Digital Ugerevy #15 (2020)

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

<strong>Lars K Jensen</strong>
Lars K Jensen

Råd­giv­er og arbe­jder med dig­i­tal udvikling og nye medi­er.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook & Co.

Robotter fylder mere i Facebooks moderation

Som sådan er det ikke nyt. I Ugerevy #12 kunne du læse, at Face­book fjernede ind­hold ved en fejl — på grund af det tryk, coro­n­avirus og COVID-19 læg­ger på mod­er­a­tor­res­sourcerne.

Medi­aWatch:
"Face­book har bl.a. for­budt salg af ansigts­masker på plat­for­men, men det find­er stadig sted, lige­som andet prob­lema­tisk ind­hold ifølge avisen flo­r­erer i brugernes feed. Nick Clegg fork­lar­er, at hjem­sendelsen af de ansat­te har over­ladt en større del af mod­er­a­tionsar­be­jdet til robot­ter, hvilket både har gjort arbe­jdet lang­som­mere og mere grovko­r­net."

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Facebook lancerer 'Quiet Mode' til Messenger

Ven­ture­Beat:
"Face­book is rolling out a new fea­ture today that allows users to mute all noti­fi­ca­tions from the social net­work. The new time man­age­ment tool is called Qui­et Mode, and it first reared its head as part of a pilot that was qui­et­ly launched last month. It’s offi­cial­ly arriv­ing for iOS users through the next month, and it will land for Android users start­ing in May."

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...og ny app til par

The Infor­ma­tion:
"Tuned lets two peo­ple send each oth­er text and voice mes­sages, along with pho­tos and songs, after adding each oth­ers’ phone num­bers. The app was recent­ly made avail­able for down­load in Apple’s App Store in the U.S. and Cana­da, accord­ing to the app research firm App­topia. Tuned bills itself “a pri­vate space where you and your sig­nif­i­cant oth­er can just be your­selves,” although it adheres to Facebook’s data pol­i­cy, which allows for the col­lec­tion of com­mu­ni­ca­tions and oth­er behav­ior to inform ad tar­get­ing."

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BBC udgiver dokumentar på Instagram

Journalism.co.uk:
"BBC World Ser­vice has pub­lished its first doc­u­men­tary on Inst­gram as a new way of engag­ing with audi­ences on the plat­form.

The 10-minute piece looks at the ‘bru­jería’ (witch­craft) spir­i­tu­al move­ment which has gained a fol­low­ing through Insta­gram. The doc­u­men­tary focus­es on the Afro-Lati­na com­mu­ni­ty of ‘witch­es’ in Brook­lyn, US. Since being uploaded on April 1, it has already attract­ed over 9,000 views."

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Nu kan du sende private beskeder i desktop-Instagram

Social Media Today:
"After more than a year of test­ing, Insta­gram has now expand­ed user access to Insta­gram Direct mes­sages via the web ver­sion of the app, enabling users to inter­act with their Insta­gram DMs via desk­top. "

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Instagram i samarbejde med Netflix

Social Media Today:
"In order to pro­vide some lev­el of assis­tance on this front, Insta­gram has this week announced a new part­ner­ship with Net­flix, which will see with the stars of some of Netflix’s most pop­u­lar pro­grams among young adult view­ers talk­ing about men­tal health and self-care amid the pan­dem­ic."

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WhatsApp begrænser muligheden for videresendelse

The Wall Street Jour­nal:
"Face­book Inc.’s What­sApp is lim­it­ing users’ abil­i­ty to for­ward con­tent on its encrypt­ed mes­sag­ing plat­form, as mis­in­for­ma­tion about the coro­n­avirus pan­dem­ic pro­lif­er­ates on the ser­vice in its biggest mar­ket, India."

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"WhatsApp's smart step for­ward"
Casey New­ton (The Verge)

Twitter

Twitter deler nu mere data med annoncører

The Verge:
"Twit­ter has removed a pri­va­cy fea­ture that allowed all users to stop shar­ing some pri­vate infor­ma­tion with adver­tis­ers. The set­ting pre­vent­ed Twit­ter from shar­ing infor­ma­tion like the ads you saw or inter­act­ed with and the track­ing iden­ti­fi­er for your phone. For most users, that infor­ma­tion will now be shared by default and can’t be turned off."

