Digitale tendenser, uge 38 (2020)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook-familien

The New York Times og Facebook i AR-samarbejde

Axios:
"The New York Times and Face­book have struck a mul­ti-year part­ner­ship to co-devel­op aug­ment­ed real­i­ty (AR) fil­ters and effects on Insta­gram that help users access and con­tex­tu­al­ize New York Times jour­nal­ism, exec­u­tives tell Axios."

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Facebook lukker for Saszeline

Medi­aWatch:
"Tidligere tirs­dag sagde Camil­la Nord­st­ed, kom­mu­nika­tion­skon­sulent for Face­book og Insta­gram i Nor­den, til DR, at Sasze­line Sørensen er under­lagt de samme regler som alle andre brugere.

"Sasze­lines fremtid på Insta­gram afhænger af, om hun bliv­er ved med at overtræde vores ret­ningslin­jer," sagde hun til DR."

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Kardashian sætter Facebook og Instagram på pause

Axios:
"Kim Kar­dashi­an West announced that she will join two dozen celebri­ties in tem­porar­i­ly freez­ing their Insta­gram and Face­book accounts on Wednes­day because the plat­forms 'con­tin­ue to allow the spread­ing of hate, pro­pa­gan­da and mis­in­for­ma­tion — cre­at­ed by groups to sow divi­sion and split Amer­i­ca apart.'"

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"High Pro­file Celebri­ties Are 'Freez­ing' Their Face­book and Insta­gram Accounts in Protest Over Hate Speech"
Social Media Today

Tidligere Facebook-folk bruger Trumps strategi imod ham

Wired:
"But McGowan rolls her eyes at the notion that Trump con­jured some kind of dig­i­tal black mag­ic in 2016. She takes no issue with copy­ing his play­book. In fact, she admires the way that con­ser­v­a­tive pow­er bro­kers, includ­ing the Koch broth­ers, have used data to their advan­tage. She just wants to do it on the left. Some Demo­c­ra­t­ic megadonors seem to buy her argu­ment: Acronym and its affil­i­at­ed polit­i­cal action com­mit­tee have received mil­lions in fund­ing from LinkedIn cofounder Reid Hoff­man, film direc­tor Steven Spiel­berg, and ven­ture cap­i­tal­ist Michael Moritz."

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Facebook lancerer "co-watching" i Messenger

TechCrunch:
"Face­book today is rolling out a new fea­ture that will allow friends and fam­i­ly to watch videos togeth­er over Mes­sen­ger. The fea­ture, called “Watch Togeth­er,” works with all Face­book Watch video con­tent, includ­ing its orig­i­nal pro­grams, user uploads, cre­ator con­tent, live streams and, soon, music videos."

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Tidligere Facebook-ansat ude med kritik

Buz­zFeed:
"Face­book ignored or was slow to act on evi­dence that fake accounts on its plat­form have been under­min­ing elec­tions and polit­i­cal affairs around the world, accord­ing to an explo­sive memo sent by a recent­ly fired Face­book employ­ee and obtained by Buz­zFeed News."

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Vigtig kon­tekst: Se denne Twit­ter-tråd af Bene­dict Evans

Facebook investerer 5 mio. dollars i US-lokalmedier

Face­book Jour­nal­ism Project:
"This new invest­ment will focus on two major areas: diver­si­ty and entre­pre­neur­ship.

We will start by invest­ing in local news orga­ni­za­tions that serve his­tor­i­cal­ly mar­gin­al­ized com­mu­ni­ties. These orga­ni­za­tions and news­rooms ensure that impor­tant sto­ries and per­spec­tives that reflect the diver­si­ty of our com­mu­ni­ties are told. [...]

The trend of news cre­ators cre­ative­ly step­ping in to fill com­mu­ni­ty news needs con­tin­ues to grow and serve audi­ences in new ways. We will con­tribute to this effort by fund­ing pro­grams that focus on the busi­ness skills indi­vid­u­als need to run suc­cess­ful, inde­pen­dent news orga­ni­za­tions."

