Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🎧 YouTube når 1 milliard podcast-lyttere

Fra hes­tens mund:

YouTube is now the most fre­quent­ly used ser­vice for lis­ten­ing to pod­casts in the U.S.

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🤳 Instagram overvejer særskilt Reels-app

Fra The Infor­ma­tion:

Insta­gram is con­sid­er­ing launch­ing a stand-alone app for its short-form–video fea­ture, Reels, Insta­gram chief Adam Mosseri told staff this week, accord­ing to a per­son who heard the remarks.

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📲 WaPos "mand på TikTok" får ny kanal hos sig selv

Fra Nie­man Lab:

Dave Jor­gen­son, best known as The Wash­ing­ton Post’s Tik­Tok guy, has launched a new week­ly news skit show called, incred­i­bly, Local News Inter­na­tion­al.

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👻 Er Snapchat stadig relevant for medier?

Fra A Media Oper­a­tor:

So what’s going on with Snapchat now? Is it still a plat­form worth pub­lish­ers hav­ing a pres­ence on? And what are media orga­ni­za­tions doing to pre­pare for the lat­est round of changes? We spoke to two of the biggest pub­lish­ers on Snapchat—NowThis and PinkNews—to find out.

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📊 Sådan vægter Instagram tid brugt på længere videoklip

Fra Social Media Today:

Today, Insta­gram chief Adam Mosseri has pro­vid­ed some more insight into how its con­tent algo­rithm mea­sures watch time as a per­cent­age of a video, as opposed to a bina­ry count.

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👋 Astrid Haug forlader Meta, TikTok og X

Fra Kfo­rum:

Astrid Haug, der bl.a. råd­giv­er om sociale medi­er, har meldt ud, at hun selv for­lad­er nogle af de største.

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🫰 Lakserytteren søger investorer til sit børnemedie

Fra Medi­aWatch:

Med 5.000 reg­istr­erede pro­fil­er er første store milepæl nået for børne-medi­et Flim­mer, der nu er på investor­jagt.

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😬 Facebook kombinerer fjernelse af faktatjek med viralbonus

Fra Nie­man Lab:

Meta decid­ed to stop work­ing with U.S. fact-check­ers at the same time as it’s revamp­ing a pro­gram to pay bonus­es to cre­ators with high engage­ment num­bers, poten­tial­ly pour­ing accel­er­ant on the kind of false posts the com­pa­ny once policed.

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💡 John Oliver guider til at undgå Facebook-tracking

Fra Giz­mo­do:

The guides are pret­ty stan­dard fare if you’re privacy-minded—but it’s use­ful for Oliv­er to point his audi­ence of mil­lions to these tools, which include advis­ing peo­ple to adopt a pri­va­cy-focused web brows­er like Fire­fox and install Pri­va­cy Bad­ger, an exten­sion that blocks third-par­ty adver­tis­ers from track­ing your activ­i­ty.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🤔 Google advarer ikke længere om søgeresultater af lav kvalitet

Fra Plat­former:

Google qui­et­ly stopped show­ing warn­ing ban­ners that alert­ed users to poten­tial­ly unre­li­able search results in the weeks lead­ing up to the 2024 US pres­i­den­tial elec­tion, despite no obvi­ous improve­ment in the qual­i­ty of those results, accord­ing to a new study from researchers at Stan­ford and Carnegie Mel­lon Uni­ver­si­ty.

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📈 Mediers trafik fra ChatGPT vokser men er stadig lille

Fra Press Gazette:

The amount of refer­ral traf­fic to top news sites from Chat­G­PT is increas­ing quick­ly, new data from Sim­i­lar­web shows, but still accounts for a minis­cule pro­por­tion of vis­its.

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🎧 JFM udvikler første podcast med dagblad

Fra Medi­aWatch:

I dag ser en ny true crime-pod­cast dagens lys. Pod­cas­ten ”For­bry­delsens Ansigter” er udviklet af JFM’s kom­mer­cielle lydafdel­ing i samar­be­jde med JydskeVestkys­ten, og den er his­torisk i JFM-regi.

