Opsamling på uge 24, 2020

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook: Brugerne skal også se politikernes "ævl"

Medi­aWatch:
"Væl­gerne skal se alt – også "alt det ævl" – der kom­mer fra poli­tikere, men­er Face­books poli­tiske chef i Nor­den, efter der er rejst debat om sociale medieplat­formes mod­erering af poli­tik­eres opslag."

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"Zuckerberg lurepasser"

Medi­aWatch:
"'Mark Zucker­berg lurepass­er, og det kan jeg fak­tisk godt forstå. For hvis man først er gået ned ad den vej, som Twit­ter og Snapchat er gået, bliv­er man nødt til at brede det ud til andre end Trump og reelt agere medie frem for social plat­form,' siger [chef­s­trateg i Saxo Bank, Peter Gar­nry] til Børsen."

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– Her er, hvad det han­dler om:

"CEO Mark Zucker­berg told Face­book employ­ees on Fri­day that the social net­work will review how it han­dles some of the most incen­di­ary posts on its plat­form, includ­ing those by Pres­i­dent Trump. His announce­ment fol­lows a revolt by employ­ees over his deci­sion to do noth­ing about mes­sages the pres­i­dent post­ed about vio­lence toward pro­test­ers and mail-in vot­ing."

NPR

Facebook News ruller ud til alle amerikanere

Hvad sker der med Face­book News? blev der spurgt i uge 20. Her er svaret:

TechCrunch:
"Face­book News, the social network’s ded­i­cat­ed sec­tion devot­ed to jour­nal­ism, is today launch­ing for all users in the U.S. The fea­ture was first intro­duced in Octo­ber 2019 as a lim­it­ed test in the U.S. The prod­uct rep­re­sents Facebook’s much-debat­ed new effort in woo­ing pub­lish­ers to its plat­form with the promise of increased dis­tri­b­u­tion."

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"The new Face­book News is filled with sto­ries that are way too main­stream to do well on the rest of Face­book"
Nie­man Lab

Biden: Facebook har ikke formået at stoppe disinformation

Bloomberg:
"Joe Biden lashed out at Face­book on Thurs­day, say­ing the social media com­pa­ny has failed to stop the spread of dis­in­for­ma­tion and cir­cu­lat­ing a peti­tion for his sup­port­ers to demand the com­pa­ny change its ways."

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"Pres­i­den­tial Can­di­date Joe Biden Calls on Face­book to Stop Allow­ing Lies in Polit­i­cal Ads"
Social Media Today

Rapport: Facebook har brug for 30.000 moderatorer

Face­book:
"If we want to improve how mod­er­a­tion is car­ried out, Face­book needs to bring con­tent mod­er­a­tors in-house, make them full employ­ees, and dou­ble their num­bers, argues a new report from New York University’s Stern Cen­ter for Busi­ness and Human Rights."

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– Face­book har ikke den bed­ste track record med de con­trac­tors, der fore­tager deres mod­er­a­tion. Her er den sen­este nyhed der­fra:

"Face­book Con­trac­tors Want­ed Bet­ter Work­ing Con­di­tions. They Lost Their Jobs Instead."
Buz­zFeed News

Facebook offentliggør oplysninger om slettede profiler

Social Media Today:
"Face­book has this week pub­lished its Coor­di­nat­ed Inau­then­tic Behav­ior report for May, which out­lines all of the accounts, pages and groups that the plat­form has removed over the course of the month due to iden­ti­fied efforts to mis­lead and mis­in­form Face­book uses for vary­ing pur­pose."

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Facebook opfordrer til flere farvede moderatorer

The Verge:
"Face­book also rec­om­mends in its post that admins edu­cate them­selves on the issues; “cre­ate oppor­tu­ni­ties for new and diverse mem­bers” to join the mod­er­a­tion team; acknowl­edge cur­rent events with a post that out­lines rules; lis­ten to mem­bers; be “open to change” around what posts are allowed; and poten­tial­ly approve all posts before they go live."