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Lettere styring på tværs af Facebook, Instagram og Messenger

TechCrunch:
"Face­book this morn­ing launched a new app designed to make it eas­i­er for busi­ness­es to man­age in a sin­gle place their pages and pro­files across Face­book, Insta­gram and Mes­sen­ger. The app, Face­book Busi­ness Suite, com­bines access to the business’s key updates and pri­or­i­ties, and offers a way to draft and sched­ule feed posts for both Face­book and Insta­gram, view insights and cre­ate ads."

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Dansk influent idømt bøde

Medi­aWatch:
"En dan­sk influ­encer har betalt en bøde på 60.000 kr. for at have lavet skjult reklame. Det opl­yser For­brugerom­buds­man­den i en pressemed­delelse.

Det fremgår ikke af For­brugerom­buds­man­dens pressemed­delelse, hvilken influ­encer, der er tale om. Men det er en med 'et stort antal føl­gere på Insta­gram.'"

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For­brugeromd­buds­man­dens pressemed­delelse →

Sådan bruger medier Instagram til at nå de unge

What's New in Pub­lish­ing:
"Reuters’ 2020 Dig­i­tal News Report reveals that the use of Insta­gram for news has dou­bled across all age groups since 2018. It is now set to over­take Twit­ter as a news source in the com­ing year, with younger peo­ple—about 63% of Insta­gram users world­wide are between 18 and 34 years old—embracing Insta­gram for their news. "

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De andre

Derfor er politik stort på YouTube

NBC News:
""YouTube has come into its own. It has blos­somed. It is incred­i­bly effec­tive," said Rebec­ca Donatel­li, pres­i­dent of Cam­paign Solu­tions, a polit­i­cal con­sult­ing firm that works with Repub­li­can can­di­dates. In the realm of pol­i­tics, she said, 'this is the year of YouTube.'"

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"YouTube Offers New Ad Tools To Help Mar­keters Tap Into the Rise in YouTube View­er­ship"
Social Media Today

Twitter strammer sikkerheden op inden valget

Busi­ness Insid­er:
"Twit­ter is rolling out new account secu­ri­ty mea­sures for cer­tain Amer­i­can politi­cians, can­di­dates, and news media ahead of the 2020 elec­tions, the com­pa­ny announced in a blog post Thurs­day."

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"Twit­ter removes Kanye West tweet sug­gest­ing fol­low­ers harass jour­nal­ist"
The Hill

Twitter tester lyd i beskeder i Brasilien

Social Media Today:
"Going on this exam­ple, it looks like audio clips in DMs will be lim­it­ed to 140 sec­onds, the same as they are in reg­u­lar tweets, with a record­ing but­ton added to the right side of the mes­sage com­pos­er bub­ble."

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Trump vil blokere downloads af TikTok og WeChat

The Verge:
"The US Com­merce Depart­ment intends to issue a new order on Fri­day that will ban peo­ple in the US from down­load­ing the pop­u­lar video-shar­ing app Tik­Tok from app stores as ear­ly as Sun­day, Sep­tem­ber 20th, Reuters first report­ed Fri­day."

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Rygte: Skal Instagram-stifter være chef for TikTok?

The Inter­face (Casey New­ton, The Verge):
"And yet, if Sys­trom har­bored some desire to get back in the game — and start on third base — it’s hard to imag­ine a more intrigu­ing perch than Tik­Tok. The app is dom­i­nant among the younger gen­er­a­tion, and yet it still feels as if the com­pa­ny is just scratch­ing the sur­face of what it could become. It seems pos­si­ble that Tik­Tok could be the can­vas Sys­trom had once hoped Insta­gram could be for him over the long term — a qua­si-inde­pen­dent com­pa­ny that would allow him to nur­ture a com­mu­ni­ty, invent new cre­ative tools, and win in busi­ness."

