Digitale medier i uge 42 (2020)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

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DR beder influencere fjerne indhold

Jour­nal­is­ten:
"DR har i meget klare vendinger bedt flere influ­encere om at fjerne screen­dumps og billed­er fra ’Den Store Bagedyst’, som de har delt på sociale medi­er.

Men en mediejurist er ikke sikker på, at DR har ret til at kræve ind­hold­et fjer­net, for­di det er satire."

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Facebook forbyder holocaust-benægtelse

CBS News:
"Face­book has announced a ban on con­tent that denies or dis­torts the Holo­caust. The pol­i­cy marks a rever­sal on how to han­dle a dis­turb­ing cat­e­go­ry of posts that CEO Mark Zucker­berg once said should not be blocked on the plat­form even though they're false. [...]

The com­pa­ny says it removed 22.5 mil­lion pieces of hate speech shared on its plat­form in the sec­ond quar­ter of this year alone. Face­book has also banned more than 250 white white suprema­cist orga­ni­za­tions and updat­ed its poli­cies for han­dling mili­tia groups and the QAnon con­spir­a­cy the­o­ry, the state­ment said."

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Facebook fjerner New Zealand partis side

Medi­aWatch:
"Det sociale medie Face­book har val­gt at slette en grup­pe­side, der tilhør­er det newzealandske par­ti Advance New Zealand. Det sker blot to dage før par­la­mentsval­get i New Zealand.

Siden blev slet­tet tors­dag, for­di par­ti­et ifølge Face­book gen­tagne gange har delt mis­in­for­ma­tion om covid-19."

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Facebook-boycott var gave til Snap og Pinterest

The Infor­ma­tion:
"New data shows that Snap and Pin­ter­est each got a boost from adver­tis­ers shift­ing spend­ing away from Face­book dur­ing the mar­keter boy­cott over hate speech on the social net­work. Ad exec­u­tives are divid­ed over whether the ben­e­fits will last."

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YouTube forbyder misinformation om COVID-19-vacciner

Reuters:
"The video plat­form said it would now ban any con­tent with claims about COVID-19 vac­cines that con­tra­dict con­sen­sus from local health author­i­ties or the World Health Orga­ni­za­tion."

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Face­book har også et nyt ini­tia­tiv ifm. vac­cin­er:

"We already don’t allow ads with vac­cine hoax­es that have been pub­licly iden­ti­fied by lead­ing glob­al health orga­ni­za­tions, such as the World Health Orga­ni­za­tion (WHO) and the US Cen­ters for Dis­ease Con­trol and Pre­ven­tion (CDC). Now, if an ad explic­it­ly dis­cour­ages some­one from get­ting a vac­cine, we’ll reject it. Enforce­ment will begin over the next few days."

Læs mere hos Face­book

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YouTube griber også ind overfor QAnon

I Ugerevyen fra uge 41 kunne du læse, hvor­dan Face­book slog hårdt ned på QAnon-kon­spir­a­tionste­o­retik­erne.

YouTube havde indtil i denne uge ikke gjort noget i samme skala, og ifølge CEO Susan Woj­ci­c­ki han­dler det blandt andet om, at det er meget uklart, hvad QAnon egentlig er.

Men nu er der sket noget. The New York Times skriv­er:

"The com­pa­ny announced in a blog post that it was updat­ing its hate-speech and harass­ment poli­cies to pro­hib­it “con­tent that tar­gets an indi­vid­ual or group with con­spir­a­cy the­o­ries that have been used to jus­ti­fy real-world vio­lence.” The new pol­i­cy will pro­hib­it con­tent pro­mot­ing QAnon, as well as relat­ed con­spir­a­cy the­o­ries such as Piz­za­gate, which false­ly claims that top Democ­rats and Hol­ly­wood elites are run­ning an under­ground sex-traf­fick­ing ring from the base­ment of a Wash­ing­ton piz­za restau­rant."

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Læs mere hos Plat­former: YouTube comes for Q

The New York Times skriv­er desu­den også, at QAnon angiveligt stor­trives i Tysk­land.

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Twitter vil gøre det sværere at retweete

Recode:
"The changes include prompt­ing peo­ple not to retweet with­out adding their own com­men­tary, turn­ing off auto­mat­ic rec­om­men­da­tions for oth­er people’s tweets, and adding more con­text to its Trend­ing sec­tion.

