Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😬 USA rykker nærmere et TikTok-forbud

Fra The Verge:

A bill that could ban Tik­Tok from the US unless its Chi­nese par­ent com­pa­ny divests it is con­sti­tu­tion­al, a pan­el of judges for the DC Cir­cuit Court of Appeals unan­i­mous­ly ruled. 

Mere:

US appeals court upholds Tik­Tok ban
TechCrunch

US appeals court upholds law forc­ing sale or ban of Tik­Tok
The Guardian

Tik­Tok adver­tis­ers stay put after US appeals court upholds law forc­ing sale
Reuters

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📚 Københavns Biblioteker har det bedste ikke-kommercielle SoMe-team

Fra Medi­et Markeds­føring:

Køben­havns Bib­liotek­er kom ikke sovende til sejren som årets SoMe-team. Det krævede tid, sved og en evne til ikke at tage sig selv for alvorligt.

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🤔 Algoritme-feeds kom aldrig til at fungere for medier

Fra Fast Com­pa­ny:

Twit­ter and Threads aren’t meet­ing this news-dri­ven moment—and Bluesky is show­ing the pow­er of let­ting humans decide what they want to see.

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✨ YouTube deler de største trends fra 2024

Fra hes­tens mund:

As 2024 draws to a close, the team is releas­ing its lat­est report, which takes a close look at the end-of-year lists across 12 coun­tries. These lists, which include Trend­ing Top­ics, Top Cre­ators, Songs, and Songs used in Shorts, look at the moments, chan­nels, and music that broke through on YouTube this year. 

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✨ ...og det gør TikTok også

Fra hes­tens mund:

In 2024, we were very demure, rev­eled in brat sum­mer, and adored a cheeky pygmy hip­po, all while sup­port­ing busi­ness­es of all sizes that sig­nif­i­cant­ly con­tribute to the US econ­o­my.

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🧹 Meta: Vi fjerner for meget indhold

Fra The Verge:

‘Too often, harm­less con­tent gets tak­en down, or restrict­ed, and too many peo­ple get penal­ized unfair­ly,’ says the company’s pres­i­dent.

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🤳 Vil TikTok snart teste mini-apps?

Fra Social Media Today:

Last month, in my out­line of what’s com­ing next for the major social plat­forms in 2025, I not­ed that Tik­Tok may look to imple­ment “Mini Pro­grams”, sim­i­lar to what it already has in the Chi­nese ver­sion of the app (called “Douyin”).

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🤔 Kan Bluesky rejse nok penge?

Fra Social Media Today:

And while Bluesky is seek­ing to offer an alter­na­tive approach to social media inter­ac­tion, which will even­tu­al­ly give users more con­trol over mod­er­a­tion rules and para­me­ters, at least for now, it’ll still have to abide by the same rules as every­body else. Which could pose sig­nif­i­cant chal­lenges for the fledg­ling app. 

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🤷‍♂️ Meta lancerer hub for Thread-kreative

Fra Social Media Today:

Most of the tips includ­ed here are hon­est­ly too gener­ic to be of sig­nif­i­cant val­ue, but if you are just start­ing out on Threads, there could be some notes that will help to guide you in the right direc­tion.

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👋 Værktøj skal gøre det lettere at forlade X

Fra Wired:

When pro­gram­mer Mic­ah Lee was kicked off X for a post that offend­ed Elon Musk, he didn’t look back. His new tool for sav­ing and delet­ing your X posts can give you that same sweet release.

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👋 Det europæiske journalistforbund forlader X

Fra The Lon­don Eco­nom­ic:

The Euro­pean Fed­er­a­tion of Jour­nal­ists (EFJ) has announced that it will stop pub­lish­ing con­tent on Elon Musk’s social media plat­form, X, from Jan­u­ary 20th, 2025, when Don­ald Trump will offi­cial­ly become the 47th pres­i­dent of the Unit­ed States. 

