Uge 11 i digitale medier
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske-koncernen.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
👋 Meta lukker værktøjet Crowdtangle
Meta Platforms plans to shut down a data tool long used by academic researchers, journalists and others to monitor the spread of content on its Facebook and Instagram services, the company said on Thursday.
Mere Meta og medierne:
- A window into Facebook closes as Meta sets a date to shut down CrowdTangle [Nieman Lab]
- How CrowdTangle predicted the future [Platformer]
- Why publishers say Facebook News tab disappearing will have little impact on their social strategy [Digiday]
- Meta’s just not that into you [Simon Owens]
😬 USA tager et skridt i retning af TikTok-forbud
The House on Wednesday passed a bill with broad bipartisan support that would force TikTok’s Chinese owner to either sell the hugely popular video app or have it banned in the United States.
Mere om den historie:
- Creators are frustrated but energized as TikTok ban gains momentum [TechCrunch]
- Young People Get Their News from TikTok. That’s a Huge Problem for Democrats. [Columbia Journalism Review]
- Why marketers are not deterred by TikTok’s uncertain future [Digiday]
- Is the new push to ban TikTok for real? [Vox]
- The TikTok Bill Could Get a Lot of Apps Banned [Gizmodo]
- TikTok Needs to Get Creative to Find a Deal That Wards Off a US Ban [Bloomberg]
- A declining share of adults, and few teens, support a U.S. TikTok ban [Pew Research Center]
- 99 Reasons the U.S. Should Not Ban TikTok [Gizmodo]
- TikTok claims its contribution to the economy is huge [The Washington Post]
- TikTok Ban Bill Spotlights Open Secret: App Loses Money [The Information]
📷 Rygte: TikTok tester foto-app
The code appears to suggest that TikTok users will soon be prompted to share their still images to the new app, in order to “reach like-minded people who enjoy photo posts.”
🤳 Instagram tester “Spins” til Reels
Instagram is working on a new collaborative engagement option for Reels called “Spins,” which would seemingly enable other users to remix your Reels with alternate audio and/or text elements.
🏙️ …og flere billeder i karruseller
Instagram’s experimenting with broader carousel posts, with some users now able to add up to 15 images to their IG carousel uploads.
👻 Snapchat eksperimenterer med fravalg af autoslet
Snapchat has announced a significant new update, at least in terms of its long-held design principles, with a new experiment that will enable Snapchatters to keep their messages in the app beyond the current 24 hour auto-delete threshold.
📈 Sådan lykkes Danish Crown med deres Instagram-strategi
På bagkant af en ny strategi er Danish Crown på nu måneder gået fra ca. 1500 til over 50.000 følgere på Instagram. “Vi vil være en af de største spillere i Danmark på det her felt,” siger Mia Balle Sørensen, der er ansvarlig for profilen.
💸 Nu kan virksomheder sponsere alle LinkedIn-posts
LinkedIn is expanding its Thought Leader ads into its own version of branded content promotion, by enabling businesses to promote content from any user in the app, not just their own employees.
🤨 Musk opsiger X-samarbejde med tidligere CNN-vært efter interview
“He informed me of his decision hours after an interview I conducted with him on Friday.” […]
“The Don Lemon Show is welcome to publish its content on X, without censorship, as we believe in providing a platform for creators to scale their work and connect with new communities […] However, like any enterprise, we reserve the right to make decisions about our business partnerships, and after careful consideration, X decided not to enter into a commercial partnership with the show.” […]
Musk said in his own post that the show’s “approach was basically just ‘CNN, but on social media,’ which doesn’t work, as evidenced by the fact that CNN is dying.”
Platforms offer new connections and story leads but burnt-out reporters are increasingly disconnecting. What can newsrooms do to support them?
🎤 Hvad betyder det, når influencere indtager den røde løber?
While memes are a longstanding part of internet culture, and entertainment journalists have been utilizing the existing memes surrounding stars and movies to garner engagement — often to mixed results (see: this awkward junket interviewwith Madame Web‘s Dakota Johnson) — changes in entertainment news consumption make meme culture all the more powerful.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😬 Det britiske kongehus fanget i pinlig fotoredigering
Det britiske kongehus kan ikke længere betragtes som en troværdig kilde, efter de er blevet taget i manipulering af et foto, der viser prinsesse Kate omgivet af sine tre børn.
💬 Telegram når 900 millioner brugere
Telegram er vokset eksponentielt i de seneste år og har opnået en omsætning på flere hundrede millioner dollar, efter selskabet introducerede reklamer og abonnementer på sin platform for to år siden.
🤔 Texas Tribune satser mere på direkte trafik og nyhedsbreve
As Andrew and the product team at The Texas Tribune look toward a less search-dependent future, they are changing strategies. For 2025 and beyond, “we are not going to be focusing on a really good SERP [Search Engine Results Pages] unnecessarily,” Andrew says. Instead, they’ll focus on products built directly for readers. […]
Not only do the newsletters still drive traffic, but they also drive conversions.
📊 Reddit lancerer Pro-statistik
Reddit has announced a new Reddit Pro set of analytics and data insights, designed to help brands make the most of the app, and tap into the value of Reddit’s highly active niche communities.
