Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🌍 Klimabenægtelse på YouTube har ændret karakter

Fra The Verge:

In the past, con­tent that false­ly claimed that cli­mate change was either not hap­pen­ing or not a result of humans burn­ing fos­sil fuels dom­i­nat­ed dis­in­for­ma­tion chan­nels. That’s not the case any­more, accord­ing to an analy­sis by the non­prof­it Cen­ter for Coun­ter­ing Dig­i­tal Hate (CCDH). Instead, the most com­mon lies about cli­mate change now have to do with deny­ing the ben­e­fits of clean ener­gy, attack­ing poli­cies meant to slash plan­et-heat­ing pol­lu­tion from fos­sil fuels, and malign­ing sci­en­tists and advo­cates that push for change.

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🤳 Italien strammer reglerne for influencere

Fra The Guardian:

In the wake of the fias­co, Italy’s com­mu­ni­ca­tions author­i­ty on Thurs­day approved strin­gent new rules, akin to those applied to all media out­lets, to improve trans­paren­cy in social media posts pro­duced by influ­encers with more than 1 mil­lion fol­low­ers. Adver­tis­ing must be more explic­it­ly labelled to make it recog­nis­able to the read­er, or else influ­encers risk fines of up to €600,000.

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🤔 Bør vi egentlig bruge hashtags på LinkedIn?

Fra Social Media Today:

So it seems that LinkedIn is now less reliant on hash­tags for max­i­miz­ing dis­cov­ery, though you should be wary of which key­words are men­tioned in your main post, and con­sid­er how you can tap into the right con­ver­sa­tion streams based on your tar­get top­ics.

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🔖 Lav Instagram-stickers ud af dine billeder

Fra Social Media Today:

Instagram’s added a new option that enables you to cut out ele­ments of still image posts, which you can then re-use as stick­ers in your own Sto­ries and Reels.

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🤫 Threads lader os skjule optællinger

Fra Social Media Today:

"As you can see in this exam­ple, shared by social media expert Matt Navar­ra, the new list­ing now enables you to select “Hide like and share counts” in the post detail screen. Pre­vi­ous­ly, you could only hide Like counts in iso­la­tion."

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💬 WhatsApp vokser i USA

Fra Big Tech­nol­o­gy:

Sud­den­ly, every­one in the U.S. seems to be using What­sApp. The app — once seen as an inter­na­tion­al phe­nom­e­non — grew dai­ly users in the U.S. by 9% in 2023, accord­ing to App­topia, and is gain­ing steam among the iPhone crowd. 

Mere What­sApp:

• What­sApp Announces New Tools for Chan­nels, Includ­ing Polls and Voice Notes [Social Media Today]

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👨‍💻 Bluesky ansætter moderatorer direkte

Fra The Verge:

Bluesky hires its own mod­er­a­tors direct­ly. That’s one of a few things I learned from the platform’s 2023 mod­er­a­tion report. Also, it plans to open source its fron­tend mod­er­a­tion review sys­tem (called “Ozone”) and says it is “in the process of pulling out the mod­er­a­tion back-end as a stand­alone ser­vice that oth­er orga­ni­za­tions can self-host.”

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😮 X‑ansat sagsøger Musk for æreskrænkelse

Fra RTE:

"Aaron Rod­er­icks, who is the co-lead of Threat Dis­rup­tion at X, the social media for­mer­ly known as Twit­ter, claims he was defamed and his rep­u­ta­tion dam­aged by Mr Musk in a tweet pub­lished on the entrepreneur's per­son­al Twit­ter han­dle."

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👋 Sheryl Sandberg forlader Metas bestyrelse

Fra Axios:

For­mer Meta chief oper­at­ing offi­cer Sheryl Sand­berg plans to leave Meta's board of direc­tors, Axios has learned. She will become an infor­mal advis­er to the com­pa­ny in May.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📉 Apple-ændring sender chokbølger igennem podcast-verden

Fra Semafor:

Apple has qui­et­ly tight­ened its report­ing of how many peo­ple lis­ten to pod­casts, send­ing shock waves through an embat­tled audio indus­try still reel­ing from the end of the COVID-era pro­duc­tion bub­ble.

Mere:

Simon Owens:

To be clear, Apple did noth­ing wrong here. If any­thing, it took a van­i­ty met­ric and replaced it with a more accu­rate one.

Because of how pod­casts are deliv­ered, it’s long been dif­fi­cult to mea­sure how many peo­ple actu­al­ly lis­ten to a giv­en episode, and so that’s why the indus­try has set­tled on the down­load as an imper­fect proxy.

The iOS update sim­ply elim­i­nat­ed down­loads that were unlike­ly to con­vert into lis­tens.

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😯 Substacks nazi-problemer

I opsam­lin­gen fra uge 2 skrev jeg, at Sub­stack er ved at rydde op i nazis­tiske udgivelser, og at Plat­former-nyheds­brevet nu for­lad­er plat­for­men og i stedet skkifter til CMS'et Ghost (hvor jeg også udgiv­er et nyheds­brev, og det er et genialt sys­tem 👌).