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Twitter

Twitter vil teste, om du læser det, du retweet'er

Twit­ter på Twit­ter:
"To help pro­mote informed dis­cus­sion, we're test­ing a new prompt on Android –– when you Retweet an arti­cle that you haven't opened on Twit­ter, we may ask if you'd like to open it first."

Læs tweet­et

Her er et tweet, hvor du kan se et screen­shot af testen.

"Twit­ter wants to know if you read that arti­cle before you retweet it"
Nie­man Lab

Twitter fjerner mere end 170.000 pro-Kina-konti

BBC:
"Some of those posts were about the coro­n­avirus out­break, the social media plat­form has announced.

The com­pa­ny said 'a core net­work' of 23,750 high­ly active accounts had been delet­ed, along with anoth­er 150,000 'ampli­fi­er accounts'."

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Ser vi en koordineret Twitter-kampagne fra Kina?

The New York Times:
"No doubt some of these accounts are run by patri­ot­ic, tech-savvy Chi­nese peo­ple who get around their government’s ban on Twit­ter and oth­er West­ern plat­forms. But an analy­sis by The New York Times found that many of the accounts behaved with a sin­gle-mind­ed­ness that could sug­gest a coor­di­nat­ed cam­paign of the type that nation states have car­ried out on Twit­ter in the past."

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Twitter ruller Stories-inspirerede "Fleets" ud i Indien

TechCrunch:
"Twit­ter said Tues­day it is bring­ing Fleets, its ver­sion of Sto­ries that lets users post ephemer­al con­tent to its social net­work, to India. The com­pa­ny says it is still test­ing the fea­ture, which is also avail­able to users in Brazil and Italy."

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Twitter fjerner George Floyd-video fra Trumps folk

Social Media Today:
"The video was post­ed to Twit­ter on June 3rd, after first being pub­lished to the Trump campaign's YouTube chan­nel (where it's still active).

Twit­ter says that the video was sub­ject to a copy­right claim, which lead to its removal — though as not­ed, it remains active on YouTube."

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Twitter genåbner muligvis snart for verifikation

Social Media Today:
"Accord­ing to a new dis­cov­ery by reverse engi­neer­ing expert Jane Manchun Wong, Twit­ter is work­ing on a new option that would enable users to apply for pro­file ver­i­fi­ca­tion from their account set­tings."

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Andre og branchen

YouTube lancerer Black Lives Matter-tiltag

– Taget fra CEO Susan Woj­ci­ck­is sta­tus ved afs­lut­nin­gen af første halvår:

YouTube Blog:
"We have always been proud that we are a plat­form that cel­e­brates a broad and diverse set of voic­es. And we have imple­ment­ed many poli­cies and prod­uct fea­tures to pro­tect our com­mu­ni­ties.

But we rec­og­nize we need to do more, in par­tic­u­lar with the Black com­mu­ni­ty, and that is why we are com­mit­ting to fol­low­ing actions."

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Snapchat klar med flere originaler og andre tiltag

Digi­day:
"At its vir­tu­al Part­ner Sum­mit on June 11, Snap unveiled a group of new orig­i­nals and announced sev­er­al renewals with com­pa­nies includ­ing Dis­ney, NBCU­ni­ver­sal and Via­com­CBS. The new shows include three that will incor­po­rate Snap’s aug­ment­ed real­i­ty tech­nol­o­gy, such as dance series “Move It” that uses AR to track view­ers as they learn moves. “The poten­tial there is pret­ty mas­sive, the fact that you can put a user into a show, into the flow of the nar­ra­tive,” said Sean Mills, head of con­tent at Snap, in an inter­view."

