Digitale tendenser, uge 41 (2020)


Her find­er du Ugerevyen fra uge 42 »
 

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

👊
Facebook slår *hårdt* ned på QAnon

NBC News:
"Face­book said Tues­day that it is ban­ning all QAnon accounts from its plat­forms, a sig­nif­i­cant esca­la­tion over its pre­vi­ous actions and one of the broad­est rules the social media giant has put in place in its his­to­ry."

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Som tech-jour­nal­ist på Zet­land, Fred­erik Kulager, skriv­er på Twit­ter:

"Efter lang tids nølen har Face­book her til aften udslet­tet QAnon fra Face­book i en skala, jeg ikke min­des at have set lig­nende. Alt QAnon-relateret slettes. Selv den gruppe, jeg var medlem af, hvor danskere holdt øje med Q her til lands er pist væk."

😕
Politiske annoncer bliver forbudt på Facebook... efter valget

The Verge:
"Face­book will ban US-based polit­i­cal ads indef­i­nite­ly after the pres­i­den­tial elec­tion, attempt­ing to fore­stall con­fu­sion over its results. “While ads are an impor­tant way to express voice, we plan to tem­porar­i­ly stop run­ning all social issue, elec­toral, or polit­i­cal ads in the US after the polls close on Novem­ber 3rd, to reduce oppor­tu­ni­ties for con­fu­sion or abuse,” the com­pa­ny says."

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😠
Facebook svarer igen på 'The Social Dilemma'-filmen

Social Media Today:
"In a very unchar­ac­ter­is­tic move, Face­book has today issued an offi­cial rebuke to claims made in the new Net­flix doc­u­men­tary 'The Social Dilem­ma', which aims to pro­vide an overview of the var­i­ous ways in which social media plat­forms have become increas­ing­ly divi­sive and dan­ger­ous as their usage has increased over time."

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🎃 Messenger er ved at gøre klar til Halloween

Social Media Today:
"The advan­tage of that could be that you won't have to put in so much effort with your Hal­loween cos­tume — and if you real­ly can't be both­ered dress­ing up, Facebook's got you, with some new Mes­sen­ger fea­tures that'll enable you to look 'spooky' with­out hav­ing to do any­thing more than tap on a visu­al effects but­ton with­in a Mes­sen­ger video call."

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😷
Facebook og Twitter fjerner og gemmer Trumps COVID-påstand

BBC:
"Face­book has delet­ed a post in which Pres­i­dent Trump had claimed Covid-19 was "less lethal" than the flu. [...] Twit­ter hid the same mes­sage behind a warn­ing about "spread­ing mis­lead­ing and poten­tial­ly harm­ful infor­ma­tion"."

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🙅‍♂️
Nej, Facebook har ikke bias mod konservative

NPR:
"But the facts to sup­port that case have been hard to find. NPR called up half a dozen tech­nol­o­gy experts, includ­ing data sci­en­tists who have spe­cial access to Facebook's inter­nal met­rics. The con­sen­sus: There is no sta­tis­ti­cal evi­dence to sup­port the argu­ment that Face­book does not give con­ser­v­a­tive views a fair shake. "

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🎂
Instagram fylder 10 år

Plat­former / Casey New­ton:
"Ten years ago today, Kevin Sys­trom and Mike Krieger released Insta­gram into the world. Less than a year and a half lat­er, Face­book acquired it, in one of the shrewdest acqui­si­tions in the his­to­ry of busi­ness. Insta­gram is now one of the most pop­u­lar apps in the world, and has thrived dur­ing the pan­dem­ic. But reg­u­la­tors and com­peti­tors con­tin­ue to nip at its heels — Tik­Tok has report­ed­ly now sur­passed it as the sec­ond-most pop­u­lar app for teens, after Snapchat — and there’s no telling what it might look like a decade from now."

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I den forbindelse har han også inter­viewet Sarah Frier, der udgav en bog om Insta­gram – 'No Fil­ter' – tidligere i år:

Casey New­ton: When you open Insta­gram today, which parts of the app feel basi­cal­ly the same as they did a decade ago?

Sarah Frier: The main feed is still very sim­i­lar to how the founders imag­ined it. It’s still this place where we por­tray our lives as more curat­ed and and pol­ished than they actu­al­ly are — which is some­thing that we learned to do because of Instagram’s fil­ters in the ear­ly days. 

But the app has got­ten so much more com­pli­cat­ed — and I think that it’s becom­ing more and more Face­book-like.

Du kan læse min anmeldelse af 'No Fil­ter' hos Jour­nal­is­ten.

Social Media Today har lavet en info­grafik om Insta­gram i anled­ning af de 10 år, der er gået.

