Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🧒 Instagram lancerer teenage-profiler

Fra The Guardian:

Meta is putting Insta­gram users under the age of 18 into new “teen accounts” to allow par­ents greater con­trol over their activ­i­ties, includ­ing the abil­i­ty to block chil­dren from view­ing the app at night.

Mere:

• Insta­gram over­hauls teen accounts with sweep­ing pri­va­cy, age-ver­i­fi­ca­tion changes [Axios]
• Insta­gram boosts pri­va­cy and parental con­trol on teen accounts [BBC]
• Insta­gram makes teen accounts pri­vate by default [Plat­former]
• What if the pan­ic over teens and tech is total­ly wrong? [Vox]

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🙌 YouTube introducerer "Hype"

Fra hes­tens mund:

If a video's been out less than 7 days from a cre­ator with under 500,000 sub­scribers, you can "hype" it – and go beyond lik­ing and shar­ing. The more hype it gets, the high­er it climbs on a new leader­board with the top 100 hyped videos from the week. Any­body can hype up to three times per week. In the future, we plan to allow fans to pur­chase addi­tion­al hypes, unlock­ing anoth­er rev­enue stream for cre­ators, too.

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👻 Snapchat præsenterer AI-videoværktøjer

Fra Medi­a­Post:

Snapchat [...] is now push­ing the bound­aries of arti­fi­cial intel­li­gence with a new in-app tool that allows cre­ators to “make engag­ing videos with AI from a sim­ple text, or soon, image prompt,” accord­ing to Ceci Mourko­gian­nis, the company’s vice pres­i­dent of prod­uct, who deliv­ered the keynote at Snap’s 2024 Part­ner Sum­mit on Tues­day.

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🛑 Meta forbyder russiske statsmedier

Fra Medi­aWatch:

Meta, der blandt andet ejer Face­book, har ind­ført et for­bud mod det rus­siske statsme­die RT samt andre stat­slige medi­er i Rus­land. Det opl­yser Meta nat­ten til tirs­dag dan­sk tid i en skriftlig udtalelse.

Mere:

• Meta bans RT days after U.S. accused Russ­ian out­let of dis­in­for­ma­tion [NBC News]

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👊 Sagen mod TikTok er i gang

Fra Colum­bia Jour­nal­ism Review:

On Mon­day, Tik­Tok and the Depart­ment of Jus­tice faced off in a DC court­room to deter­mine the con­sti­tu­tion­al­i­ty of the bill. Some observers called it the most impor­tant two hours in the app’s his­to­ry.

Mere:

• Tik­Tok Ban Moves Clos­er to Real­i­ty While App’s Users Ignore the Obvi­ous [Bloomberg]

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😟 Kæledyrsrygter fornyer brand safety-diskussion om YouTube

Fra The New York Times:

Large orga­ni­za­tions and brands saw their adver­tis­ing dol­lars fun­neled to videos ampli­fy­ing inflam­ma­to­ry nar­ra­tives, under­scor­ing how dif­fi­cult it can be to main­tain brand safe­ty online.

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😏 X sniger sig ind i Brasilien

Fra Plat­former:

Thanks to Elon Musk’s X, though, we can now con­sid­er a new form of ban eva­sion: one in which an entire plat­form attempts to get back online after being blocked by the gov­ern­ment.

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☁️ Bluesky runder 10.000.000 brugere

Fra TechCrunch:

Social net­work Bluesky said Mon­day that it now has more than 10 mil­lion users. This is large­ly thanks to the rapid growth of the net­work in the past few weeks after Elon Musk-owned X was shut­tered in Brazil.

Mere:

• Bluesky address­es trust and safe­ty con­cerns around abuse, spam, and more [TechCrunch]

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🔮 Rummer fediverset også muligheder for medier

Fra Dig­i­tal Con­tent Next:

Using the social web as a news dis­tri­b­u­tion plat­form has become more dif­fi­cult and less fruit­ful. The fedi­verse offers wide reach but has issues of its own

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😡 "Rage baiting" virker også på Threads, ser det ud til

Fra Busi­ness Insid­er

This kind of rage bait is effec­tive and large­ly harm­less. In the best light, it helps us rein­force our norms, and it feels cathar­tic to scold some­one who breaks them. It's almost reverse trolling, where instead of harass­ing peo­ple you're invit­ing them to harass you.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🙏 Influencere vil have eget nævn

Fra Medi­aWatch:

For­bund håber på eget nævn til at hånd­hæve etiske ret­ningslin­jer og håber på tilslut­ning fra kom­mer­cielle part­nere. ”I sid­ste ende er influ­enterne ans­varlige for det, de bringer,” lyder det dog.