Hvis du vil have overb­likket over den mod­vind og de prob­le­mer, Sub­stack er havnet i, har jeg nogle links til dig lige her:

• Sub­stack Was a Tick­ing Time Bomb [The Atlantic]
• Substack’s Nazi Prob­lem Expos­es a Busi­ness-Mod­el Prob­lem [Bloomberg]
• Sub­stack real­ly has a Nazi prob­lem now [One Man & His Blog]
• Substack's Got 99 Prob­lems But Nazis Ain't One [The Addi­tion]

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😟 Forskere: Google-søgning er blevet dårligere

Fra 404 Media:

The major­i­ty of high-rank­ing prod­uct reviews in the result pages of com­mer­cial search engines use affil­i­ate mar­ket­ing, and sig­nif­i­cant amounts are out­right SEO prod­uct review spam.

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👎 Instagram-stiftere lukker aggregator-app

Fra Arti­fact News:

We’ve made the deci­sion to wind down oper­a­tions of the Arti­fact app. We launched a year ago and since then we’ve been work­ing tire­less­ly to build a great prod­uct. We have built some­thing that a core group of users love, but we have con­clud­ed that the mar­ket oppor­tu­ni­ty isn’t big enough to war­rant con­tin­ued invest­ment in this way.

Mere:

• What hap­pened to Arti­fact? [TechCrunch]
• Why do news aggre­ga­tor apps keep fail­ing? [Thomas Bæk­dal]

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😟 Det ser sort ud for musikmediet Pitchfork

Fra Plat­former:

On Wednes­day, Semafor’s Maxwell Tani shared an inter­nal memo from Condè Nast, which had acquired the for­mer­ly inde­pen­dent pub­li­ca­tion in 2015. Pitch­fork is being merged into GQ, chief con­tent offi­cer Anna Win­tour announced; as part of the move, Pitch­fork edi­tor in chief Puja Patel is leav­ing the com­pa­ny. No fur­ther staff reduc­tions were announced, though they seem inevitable. [...]

Those con­ver­sa­tions are no doubt still tak­ing place some­where, dif­fused across a thou­sand dif­fer­ent forums and social media plat­forms. But con­tem­po­rary music cul­ture is much more invest­ed in fan­doms than it is in crit­i­cism.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😢 100% digitale B.T. skal spare 9,2 millioner kroner

Fra Medi­aWatch:

"B.T. lev­erede som eneste medie i Berlingske Media et under­skud på driften i 2023. Ned­skæringerne vil blive gen­nem­ført inden udgan­gen af jan­u­ar."

Mere:

• Kris­er­amte B.T. har blødt brugere i to år [Medi­aWatch]
• Anders Krab-Johansen: B.T. har ikke været sadlet rigtigt til at håndtere udfor­dringerne på annon­ce­markedet [Medi­aWatch]
• B.T.-chef find­er bespar­elser ved blandt andet at skære på rejs­er og omkost­ninger til medar­be­jdere [Medi­aWatch]

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📈 Det digitale går den rigtige vej hos Bornholms Tidende

Fra Jour­nal­is­ten:

Avisen oplever nu vækst i dig­i­tale abon­nen­ter, og efter tre år med mil­lio­nun­der­skud kan Kristof­fer Grav­gaard nu for­vente et større over­skud i 2023 end året forinden.

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🤔 Her er de forslag i Googles Privacy Sandbox, medier prioriterer

Fra Digi­day:

The Pri­va­cy Sand­box is com­posed of dozens of pro­pos­als that are meant to be test­ed and debat­ed amongst the stake­hold­ers with­in the dig­i­tal adver­tis­ing ecosys­tem, and only after scaled adop­tion do they become “web stan­dards,” accord­ing to Google’s Pri­va­cy Sand­box explain­er. But not all of the pro­pos­als are worth the time and effort of exper­i­men­ta­tion, accord­ing to pub­lish­ers.

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🆘 Ordforklaringer ifm. Googles udfasning af tredjeparts-cookies

Fra Digi­day:

Adios, third-par­ty cook­ies. As Chrome kicks them to the curb, let’s untan­gle the web of jar­gon that’s left behind. This glos­sary is your quick, no-frills guide to the biggest shake-up in online adver­tis­ing. Let’s dive in.

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💡 Fire mediestrategier, der ikke involverer AI

Fra Dig­i­tal Con­tent Next:

But AI isn’t the only trend influ­enc­ing day-to-day pub­lish­ing oper­a­tions. Here are four more sur­pris­ing things some of the industry’s most suc­cess­ful media brands are doing, all of which are cov­ered in more detail in the Media Moments report.

