Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🔨 Historisk GDPR-bøde fra EU til Meta

Fra The Wall Street Jour­nal:

"Face­book own­er Meta Plat­forms was fined $1.3 bil­lion by Euro­pean Union reg­u­la­tors for send­ing user infor­ma­tion to the U.S., a record pri­va­cy penal­ty for the bloc.

The rul­ing rais­es pres­sure on the U.S. gov­ern­ment to com­plete a deal that would allow Meta and thou­sands of multi­na­tion­al com­pa­nies to keep send­ing such infor­ma­tion state­side. The size of the fine also under­scores the increas­ing risks of run­ning afoul of the Euro­pean Union’s pri­va­cy rules as its enforce­ment tight­ens. "

Mere:

• EU reg­u­la­tors fine Meta $1.3 bil­lion, but some say poten­tial data loss­es could be even harsh­er [Digi­day]
• EU vil sætte tur­bo på data-aftale med USA efter gigan­tisk Face­book-bøde [Com­put­er­world]
• Face­book, the EU, and the future of data pri­va­cy [Colum­bia Jour­nal­ism Review]

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📉 Flere medier melder om fald i trafik fra Facebook

Fra Jour­nal­is­ten:

"Det er en af kon­klu­sion­erne i rap­porten ’Pub­lish­ing Trend Report 2023’ fra Echobox, som kig­ger på medi­etendenserne i 2023.

Ifølge rap­porten er en af årsagerne til frygten for færre side­vis­ninger, at trafikken fra Face­book til mediernes hjemme­side er for nedadgående."

Forstå ten­densen — og hvad du kan gøre:

• Medi­er på tværs af ver­den bekym­r­er sig om fald i trafik fra Face­book [Medi­aWatch]
• Traf­fic Strat­e­gy: The Land­scape is Chang­ing [Prod­ucts in Pub­lish­ing]

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😲 Snapchats chatbot kan hjælpe børn med selvskade

Fra DR:

"En robot er fly­t­tet ind i mange børn og unges yndlingsme­die, og den kan være direk­te skadelig, lyder det fra Red Bar­net."

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😧 TikTok tester chatbot i udvalgte lande

Fra TechCrunch:

"AI chat­bots, like Chat­G­PT, are all the rage, so it’s no sur­prise to learn that Tik­Tok is now test­ing its own AI chat­bot, as well. Called “Tako,” the bot is in lim­it­ed test­ing in select mar­kets, where it will appear on the right-hand side of the Tik­Tok inter­face, above the user’s pro­file and oth­er but­tons for likes, com­ments and book­marks. When tapped, users can ask Tako var­i­ous ques­tions about the video using nat­ur­al lan­guage queries or dis­cov­er new con­tent by ask­ing for rec­om­men­da­tions."

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📉 Meta sælger Giphy med tab

Fra The Guardian:

"The own­er of Face­book has tak­en a more than $260m (£210m) loss on Giphy – sell­ing off the gif search engine to the stock image ser­vice Shut­ter­stock for $53m after the deal was blocked by reg­u­la­tors."

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👨‍⚖️ TikTok sagsøger staten Montana efter forbud

Fra NPR:

"Tik­Tok has filed a fed­er­al law­suit against Mon­tana after the state passed a law last week intend­ed to ban the app from being down­loaded with­in its bor­ders."

Læs også:

• Mon­tana can ban Tik­Tok, but it prob­a­bly can’t enforce it [The Wash­ing­ton Post]
• Tik­Tok Users Sue Mon­tana, Call­ing State Ban Uncon­sti­tu­tion­al [The New York Times]
• How Montana's Tik­Tok­ers Are Fight­ing Back Against the State's Ban [Giz­mo­do]

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😟 LinkedIn har et problem med disinformation

Fra The Finan­cial Times:

"LinkedIn has been fac­ing a grow­ing tide of dis­in­for­ma­tion. The social media net­work blocked more than 58mn accounts between July and Decem­ber 2022, up from 22mn in the first six months of the year, accord­ing to its most recent trans­paren­cy report"

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🍿 Metas Twitter-konkurrent bliver angiveligt lanceret i juni

Fra Social Media Today:

"Meta’s Twit­ter com­peti­tor is mov­ing clos­er to launch, with select­ed cre­ators now being briefed on how Instagram’s text-based app – ten­ta­tive­ly titled ‘Barcelona’ — will func­tion."

Mere:

• Insta­gram Read­ies Twit­ter Com­peti­tor for Sum­mer Release [Bloomberg]
• Meta’s Twit­ter alter­na­tive could be a big boost for the com­pa­ny [Fast Com­pa­ny]

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👀 Nu kan du bruge GIF'er i kommentarer på Instagram

Fra Social Media Today:

"Today, in a Broad­cast Chan­nels chat with Meta CEO Mark Zucker­berg, Insta­gram chief Adam Mosseri announced that you can now post GIFs in Insta­gram com­ments."