Læs også:

• Ord­førere lufter inter­esse i et pressenævn for influ­encer-ind­hold [Medi­aWatch]

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😲 Flere danske medier har vist svindelannoncer

Fra Ekstra Bladet:

På TV 2, Euroin­vestor og Ekstra Bladet dukker der med jævne mellem­rum falske annon­cer op, som reklamer­er for en AI-app­lika­tion, hvor man kan tjene rigtig mange penge.

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🙅‍♂️ Google skal alligevel ikke betale EU-milliardbøde fra 2019

Fra CNBC:

The Euro­pean Union’s sec­ond-high­est court on Wednes­day said a 1.5 bil­lion euro ($1.67 bil­lion) antitrust fine imposed on Google by reg­u­la­tors should be annulled.

Og på dan­sk:

• EU-dom­stol ophæver mil­liard­bøde til Google [Medi­aWatch]

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🧑‍⚖️ Retssagen mellem Google og DOJ fortsætter

• Google sheds its nice guy poise as the legal heat dials up [Digi­day]
• Ad tech rivals reveal how Google sti­fled com­pe­ti­tion in DOJ antitrust tes­ti­mo­ny [Digi­day]
• Google might be close to a breakup, but sources warn author­i­ties to ‘be care­ful what you wish for’ [Digi­day]
• Even Face­book Couldn’t Com­pete With Google, Ex-Ad Chief Says [Bloomberg]
• How Google got away with charg­ing pub­lish­ers more than any­one else [The Verge]
• DOJ vs. Google: Can the dig­i­tal media indus­try learn from the last 15 years? [Digi­day]

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🎧 DRs uafhængighedsstrategi har skaffet flere lytninger

Fra Medi­aWatch:

I fjor beslut­tede DR at trække flere pod­cast-titler hjem fra plat­forme som Itunes eller Spo­ti­fy. Det har vir­ket, er meldin­gen fra DR, som er ”super stolte” over udviklin­gen.

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🪩 Zetland-kampagne har givet 6.000 nye medlemmer

Fra Medi­aWatch:

Ambas­sadørkam­pag­nen går ud på, at Zet­lands medlem­mer kan anbe­fale medi­et til sine bek­endte, som så kan skrive sig op som medlem til val­gfri pris for den første måned, hvorefter den månedlige pris er 139 kr. per måned.

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☝️ Har du en god annonceidé?

Fra Medi­aWatch:

Alle idéer til, hvor­dan dig­i­tale annon­cør­er kan over­tales til at placere deres annon­cer hos tra­di­tionelle danske medi­er, er velkom­men i et nyt ini­tia­tiv, som IAB Den­mark har sat i søen. IAB er en brancheforen­ing for aktør­er på det dig­i­tale annon­ce­marked.

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🤑 Nu kan du annoncere i YouTube-pauser

Fra The Verge:

Now, YouTube con­firms adver­tis­ers can broad­ly tar­get your paused screen­time: “As we’ve seen both strong adver­tis­er and strong view­er response, we’ve since wide­ly rolled out Pause ads to all adver­tis­ers,” YouTube comms man­ag­er Oluwa Falo­dun con­firms to The Verge.

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📉 Avisernes annoncemarked fortsætter nedad

Fra Medi­aWatch:

Annon­ce­markedet for de danske dag­blade har været støt faldende de sen­este år, og den udvikling fort­sæt­ter i andet kvar­tal. 

Mere nedad:

• Størst­ede­len af lan­dets dag­blade mis­ter læsere [Medi­aWatch]

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📈 Spotifys annonceforretning vokser

Fra hes­tens mund:

Spotify’s adver­tis­ing rev­enue is fore­cast to reach $2.1bn in 2024, up 13.0% year-on-year, with rev­enue ris­ing to $2.6bn in 2026

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✨ Google præsenterer nye AI-værktøjer til annoncører

Fra Social Media Today:

Google has announced a range of new AI updates for Google Ads, as part of its pre­sen­ta­tion at DMEXCO, one of Europe’s top dig­i­tal mar­ket­ing events. The new fea­tures include advanced AI cre­ation assis­tance, AI asset gen­er­a­tion, new AI para­me­ter con­trols, improved report­ing, and more.   

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🤝 Discord rekrutterer til annonceforretning

Fra Digi­day:

Dis­cord is look­ing to beef up its adver­tis­ing offer­ings — and it’s assem­bling a team of gam­ing indus­try experts to accom­plish the task.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

💡 Hvad lærte Financial Times af at arbejde med AI?

