Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🇪🇺 Bluesky flytter ind i Europa

End­nu en grund til at vælge den plat­form, hvis du spørg­er mig.

Fra Jour­nal­is­ten:

Mere konkret har Bluesky nu etableret et kon­tor i Brux­elles, hvor det eksem­pelvis vil være muligt for myn­dighed­er i EU at kon­tak­te Bluesky igen­nem.

Ind­hold ↑

🤨 Derfor rammer Metas bud på "community notes" forbi målet

Fra Plat­former:

Still, it seems like­ly that peo­ple will now see more non­sense that they did before. If all goes well, it will come append­ed with a note inform­ing you that you’re look­ing at non­sense. Meta has expressed con­fi­dence that this approach will build trust in its sys­tems. Even if it does so, though, it will come at the expense of wast­ing huge amounts of its users’ time and atten­tion.

Mere:

Meta will soon roll out Com­mu­ni­ty Notes, a white­washed ver­sion of Elon Musk’s fact-check­ing sys­tem
Fast Com­pa­ny

Ind­hold ↑

🤳 Instagram tester "Blend"

Fra Social Media Today:

Insta­gram is mov­ing ahead with its test­ing of “Blend”, a new fea­ture built into mes­sag­ing that will enable you to view a co-oper­a­tive feed of AI rec­om­mend­ed Reels for you and a friend.

Ind­hold ↑

⏳ TikTok-aftale nærmer sig, siger Trump

Fra Social Media Today:

With 25 days to go to arrange a U.S. sell off deal under the cur­rent exten­sion agree­ment, Tik­Tok is seem­ing­ly get­ting clos­er to secur­ing a U.S.-based part­ner to keep it in oper­a­tion in the region.

Mere:

Ora­cle Emerges as Most Like­ly Part­ner for US Tik­Tok Deal
Social Media Today

Tik­Tok Rolls Out More Teen Safe­ty Ele­ments
Social Media Today

There are two Tik­Toks now
Plat­former

TikTok's CPMs Tank, Pinterest's Soar
Medi­a­Post

Ind­hold ↑

▶️ Historien om YouTube

Fra Vari­ety:

Over the past 20 years, Google-owned YouTube has become the world’s most-watched video plat­form, bar none. It’s the home base of count­less self-made influ­encers, pod­cast­ers, com­men­ta­tors and entre­pre­neurs and over time has made it into the big leagues of TV through rights deals with the NFL, Dis­ney, Warn­er Bros. Dis­cov­ery and NBCU­ni­ver­sal.

Mere YouTube:

The hid­den world beneath the shad­ows of YouTube's algo­rithm
BBC

Ind­hold ↑

🤨 Eksperter er skeptiske overfor Musks udsagn om cyber-angreb

Fra Politi­co:

Cyber­se­cu­ri­ty experts includ­ing the Unit­ed Kingdom's for­mer cyber­se­cu­ri­ty chief are pour­ing cold water over Elon Musk’s sug­ges­tion that a large-scale cyber­at­tack on his social media site X came from Ukraine.

Mere:

What Real­ly Hap­pened With the DDoS Attacks That Took Down X
Wired

Ind­hold ↑

👀 Anklage: Facebook ville gå langt for at komme ind i Kina

Fra The Wash­ing­ton Post:

Meta chief exec­u­tive Mark Zucker­berg also agreed to crack down on the account of a high-pro­file Chi­nese dis­si­dent liv­ing in the Unit­ed States fol­low­ing pres­sure from a high-rank­ing Chi­nese offi­cial the com­pa­ny hoped would help them enter Chi­na, accord­ing to the com­plaint, which was filed in April to the Secu­ri­ties and Exchange Com­mis­sion.

Relateret:

She Promised Not to Speak Ill of Meta. Then Wrote a Tell-All. Now, She Can’t Talk About It.
The Wall Street Jour­nal

Ind­hold ↑

📺 YouTube lancerer billigere abonnement i USA

Fra Reuters:

The "Pre­mi­um Lite" plan is aimed at cus­tomers who rarely watch music videos or lis­ten to music. YouTube is a major play­er in the stream­ing music world, but the online video com­pa­ny has a sub­stan­tial num­ber of watch­ers who rarely use that func­tion and may grav­i­tate to the new ser­vice.