👍 Instagram tester ny proces vs. hårde kommentarer

Social Media Today:
"Octo­ber is Nation­al Bul­ly­ing Pre­ven­tion Month, and in-line with the aware­ness push, Instagram’s adding some new tools to help reduce cyber­bul­ly­ing with­in its app, and pro­tect, in par­tic­u­lar, its younger, more sus­cep­ti­ble, audi­ence cohort."

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🏷
Nu bliver statsmediers profiler markeret på Instagram

Engad­get:
"Over the last week, Insta­gram has start­ed label­ing state-backed media, fol­low­ing through on a pol­i­cy the company’s par­ent Face­book announced last Octo­ber and start­ed imple­ment­ing on its own social media net­work this past June. "

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🏴‍☠️
Twitter forbyder dødsønsker mod Trump

Giz­mo­do:
"On Fri­day, the same day Trump announced on the social media net­work that he and first lady Mela­nia Trump had test­ed pos­i­tive for covid-19, Twit­ter told Moth­er­board that its users are not allowed to “open­ly hope” for the president’s death on the plat­form. Doing so would result in tweets being removed, Twit­ter said, refer­ring to an “abu­sive behav­ior” rule that Moth­er­board reports it’s had since April. "

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🐦
Birdwatch: Twitters værktøj i kampen mod misinformation

TechCrunch:
"Twit­ter is devel­op­ing a new prod­uct called “Bird­watch,” which the com­pa­ny con­firms is an attempt at address­ing mis­in­for­ma­tion across its plat­form by pro­vid­ing more con­text for tweets, in the form of notes. Tweets can be added to “Bird­watch” — mean­ing flagged for mod­er­a­tion — from the tweet’s drop-down menu, where oth­er block­ing and report­ing tools are found today. A small binoc­u­lars icon will also appear on tweets pub­lished to the Twit­ter Time­line. When the but­ton is clicked, users are direct­ed to a screen where they can view the tweet’s his­to­ry of notes."

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👻
Snapchat lancerer First Commercial-annonceformat

Snapchat For Busi­ness:
"In the spring of 2020, we began test­ing our first ever video takeover prod­uct — First Com­mer­cial. This high-impact prod­uct guar­an­tees adver­tis­er own­er­ship over the first ad expe­ri­ence that a user sees on a giv­en day with­in pre­mi­um Shows in Dis­cov­er. Today, we are excit­ed to release First Com­mer­cial to adver­tis­ers in Ads Man­ag­er.

This new video takeover solu­tion runs exclu­sive­ly with­in curat­ed, brand safe, made for mobile pro­gram­ming."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.


DR.dk vil kun udkomme 5 gange om dagen

Jour­nal­is­ten:
"'Pejlemær­ket er, at vi pub­licer­er i faste udgivelser på for­si­den af dr.dk hen over dagen, og at vi fasthold­er vores pri­or­i­ter­ing i læn­gere tid. Dermed bevæger vi os væk fra en pub­licer­ingsmod­el, hvor vi løbende skift­ede his­to­ri­erne ud efter, hvad der kom ind, og hvad der skete,' fork­lar­er [nyhed­schef] Thomas Falbe."

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📱
Google lancerer Stories med indhold fra medier

TechCrunch:
"Google announced today it’s intro­duc­ing a Sto­ries fea­ture to its Google app for iOS and Android, which now reach­es more than 800 mil­lion peo­ple per month. In a new carousel with­in the app, users in sup­port­ed mar­kets will be pre­sent­ed with a row of tap­pable visu­al Sto­ries from par­tic­i­pat­ing pub­lish­ers. These Sto­ries can include full-screen video, pho­tos and audio, and can link out to the publisher’s oth­er con­tent, if desired."

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🎧
Forlag går sammen om ny bog-streaming

Bag 'Chap­ter' står Gylden­dal, Mod­tryk og Gad.

Com­put­er­world:
"Pris­erne debuter­er ved 69 kro­ner for 12 timers streamet lyd­bog per måned, mens der for 99 kro­ner per måned tilby­des ube­grænset for­brug. To-bruger eller fam­i­liepakker løber op i hen­holdsvis 149 og 189 kro­ner per måned. Der kan spares yderligere 15 pro­cent ved at købe et års abon­nement."

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🤥
Medier er "bedst" til at sprede misinformation fra Det Hvide Hus

MIT Tech­nol­o­gy Review:
"Benkler’s team just pub­lished its study, which exam­ines the president’s dis­in­for­ma­tion cam­paign against mail-in votes and details the methods—and people—he’s using to accom­plish his goals. The find­ings found that some of the biggest names in Amer­i­can mass media and the polit­i­cal elite are pri­mar­i­ly respon­si­ble, and that social media plays only a sec­ondary role. The find­ings run con­trary to the pop­u­lar idea that it’s for­eign troll fac­to­ries doing the worst dis­in­for­ma­tion dirty work."