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– Flere nyhed­er fra Snap:

"Snapchat debuts Min­is, bite-sized third-par­ty apps that live inside chat"
TechCrunch

"Snap announces Min­is to bring oth­er apps into Snapchat"
The Verge

"Snapchat Announces Action Bar, Voice Acti­vat­ed Lens­es, News Updates and More at Part­ner Sum­mit"
Social Media Today

14 hypoteser om LinkedIns algoritmer

Elberth Kom­mu­nika­tion:
"Der­for vil du møde nogle hypoteser i dette indlæg, som du hjertens gerne må være med til at afprøve, bekræfte eller afkræfte. Hypote­serne er frem­sat af flere forskel­lige ekspert­er gen­nem tiden, og ikke mindst under­teg­nede, der har brugt så mange år på at teste algo­rit­mer på både Face­book, Insta­gram og LinkedIn, at det gør lidt ondt, hver gang hver af de førnævnte skruer på knap­per, og ændr­er algo­rit­mer, så man skal starte for­fra."

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LinkedIn tester "status"

Social Media Today:
"LinkedIn is test­ing a new 'Cur­rent sta­tus' option which would enable users to share what they're up to at any giv­en time with a one-line sum­ma­ry that would appear in dif­fer­ent sur­faces with­in the app."

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EU-Kommissionen vil have ugerapporter fra platformene

Medi­aWatch:
"'Vi ved for eksem­pel kun det, som plat­formene fortæller os, men det er ikke nok. De bør åbne op og tilbyde mere bevis for, at de tilt­ag, de har taget, også fun­ger­er godt,' siger [Vera Jouro­va, som er næst­for­mand i EU-Kom­mis­sio­nen med ans­var for værdier og trans­parens]."

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? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Podcast-lytningen faldt under nedlukningen

– De man­glende com­mutes til og fra arbe­jde har uden tvivl gjort deres.

Medi­aWatch:
"Ned­luknin­gen af lan­det fik pod­cast­lyt­nin­gen til at falde, vis­er tal fra Dan­sk Pod­cast Index. Det vis­er ifølge indek­set, at pod­casts er blevet en del af den almin­delige hverdags medievan­er og for­bun­det med f.eks. trans­port."

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"Danskerne down­loader flere end 3 mil­lion­er pod­cast om ugen"
Medi­etrends

Fyn får sin egen "medieklynge"

Medi­aWatch:
"En række medievirk­somhed­er er sam­men med Syd­dan­sk Uni­ver­sitet og Odense Kom­mune blandt kræfterne bag ny mediek­lyn­ge på Fyn. Bedre mulighed for rekrut­ter­ing og grobund for iværk­sæt­teri er blandt for­må­lene med samar­be­jdet."

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Derfor fungerer kryds og tværs for medierne

What's New in Pub­lish­ing:
"Puz­zles can be effec­tive habit builders as they com­pel users to come back reg­u­lar­ly. And accord­ing to mul­ti­ple stud­ies, it’s the fre­quen­cy of visits—rather than time spent, or num­ber of arti­cles read—that is the best pre­dic­tor of whether a sub­scriber is going to stay or not. "

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Amerikanske græsrødder bruger Google Docs i stor stil

MIT Tech­nol­o­gy Review:
"In just the last week, Google Docs has emerged as a way to share every­thing from lists of books on racism to tem­plates for let­ters to fam­i­ly mem­bers and rep­re­sen­ta­tives to lists of funds and resources that are accept­ing dona­tions. Shared Google Docs that any­one can view and any­one can edit, anony­mous­ly, have become a valu­able tool for grass­roots orga­niz­ing dur­ing both the coro­n­avirus pan­dem­ic and the police bru­tal­i­ty protests sweep­ing the US."

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Substack lancerer "kun for inviterede"-funktion

Sub­stack Blog:
"A pri­vate Sub­stack is a secret newslet­ter that you can host alone or invite oth­ers to join. With invite-only mode, only you and any sub­scribers you’ve invit­ed can access your posts."