Ind­hold ↑

🧑‍💻 Annonceplaceringer: YouTube vil have flere videoer forbi mennesker

Fra Social Media Today:

With a yel­low rat­ing, you can also request a human review to ensure that lev­el is accu­rate based on YouTube’s auto­mat­ed assess­ment, but with this change, YouTube’s look­ing to imple­ment this step auto­mat­i­cal­ly, so that more videos get reviewed, and more ads get shown.

Ind­hold ↑

📹 Bluesky lancerer længere videoer og filter til beskeder

Fra TechCrunch:

Bluesky is adding sup­port for longer, three-minute videos – a notable improve­ment from the pre­vi­ous one-minute lim­it.

Mere Bluesky:

At SXSW, Bluesky CEO Jay Graber pokes fun at Mark Zucker­berg with Latin phrase T‑shirt
TechCrunch

Ind­hold ↑

Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

👧 Forsker afviser fordomme om unges medievaner

Fra Medi­aWatch:

Unge er i høj grad på sociale medi­er, men det bety­der ikke, at de hverken er vil­lige til at for­bruge tra­di­tionelle nyhedsme­di­er eller betale for dem. 

Relateret:

»Der er en meget stærk stign­ing i, hvor mange men­nesker der aktivt fravæl­ger nyhed­erne«
Poli­tiken

Yes, pub­lish­ers can turn young peo­ple into pay­ing sub­scribers
Dig­i­tal Con­tent Next

Ind­hold ↑

ℹ️ Schibsted giver unge den transparens, de vil have

Fra Journalism.co.uk:

Scan­di­na­vian media com­pa­ny Schib­st­ed has put "ethics box­es" on news arti­cles to show how edi­to­r­i­al deci­sions are made, as young audi­ences say this would make them trust the news more.

Ind­hold ↑

💡 Derfor er liveblogs vigtige for medier

Fra Dig­i­tal Con­tent Next:

Live blogs strike a cru­cial bal­ance between speed and accu­ra­cy, ensur­ing that audi­ences receive up-to-the-minute infor­ma­tion with­out the risks asso­ci­at­ed with unchecked social media posts. They empow­er jour­nal­ists to report trans­par­ent­ly, involve their audi­ence in the sto­ry­telling process, and fos­ter gen­uine con­nec­tions.

Ind­hold ↑

👏 Nu kan andre medier bruge SVT-indhold

Fra Jour­nal­is­ten:

Med aftal­en, der har hen­tet inspi­ra­tion fra Norge, kan medi­er bruge ind­hold fra SVT på både hjemmesider og sociale medi­er, hvor mate­ri­alet må være tilgæn­geligt i syv dage.

Ind­hold ↑

🤔 Imens kan DR ikke fjerne autoplay på Minisjang

Fra Jour­nal­is­ten:

Men her et halvt år efter er der fort­sat auto­play på Min­is­jang.

Og der er fort­sat ikke nogen tid­sho­risont for, hvornår funk­tio­nen forsvin­der, opl­yser DR i et skriftligt svar.

Og så for­mu­lerin­gen, der indik­er­er, at en løs­ning ikke er lige om hjør­net:

Vi er lige nu i udbud­spro­ces med DRTV...

Ind­hold ↑

😯 Spotify fjerner Andrew Tate-kursus

Fra 404 Media:

Some Spo­ti­fy employ­ees are not hap­py that the audio stream­ing giant was, until this week, host­ing and prof­it­ing from a course about “pimp­ing hoes” by Andrew Tate, accord­ing to inter­nal Spo­ti­fy com­mu­ni­ca­tions viewed by 404 Media.

Lidt relateret:

How does Gen Z lis­ten to pod­casts?
Tran­sis­tor

Ind­hold ↑

🎧 Hvilke amerikanere lytter egentlig til nyheds-podcasts

Fra Dig­i­tal Con­tent Next:

The aver­age age of a news pod­cast con­sumer is 47, close­ly mir­ror­ing the over­all U.S. adult pop­u­la­tion. This stark­ly con­trasts tele­vi­sion news audi­ences, where the aver­age age skews sig­nif­i­cant­ly older—70 for MSNBC, 69 for Fox News, and 67 for CNN.

Ind­hold ↑

⚡️ Wikipedia kæmper med at dække krigen i Mellemøsten

Fra Bloomberg:

At least 14 edi­tors have been barred from work­ing on pages relat­ed to the top­ic, Jew­ish orga­ni­za­tions are claim­ing bias, and the con­flict has reached the top lev­els of Wikipedia as the site’s two founders, Jim­my Wales and Lar­ry Sanger, are at odds over whether to unmask the anony­mous edi­tors involved in the tur­moil. 