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✉️ Tidligere CNN-journalists nyhedsbrev er blevet et "must-read"

Fra The Wall Street Jour­nal:

Oliv­er Dar­cy left CNN, one of the most rec­og­nized news out­lets in the world, to start a newslet­ter. It has quick­ly become a must-read for the pow­er bro­kers of pub­lish­ing and enter­tain­ment. 

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Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💌 Medier forsøger at få flere abonnenter via nyhedsbreve

Fra Digi­day:

Pub­lish­ers are using dif­fer­ent kinds of stand­alone newslet­ter sub­scrip­tions to grow rev­enue and, in some cas­es, offer low­er priced tiers to see if they can con­vert read­ers around pop­u­lar prod­ucts with­out the finan­cial com­mit­ment to the more expen­sive full dig­i­tal sub­scrip­tion.

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🤝 Schibsteds OpenAI-aftale overraskede

Fra Medi­aWatch:

Den svenske ophavs­rets­foren­ing SPMCO var ikke klar over, at der var forhan­dlinger i gang mellem Schib­st­ed og Open AI. Det skriv­er Dagens Media.

Gå til kilden:

Nytt kris­möte på SPCMO – juris­ter granskar Schib­st­ed-dealen
Dagens Media

Mere:

Mil­lion­av­tale med Ope­nAI gir Schib­st­ed-jour­nal­is­ter 6000 kro­ner i året
Journalisten.no

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📽️ YouTube vil finde de bedste steder til annoncer

Fra The Verge:

Start­ing May 12th, YouTube says it will show few­er mid-roll ads that it thinks will inter­rupt sen­tences or action sequences, and more at “nat­ur­al break points” like paus­es or tran­si­tions, accord­ing to a help page on the change.

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💳 Betalingsmur skaffer flere abonnenter til Atlas

Fra Medi­aWatch:

Med 15 år på bagen kan Atlas Mag­a­sin ikke helt defineres som en start-up. Alligev­el er det den følelse, direk­tør Alexan­der Rich Hen­ningsen står med, når han skal fork­lare, hvor Atlas står i dag, et år efter opførelsen af en betal­ingsmur på mag­a­sinets site.

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📈 Podimo runder 1 mio. abonnenter

Fra Medi­aWatch:

Opskriften har bestået af flere ingre­di­enser, men én af de væsentlig­ste har været sel­sk­a­bets ”hyper­lokale” fokus, siger ind­holds­di­rek­tør Niko­laj Kop­pel og kom­mer­ciel direk­tør Emi­lie Korn­ing i et inter­view med Medi­aWatch.

Fra hes­tens mund:

Podi­mo Sur­pass­es 1 Mil­lion Pay­ing Sub­scribers in its First Five Years
Pod­news (pressemed­delelse)

Mere:

Podi­mo vil hente abon­nen­ter med større fokus på bredt ind­hold
Medi­aWatch

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📉 Hvad gør podcastere for at bekæmpe frafald?

Fra Digi­day:

Pod­cast sub­scrip­tion busi­ness­es are matur­ing. As pod­cast­ers con­tin­ue to devel­op this rev­enue stream, they face a chal­lenge that pub­lish­ers have grap­pled with for years: churn.

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🤝 Sådan lykkes WSJ på tværs af redaktionelt og kommercielt

Fra A Media Oper­a­tor:

The newsroom’s par­tic­i­pa­tion is no acci­dent. Sher­ry Weiss, the Journal’s chief mar­ket­ing offi­cer, and Emma Tuck­er, edi­tor in chief, both joined about two years ago and made a point to reset how the two teams engaged with each oth­er. Today, the rela­tion­ship between them is strong, while also being very con­scious of the need to pro­tect edi­to­r­i­al integri­ty.  

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🫰 Hvordan er indtjeningen på YouTube Shorts vs. længere videoer?

Fra Digi­day:

Two years after YouTube launched the YouTube Shorts rev­enue share pro­gram in Feb­ru­ary 2023, cre­ators are find­ing that their pay­outs for short-form con­tent are still dwarfed by the ad rev­enue they can glean from long-form videos.