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US-myndigheder skal kigge på Oracle-bud på TikTok

Medi­aWatch / Ritzau:
"Det amerikanske finans­min­is­teri­um vil gen­nemgå en aftale mellem soft­ware­pro­du­cen­ten Ora­cle og andre parter om købet af kine­siske Tik­tok. Den poten­tielle aftale med amerikanske Ora­cle vil øge med­s­tifteren Lar­ry Ellisons forhåb­ninger om at kunne ham­le op med Ama­zon og Microsoft."

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"Oracle’s Tik­Tok deal accom­plish­es noth­ing"
The Verge

"ByteDance selects Ora­cle as 'tech­nol­o­gy part­ner' for Tik­Tok"
Pro­to­col

"The Peo­ple with Pow­er at Tik­Tok Own­er Bytedance"
The Infor­ma­tion

Microsoft efter afvisning: Vi køber ikke TikTok

The Verge:
"'ByteDance let us know today they would not be sell­ing TikTok’s US oper­a­tions to Microsoft,' says Microsoft in a state­ment. 'We are con­fi­dent our pro­pos­al would have been good for TikTok’s users, while pro­tect­ing nation­al secu­ri­ty inter­ests. To do this, we would have made sig­nif­i­cant changes to ensure the ser­vice met the high­est stan­dards for secu­ri­ty, pri­va­cy, online safe­ty, and com­bat­ting dis­in­for­ma­tion, and we made these prin­ci­ples clear in our August state­ment. We look for­ward to see­ing how the ser­vice evolves in these impor­tant areas.'"

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Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Måske er Zetland ikke kuren mod nyhedstræthed

Artiklen er baseret på arbe­jde af den danske medieforsker Kim Ander­sen.

Nie­man Lab:
"The results: Peo­ple who felt more news fatigue were less like­ly to use Zetland’s slow news. But peo­ple who were already con­sum­ing more news on a reg­u­lar basis were more like­ly to use their Zet­land sub­scrip­tion.

In oth­er words, Zet­land was more attrac­tive to peo­ple who were already con­sum­ing a lot of news than to those who weren’t. And it was less attrac­tive to peo­ple feel­ing a lot of news fatigue than to those who weren’t."

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Så kom Disney+ til Danmark

Medi­aWatch:
"Med en pris, der er lavere end flere konkur­renter, et ind­hold­skat­a­log fra velk­endte brands og eksklu­sivitet på eget ind­hold går Dis­ney+ tirs­dag ind på det danske marked for fuld musik. Ana­lytik­er spår gedi­gen tilslut­ning til den nye stream­ingt­jen­este. Yousee hold­er dis­tri­b­u­tion­sko­rtene tæt til krop­pen."

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QAnon-site lukket efter faktatjek

Bloomberg:
"Qmap.pub is among the largest web­sites pro­mot­ing the QAnon con­spir­a­cy, with over 10 mil­lion vis­i­tors in July, accord­ing to web ana­lyt­ics firm Sim­i­lar­Web Ltd., and served as the pri­ma­ry archive of QAnon’s posts. The web­site aggre­gates posts by Q, the anony­mous fig­ure behind the QAnon the­o­ry, and the cre­ator of the Qmap.pub web­site is known online only as 'QAp­pAnon.'

The fact-check­ing site Logically.ai iden­ti­fied Jason Geli­nas of New Jer­sey on Sept. 10 as the “devel­op­er and mouth­piece” for the site. New Jer­sey state records con­nect QAp­pAnon to Gelinas’s home address, Bloomberg found."

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Google-AI er blevet bedre til breaking news og misinformation

Ven­ture­Beat:
"Google says it’s using AI and machine learn­ing tech­niques to more quick­ly detect break­ing news around crises like nat­ur­al dis­as­ters. That’s accord­ing to Pan­du Nayak, vice pres­i­dent of search at Google, who revealed that the company’s sys­tems now take min­utes to rec­og­nize break­ing news as opposed to 40 min­utes a few years ago."