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🎮
Wired og Protocol lancerer spildækning

Som du kunne læse i Ugerevyen fra uge 37, vil bl.a. Wired dække spilin­dus­trien end­nu mere. Den­gang skrev CNN:

"The Wash­ing­ton Post, Bloomberg, and Wired have each announced invest­ments in gam­ing cov­er­age in recent months. These pub­li­ca­tions and oth­ers are look­ing to cap­i­tal­ize on this boom­ing indus­try with the same rig­or they’ve shown in report­ing on Hol­ly­wood and Sil­i­con Val­ley. The plan is to inves­ti­gate the busi­ness and cul­ture of the gam­ing indus­try with sto­ries that appeal to gamers and non-gamers alike. "

Nu er Wired så klar og har lanceret sek­tio­nen Wired Games. Hvis du vil vide mere, kan du læse denne velkom­star­tikel, Alan Hen­ry (der kalder sig "vært") har skrevet:

"Of course, WIRED already offers great cov­er­age of video games—as a busi­ness, as a force of cul­ture, and as entertainment—but WIRED Games is a place where we can do even more. We’ll bring you inves­ti­ga­tions and behind-the-scenes looks at the indus­try, along with pro­files of the artists, design­ers, stream­ers, and devel­op­ers who bring your favorite worlds to life. We’ll also fea­ture reviews and impres­sions of games we think you should play, gear that will improve your gam­ing expe­ri­ence, and tips and tools to play smarter, not hard­er, and enjoy the time you spend gam­ing."

Du kan tilmelde dig nyheds­brevet her.

Tech-medi­et Pro­to­col har også lanceret deres nye nyheds­brev, Pro­to­col Gam­ing.

📬
MIT Technology Review klar med popup-nyhedsbrev om valget

MIT Tech­nol­o­gy Review:
"All of this is why MIT Tech­nol­o­gy Review is launch­ing the Out­come, a pop-up newslet­ter focused on the secu­ri­ty and integri­ty of the elec­tion. It will cov­er top­ics such as mis­in­for­ma­tion, vot­ing machines, and cyber­se­cu­ri­ty, but above all it will ask the same ques­tions of the elec­tion that we ask of every tech­nol­o­gy: Is it work­ing as intend­ed? How are pow­er and mon­ey shap­ing it? How is it being used and mis­used? What are its strong and weak points? Is it, ulti­mate­ly, safe?"

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🤖
Nyt dansk medieovervågningsfirma kører på AI

Efter at have gået stille med dørene har Medi­a­Catch nu set dagens lys. Det er et medieoverevågn­ings­fir­ma, der sam­tidig er det første spin-off fra det sam­fundsfaglige fakul­tet ved Syd­dan­sk Uni­ver­sitet.

Bag Medi­a­Catch står nogle navne, der vil være kendte blandt flere i branchen. Hold­et er:

  • Fil­ip Wall­berg (CTO)
  • Lars Damgaard Nielsen (CEO)
  • Anders Glent Buch (CAIO)

De bruger blandt andet kun­stig intel­li­gens såsom ansigts­genk­endelse til at detek­tere medieop­træ­den­er og ‑omtaler.

Du kan læse mere på deres hjemme­side eller i fx Fil­ips Wall­bergs LinkedIn-opda­ter­ing.

Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

👎
Zetland-direktør kritiserer mediehjælpepakke

Zet­land:
"Forleden bragte Medi­aWatchs mor­gen­ny­heds­brev to his­to­ri­er, der øjen­syn­ligt intet havde med hinan­den at gøre – og så alligev­el havde alt med hinan­den at gøre. Den ene his­to­rie han­dlede om, hvor­dan de medi­er, der allerede får pro­duk­tion­sstøtte, nu kan søge om at få dækket faldet i reklameindtægter under coro­n­akrisen. Den anden his­to­rie han­dlede om, at Jysk Fynske har erk­endt, at med de nye cook­ieretningslin­jer er den annon­ce­fi­nan­sierede for­ret­ningsmod­el på net­tet end­e­gyldigt stødt på land og må erstattes af en anden: Brugerne må for fremti­den betale en større del af det, det koster at pro­duc­ere kvalitet­sjour­nal­is­tik."

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📻
Berlingske bliver medejer af Radio Loud

Medi­aWatch:
"'Vi kan se tal­en­ter, der fold­er sig ud hos Loud, og det vil vi gerne under­støtte,' siger Anders Krab-Johansen, kon­cernchef i Berlingske Media, i med­delelsen.

'Berlingske Media er optaget af lyd og pod­cast, og her udvikler Loud nogle særlige kom­pe­tencer i forhold til unge, som er vigtige for uafhængige medi­er.'"