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Lederne henter redaktør til digitalt medie hos DR

Medi­aWatch:
"Anders Hvass har skiftet DR Nyhed­er ud med organ­i­sa­tio­nen Led­erne, hvor han bliv­er chefredak­tør for et nyt dig­i­talt medie, som bliv­er lanceret til efteråret."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Krisen har accelereret en i gangværende tendens

Medi­aWatch:
"Hvad sker der med annon­ce­markedet post-coro­na? Medi­aWatch har spurgt tre aktør­er, hvor annon­cør­erne er de mest pes­simistiske, mens dem, der skal leve af annon­cer, ser mere lyst på fremti­den."

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Otte grafer, der viser COVID-19s impact på mediebranchen

What's New In Pub­lish­ing:
"For some, it could be an “extinc­tion-lev­el event” with out­lets around the world being affect­ed. Oth­ers may emerge stronger, as a result of increased dig­i­tal sub­scrip­tions, rev­enue diver­si­fi­ca­tion, and reduced – or hol­lowed-out – com­pe­ti­tion. 

What­ev­er hap­pens, it’s like­ly that the indus­try will look very dif­fer­ent on the oth­er side of this cri­sis. Giv­en all of this uncer­tain­ty, what do we know about the cur­rent media land­scape?"

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Kulturministeren: Mediestøtten skal hjælpe lokalmedier

Jour­nal­is­ten:
"De lokale medi­er er i knæ, og det næste medieforlig skal skabe ram­merne for en kri­tisk lokal­presse, lyder det fra kul­tur­min­is­ter Joy Mogensen, som kalder Jysk Fynske Mediers mas­sive spare­runde 'dårlige nyhed­er'"

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The Dallas Morning News bruger influencere og rabatkoder

Nie­man Lab:
"The Dal­las Morn­ing News‘ lat­est exper­i­ment to boost dig­i­tal sub­scrip­tions is some­thing you’ve seen before. If you’ve ever been tempt­ed to buy a lip­stick off Insta­gram because an influ­encer gave you a dis­count code (guilty), this works in the same way.

Read­ers can plug in a pro­mo code at check­out to get one free month of dig­i­tal access to The Dal­las Morn­ing News. The news­pa­per is cur­rent­ly offer­ing a month­ly dig­i­tal sub­scrip­tion at $1.99 per week ($8.62 total, plus tax)."

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Tjener medierne gode penge på virtuelle events?

Simon Owens:
"Most experts esti­mate that spon­sor­ships for vir­tu­al events attract between a fourth and a half the price as in-per­son events. This may be an indi­ca­tion that adver­tis­ers are aware atten­dees can become more eas­i­ly dis­tract­ed dur­ing vir­tu­al events or be more like­ly to mul­ti task while lis­ten­ing to a con­fer­ence pan­el in the back­ground."

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Annoncemarkedet er så småt på vej tilbage

Digi­day:
"In March as the coro­n­avirus cri­sis began esca­lat­ing rapid­ly, pub­lish­ers and ad tech com­pa­nies bat­tened down the hatch­es. Adver­tis­ers had begun to pause spend and media indus­try exec­u­tives braced them­selves for an even worse sec­ond quar­ter."

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Medier ser fremgang i video hos Facebook, YouTube og Snapchat

Digi­day:
"The uptick is dri­ven by increased video pro­duc­tion, high­er view­er­ship and, cru­cial­ly, the resur­gence of adver­tis­ers look­ing to reach a large audi­ence. As quar­an­tine restric­tions loosen, adver­tis­ers are run­ning video ads to raise prod­uct aware­ness, pro­vid­ing a much-need­ed boost to adver­tis­ing demand."