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Kontrast.dk — nyt borgerligt medie på vej

Medi­aWatch:
"Mikkel Ander­s­son der er kendt som borg­erlig debat­tør og satirik­er såv­el som jour­nal­ist, vil stå i spid­sen, når det nye netmedie kontrast.dk kom­mer til at gå online i løbet af efteråret. 

Det skriv­er Finans."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Håndbog i medlemskaber

Det her er vigtig læs­ning. The Mem­ber­ship Guide har udgivet en hånd­bog i medlem­sk­aber for medi­er.

Der er et stærkt hold bag, og The Mem­ber­ship Guide udgiv­er med støtte fra The Lenfest Insti­tute og  Google News Ini­tia­tive

Gaffa lancerer "annoncepas"

Medi­aS­cale:
"Er målet "kun" at undgå adblockere eller ser I det som starten på eksper­i­menter­ing med for­ret­ningsmod­eller?

Robert Borges, CEO: Step 1 er at undgå adblock­ers, for­di vi men­er, at som medie bør man stille krav til sine brugere. Step 2 er at kigge på denne og lig­nende mod­eller, eksem­pelvis kom­mer vi også med en pay­wall på CMP-delen."

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Kvalitet: Sådan hentede The Atlantic 300.000 abonnenter

I’ve been argu­ing for a long time that we will be saved as an insti­tu­tion by bear­ing down on qual­i­ty, qual­i­ty, qual­i­ty. Just do the most deeply report­ed, beau­ti­ful­ly writ­ten, care­ful­ly edit­ed, fact-checked, copy­edit­ed, and beau­ti­ful­ly designed sto­ries — and the read­er will come. They want to be sup­port­ive and they want access. And it turns out to be true. Thank God for it.

Jef­frey Gold­berg, Edi­tor-in-Chief, The Atlantic

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The Economist tredobler antallet af abonnenter fra LinkedIn

Digi­day:
"'LinkedIn has changed over the last cou­ple of years, it’s moved from a plat­form where you would get a job to [becom­ing] more con­tent-focused,' said Jack Lahart, head of social media at The Econ­o­mist. 'In the ear­ly days, The Econ­o­mist brand would have stuck well with audi­ences who were out there look­ing for a new job and shar­ing our con­tent.'"

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The New York Times hæver prisen på digital

Medi­aWatch:
"New York Times har tors­dag annon­ceret et pris­løft på sine dig­i­tale abon­nen­ter. Prisen vil fra 27. okto­ber gå op med 13 pct. til 17 dol­lar fra 15 dol­lar om måne­den. På den bag­grund stiger aktien i det amerikanske medi­er med 1,6 pct., selv om det brede aktiemarked i USA bakker med 1,2 pct."

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Apple lancerer mega-bundle

Nie­man Lab:
"Twen­ty-five bucks a month is a real sav­ings! But even with­in Apple’s gen­er­al­ly upmar­ket cus­tomer base, the num­ber of peo­ple who’ll be attract­ed to a $30/month price point is much small­er than at $15/month. And that small­er, rich­er group is the only one who might be drawn into News+ by Apple One. (Think about it: A year of Apple One Pre­mier would run you $360. A year of Ama­zon Prime — which offers a dis­tinct but philo­soph­i­cal­ly sim­i­lar bun­dle of ser­vices — is just $119.)"