Mere uden AI:

• What can pub­lish­ers do with­out AI? [Thomas Bæk­dal]

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👦 Netflix har stadig godt fat i de unge

Fra Medi­aWatch:

TV 2 tog en større bid af de 21–30-årige seeres daglige stream­ing, mens Net­flix tabte ter­ræn i 2023. Det kræver ”kæmpe ind­sats” at fange og fastholde unge, udtaler TV 2‑direktør.

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🤝 Netflix og Carrefour i samarbejde

Fra Bloomberg:

"Net­flix Inc. is test­ing a joint plan with French retail­er Car­refour SA in a pilot project to win more cus­tomers to its cheap­est sub­scrip­tion and that mim­ics a mod­el used by Amazon.com Inc. to boost stream­ing cus­tomers.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Schibsted lancerer AI-oplæsning på tre medier

Fra Medi­aWatch:

På Aften­posten, Sven­s­ka Dag­bladet og Afton­bladet, der alle er ejet af mediekon­cer­nen Schib­st­ed, kan en AI-stemme nu oplæse nyhed­er, skriv­er Schib­st­ed. 

Mere AI og medi­er:

• AI vil få medi­er til at gen­overve­je eksis­tens­berettigelse i 2024  [Medi­aWatch]

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🔮 Zuckerberg vil skabe AGI og open source den

Fra The Verge:

Now, Meta CEO Mark Zucker­berg is enter­ing the race. While he doesn’t have a time­line for when AGI will be reached, or even an exact def­i­n­i­tion for it, he wants to build it. At the same time, he’s shak­ing things up by mov­ing Meta’s AI research group, FAIR, to the same part of the com­pa­ny as the team build­ing gen­er­a­tive AI prod­ucts across Meta’s apps. The goal is for Meta’s AI break­throughs to more direct­ly reach its bil­lions of users.

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🙅‍♂️ OpenAI begrænser brug op til præsidentvalg

Fra The Wall Street Jour­nal:

"Ope­nAI out­lined lim­its on using its tools in pol­i­tics dur­ing the run-up to elec­tions in 2024, amid mount­ing con­cern that arti­fi­cial-intel­li­gence sys­tems could mass-pro­duce mis­in­for­ma­tion and sway vot­ers in high-pro­file races."

Mere:

• Con­cerns over deep­fakes are mount­ing — but there are rea­sons for opti­mism [Plat­former]

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✨ Microsoft lancerer Pro-udgave af Copilot

Fra Search Engine Land:

"This brings “a new pre­mi­um sub­scrip­tion for indi­vid­u­als that pro­vides a high­er tier of ser­vice for AI capa­bil­i­ties, brings Copi­lot AI capa­bil­i­ties to Microsoft 365 Per­son­al and Fam­i­ly sub­scribers, and new capa­bil­i­ties, such as the abil­i­ty to cre­ate Copi­lot GPTs,” Microsoft announced."

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📝 Sådan arbejder NYTimes med genkendelse af håndskrift til krydsord

Fra Nie­man Lab:

“Aside from hand­writ­ing, there’s also poten­tial for inter­ac­tive fea­tures like ‘scrib­ble-to-erase’ detec­tion, in-app self-train­ing mech­a­nisms, and a whole host of oth­er doors that on-device ML in the Games app can open.”

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🎨 Amazon introducerer billedgenerering på Fire TV-enheder

Fra TechCrunch:

Ama­zon is offi­cial­ly rolling out the abil­i­ty to cre­ate AI-gen­er­at­ed images on Fire TV devices. Start­ing today, the fea­ture is avail­able in the U.S. for users with a sec­ond-gen­er­a­tion Fire TV Stick 4K Max and Fire TV Omni QLED Series.

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😎 Startup-investorer smutter fra metaverset

Fra Crunch­base:

Almost nobody these days is spend­ing much leisure time in the meta­verse. Addi­tion­al­ly, almost no investors are back­ing fresh rounds for star­tups cre­at­ing the next gen­er­a­tion of vir­tu­al worlds.

Mere metavers:

• Meta Says It’s Still Focused on the Meta­verse Despite Appar­ent Shift [Social Media Today]

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😬 Algoritmer kan trænes til at bedrage

Fra TechCrunch:

Most humans learn the skill of deceiv­ing oth­er humans. So can AI mod­els learn the same? Yes, the answer seems — and ter­ri­fy­ing­ly, they’re excep­tion­al­ly good at it.

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😎 Hands on med Apples VR-headset

Fra Engad­get:

We already got hands-on once back at WWDC when the head­set was first announced, but two of our edi­tors, Dana Woll­man and Cher­lynn Low, had a chance to go back and revis­it the device (and in Dana’s case, expe­ri­ence it for the first time). Since we’ve already walked you through some of the basic UI ele­ments in our ear­li­er piece, we decid­ed to focus on some of the more recent­ly added fea­tures, includ­ing Apple Immer­sive Video, the new Dis­ney+ envi­ron­ments, a built-in “Encounter Dinosaurs” expe­ri­ence, as well as the float­ing key­board, which didn’t work for us when we first tried the device in June of last year.

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• Kategori: Opsamlinger