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Andre Medi­aWatch-his­to­ri­er om den nyhed:

Og en til om Loud:

Loud-direk­tør løfter sløret for pod­cast-tal: "Det vigtig­ste er, at det lang­somt stiger"

😇
News Corp skruer ned for kritikken af giganterne

Som det lyder i DJ Shad­ows 'Why Hip-Hop Sucks in '96': "It's the mon­ey".

Axios:
"One of the biggest news pub­lish­ing com­pa­nies in the world has slow­ly backed away from its harsh pub­lic crit­i­cism of Big Tech plat­forms, as com­pa­nies like Google and Face­book have begun to open up their wal­lets to news com­pa­nies. "

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📲
Sådan blev tysk regionalavis "digital first"

Journalism.co.uk:
"To under­stand the needs of its audi­ence and refine dig­i­tal prod­ucts, the pub­lish­er tests new approach­es across its web­site, e‑paper, dig­i­tal paid offer­ing, newslet­ters, video and audio. 

Test­ing means that news­room lead­ers spend a lot of time fos­ter­ing a cul­ture of col­lab­o­ra­tion, respect, and trust, mak­ing sure every­one is striv­ing towards the same goal across depart­ments. "

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖
GPT-3-bot sluppet lys på Reddit

The Next Web:
"Many of the bot’s respons­es were harm­less and amus­ing, such as a sto­ry about a colony of humans liv­ing in ele­va­tor shafts, which is cur­rent­ly its most pop­u­lar post. But oth­ers pro­mot­ed con­spir­a­cy the­o­ries and dis­cussed extreme­ly sen­si­tive top­ics that attract­ed sin­cere respons­es from users."

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✂️
Amerikanske politikere vil splitte tech-giganterne op

The New York Times:
"In a report led by Democ­rats, law­mak­ers said Apple, Ama­zon, Google and Face­book need­ed to be checked and rec­om­mend­ed they be restruc­tured and that antitrust laws be reformed."

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Man­gler du læses­tof? Så kan du læse rap­porten, der er på 449 sider.

TechCrunch har sam­let op på gigan­ternes reak­tion­er.

📕
Ny bog peger på adtech som den næste boble

Wired:
"Hwang’s new book, Sub­prime Atten­tion Cri­sis, lays out the case that the new ad busi­ness is built on a fic­tion. Micro­tar­get­ing is far less accu­rate, and far less per­sua­sive, than it’s made out to be, he says, and yet it remains the foun­da­tion of the mod­ern inter­net: the source of wealth for some of the world’s biggest, most impor­tant com­pa­nies, and the mech­a­nism by which almost every “free” web­site or app makes mon­ey. If that shaky foun­da­tion ever were to crum­ble, there’s no telling how much of the wider econ­o­my would go down with it."

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"Does dig­i­tal adver­tis­ing work?"
The Media Nut

🙄
Slack introducerer også Stories

The Verge:
"While Insta­gram sto­ries are designed to share your every day life expe­ri­ences with friends and fam­i­ly, Slack’s sto­ries aren’t real­ly about videos of your pets, favorite food, or vaca­tions. Slack sees the video snip­pets as a way for remote work­ers to check in and pro­vide sta­tus updates, for exam­ple, or to set the dai­ly agen­da for a team."

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🗳
Californien skal stemme om privacy-lov

Recode:
"Propo­si­tion 24, also known as the Cal­i­for­nia Pri­va­cy Rights and Enforce­ment Act of 2020 (CPRA), is sup­posed to expand a land­mark Cal­i­for­nia pri­va­cy law that passed two years ago; there’s a good chance Cal­i­for­ni­ans will approve this one, too. It’s framed as leg­is­la­tion that will bet­ter pro­tect their pri­va­cy — in par­tic­u­lar, sen­si­tive data such as Social Secu­ri­ty num­bers, race, reli­gion, and health infor­ma­tion. [...]

That unbri­dled data sur­veil­lance by some big tech com­pa­nies out­side of their own user-fac­ing ser­vices — that is, Google and Facebook’s abil­i­ty to track you even when you’re not on their prop­er­ties — has under­mined con­sumer trust in the entire dig­i­tal econ­o­my. Giv­ing con­sumers the abil­i­ty to con­trol their own data should help restore some of that trust."

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📉
Chrome mister markedsandele

...i stedet ser det ud til, at Microsofts browsere går fre­mad (det er vist længe siden, det sidst er sket?):

Com­put­er­world:
"Ifølge data fra analy­se­virk­somhe­den Net Appli­ca­tions ryger Chromes glob­ale marked­sandel under den magiske grænse på 70 pro­cent med en marked­sandel på 69,9 pro­cent i sep­tem­ber 2020.

Tilbage­gan­gen er på hele en pro­cent­point, hvilket er den største for Chrome-browseren siden okto­ber 2019, hvor sel­sk­a­bets brows­er gik hele 1,1 pro­cent­point retur."

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