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🙁 Chikane af kvinder har aldrig været værre på X

Fra Vox:

In late Novem­ber, a woman post­ed a pho­to of her­self proud­ly hold­ing her PhD the­sis along with the announce­ment that she had suc­cess­ful­ly defend­ed her dis­ser­ta­tion. “Thrilled to say I passed my viva with no cor­rec­tions and am offi­cial­ly PhDone,” she wrote. What fol­lowed was a case study in how the online right tar­gets and harass­es those who don’t fit into the nar­row — and often con­flict­ing — stan­dards they’ve for­mu­lat­ed for women.

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🎠 LinkedIn lancerer karrusel til betalende

Fra Social Media Today:

LinkedIn has rolled out a new option to add an auto-revolv­ing slideshow of images as the ban­ner on your pro­file, which could be anoth­er way to attract more inter­est to your LinkedIn pres­ence.

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🏅 Og deler tips til... LinkedIn

Fra Social Media Today:

In regards to what top­ics that you could con­sid­er, LinkedIn sug­gest shar­ing your knowl­edge, expe­ri­ence, and per­spec­tive, and com­ment­ing on indus­try news and trends.

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🤳 Influencere indtager nyhedsmarkedet

Fra Dig­i­tal Con­tent Next:

Audi­ences increas­ing­ly turn to indi­vid­u­als over insti­tu­tions for infor­ma­tion and news influ­encers are meet­ing audi­ence demand for per­spec­tives on the news

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👍 Nu kan du følge Fediverse-profiler på Threads

Fra The Verge:

You can now fol­low fedi­verse accounts on Threads, but the accounts aren’t search­able and their posts won’t show in feeds.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🔮 Nieman Labs bud på 2025

Fra hes­tens mund:

Each year, we ask some of the smartest peo­ple in jour­nal­ism and media what they think is com­ing in the next 12 months. At the end of a try­ing 2024, here’s what they had to say.

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🎥 Medier har taget vertikal video til sig

Fra Nie­man Lab:

News orga­ni­za­tions are build­ing ver­ti­cal video carousels for their home­pages and apps, embed­ding ver­ti­cal videos in sto­ries, and hav­ing their video jour­nal­ists pro­duce both hor­i­zon­tal and ver­ti­cal con­tent — as well as ask­ing reporters to present their sto­ries on cam­era. “Pres­tige Tik­Toks,” The Atlantic’s Char­lie Warzel called them last month.

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📱 BBC News er større end Apple News i UK

Fra Press Gazette:

BBC News has over­tak­en Apple News as the biggest news app in the UK in the year since Press Gazette’s last annu­al rank­ing.

(Tak til Jes­per Ander­sen for tip!)

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💡 Sådan gør The Telegraph community til journalistik

Fra Journalism.co.uk:

The pub­lish­er uses read­er com­ments to sur­face sto­ries that jour­nal­ists would have oth­er­wise missed, enhanc­ing the val­ue of its sub­scrip­tion offer­ing

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🎉 Så kom Spotify Wrapped

Husk: Hvis du synes, data på din musik­lyt­ning er inter­es­sant, er du nødt til at være på Last.fm 😉

Fra Fast Com­pa­ny:

At long last, Spo­ti­fy Wrapped is debut­ing world­wide to users today, and it might just have pulled a page out of Tay­lor Swift’s Eras Tour play­book. This year’s Wrapped is a bold, glitchy, tech­no-inspired romp—and it’s all about each users’ ultra-spe­cif­ic per­son­al eras. 

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👀 OnlyFans er nu tilgængelig i Kina

Fra CNN:

News that Only­Fans is now acces­si­ble in Chi­na has been wel­comed online. Users post­ing on social media plat­form Wei­bo are jok­ing that the gov­ern­ment is offer­ing job oppor­tu­ni­ties for fresh grad­u­ates strug­gling in a grim employ­ment mar­ket, sug­gest­ing they could start sell­ing con­tent on the site.