Twit­ter will also start putting more warn­ing labels on mis­lead­ing tweets by US politi­cians and accounts with more than 100,000 fol­low­ers, and block users from “lik­ing” or reply­ing to those tweets. And if a politi­cian declares pre­ma­ture vic­to­ry before it’s ver­i­fied by inde­pen­dent sources, Twit­ter will label the tweet and direct users to its vot­er infor­ma­tion page."

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Du kan læse mere i Casey New­tons Plat­former-nyheds­brev, Twit­ter adds fric­tion:

"I’m glad Twit­ter is giv­ing this a shot, even if these and oth­er elec­tion-relat­ed plat­form pol­i­cy changes have an unfor­tu­nate fly­ing-by-the-seat-of-our-pants qual­i­ty. Social net­works had four years to get their hous­es in order for the next pres­i­den­tial elec­tion, and they roll out their best think­ing … when ear­ly vot­ing is already under way? [...]

But there’s anoth­er con­sid­er­a­tion I hope Twit­ter makes as it imple­ments these changes. A corol­lary of the inter­net being too fast is that Twitter’s enforce­ment is still gen­er­al­ly too slow. [...]

If mod­er­a­tion teams are prop­er­ly staffed, and poli­cies are clear­ly writ­ten, it should not take hours to enforce them."

Vi tager lige én til: "How fric­tion could save the inter­net," skriv­er Pro­to­col.

📰
Twitter blokerer deling af New York Post-artikel

Artiklen han­dler om Joe Bidens søn og er angiveligt skrevet på et tvivl­somt grund­lag. Blok­erin­gen har bety­det, at Twit­ter-chefen Jack Dorsey muligvis mod­tager en stævn­ing fra det amerikanske sen­ats ret­sud­valg.

Medi­aWatch:
"Twit­ter blok­erede ons­dag for del­ing af en artikel fra tabloidme­di­et New York Post. Artiklen var baseret på e‑mails, der angiveligt var skaf­fet fra Hunter Bidens com­put­er og sendt videre til Rudy Giu­liani — en af præsi­dent Don­ald Trumps topråd­gi­vere.

Twit­ter val­gte at blokere artiklen for at begrænse del­ing af mis­in­for­ma­tion på tjen­esten op til val­get. Sam­tidig strid­er artiklen imod Twit­ters regler for artik­ler, der er baseret på hack­et mate­ri­ale."

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😡
Trump angriber Twitter

Medi­aWatch:
"Twit­ter og Face­book har blok­eret for del­ing af en artikel fra New York Post, der påstår, at Joe Biden del­tog i møde med ukrain­sk for­ret­nings­mand, hvilket afvis­es. Det får den amerikanske præsi­dent til at kri­tis­ere plat­formene."

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"Twit­ter sus­pends fake accounts of alleged Black Trump sup­port­ers"
Al Jazeera

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Nu bliver privacy-indstillingerne på Twitter lettere at forstå

Social Media Today:
"Twit­ter has announced a new update to its Pri­va­cy and Safe­ty set­tings, and new video overviews of the var­i­ous options avail­able, in order to help users bet­ter under­stand the infor­ma­tion that they share, and how they can lim­it such to pro­tect their account, and con­trol their on-plat­form expe­ri­ence."

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Twitter var nede i 90 minutter

The Verge:
"'We have no evi­dence of a secu­ri­ty breach or hack, and we’re cur­rent­ly inves­ti­gat­ing inter­nal caus­es,' a Twit­ter spokesper­son said in a state­ment to The Verge. Twit­ter post­ed a sim­i­lar mes­sage to its sta­tus page and via the @TwitterSupport Twit­ter account."

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Twitter tester anbefaling af at skjule svar

Social Media Today:
"Twit­ter looks to be test­ing a new prompt which would ask users if they want to hide poten­tial­ly offen­sive replies to their tweets in order to avoid argu­ments and neg­a­tive inter­ac­tions in the app."

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Snapchat lancerer TikTok-konkurrent

TechCrunch:
"Snapchat this sum­mer announced it would soon release a new music-pow­ered fea­ture that would allow users to set their Snaps to music. Today, the com­pa­ny made good on that promise with the launch of “Sounds on Snapchat” on iOS, a fea­ture that lets users enhance their Snaps with music from a curat­ed cat­a­log of both emerg­ing and estab­lished artists."