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"Every­thing Apple Announced Today, From Watch­es to Home Work­outs"
Wired

CNET Media Group får nye ejere

TechCrunch:
"Anoth­er big M&A play is going down in the world of media. Pub­lish­ing group Red Ven­tures today announced that it is buy­ing CNET Media Group from Via­com­CBS for $500 mil­lion. The deal will include the epony­mous CNET tech site, as well as ZDNetGamespotTVGuideMeta­crit­ic and Chowhound."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Apple opdaterer retningslinjer for App Store

TechCrunch:
"Apple today is releas­ing updat­ed App Store Guide­lines with the goal of clar­i­fy­ing how it will approach new tech­nolo­gies, like game stream­ing ser­vices, App Clips and wid­gets, in addi­tion to bet­ter detail­ing its stance over how and when it will col­lect in-app pur­chas­es from cer­tain cat­e­gories of apps. The changes arrive at a time when Apple is bat­tling in court with Epic over its require­ments regard­ing the use of in-app pur­chas­es. The com­pa­ny is also see­ing its App Store busi­ness scru­ti­nized by reg­u­la­tors over monop­o­lis­tic prac­tices in the U.S., E.U. and Aus­tralia, and else­where."

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Hvad skal udviklere vide om iOS 14?

Ven­ture­Beat:
"One of the biggest changes com­ing as part of the iOS 14 update is to the App Track­ing Trans­paren­cy frame­work. Essen­tial­ly, devel­op­ers will now have to explic­it­ly ask play­ers to agree to share their usage data, and many unique adver­tis­ing iden­ti­fiers will no longer be avail­able. This lim­its devel­op­ers’ capa­bil­i­ty to track user actions post-install, tar­get users in ad cam­paigns, build user-lev­el per­for­mance dash­boards, mon­e­tize via ads, and so on."

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"Udviklere taget på sen­gen: Der­for bør du vente med at opdatere din iPhone"
Com­put­er­world

VR-nyheder fra Facebook

Social Media Today:
"Face­book is today hold­ing its Face­book Con­nect AR/VR show­case event, where it's pro­vid­ing an overview of the lat­est advances in its next lev­el vir­tu­al and aug­ment­ed real­i­ty tools.

And there are some major updates of note — here's an overview of some of the key announce­ments."

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"Facebook’s first ‘smart glass­es’ will be Ray-Bans, com­ing next year"
The Verge

Google i autocomplete-modvind

Wired:
"Google said Thurs­day that it had reined in the auto­com­plete func­tion of its search engine to pre­vent it from favor­ing elec­toral can­di­dates or polit­i­cal par­ties. It didn’t take long for WIRED to find—and Google to hur­ried­ly fix—breaches of the new pol­i­cy, sug­gest­ing it is a work in progress. 

WIRED found that typ­ing “donate” into the lucra­tive white box on Google.com could prompt sug­ges­tions for donat­ing to Joe Biden’s pres­i­den­tial cam­paign, but not Don­ald Trump’s. After WIRED flagged them to the com­pa­ny, Google said Fri­day it had blocked those sug­ges­tions for break­ing its new elec­tion-relat­ed poli­cies for auto­com­plete."

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Freelancer-platformen Fiverr lancerer abonnementsprodukt

Ven­ture­Beat:
"Fiverr Busi­ness was ini­tial­ly made avail­able back in Feb­ru­ary as part of a beta pro­gram, and today it is open to all com­pa­nies. This also sig­nals Fiverr’s first for­ay into sub­scrip­tions, open­ing the door to a more pre­dictable and reg­u­lar rev­enue stream. It’s free for the first year after signup, after which the plat­form costs $149 annu­al­ly for up to 50 users."

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AI-etik gentager fortidens fejl

MIT Tech­nol­o­gy Review:
"We believe these groups are well-inten­tioned and are doing worth­while work. The AI com­mu­ni­ty should, indeed, agree on a set of inter­na­tion­al def­i­n­i­tions and con­cepts for eth­i­cal AI. But with­out more geo­graph­ic rep­re­sen­ta­tion, they’ll pro­duce a glob­al vision for AI ethics that reflects the per­spec­tives of peo­ple in only a few regions of the world, par­tic­u­lar­ly North Amer­i­ca and north­west­ern Europe."

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