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 Norske Amedia køber Berlingske Media

(Fuld trans­parens: Jeg arbe­jder i Berlingske Media.)

Fra Medi­aWatch:

Norske Ame­dia ser købet af Berlingske Media som en strate­gisk mulighed for at styrke sin posi­tion på det nordiske mediemarked.

Mere:

Mediesuc­ces på norsk – her er Berlingske Medias ny ejere
Jour­nal­is­ten

Analyse: Ny Berlingske-ejer skal med­bringe mere end hjem­lig suc­ces
Medi­aWatch

Topchef i ny ejer af Berlingske: Opkø­bet er resul­tat af en lang­varig forelskelse i en "pub­licis­tisk ædel­sten"
Medi­aWatch

Branchek­endere giv­er tom­melfin­ger op til Ame­dia for Berlingske-køb
Medi­aWatch

Ame­dia-topchef ser stort poten­tiale i B.T.
Medi­aWatch

Første meldinger fra ny ejer giv­er let­telse hos B.T
Medi­Watch

”Nej nej nej nej nej nej nej”: Ny ejer vil ikke ændre B.T.’s borg­erlige pro­fil
Jour­nal­is­ten

Ny Berlingske-ejer står bag "Spo­ti­fy for nyhed­er" og er mod­stander af bun­dles
Medi­aWatch

Opkøb­slystne bel­giere fandt ingen danske mulighed­er: "Så var vi gået hele vejen"
Medi­aWatch

DPG Media-for­mand om udfor­dret B.T.: "Der kunne vi måske have gjort det bedre"
Medi­aWatch

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💳 The Verge lancerer betalingsmur

Fra hes­tens mund:

A lot of our site will remain free, but you can now pay to get few­er ads and unlim­it­ed access to all of our work.

Mere:

The Verge rais­es a par­tial pay­wall: ‘It’s a tragedy that garbage is free and news is behind pay­walls’
Semafor

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💲 Hvordan skal medier prissætte deres produkter?

Fra Journalism.co.uk:

Can­dr Media Group CEO Chris Dick­er on how to charge the right amount at a time of AI com­pa­nies under­min­ing the busi­ness mod­el of news

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🧑‍🏫 Sådan arbejder Reach og News UK med førstepartsdata

Fra Journalism.co.uk:

News com­pa­nies like News UK have respond­ed by build­ing in-house adver­tis­ing plat­forms — in this case, Nucle­us — to bro­ker their own first-par­ty deals with adver­tis­ers. News­group Reach plc has done the same, build­ing the Man­tis plat­form, which can be licensed to oth­er pub­lish­ers, like Lad­Bible and Net­mums.

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

👉 Ekstra Bladets AI trak mod højre

Fra Jour­nal­is­ten:

Under val­gkam­p­en i 2022 afprøvede Ekstrabladet.dk kun­stig intel­li­gens på en test­gruppe af læsere. Resul­tatet blev, at de blev overek­sponeret med artik­ler om højre­flø­jen. Prob­lemets omfang er dog min­i­malt, siger AI-chef

Mere AI på Råd­hus­plad­sen:

Ekstra Bladets AI-forsøg kalder på øget opmærk­somhed fra medierne, siger lek­tor
Jour­nal­is­ten

JP/Pol's AI-chef får plads ved bor­det i inter­na­tion­alt advi­so­ry board
Medi­aWatch

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😡 Kritik af "bias-måler" på LA Times

Fra Jour­nal­is­ten:

Det falder ikke i god jord blandt jour­nal­is­terne på Los Ange­les Times, at ejeren Patrick Soon-Shiong vil ind­føre en såkaldt ”bias-måler” på medi­ets artik­ler.

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🤝 Dow Jones i AI-aftaler med 4.000 medier

Fra Nie­man Lab:

Ear­li­er this year, the WSJ own­er sued Per­plex­i­ty for fail­ing to prop­er­ly license its con­tent. Now its research tool Fac­ti­va has nego­ti­at­ed its own AI licens­ing deals.

