Uge 50, 2024
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af mig, Lars K Jensen, og jeg arbejder til daglig med audience-udvikling i Berlingske Media.
Gør som de andre. Få overblikket allerede i indbakken:
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
🎞️ Instagram lancerer test-Reels
Instagram is officially rolling out “trial reels” to give creators a way to test out new content by publishing videos that don’t appear to their followers. The feature, which launched in testing in May, allows creators to experiment with new ideas and see what performs best without having to worry about how their followers may react.
⏩ YouTube ruller auto-dubbing ud til flere
YouTube announced on Tuesday that its auto-dubbing feature, which allows creators to generate translated audio tracks for their videos, is now rolling out to hundreds of thousands more channels.
Mere YouTube:
Viewers globally streamed over 1 billion hours of content daily on their TVs, with creators right here with us — bringing their A-game to the big screen.
Den officielle YouTube-blog
👀 Sådan arbejder Bluesky med at få medier ombord
If publishers were a cornerstone of Bluesky’s 2024, they’ll be even more pivotal in 2025. The audiences they draw could be a critical factor as the platform navigates its growth story.
📲 Threads lader sig inspirere af Blueskys “starter packs”
Instagram boss Adam Mosseri announced Thursday that Meta is starting to test the feature, and he said that you’ll see the collections “when signing up for Threads and within the For You feed.” A “handful” of “Threads community leaders” curated and shared the current collections.
Mere Threads:
Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads
Social Media Today
😟 Bluesky har et problem med imitatorer
Bluesky did not respond to MIT Technology Review’s requests for comment, but the company’s safety team posted that the platform had updated its impersonation policy to be more aggressive and would remove impersonation and handle-squatting accounts.
The Telegraph, News Broadcasting Digital and The News Movement are using platforms like YouTube and TikTok to create new revenue streams. Or are they just chasing the algorithm?
🗯️ WhatsApp er til meget mere end bare beskeder
WhatsApp, originally developed as a lightweight tool for sending simple texts to friends, has by now become something infinitely bigger, more complicated, and more surprising. The app has been repurposed and remade by niche communities and for diverse cultural activities in ways that many in the West could never imagine — and in ways that its creators never expected.
🤔 Journalistforbundet overvejer at forlade X
Helt konkret vil DJ kun benytte platformen Bluesky til at annoncere de nominerede til årets Cavling-pris den 12. december. Tidligere har det ellers været et eksklusivt X-arrangement, hvis man ser bort fra delingen af nyhederne på forbundets hjemmeside.
🛍️ TikTok lancerer shopping i Spanien
Spanien bliver det første marked på det europæiske fastland, som Tiktok udruller sin e-commerce løsning Tiktok Shop til.
💥 Meta var ramt af stort nedbrud
Earlier on Wednesday, Meta’s apps weren’t loading for many users.
📈 X melder om stigning i videovisninger
Platformen satser som flere af sine konkurrenter på at engagere brugere gennem video. Annoncefolk er dog skeptiske over for ikke-verificerede tal.
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😡 Ministre synes, Google skal stoppe deres forsøg
Google har igangsat et tiltag, hvor danskere ikke kan søge nyhedsartikler frem via Googles platforme.
Mere om forsøget:
Udskældt Google-eksperiment blokerer for Dansk Journalistforbund
Journalisten
🎧 Sådan kan du få Apple Podcasts på din Android-telefon
Apple Podcasts isn’t in the Google Play store. Instead, you need to install it a slightly different way.
🙅♂️ The Onion må alligevel ikke købe InfoWars
A federal judge on Tuesday night rejected the sale of the conspiracy platform Infowars to The Onion satirical news outlet after Alex Jones claimed that a recent bankruptcy auction was fraught with illegal collusion.
🤛 WPEngine vinder over WordPress-ejer
WP Engine just won a preliminary injunction against WordPress.com parent company Automattic. On Tuesday, a California District Court judge ordered Automattic to stop blocking WP Engine’s access to WordPress.org resources and interfering with its plugins.
Del 3: Business og strategi
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🙏 Mediano har store forhåbninger til abonnementer
Podcastselskabet regner med, at indtægter fra abonnement vil fylde mere end indtægter fra partnerskaber i 2025.
💰 4 mio. kroner til opstart af nye medier
Samlet bliver der uddelt 16,4 mio. kr. Af dem går lidt over 3,9 mio. kr. til opstart af nye medier eller forundersøgelser, mens knap 12,5 mio. kr. går til udvikling af eksisterende medier.