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Politikere vil stramme grebet om Jodel

Jyl­lands-Posten:
"Falske pro­fil­er, tyveri af iden­titeter og slad­der på den sociale plat­form Jodel, hvor der i de sen­este uger har flo­r­eret anonyme anklager mod navn­givne poli­tikere om over­greb og sek­suelle krænkelser.

Den slags vækker forargelse blandt en række medlem­mer af Folketingets ret­sud­valg, der vil stramme de sociale plat­formes ans­var. Sam­let repræsen­ter­er de et fler­tal i Folketinget."

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Del 2: Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🤖
Ekstra Bladet klar med stor AI-satsning

Jour­nal­is­ten:
"Ekstra Bladet vil i samar­be­jde med tre uni­ver­siteter udvikle algo­rit­mer, der kan anbe­fale ind­hold til brugerne, læse og forstå artik­ler og skrive telegram­mer om sport, vejr eller coro­na. Bud­get: Over 20 mio. kro­ner. Forstå pro­jek­tet her"

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🧰
Google lancerer Journalist Studio

TechCrunch:
"Google is putting AI and machine learn­ing tech­nolo­gies into the hands of jour­nal­ists. The com­pa­ny this morn­ing announced a suite of new tools, Jour­nal­ist Stu­dio, that will allow reporters to do their work more eas­i­ly. At launch, the suite includes a host of exist­ing tools as well as two new prod­ucts aimed at help­ing reporters search across large doc­u­ments and visu­al­iz­ing data."

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...i den forbindelse bør du læse denne Twit­ter-tråd fra den danske jour­nal­ist Bo Elkjær.

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Nej til cookies skal være et frit valg

Bag­grun­den for his­to­rien er, at flere medi­er er gået i gang med at sælge adgang til ind­hold­et for de brugere, der siger nej til cook­ies.

Medi­aWatch har spurgt Datatil­synet, hvad de men­er om den til­gang:

"Jeg kan ikke udtale mig om den konkrete sag, for det har vi ikke haft mulighed for. Men generelt baseret på de fire nævnte betingelser vil det nor­malt ikke være i overensstem­melse med kravet om friv­il­lighed, hvis man som bruger ikke har et reelt friv­il­ligt valg til, hvad man giv­er et sam­tykke til, hvis man bliv­er udelukket fra at tilgå ind­hold. Der kan selvføl­gelig være andre hen­syn at tage, men det er udgangspunk­tet."


COVID-19 betyder nye medieprodukter

What's New In Pub­lish­ing:
"In response to our new media habits and chang­ing infor­ma­tion needs, many pub­lish­ers have exper­i­ment­ed with efforts such as drop­ping their pay­wall (with the hope of con­vert­ing some fly-by’s into sub­scribers) and launch­ing new prod­ucts like (but not exclu­sive­ly) coro­n­avirus pod­casts, alerts, and newslet­ters. 

Accord­ing to mem­bers of WAN-IFRA’s Glob­al Media Trends Pan­el, more than half of the edi­to­r­i­al exec­u­tives they sur­veyed had launched new prod­ucts as a result of the pan­dem­ic. "

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Spotify kombinerer snak og musik

TechCrunch:
"Spo­ti­fy today is launch­ing a new fea­ture that com­bines spo­ken word audio com­men­tary with music tracks. The new for­mat will allow Spo­ti­fy to repro­duce the radio-like expe­ri­ence of lis­ten­ing to a DJ or a music jour­nal­ist offer­ing their per­spec­tive on the music. But Spo­ti­fy is also mak­ing it pos­si­ble for any­one to use the for­mat to cre­ate a music-filled pod­cast through an inte­gra­tion with Spotify’s own DIY pod­cast­ing app, Anchor."

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Sådan arbejder The Correspondent med interaktioner

Digi­day:
"As such, the pub­lished arti­cle is not the fin­ished arti­fact. The site’s ambi­tion for the com­ments sec­tion to be a is a space for knowl­edge exchange. Mem­bers shape what the cor­re­spon­dents cov­er: Each has a week­ly newslet­ter so fol­low­ers are kept in the loop with what they’re work­ing on. And the con­ver­sa­tion tab is eas­i­ly found for mem­bers on the home­page. Cor­re­spon­dents are encour­aged to spend between 30% and 50% of their time inter­act­ing with mem­bers. "

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

😱
IABs framework for annonce-tracking lever ikke op til GPDR

TechCrunch:
"A flag­ship frame­work for gath­er­ing Inter­net users’ con­sent for tar­get­ing with behav­ioral ads — which is designed by ad indus­try body, the IAB Europe — fails to meet the required legal stan­dards of data pro­tec­tion, accord­ing to find­ings by its EU data super­vi­sor. [...]