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🤝 Perplexity i partnerskab med 12 udgivere

Fra Medi­a­Post:

Per­plex­i­ty has pulled in a dozen new part­ners to its Pub­lish­ers’ Pro­gram, claim­ing that it is con­tribut­ing to a fair and open infor­ma­tion ecosystem–quite a PR coup for the AI-dri­ven search engine.

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😬 ChatGPT har udfordringer ved at gengive medieindhold

Fra Colum­bia Jour­nal­ism Review:

But while the com­pa­ny presents inclu­sion in its search as an oppor­tu­ni­ty to “reach a broad­er audi­ence,” a Tow Cen­ter analy­sis finds that pub­lish­ers face the risk of their con­tent being mis­at­trib­uted or mis­rep­re­sent­ed regard­less of whether they allow OpenAI’s crawlers.

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💸 OpenAI overvejer annoncer

Fra Axios:

OpenAI's poten­tial plan to incor­po­rate ads in prod­ucts like Chat­G­PT is hard­ly sur­pris­ing — but should still serve as a wake-up call for AI mak­ers and users. 

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🤖 Nu kan du betale for adgang til OpenAI's ræsonnerende model

Fra The Verge:

The com­pa­ny is also intro­duc­ing Chat­G­PT Pro, a new $200 month­ly sub­scrip­tion tier that includes unlim­it­ed access to Ope­nAI o1, GPT-4o, and Advanced Voice mode. It also includes a ver­sion of o1, exclu­sive to Pro users, that uses more com­pute to pro­vide the best pos­si­ble answer to the hard­est prob­lems.

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🗣️ Amazon leder efter medier til Alexa-samarbejde

Fra Axios:

Ama­zon is reach­ing out to news pub­lish­ers about oppor­tu­ni­ties to license their con­tent for the next gen­er­a­tion of Amazon's Alexa voice assis­tant, slat­ed to debut next year, Axios has learned.

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🧐 Derfor kunne du ikke få ChatGPT til at fortælle om David Mayer

Fra The Guardian:

ChatGPT’s devel­op­er, Ope­nAI, has pro­vid­ed some clar­i­ty on the sit­u­a­tion by stat­ing that the May­er issue was due to a sys­tem glitch. “One of our tools mis­tak­en­ly flagged this name and pre­vent­ed it from appear­ing in respons­es, which it shouldn’t have. We’re work­ing on a fix,” said an Ope­nAI spokesper­son

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😬 Se, hvad Google kan se i dine billeder

Fra Wired:

Peo­ple can upload any pho­to to the web­site, which is then sent to a Google Cloud com­put­er vision pro­gram that writes a star­tling­ly thor­ough three-para­graph descrip­tion of it. (Ente prompts the AI mod­el to doc­u­ment small details in the uploaded images.)

Prøv selv på theyseeyourphotos.com. Jeg har delt nogle eksem­pler i en Bluesky-tråd.

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🔐 Microsoft ser en verden uden kodeord

Fra Com­put­er­world:

Microsoft arbe­jder hen mod en tilværelse uden kode­ord. Styresys­temet Win­dows skal være en frontløber i den sat­sning.

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✋ Fem vigtige faktorer, der påvirker medier og teknologi

Fra Dig­i­tal Con­tent Next:

From antitrust efforts to polit­i­cal pres­sure, an evolv­ing adver­tis­ing ecosys­tem and pub­lish­ers’ pre­car­i­ous AI bal­anc­ing act, it is crit­i­cal that media com­pa­nies be on the front foot going into the new year 

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📼 Google lancerer generativ AI-model til video

Fra The Verge:

Veo has launched in pri­vate pre­view, while OpenAI’s Sora is still nowhere to be seen.

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• Kategori: Opsamlinger