Fra Journalism.co.uk:

Do not throw away the oppor­tu­ni­ties the new tech brings just because you are too scared of the threats (or you can­not be both­ered to exper­i­ment)

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🗣️ The Economist fortæller om deres AI

Fra Press Gazette:

Lud­wig Siegele, senior edi­tor for AI ini­tia­tives at The Econ­o­mist, told Press Gazette that AI trans­la­tion will nev­er be a “solved prob­lem”, espe­cial­ly in jour­nal­ism because it is dif­fi­cult to trans­late well due to its cul­tur­al speci­fici­ties.

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😱 AI indtager YouTube Shorts

Hvad kan dog gå galt..?

Fra Wired:

Now, just a few years lat­er, Google has announced plans for a tool inside of the YouTube app that will allow any­one to gen­er­ate AI video clips, using the company’s Veo mod­el, and direct­ly post them as part of YouTube Shorts.

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😌 AI-indhold ser ikke ud til at have påvirket valg i Europa

Fra MIT Tech­nol­o­gy Review:

These find­ings are in line with recent warn­ings from experts that the focus on elec­tion inter­fer­ence is dis­tract­ing us from deep­er and longer-last­ing threats to democ­ra­cy.   

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🔁 UK: Meta forsøger igen at træne AI på offentlige posts

Fra TechCrunch:

Meta has con­firmed that it’s restart­ing efforts to train its AI sys­tems using pub­lic Face­book and Insta­gram posts from its U.K. user­base.

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🤔 Google vil gøre det lettere at adskille falske og ægte billeder

Fra The Verge:

Google is plan­ning to roll out a tech­nol­o­gy that will iden­ti­fy whether a pho­to was tak­en with a cam­era, edit­ed by soft­ware like Pho­to­shop, or pro­duced by gen­er­a­tive AI mod­els.

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🆘 Guide: Sådan prompter du OpenAIs o1-modeller

Fra Ven­ture­Beat:

Using GPT-o1 will be slight­ly dif­fer­ent than prompt­ing GPT‑4 or even GPT-4o. Since this mod­el has more rea­son­ing capa­bil­i­ties, some reg­u­lar prompt engi­neer­ing meth­ods won’t work as well. Ear­li­er mod­els need­ed more guid­ance, and peo­ple took advan­tage of longer con­text win­dows to pro­vide the mod­els with more instruc­tions.

Mere:

• Why OpenAI’s new mod­el is such a big deal [MIT Tech­nol­o­gy Review]

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⚠️ OpenAI sender advarsler til brugere, der spørger ind til ny model

Fra Wired:

Ope­nAI tru­ly does not want you to know what its lat­est AI mod­el is “think­ing.” Since the com­pa­ny launched its “Straw­ber­ry” AI mod­el fam­i­ly last week, tout­ing so-called rea­son­ing abil­i­ties with o1-pre­view and o1-mini, Ope­nAI has been send­ing out warn­ing emails and threats of bans to any user who tries to probe how the mod­el works.

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🕶️ Snap præsenterer nye briller

Fra MIT Tech­nol­o­gy Review:

Any­way. Snap announced a new ver­sion of its Spec­ta­cles today. These are AR glass­es that could final­ly deliv­er on the promis­es devices like Mag­ic Leap, or HoloLens, or even Google Glass, made many years ago. I got to try them out a cou­ple of weeks ago. They are pret­ty great! (But also: See above)

Mere:

• Snap’s lat­est spec­ta­cle [Plat­former]

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😯 AI-chatbot fik konspirationsteoretikere op af "kaninhullet"

Fra Nie­man Lab:

Those con­ver­sa­tions worked: They “reduced par­tic­i­pants’ belief in their cho­sen con­spir­a­cy the­o­ry by 20% on aver­age,” the authors write. The effect “per­sist­ed undi­min­ished for at least 2 months” and “was con­sis­tent­ly observed across a wide range of con­spir­a­cy the­o­ries, from clas­sic con­spir­a­cies involv­ing the assas­si­na­tion of John F. Kennedy, aliens, and the illu­mi­nati, to those per­tain­ing to top­i­cal events such as COVID-19 and the 2020 U.S. pres­i­den­tial elec­tion, and occurred even for par­tic­i­pants whose con­spir­a­cy beliefs were deeply entrenched and impor­tant to their iden­ti­ties.”

Mere:

• AI chat­bots might be bet­ter at sway­ing con­spir­a­cy the­o­rists than humans [Ars Tech­ni­ca]

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👨‍⚖️ Californien vedtager deepfake-love

Fra The New York Times:

The state joins dozens of oth­ers in reg­u­lat­ing the A.I. fak­ery in ways that could impact this year’s pres­i­den­tial race.

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• Kategori: Opsamlinger