­neers and exec­u­tives work­ing in so-called sprint rooms to tweak and test the lat­est ver­sions. The new search engine would offer users a far more per­son­al­ized expe­ri­ence than the company’s cur­rent ser­vice, attempt­ing to antic­i­pate users’ needs."

Mere Google-AI:

• Google’s rumored AI-infused search over­haul has mar­keters’ atten­tion [Digi­day]
• Google’s Rush to Win in AI Led to Eth­i­cal Laps­es, Employ­ees Say [Bloomberg]

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🇪🇺 EU arbejder mod at AI-firmaer skal fortælle om copyright-materiale

Fra Finan­cial Times:

"The Euro­pean par­lia­ment is prepar­ing tough new mea­sures over the use of arti­fi­cial intel­li­gence, includ­ing forc­ing chat­bot mak­ers to reveal if they use copy­right­ed mate­r­i­al, as the EU edges towards enact­ing the world’s most restric­tive regime on the devel­op­ment of AI. "

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🌅 Ny version af Stable Diffusion imponerer

Sta­ble Dif­fu­sion er et af de gen­er­a­tiv AI-ser­vices, der kan skabe billed­er.

Fra Fast Com­pa­ny:

"We just got the year’s biggest AI news so far, this side of ChatGPT‑4: Sta­ble Dif­fu­sion XL is out, and it is sim­ply incred­i­ble. It’s so good that it has accel­er­at­ed this pro­jec­tion of the next 10 years of gen­er­a­tive AI. Here’s the scoop in a new AI roundup of the most inter­est­ing devel­op­ments and cre­ative uses of gen­er­a­tive AI in the past few days."

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💭 Musk taler om "TruthGPT"

Fra Medi­aWatch:

"'Jeg kom­mer til at starte noget, som jeg kalder ”TruthG­PT”, eller en mak­si­malt sand­hedssø­gende kun­stig intel­li­gens, der forsøger at forstå uni­ver­sets væsen,' siger Elon Musk i inter­viewet"

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• Kategori: Opsamlinger