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😬 Falsk Pentagon-billede udstiller Twitters sårbarheder

Et AI-skabt billede viste, hvad der skulle ligne et angreb fore­taget tæt på Pen­ta­gon. Billedet blev hur­tigt fjer­net fra Face­book, hvor det oprindelig blev delt, men lev­ede læn­gere på Twit­ter og blev blandt andet delt af pro­fil­er med mass­er af føl­gere.

Fra Plat­former:

"It’s true that what the Pen­ta­gon hoaxsters did today could have been accom­plished just as eas­i­ly with Pho­to­shop as with Mid­jour­ney or DALL‑E. At the same time, syn­thet­ic image gen­er­a­tors are improv­ing rapid­ly in both qual­i­ty and speed. If you set up a few dozen accounts to tweet syn­thet­ic images of a pho­ny attack from dif­fer­ent angles, the effect could be more con­vinc­ing.

But it’s also true that Twit­ter used to have a good defense against this. For all its flaws, the old ver­i­fi­ca­tion sys­tem offered a first line of defense against the sort of attack we saw today."

Mere:

• 'Ver­i­fied' Twit­ter Accounts Spread Pen­ta­gon Explo­sion Hoax [Giz­mo­do]

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💥 Twitter bukkede under ifm. DeSantis-kandidatur

Fra Plat­former:

"Their high-pro­file event on Twit­ter Spaces, where DeSan­tis had just announced his run for pres­i­dent, had been plagued by tech­ni­cal glitch­es. The first audio livestream cut out before DeSan­tis could get his news out. The sec­ond one fared lit­tle bet­ter, draw­ing rough­ly 700,000 lis­ten­ers at its peak. For con­text, Fox News claimed it drew 7.7 mil­lion view­ers for Trump’s Tul­sa ral­ly in 2020."

Mere:

• Ron DeSan­tis Pushed Elon Musk’s Twit­ter to Its Break­ing Point [Wired]
• Twit­ter Is a Far-Right Social Net­work [The Atlantic]

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📉 Trafik fra Twitter falder også

På det sen­este er der blevet skrevet om, hvor­dan Face­book generelt sender min­dre og min­dre trafik til medi­er. Det gælder også Twit­ter, skriv­er PressGazette:

"The data sug­gests that Twitter’s impor­tance as a refer­ral source for news pub­lish­ers had been in decline long before Elon Musk’s takeover of the plat­form in Octo­ber last year, although the trend has con­tin­ued under his own­er­ship. Refer­ral traf­fic to large pub­lish­ers for exam­ple fell a fur­ther 4% between Sep­tem­ber 2022 and April 2023."

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😲 Twitters søgefunktion foreslog indhold med vold mod dyr

Fra NBC News:

"Twitter's search func­tion sug­gest­ed search­es for ani­mal abuse, lead­ing some view­ers to the video. As of Fri­day after­noon, Twit­ter appeared to have turned off all sug­ges­tions."

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😫 Slettede tweets vender tilbage

Fra The Verge:

"Users are report­ing that tweets they mass-delet­ed are reap­pear­ing on their pro­files. It’s anoth­er exam­ple of Twitter’s unpre­dictable behav­ior under Elon Musk."

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👋 En fjerdedel af Twitter-brugere regner med at være væk indenfor et år

Fra Social Media Today:

"Pew Research has shared some new insights into Twit­ter engage­ment pre and post Elon Musk’s takeover at the app, which shows that more users are tak­ing breaks from tweet­ing, and that around a quar­ter of active Twit­ter users don’t expect to be using the app at all in 12 months time."

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✏ WhatsApp på vej med redigeringsfunktion

Fra TechCrunch:

"Mark Zucker­berg not­ed in a Face­book post that users can now mod­i­fy a mes­sage with­in 15 min­utes of send­ing the mes­sage. If you want to do so, you can press and hold on a mes­sage, and tap on the edit option to alter the mes­sage"

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💁‍♂️ På alternative sociale platforme søger flere støtte fra følgerne

Fra Pew Research Cen­ter:

"About a quar­ter (23%) of the promi­nent accounts on the sev­en alter­na­tive social media sites stud­ied sought finan­cial sup­port from their audi­ences in June 2022, accord­ing to the analy­sis. The Cen­ter exam­ined 1,400 promi­nent accounts – select­ed from those with large num­bers of fol­low­ers – on BitChute, Gab, Get­tr, Par­ler, Rum­ble, Telegram and Truth Social, many of which posi­tion them­selves as alter­na­tives to more estab­lished social media sites."