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💰 Schibsted køber op i Sverige og Finland

Fra Medi­aWatch:

Schib­st­ed har købt svenske TV4 og finske MTV af Telia for 6,5 mil­liarder svenske kro­ner.

Mere:

JP/Pol-topchef efter Schib­st­eds mil­liar­dop­køb: "Vi har nok noget at lære i Dan­mark"
Medi­aWatch

Schib­st­ed-topchef om mil­liar­dop­køb midt i fyringsrunde: Forskel­lige process­er
Medi­aWatch

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Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🗯️ Instagram tester AI i beskeder

Fra Social Media Today:

As you can see in this exam­ple, post­ed by app researcher Alessan­dro Paluzzi, Insta­gram is cur­rent­ly exper­i­ment­ing with a new “Cre­ate Task” prompt with­in its DM options that would enable you to ini­ti­ate a sim­ple action based on the con­tent of a mes­sage.

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👓 Politiken erstatter korrekturlæsere med AI

Fra Jour­nal­is­ten:

Det bekym­r­er mange skrivende på Poli­tiken, at deres tek­ster skal kor­rek­turlæs­es af kun­stig intel­li­gens

To dag­blade i JP/Politikens Hus har opsagt kor­rek­turlæsere
Medi­aWatch

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✨ OpenAI lancerer GPT‑4.5

Fra The Verge:

Ope­nAI is launch­ing GPT‑4.5 today, its newest and largest AI lan­guage mod­el. GPT‑4.5 will be avail­able as a research pre­view for Chat­G­PT Pro users to start.

Mere:

Ope­nAI Launch­es GPT‑4.5 for ChatGPT—It’s Huge and Com­pute-Inten­sive
Wired

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🤔 Hvordan reagerer brugerne på generativ AI i journalistikken?

Fra Gen­er­a­tive AI in the News­room:

We argue that atten­tion to news audi­ences’ expe­ri­ences, per­cep­tions, and expec­ta­tions, over­all, and regard­ing AI in jour­nal­ism is need­ed to improve the jour­nal­ist-audi­ence rela­tion­ship and to ensure that jour­nal­is­tic prac­tices are informed (though not nec­es­sar­i­ly deter­mined) by audi­ence expec­ta­tions.

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🔒 Algoritmer er de nye gatekeepere af information

Fra Journalism.co.uk:

Influ­encers and AI are becom­ing promi­nent sources of news and mis­in­for­ma­tion. Since reg­u­la­tion and self-reg­u­la­tion are not work­ing, has any­one got any bet­ter ideas?

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✨ Nu kan ChatGPT Plus-kunder også bruge Deep Research

Fra Engad­get:

When Ope­nAI announced Deep Research at start of Feb­ru­ary, the com­pa­ny promised to bring the tool to Plus users "in about a month," and now it's doing exact­ly that.

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🤐 Grok var kortvarigt forhindret i at sige sandheden

Fra The Verge:

The sys­tem prompt for Musk’s chat­bot was changed by an employ­ee to block the results.

Mere Grok:

Grok Adds Voice Mode as Down­loads Ramp Up
Social Media Today

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🤖 Sådan kan du tjekke, om AI-assistanter forstyrrer dine nyheder

Fra Gen­er­a­tive AI in the News­room:

Learn­ings from a BBC exper­i­ment that can help you run your own tests

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👨‍💻 Google lancerer AI-kodeassistent

Fra The Verge:

And pro­vides 90 times more month­ly code com­ple­tions than GitHub Copilot’s free tier.

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💁‍♂️ Her er, hvad Alexa+ kan

Fra Giz­mo­do:

Amazon’s Alexa is final­ly get­ting its promised AI makeover with Alexa+, and already the online retail giant is promis­ing the moon by bak­ing in LLMs into prac­ti­cal­ly every one of its user-end prod­ucts. Will Ama­zon final­ly offer the first real AI assis­tant that every com­pa­ny and their cor­po­rate moth­er has promised for the last two years? Per­haps, but that depends on whether you are will­ing to dive head­first into Amazon’s hard­ware and soft­ware ecosys­tem.

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• Kategori: Opsamlinger