Ind­hold ↑

🤔 Hvad skal vi egentlig med websites?

Fra Markeds­føring (klumme):

Spørgsmålet lyder måske lidt pro­vok­erende, men virke­lighe­den ændr­er sig hur­tigt. Når AI-assis­ten­ter bliv­er bedre og bedre til at forstå vores behov, vil vi så over­hovedet bruge tid på at søge rundt på web­sites? Web­sites risik­er­er i sti­gende grad at blive sekundære eller end­da usyn­lige.

Ind­hold ↑

Del 3: Business og strategi

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💰 Er Zetland på vej til at blive solgt?

Fra Inside­Busi­ness:

Det danske mediehus Zet­land kan stå over for et ejer­skifte, efter man for nylig mod­tog en føler fra en inter­esseret køber. Det har alarmeret flere af de øvrige poten­tielle købere, og flere vur­der­er nu, hvorvidt de skal melde sig ind i processen.

Ind­hold ↑

🤔 Jakob Moll om Zetlands vej ind i Finland

Fra Journalism.co.uk:

The Dan­ish media out­let has made a good head start in its neigh­bour­ing Nordic coun­try, secur­ing 13k annu­al mem­ber­ships in a crowd­fund­ing cam­paign

Mere Zet­land:

Why human-first audio is piv­otal to Zetland’s sub­scrip­tion suc­cess
Media Voic­es

Ind­hold ↑

🔮 Mediernes fremtid er "nichet"

Jeg har ful­gt Lessin i flere år og været abon­nent på The Infor­ma­tion, som hun stift­ede — hun er i den grad værd at lytte til.

Fra The New York Times:

The media entre­pre­neur Jes­si­ca Lessin chats with Deal­Book about the news land­scape and her lat­est media bet.

Ind­hold ↑

🚓 USA Today lancerer "true crime"-abonnement

Fra Pub­lish­ers Dai­ly:

For $4.99 per month, sub­scribers can “dive into pod­cast, video con­tent, and cap­ti­vat­ing arti­cles all in one place,” USA Today says on a web­site devot­ed to Wit­ness.

Ind­hold ↑

Del 4: Teknologi og AI

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

😬 Googles "AI Mode" er dårligt nyt for medier

Fra Press Gazette:

Two sim­ple changes are need­ed urgent­ly from Google to stop its AI fea­tures destroy­ing jour­nal­ism.

Relateret:

How to influ­ence Google’s AI Overviews
MarTech

Ind­hold ↑

🤖 Sådan bruger US-lokalmedier AI til at dække offentlige møder

Fra Nie­man Lab:

Chalk­beat and Mid­coast Vil­lager have already pub­lished sto­ries with sources and leads pulled from AI tran­scrip­tions.

Ind­hold ↑

🤦🏻‍♂️ OpenAI lobbyer for at træne på copyright-beskyttet indhold

Hvis du har brug for at bryde loven for, at din for­ret­ningsmod­el kan hænge sam­men, er der måske noget, der ikke helt er, som det skal være..?

Fra CNBC:

Ope­nAI called for “a copy­right strat­e­gy that pro­motes the free­dom to learn” and for “pre­serv­ing Amer­i­can AI mod­els’ abil­i­ty to learn from copy­right­ed mate­r­i­al.”

Ind­hold ↑

🤷‍♂️ OpenAI mødte ikke op til mæglingsmøde.

Chok.

Fra Medi­aWatch:

Ope­nAI mødte ikke op til forhan­dlings­bor­det i den mægling­spro­ces, som kul­tur­min­is­ter Jakob Engel-Schmidt (M) har faciliteret mellem det amerikanske tech­sel­skab og den danske ret­tighed­sor­gan­i­sa­tion DPCMO.

Ind­hold ↑

🇪🇸 Spanien på vej med kæmpebøder for ikkemærket AI-indhold

Fra Reuters:

Spain's gov­ern­ment approved a bill on Tues­day impos­ing mas­sive fines on com­pa­nies that use con­tent gen­er­at­ed by arti­fi­cial intel­li­gence (AI) with­out prop­er­ly labelling it as such, in a bid to curb the use of so-called "deep­fakes".