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Nu løfter Twitter også foden fra COVID-19-bremsen

I opsam­lin­gen fra uge 14 kunne du læse, hvor­dan Google nu beg­y­n­der at tillade annon­cer, der nævn­er COVID-19. Nu føl­ger Twit­ter trop:

Social Media Today:
"In response to the shift­ing adver­tis­ing land­scape, and in order to sup­port help­ful caus­es dur­ing this time, we're now allow­ing man­aged clients and part­ners to adver­tise con­tent con­tain­ing implic­it or explic­it ref­er­ence to COVID-19 in cer­tain use cas­es, with restric­tions."

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Twitter sletter 20.000 falske konti med regeringsforbindelser

The Guardian:
"Twit­ter has delet­ed 20,000 fake accounts linked to the gov­ern­ments of Ser­bia, Sau­di Ara­bia, Egypt, Hon­duras and Indone­sia, say­ing they vio­lat­ed com­pa­ny pol­i­cy and were a 'tar­get­ed attempt to under­mine the pub­lic con­ver­sa­tion'."

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Twitter-CEO giver 1 mia. dollars

De andre

YouTube vil begrænse spredning af falske COVID-19-/5G-historier

The Guardian:
"YouTube will reduce the amount of con­tent spread­ing con­spir­a­cy the­o­ries about links between 5G tech­nol­o­gy and coro­n­avirus that it rec­om­mends to users, it has said, as four more attacks were record­ed on phone masts with­in 24 hours."

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"What Google and Face­book need to do to fight dis­in­for­ma­tion"
Colum­bia Jour­nal­ism Review

"The Biggest Coro­n­avirus Myths, Bust­ed"
Wired

Snapchat lancerer donationer

Snap Press:
"And today, to fur­ther sup­port the glob­al COVID-19 relief efforts, we're launch­ing a new aug­ment­ed real­i­ty dona­tion expe­ri­ence, using Snapchat Lens­es to bring aware­ness to the COVID-19 Sol­i­dar­i­ty Response Fund for the World Health Orga­ni­za­tion."

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Sådan bruger Washington Post TikTok ifm. coronavirus

Journalism.co.uk:
"The coro­n­avirus pan­dem­ic has hit the jour­nal­ism indus­try hard across the world, with many reporters being forced to change their dai­ly rou­tine while work­ing from home.

How­ev­er, the Wash­ing­ton Post's video and Tik­Tok jour­nal­ist Dave Jor­gen­son is try­ing to turn the chal­lenge into an oppor­tu­ni­ty to bring espe­cial­ly the younger audi­ences a much need­ed light touch."

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? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Politiet får lettere ved at blokere falske hjemmesider

Version2:
"Poli­ti­et behøver ikke læn­gere at vente på en afgørelse fra ret­ten, før der blok­eres for de cyberkrim­inelles falske coro­n­avirus-relaterede hjemmesider."

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Manglende "commute" rammer podcast-lytningen

Nie­man Lab:
"Like many oth­ers, Stitch­er sees the absence of the morn­ing com­mute as the pri­ma­ry cause of decrease in over­all lis­ten­ing: Aver­age lis­ten­ing between 5 a.m. and 10 a.m. dropped about 20 per­cent, while aver­age lis­ten­ing in oth­er hours was down just 4 per­cent. By the start of April, their data saw a slight uptick in lis­ten­ing dur­ing non-com­mute hours, but it wasn’t enough to make up for the com­mute loss."

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Franskmænd dømmer Google til at betale for nyhedsindhold

(Tak til Jes­per Ander­sen (@startsnakken på Twit­ter), der tippede mig om denne his­to­rie.)

Bloomberg:
"Google was ordered by French antitrust reg­u­la­tors to pay pub­lish­ers to dis­play snip­pets of their arti­cles after years of help­ing itself to excerpts for its own news ser­vice.

The French antitrust agency gave the Alpha­bet Inc. unit three months to thrash out deals with press pub­lish­ers and agen­cies demand­ing talks on how to remu­ner­ate them for dis­play­ing their con­tent."

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CNN køber Canopy, der leverer privacy-venlige anbefalinger

CNET:
"Built by Spo­ti­fy, Insta­gram, Google and New York Times alum­ni, the start­up is try­ing to fig­ure out how algo­rithm-pow­ered rec­om­men­da­tions, like the kinds that sug­gest videos on YouTube or items in your Face­book feed, can be pri­vate by default and avoid being opti­mized for addic­tion. "

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Streaming-tjenesten Quibi er i luften

The New York Times:
"Quibi, a port­man­teau of “quick bites,” will offer movies, real­i­ty shows and news pro­grams made for the smart­phone, with no install­ment clock­ing in at more than 10 min­utes. The offer­ings fall into three main cat­e­gories: movies that will be released in chap­ters; doc­u­men­taries and unscript­ed real­i­ty shows; and quick-hit news and sports reports from NBC, BBC, ESPN and oth­ers. Fifty shows will be avail­able Mon­day."