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💸 Flere store tech-firmaer annoncerer stadig på Twitter

Fra Axios:

"Sev­er­al of the largest tech firms have remained among Twitter's top adver­tis­ers this year — includ­ing Apple, Ama­zon and IBM — despite the rise in hate speech on the ser­vice as well as a wide range of incen­di­ary tweets from own­er Elon Musk."

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🐦 Sådan bruger voksne amerikanere Musks Twitter

Fra Pew Research Cen­ter:

"Just over a year ago – on April 14, 2022 – Elon Musk announced his inten­tion to buy Twit­ter. With Musk now at the helm, here are four facts about how adult Twit­ter users in the Unit­ed States are using the site."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

💡 The Washington Post laver arbejdsgrupper ifm. AI

Fra Medi­aWatch:

"The Wash­ing­ton Post har sam­let et hold af chefer til at fastlægge kursen for arbe­jdet med kun­stig intel­li­gens, og et hold af medar­be­jdere til at sikre at denne strate­gi følges."

Fra hes­tens mund:

• Announce­ment from Pub­lish­er and CEO Fred Ryan on The Post’s next steps in AI inno­va­tion

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🎧 Her er YouTubes planer med RSS

RSS (Real­ly Sim­ple Syn­di­ca­tion) er kort for­t­alt et feed, hvor man som bruger/abonnent kan følge opda­teringer, artik­ler eller pod­cast-episoder fra afsenderen, der stiller et RSS-feed til rådighed.

For eksem­pel er det via RSS-feeds, pod­cast-episoder kom­mer ind i pod­cast-apps.

Fra Pod­news:

"Pod­news has obtained a doc­u­ment with full details of a YouTube “RSS Inges­tion” pilot that it is run­ning with some part­ners. The ser­vice pulls new audio from an RSS feed to upload it to YouTube, com­plete with a sta­t­ic image of the show art."

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👊 Nu slår Netflix til mod kodeordsdeling

Fra The Verge:

"Net­flix is about to kick your best friend off your account — unless you pay for them to share your account, that is. On Tues­day, Net­flix revealed the details of how its crack­down on pass­word shar­ing will affect view­ers in the US and how much it will cost to keep extra peo­ple on your account."

Mere:

• Net­flix pass­word-shar­ing crack­down: Here are the new house­hold rules you need to know [Fast Com­pa­ny]

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🤖 Britiske Reach tester AI-site med indhold fra forskellige medier

Fra Press Gazette:

"It is now run­ning a beta exper­i­ment in My News Assis­tant, an AI-pow­ered web­site that aggre­gates the thou­sands of arti­cles pub­lished dai­ly across Reach’s more than 80 online brands.

It means sto­ries from nation­al news­brands the Mir­ror, Express, Star and Dai­ly Record are dis­played along­side region­als and spe­cial­ist sites like Devon Live, Bris­tol Live, Essex Live, Hull Live, My Lon­don, Cheshire Live and Foot­ball Lon­don."

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🖌️ Adobe lancerer AI i Photoshop

Fra Ven­ture­Beat:

"For the first time, Adobe has inte­grat­ed gen­er­a­tive AI into its flag­ship prod­uct Pho­to­shop. In a beta release, the com­pa­ny unveiled Gen­er­a­tive Fill, bring­ing its Adobe Fire­fly gen­er­a­tive AI capa­bil­i­ties direct­ly into design work­flows."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📧 Sådan bruger NYTimes nyhedsbreve til at fastholde abonnenter

Fra WAN-IFRA:

"'Newslet­ters can play many dif­fer­ent roles,' said Paige Collins, Senior Prod­uct Man­ag­er at The Times. 'They can bring peo­ple back to the web­site. They can expose peo­ple to all we have to offer, because there is so much The Times is doing every sin­gle day that it’s impos­si­ble to see it all just from the home­page or social media feed.'"

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🎧 Derfor bruger nogle podcastere tredjeparter til at sælge abonnementer

Fra Digi­day:

"As more pod­cast­ers offer sub­scrip­tions around their shows to build a more direct rela­tion­ship with lis­ten­ers and an addi­tion­al rev­enue stream, many pod­cast­ers are look­ing beyond Apple and Spotify’s sub­scrip­tion plat­forms to third-par­ty ven­dors like Sup­port­ing Cast and Super­cast."

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👦 Washington Post forsøger at nå unge via Venmo-betaling

(Ven­mo er en betal­ingst­jen­este, der er ejet af Pay­Pal.)

Fra Medi­a­Post:

"'We see this unique deal as an oppor­tu­ni­ty to tap into the next gen­er­a­tion of read­ers who may have nev­er con­sid­ered sub­scrib­ing to The Post or any oth­er news out­let,' says Phoebe Con­nel­ly, direc­tor of Next Gen­er­a­tion audi­ence devel­op­ment at The Wash­ing­ton Post."