Mere om støttepenge:
Nye millioner skal hjælpe Zetland i konkurrence med Spotify og øge valgfrihed på Altinget
MediaWatch
😬 Nichemediet, der næsten lukkede, da Facebook ændrede algoritmen
In 2017, Ben Cohen was living the dream. His politics news site The Daily Banter was generating over 6 million visits a month and enough advertising revenue to support him and a small stable of writers. But then the floor fell out from under him virtually overnight; Facebook pivoted away from news and sent his traffic plummeting. Without traffic, his advertising revenue crumbled.
💪 DPCMO vinder første runde over LinkedIn
Ophavsretslicensnævnet har afvist Linkedins forsøg på at få DPCMO-sag smidt i skraldespanden. Nævnet kan godt tage stilling til sagen, lyder det i kendelse.
Del 4: Teknologi og AI
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
😳 BBC klager til Apple over falsk AI-overskrift
This week, the AI-powered summary falsely made it appear BBC News had published an article claiming Luigi Mangione, the man arrested following the murder of healthcare insurance CEO Brian Thompson in New York, had shot himself. He has not.
🦾 Sådan lykkes Danbolig med AI
Siden september har Danbolig skruet op for sin brug af AI til digital annoncering. Og boligkæden kan allerede nu se klare resultater som øget relevans, større åbningsrater og flere klik ind på sine annoncer.
📽️ OpenAI lancerer Sora i udvalgte lande
Danmark er endnu ikke på listen. Jeg bad ChatGPT lave en opsummering af listen over lande, hvor Sora er lanceret, og her er, hvad den gav mig:
- Afrika: 54 lande (100% af det samlede antal lande i Afrika)
- Asien: 43 lande (≈87,8% af det samlede antal lande i Asien)
- Europa: 11 lande (25% af det samlede antal lande i Europa)
- Nordamerika (inkl. Mellemamerika og Caribien): 22 lande (≈95,7% af det samlede antal lande i Nordamerika)
- Oceanien: 14 lande (100% af det samlede antal lande i Oceanien)
- Sydamerika: 11 lande (≈91,7% af det samlede antal lande i Sydamerika)
Sora is included as part of your Plus account at no additional cost. You can generate up to 50 videos at 480p resolution or fewer videos at 720p each month.
Mere:
OpenAI CEO Sam Altman said that it may “be a while” for a launch in “most of Europe and the UK.”
The Verge
OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaPost
✨ Google præsenterer ny hurtigere Gemini
Google debuted a new version of its flagship artificial intelligence model that it said is twice as fast as its previous version and will power virtual agents that assist users.
Mere:
Google’s new Project Astra could be generative AI’s killer app
MIT Technology Review
👨💻 …og AI-kodeassistent
Google unveiled “Jules” on Wednesday, an artificial intelligence coding assistant that can autonomously fix software bugs and prepare code changes while developers sleep, marking a significant advancement in the company’s push to automate core programming tasks.
⁉️ Reddit lancerer AI-svar
Today, Reddit has launched “Reddit Answers” which is effectively the same as Google’s AI overviews, but in Reddit form.
😬 TV 2 brugte AI-billede
Mængden af AI-indhold eksploderer, og derfor bør medierne investere i avancerede systemer, der tager AI-detection til næste niveau og bryder visuelt indhold ned i stumper og stykker
📏 DR måler mangfoldighed i artikler med AI
DR Nyheder tager kunstig intelligens i brug for at måle mangfoldigheden i artiklerne på dr.dk. Kvinderne halter fortsat efter
👤 …og bygger AI-kildekartotek
”Nu kan vi lave et værktøj, hvor vi på en travl dag kan finde en kilde, der tidligere har udtalt sig om noget tilsvarende. Vi håber, det bliver en kæmpe hjælp,” forklarer Lasse Funder, leder af AI-løsninger i DR Nyheder.
🎤 Spotify’s AI-værter på “Wrapped” undervældede
Fra Columbia Journalism Review:
The two “hosts” banter about the user’s most listened-to artists, songs, and musical genres in an eerie, humanlike back-and-forth. While technologically impressive, the result fell flat for many users.
💨 Fire ChatGPT-udvidelser til Chrome
Save time and work more efficiently with these AI-powered extensions for web searching, writing, summarizing, and beyond.
💬 OnlyFans-modeller bruger AI for at kunne følge med
A big part of the appeal of OnlyFans—or so I’m told—is that its creators appear to directly engage with their fans, exchanging messages and sometimes talking for hours. Relationship simulation is as crucial an ingredient to its success, basically, as titillation.