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Medier kan blive ramt af Googles 'Confirmed Clicks'

Digi­day:
"Over the last six months, more pub­lish­ers using Google AdSense and Ad Exchange have com­plained of being penal­ized by Google’s Con­firmed Clicks ini­tia­tive, which aims to improve web user expe­ri­ence and lim­it pub­lish­ers ben­e­fit­ing from peo­ple acci­den­tal­ly click­ing on ads. Like a lot of Google plat­form improve­ments, sources com­plain that it lacks nuance."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

IBM dropper ansigtsgenkendelse — andre følger efter

TechCrunch:
"IBM CEO Arvind Krish­na announced today that the com­pa­ny would no longer sell facial recog­ni­tion ser­vices, call­ing for a “nation­al dia­logue” on whether it should be used at all. He also voiced sup­port for a new bill aim­ing to reduce police vio­lence and increase account­abil­i­ty."

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"Big tech com­pa­nies back away from sell­ing facial recog­ni­tion to police. That’s progress."
Recode

"Ama­zon vil stoppe poli­ti­ets brug af deres ansigts­genk­endelses-teknolo­gi i et år"
Version2

"Microsoft Pledges Not to Sell Facial-Recog­ni­tion Tools to Police Absent Nation­al Rules"
The Wall Street Jour­nal

"EU pri­va­cy watch­dog thinks that Clearview AI is ille­gal"
The Next Web

Værktøjer blokerer demonstranters ansigter

TechCrunch:
"“I saw a bunch of dis­course about how law enforce­ment is aggre­gat­ing videos of the protests from social media to iden­ti­fy pro­test­ers,” devel­op­er Sam Loeschen told TechCrunch. He built cen­sr, an aug­ment­ed real­i­ty app that works on the iPhone XR and lat­er, which masks and pix­e­lates pho­tos in real-time."

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OpenAI's "farlige" tekstgenerator lanceres nu kommercielt

– Der er immervæk sket noget, siden folkene bag meldte ud, at AI-tek­st­gen­er­a­toren var for dygtig til, at den måtte fri­gives...

Wired:
"Now the lab is back with a more pow­er­ful text gen­er­a­tor and a new pitch: Pay us to put it to work in your busi­ness. Thurs­day, Ope­nAI launched a cloud ser­vice that a hand­ful of com­pa­nies are already using to improve search or pro­vide feed­back on answers to math prob­lems. It’s a test of a new way of pro­gram­ming AI and the lab’s unusu­al busi­ness mod­el."

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Siri og Google Assistant svarer igen på 'all lives matter'

Busi­ness Insid­er:
"Apple's Siri and Google Assis­tant both have spe­cif­ic respons­es to rebut the ques­tion 'Do all lives mat­ter?', a slo­gan often used in an attempt to under­mine 'Black Lives Mat­ter.'"

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Her er nyhederne i Android 11-betaen

The Verge:
"The 11th major Android update includes some big fea­tures, includ­ing a new noti­fi­ca­tion inter­face for text mes­sages, bet­ter 5G sup­port, and improved pri­va­cy fea­tures. The update also adds bet­ter sup­port for fold­able smart­phones, opti­miz­ing for the grow­ing device cat­e­go­ry, and a new pow­er but­ton menu with quick access to pay­ment options and smart home con­trols."

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"Five new fea­tures Android 11 bor­rows from the iPhone"
The Verge

Google lancerer støjreducering i Meet

Ven­ture­Beat:
"Google is turn­ing on AI-pow­ered noise can­cel­la­tion in Google Meet today. Like Microsoft Teams’ upcom­ing noise sup­pres­sion func­tion­al­i­ty, the fea­ture lever­ages super­vised learn­ing, which entails train­ing an AI mod­el on a labeled data set. This is a grad­ual roll­out, so if you are a G Suite cus­tomer, you may not get noise can­cel­la­tion until lat­er this month. Noise can­cel­la­tion will hit the web first, with Android and iOS com­ing lat­er."

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Amazon lancerer i Sverige i år

Medi­aWatch:
"Ifølge sven­sk topchef for e‑handelsbutikken CDON har Ama­zon på et møde med sel­sk­a­bet bekræftet, at Ama­zon plan­læg­ger at lancere i nabolan­det inden udgan­gen af 2020."

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