Ind­hold ↑

📝 Ny OpenAI-model er god til at skrive "kreativt"

Fra The Guardian:

The chief exec­u­tive of Ope­nAI, Sam Alt­man, said the unnamed mod­el, which has not been released pub­licly, was the first time he had been “real­ly struck” by the writ­ten out­put of one of the startup’s prod­ucts.

Ind­hold ↑

🫤 Vestlige AI-firmaer æder russisk propaganda råt

Fra News Guard:

By flood­ing search results and web crawlers with pro-Krem­lin false­hoods, the net­work is dis­tort­ing how large lan­guage mod­els process and present news and infor­ma­tion. The result: Mas­sive amounts of Russ­ian pro­pa­gan­da — 3,600,000 arti­cles in 2024 — are now incor­po­rat­ed in the out­puts of West­ern AI sys­tems, infect­ing their respons­es with false claims and pro­pa­gan­da.

Ind­hold ↑

🕵️‍♀️ Hvad journalister bør vide om "deepfake detecion" i 2025

Fra Colum­bia Jour­nal­ism Review:

In an effort to help journalists—particularly those with rel­a­tive­ly lit­tle tech­ni­cal training—navigate this rapid­ly chang­ing and often jar­gon-dense field of research, Tow researchers have scoured much of the recent lit­er­a­ture on deep­fake detec­tion, and high­light­ed just a few over­ar­ch­ing find­ings that jour­nal­ists and news­room lead­ers should know about the cur­rent state of the art in deep­fake detec­tion tech:

Ind­hold ↑

🎧 Nyt AI-værktøj er målrettet Joe Rogans podcast

Fra Nie­man Lab:

Rogan­bot works on a sim­ple premise: it lis­tens to Rogan for you, cre­ates a search­able tran­script linked to time­stamped audio, and breaks episodes down into key top­ics, notable quotes, poten­tial con­tro­ver­sies, and sug­gest­ed fact-checks.

Ind­hold ↑

🤖 Er Manus Kinas næste AI-succes?

Fra Plat­former:

All of this would be quite impres­sive if true, although even then I would prob­a­bly stop short of say­ing that Manus “changes every­thing.” Still, it gen­er­at­ed real enthu­si­asm. Vic­tor Mus­tar, the head of prod­uct at Hug­ging Face, called it “the most impres­sive AI tool I’ve ever tried.” (He used it to code up a work­ing flight sim­u­la­tor game.) AI pol­i­cy writer Dean Ball called it bet­ter than equiv­a­lent US agents, while adding that it still wasn’t “good,” exact­ly, and is like­ly less safe and secure.

Mere:

Every­one in AI is talk­ing about Manus. We put it to the test.
MIT Tech­nol­o­gy Review

Ind­hold ↑

🎤 Nyt AI-værktøj påstår at kunne adskille stemmer i podcast

Fra hes­tens mund:

AudioShake, the leader in AI sound sep­a­ra­tion tech­nol­o­gy, today announced the launch of Mul­ti-Speak­er, a pow­er­ful new mod­el designed to sep­a­rate an unlim­it­ed num­ber of speak­ers into indi­vid­ual audio tracks.

Ind­hold ↑

💡 Sådan kan du gå til AI-søgning i din indholdsstrategi

Fra MarTech:

It’s crit­i­cal to build owned con­tent assets — such as web­sites and blogs — that accu­rate­ly rep­re­sent your brand while pro­vid­ing trust­wor­thy, author­i­ta­tive and opti­mized infor­ma­tion. Doing so increas­es the chances of being cit­ed by AI search mod­els. 

Ind­hold ↑

🤦🏻‍♂️ Amazon-AI kalder Mein Kampf "et sandt kunstværk"

Fra 404 Media:

Google’s fea­tured snip­pet is pulling in an Ama­zon AI sum­ma­ry of Adolf Hitler’s Nazi man­i­festo Mein Kampf that calls it “a true work of art” in the lat­est AI-relat­ed fuck­up affect­ing top search results.

Ind­hold ↑

🆕 Google erstatter Assistant med Gemini

Fra Giz­mo­do:

Google announced Fri­day that the Google Assis­tant is no longer for this world. The com­pa­ny plans to tran­si­tion most Android devices to Gem­i­ni instead. This includes phones, tablets, devices that con­nect to your phone, head­phones, and even the Assis­tant in the car.

Ind­hold ↑

• Kategori: Opsamlinger