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"Quibi Should Not Be Ignored"
Medi­um / OneZe­ro

"Quibi — the new short-form stream­ing ser­vice for your phone — explained"
Vox

The Outline nærmer sig sin afslutning

Nie­man Lab:
"Not quite 3 1/2 years after its launch, The Out­line — the design-for­ward, mil­len­ni­al-focused, con­scious­ly weird site that aspired to be “a next-gen­er­a­tion ver­sion of The New York­er” — is shut­ting down. Its exec­u­tive edi­tor, Leah Finnegan, tweet­ed this morn­ing that its staff was all being laid off. "

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Fem gode — engelsksprogede — nyhedsbreve om COVID-19

Journalism.co.uk:
"Get­ting over­whelmed or bogged down by coro­n­avirus cov­er­age? These email updates pro­vide clar­i­ty, fact-checks and an expert take on the pan­dem­ic in bite-sized chunks"

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Denne krise vil ramme hårdere end finanskrisen

Medi­aWatch:
"Mere end finan­skrisen vil coro­n­akrisen kræve nytænkn­ing og omstill­ing af for­ret­nin­gen i avishusene, men­er pro­fes­sor, der især tror, én gruppe vil skulle ind­stille sig på foran­dring. Avis­di­rek­tør er enig."

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"Jobindex: Opbrem­snin­gen på job­markedet har bidt sig fast"
Medi­aWatch

Trafikrekorder dækker ikke annoncetab

Medi­aWatch:
"Dæknin­gen af coro­n­akrisen har sat fut i nyheds­for­bruget hos en række af lan­dets medi­er, som har set antallet af side­vis­ninger stige til reko­rd­højder. Tre medi­er har run­det en halv mil­liard vis­ninger på en måned, men trafikvæk­sten dækker ifølge chefredak­tør­er ikke markant annon­c­etab."

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Det giver "ingen mening" at fjerne paywall ved COVID-19-indhold

Poyn­ter:
"The news­pa­per indus­try seems to think that pub­lic ser­vice can’t coex­ist with rev­enue. That’s a mis­take — at a time when the belea­guered indus­try can’t afford to make one. We do pro­vide an impor­tant pub­lic ser­vice, but why can’t a pub­lic ser­vice busi­ness be, well, in busi­ness?"

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Den danske mediean­a­lytik­er Thomas Bæk­dal er enig:
"Why is it impor­tant that we do not give news away for free dur­ing a cri­sis?"

Efter annoncefald: Vox beder om donationer

Digi­day:
"On Wednes­day, Vox.com, rolled out a page that allows read­ers to make either one-time and recur­ring pay­ments to sup­port its coro­n­avirus cov­er­age. Recur­ring pay­ments begin at $7 per month, and rise as high as $100 per month. One-time pay­ments start at $7 and go up to $250. There are no perks asso­ci­at­ed with any of the con­tri­bu­tion tiers. Vox also under­lines that the pay­ments can­not be con­sid­ered dona­tions and are not tax-deductible."

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Nys­ger­rig? Læs mere hos Vox selv

Annoncørblokering af COVID-19-indhold koster UK-medier millioner

The Guardian:
"UK news­pa­pers face los­ing £50m in dig­i­tal rev­enues as adver­tis­ers use “black­list” tech­nol­o­gy to block ads from appear­ing next to all sto­ries that men­tion the coro­n­avirus pan­dem­ic."

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Sådan tilpasser Financial Times event-forretningen

Digi­day:
"Just over 7,000 peo­ple reg­is­tered for the webi­nar, 4,600 watched live and 1,500 have watched the record­ing since it aired. The aver­age view time was 55 min­utes. Near­ly 4,000 peo­ple respond­ed to polls dur­ing the ses­sion and near­ly 700 peo­ple asked the speak­ers ques­tions. Accord­ing to the pub­lish­er, the webi­nar was orga­nized in six days."

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The Atlantic sætter rekord under krisen

Nie­man Lab:
"We have nev­er, in the 163-year his­to­ry of this mag­a­zine, had an audi­ence like we had in March: 87 mil­lion unique vis­i­tors to our site, and more than 168 mil­lion pageviews. The num­ber of unique vis­i­tors is aston­ish­ing — more than dou­ble the pre­vi­ous one-month record. But the most notable sta­tis­tic, the one with pos­si­bly the great­est salience for The Atlantic’s future, is this: Your work has brought in more than 36,000 new sub­scribers over the past four weeks, even as we have lift­ed pay­wall restric­tions on our coro­n­avirus cov­er­age."