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🤔 Kunne en The Guardian-paywall hjælpe andre medier?

Bemærk at afsenderen er redak­tør på sit eget mag­a­sin.

Fra Press Gazette:

"Yet there is one major British pub­li­ca­tion that’s refus­ing to leave its lone­ly free-for-all and join in the mon­ey-drenched bonan­za enjoyed by its com­peti­tors. The Guardian Media Group pro­duces much of the best writ­ing in Britain and is sit­ting pret­ty on a cash sur­plus for the first time in near­ly 15 years.

But, hav­ing spo­ken to a num­ber of sources at York Way, and from dis­cus­sions with oth­er edi­tors at small pub­li­ca­tions, I can’t help think­ing that if the Guardian were to intro­duce a pay­wall, it could change the land­scape of jour­nal­ism in this coun­try irrev­o­ca­bly, and for the bet­ter."

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👴 Søgeannoncer på TikTok er ikke lige om hjørnet

Fra Digi­day:

"When those search ads mate­ri­al­ize remains to be seen. They’re being test­ed, but it doesn’t sound like Tik­Tok is com­plete­ly hap­py with what it has so far — at least not enough to build any bonafide ad prod­ucts."

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🆕 Sådan pitcher Google deres Sandbox

Fra Digi­day:

"With Europe’s GDPR in effect five years this week and Apple’s ATT in action two years as of last month, one of the adver­tis­ing world’s next expect­ed major cat­a­lysts is Google’s plans for its long-await­ed Pri­va­cy Sand­box. Last week, the com­pa­ny final­ly shed new light on its plans with more details and a lengthy time­line. (It will dep­re­cate third-par­ty cook­ies for 1% of Chrome users glob­al­ly in the first quar­ter of 2024)."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🥱 Nu kommer AI-podcastene

Fra Wired:

"The medi­um is defined by inti­ma­cy, by lis­ten­ers feel­ing like they are over­hear­ing a chat between old friends, or sit­ting in the back of the room at a par­tic­u­lar­ly bril­liant pan­el.

In her 2022 book Pod­cast­ing as an Inti­mate Medi­um, pod­cast researcher Alyn Euritt describes how lis­ten­ers can come to see them­selves as 'mem­bers of an imag­ined nation­al com­mu­ni­ty.' In nich­es like news sum­ma­ry pro­grams, a robot could suf­fice. But the pod­cast busi­ness isn’t built on infor­ma­tion; it’s built on con­ver­sa­tion."

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🤖 Spotify arbejder på AI til oplæsning af annoncer

Fra Insid­er:

"Next time you're play­ing a pod­cast on Spo­ti­fy, lis­ten real­ly close to its ad — it may be read by AI, not your favorite host.

Bill Sim­mons, founder of Spo­ti­fy-owned pod­cast net­work The Ringer, said the stream­ing plat­form is devel­op­ing AI tools trained on its hosts' voic­es to cre­ate tar­get­ed ads, as first report­ed by Semafor."

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🧪 Test af Googles skrive-AI

Fra Wired:

"I used Duet AI to send emails and plan my wed­ding. Its writ­ing can be stuffy and stereotyping—but it’s a glimpse of the future of pro­duc­tiv­i­ty apps."

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✨ Google præsenterer AI-værktøjer til marketing

Fra hes­tens mund:

"Today at Google Mar­ket­ing Live, we're shar­ing how new gen­er­a­tive AI advance­ments will bring AI front and cen­ter, mak­ing it the best tool in your mar­ket­ing toolk­it — help­ing you make deci­sions, solve prob­lems and enhance your cre­ativ­i­ty."

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🤨 Regler for automatiseret brug bliver ikke del af ophavsretten i denne omgang

Fra Medi­aWatch:

"Trods klare opfor­dringer fra en række brancheak­tør­er bliv­er der ikke ind­bygget et effek­tivt værn mod tech­sel­sk­abers adgang til at tekst- og dat­a­mine danske mediers ind­hold i ny ophavs­ret­slov for nu."

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🔌 Microsoft vil bruge samme plugin-standard som ChatGPT

I Ugerevyen fra uge 20 kunne du læse, at Ope­nAI lancerede 70 plu­g­ins til Chat­G­PT. Nu går Microsoft med på den vogn.

Fra Microsoft selv:

"Microsoft is announc­ing that we will adopt the same open plu­g­in stan­dard that Ope­nAI intro­duced for Chat­G­PT, enabling inter­op­er­abil­i­ty across Chat­G­PT and the breadth of Microsoft’s copi­lot offer­ings."

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• Kategori: Opsamlinger