Det tæller ikke som et gyldigt samtykke til behandling af personoplysninger, når Berlingske beder brugere om at acceptere cookies, hvis de vil se indlejret indhold på artikler såsom videoafspillere.
Mere:
- Berlingske i dialog med Datatilsynet om cookie-påbud [MediaWatch]
🕶️ Meta tester info om seværdigheder i Ray-Ban-brille
Meta continues to refine its latest “multimodal” elements within its Ray-Ban Stories glasses, with an expanded test of information on popular landmarks now available to those in the initial test pool for the new functionality.
⚽️ Barça lancerer egen streaming-tjeneste
Som “culér” skal jeg selvfølgelig have denne med 😉
Den nye streamingplatform fra fodboldklubben skal bl.a. tilbyde gamle kampe og egenproduceret materiale som dokumentarer.
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
💳 Hvad synes US-mediebrugere om mediers abonnementsprodukter?
To better understand consumer perceptions of publishers’ subscription products and approaches, Toolkits conducted a first-of-its-kind consumer study in partnership with research and insights firm National Research Group. Key findings from the survey of over 6,500 U.S. respondents included:
💰 Femina og Heartbeats har kig på mediestøtte
”På lige fod med andre danske nyhedsmedier bidrager vi med seriøse og mangfoldige nyheder,” lyder det fra chefredaktør for det digitale kvindemagasin om ansøgningen.
🛍️ Associated Press lancerer e-handels-site
The Associated Press is launching an e-commerce site called AP Buyline, powered by Taboola, executives told Axios.
👔 Canva går efter B2B-kunder med AI-værktøjer
Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization.
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🤝 OpenAI i aftale med bl.a Le Monde
Le Monde og spanske Prise Media har indgået en aftale med OpenAI, som giver tech-selskabet mulighed for at træne sine AI-modeller på mediernes indhold.
Mere:
- OpenAI To Offer Content From ‘Le Monde’ And Prisa Media In ChatGPT [MediaPost]
🤖 JPPOL sætter strøm til nye AI-tools til journalister
Medarbejderne i JP/Politikens Hus har fået en ny digital assistent, som på sigt vil kunne udnytte mediernes arkivindhold og understøtte lyd- og billedgenerering.
🤔 Sådan bruger NRK AI-genererede opsummeringer
In this special series that focuses on journalism rather than algorithms, we look at how the Norwegian broadcaster saw audiences doubling their reading time since it started adding automated summaries to its articles
✨ NYTimes AI-chef lister gode eksempler
I started at the Times not even three months ago, so don’t expect too much detail today about what we’re working on — I don’t even know yet. What I thought would be helpful, instead, is to survey the current state of AI-powered journalism, from the very bad to really good, and try to draw some lessons from those examples.
🤏 Hvordan kan minde medier bruge AI?
On this week’s episode of Media Voices we hear from Tshepo Tshabalala, project manager & team lead at the LSE’s JournalismAI project. Rather than focusing on the negative coverage and speculation we so often hear about AI replacing journalism jobs, Tshepo tells us about uses cases and the benefits of AI in smaller newsrooms and how collaboration is helping journalists get on board the AI rocket ship.
🔮 Glem chatbots, fremtiden tilhører AI-agenter
Startups and tech giants are trying to move from chatbots that offer help via text, to AI agents that can get stuff done. Recent demos include an AI coder called Devin and agents that play videogames.
Mere:
- An AI that can play Goat Simulator is a step toward more useful machines [MIT Technology Review]
Social media’s unregulated evolution over the past decade holds a lot of lessons that apply directly to AI companies and technologies.
🇪🇺 EU implementerer nye love om AI-udvikling
Case in point: Today, the EU has announced a new set of regulations designed to police the development of AI, with a range of measures around the ethical and acceptable use of people’s data to train AI systems.
Læs også:
- World’s first major act to regulate AI passed by European lawmakers [CNBC]
🏆 Fem af de Pulitzer-nominerede bruger AI
Five of the 45 finalists in this year’s Pulitzer Prizes for journalism disclosed using AI in the process of researching, reporting, or telling their submissions, according to Pulitzer Prize administrator Marjorie Miller.
💡 Sådan bliver du Google Gemini-ekspert
If you’re wondering how to get started with Gemini or what it can do for you, these tips should help. You can access Gemini for free on the web as an extension of your Google account, with a more powerful Advanced tool available for $19.99 a month (with cloud storage and a few other goodies thrown in as well).
🦾 Nyt AI-tool kan opdage spanske deepfakes på lyd
Journalists can now identify Spanish-language deepfake audio using a new tool called VerificAudio launched Tuesday, according to an announcement from Prisa Media.
😬 Meta-headsets kan hackes a la Inception
Researchers managed to crack Meta’s Quest VR system, allowing them to steal sensitive information, and manipulate social interactions.
🧑💻 Musks ChatGPT-konkurrent bliver open source
Elon Musk’s AI startup xAI will open source Grok, its chatbot rivaling ChatGPT, this week, the entrepreneur said, days after suing OpenAI and complaining that the Microsoft-backed startup had deviated from its open source roots.