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Amerikanske lokalmedier eksperimenterer under krisen

Nie­man Lab:
"The pair dove into cash­flow work­sheets and plan­ning for the worst- and best-case sce­nar­ios. (You can get the full record­ing, slide deck, and a rev­enue resource guide from LION.) The num­ber-crunch­ing is crit­i­cal stuff — but what real­ly caught our atten­tion were the ideas and exper­i­ments that small local news orga­ni­za­tions are deploy­ing on short notice. With a num­ber of local online news orga­ni­za­tions hav­ing launched dur­ing or imme­di­ate­ly after the 2008-09 finan­cial cri­sis, the pre­sen­ters point­ed out that many LION mem­bers already know neces­si­ty can breed inno­va­tion."

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EUs konkurrencemyndighed går videre med undersøgelse af Facebook

Medi­aWatch:
"EU's konkur­rence­myn­dighed har bedt flere europæiske mediesel­sk­aber svare på, hvor­dan Face­book har påvir­ket deres annon­ce­for­ret­ning som led i under­søgelsen af, hvorvidt det sociale mediesel­skab skævvrid­er konkur­ren­cen."

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Annoncer: Det lysner i Asien

Digi­day:
"Bloomberg Media CEO Justin Smith said it’s see­ing Asia open up again and the begin­nings of more activ­i­ty hap­pen­ing there. One major inter­na­tion­al news brand is expect­ing to sign three con­tracts last week from three of the biggest coun­tries in Chi­na and the imme­di­ate area (one has already been signed). Anoth­er major inter­na­tion­al news pub­lish­er said a cam­paign from Hong Kong that was on pause has been restart­ed."

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"‘A Seis­mic Shock’: Jit­tery Com­pa­nies Pull Back on Ads Dur­ing Pan­dem­ic"
The New York Times

Google udskyder lukning af version 1 af Ads-API'et

Mar­ket­ing Land:
"Devel­op­ers will have more time to migrate to ver­sion two. The Google Ads API v1 sun­set is now slat­ed for July 29, 2020. The AdWords API will also remain avail­able for pro­duc­tion use, the com­pa­ny said."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Google og Facebook offentliggør data i kampen mod COVID-19

"Data for Good: New Tools to Help Health Researchers Track and Com­bat COVID-19"
About Face­book

"Google Reveals Loca­tion Data to Help Pub­lic Health Offi­cials"
Wired

Facebook stopper opdateringer til Samsung Gear VR

Det er vist på tide at erk­lære smart­phone-baseret Vir­tu­al Real­i­ty som et over­stået kapi­tel.

Ven­ture­Beat:
"Face­book is end­ing soft­ware updates for the Sam­sung Gear VR. Fur­ther, users will no longer be able to access films or down­load the Ocu­lus Video app."

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Nu kommer "Zoom-trætheden"

Digi­day:
"Zoom fatigue is exac­er­bat­ed by how many inter­ac­tions seem to have auto­mat­i­cal­ly moved to video chat, even if they were use­less meet­ings to begin with, or could have been replaced by an email or a Slack. And even meet­ings or inter­ac­tions that would have nor­mal­ly been done by that archa­ic method of com­mu­ni­ca­tion, the phone call, have all turned to Zoom. For many, uncer­tain times — and prob­a­bly see­ing hard­ly any­one out­side of imme­di­ate fam­i­ly — means video chat is the default."

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Tidligere Facebook-CTO skal hjælpe Zoom

Mar­ket­ing Land:
"Alex Sta­mos, who served as Facebook’s chief secu­ri­ty offi­cer between June, 2015 and August, 2018, announced he will help online video con­fer­enc­ing plat­form Zoom build their secu­ri­ty pro­gram. Zoom CEO Eric Yuan had reached out to Sta­mos after the secu­ri­ty expert post­ed a series of tweets about Zoom’s secu­ri­ty threats."

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Internettet kan godt klare presset

Version2:
"EU bad Net­flix om at reduc­ere opløs­nin­gen på streamede film, men er det nød­vendigt? Inter­net-infra­struk­turen er robust nok til at håndtere den øgede inter­net-trafik som hjem­mear­be­jde, hjemmeskol­ing og øget film-stream­ing."

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