How­ev­er the find­ings by the inves­ti­ga­to­ry divi­sion of the Bel­gian data pro­tec­tion agency cast doubt on all that adop­tion — sug­gest­ing the frame­work is not fit for pur­pose.

The inspec­tion ser­vice of the Bel­gium DPA makes a num­ber of find­ings in a report reviewed by TechCrunch — includ­ing that the TCF fails to com­ply with GDPR prin­ci­ples of trans­paren­cy, fair­ness and account­abil­i­ty, and also the law­ful­ness of pro­cess­ing."

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🤔
Magasinhuse afventer den nye Publisher-platform

Du kan læse mere om Pub­lish­er Plat­form i Ugerevyen fra uge 40.

Medi­aWatch:
"Pub­lish­er Plat­form, som gik i luften i sid­ste uge, er ikke nød­vendigvis noget for Bon­nier Pub­li­ca­tions og Ben­jamin Media, men der er ros fra sal­gs­di­rek­tøren. Hos Aller Media afven­ter man også de første resul­tater."

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Medier bygger egne podcast-apps

What's New in Pub­lish­ing:
"Pub­lish­ers like The Cor­re­spon­dent, Zet­land and Schib­st­ed are doing just that. The Cor­re­spon­dent launched a new audio app for mem­bers a few weeks back. “We were a text-based site most­ly, and our mem­bers asked us if we could also pro­vide audio, because it’s eas­i­er to com­bine it with dif­fer­ent activ­i­ties like trav­el­ling or work­ing out,” said its CEO Ernst-Jan Pfauth."

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Business Insider-ejer vil købe sig ind i nyhedsbrev

The Wall Street Jour­nal:
"Busi­ness Insid­er par­ent Insid­er Inc. is near­ing a deal to acquire a con­trol­ling stake in Morn­ing Brew, a news start­up known for a pop­u­lar email newslet­ter on busi­ness and finance, accord­ing to peo­ple famil­iar with the sit­u­a­tion.

The terms the com­pa­nies are dis­cussing would val­ue Morn­ing Brew at over $75 mil­lion, includ­ing cer­tain per­for­mance incen­tives, the peo­ple said. The com­pa­nies haven’t com­plet­ed a deal, and the talks could still fall apart."

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Medier tester hyppigere skift i annoncepriser

Digi­day:
"After surg­ing traf­fic and declin­ing ad spend­ing com­pelled many pub­lish­ers to drop ad prices this spring, some­times by as much as 20%, a grow­ing num­ber have begun going the oth­er way, upping their prices ahead of peri­ods of antic­i­pat­ed demand, accord­ing to sev­er­al buy- and sell-side sources.

The changes are typ­i­cal­ly made on pub­lish­ers’ most sought-after inven­to­ry, such as on-site pre-roll video, or pod­cast ads, and they can be sub­stan­tial, some­times as high as 20% above nor­mal CPMs, two agency sources said."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🎉
Google opdaterer Analytics

Google Blog:
"By apply­ing Google’s advanced machine learn­ing mod­els, the new Ana­lyt­ics can auto­mat­i­cal­ly alert you to sig­nif­i­cant trends in your data — like prod­ucts see­ing ris­ing demand because of new cus­tomer needs. It even helps you antic­i­pate future actions your cus­tomers may take."

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🔎
...og søgemotoren

TechCrunch:
"Google today announced a num­ber of improve­ments to its core search engine, with a strong focus on how the com­pa­ny is using AI to help its users. These include the abil­i­ty to bet­ter answer ques­tions with very spe­cif­ic answers, very broad ques­tions and a new algo­rithm to bet­ter han­dle the typos in your queries. The com­pa­ny also announced updates to Google Lens and oth­er Search-relat­ed tools."

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🎟
Zoom lancerer platform til events

TechCrunch:
"OnZoom allows hosts to run one-time events or event series with up 100 or 1,000 atten­dees (depend­ing on their license) and sell tick­ets for them. The idea here is for any­body — whether a yoga teacher, non­prof­it or a pro­fes­sion­al event orga­niz­er — to list and sell tick­ets on the OnZoom mar­ket­place."

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Zoom er desu­den også på vej med end-to-end-krypter­ing.

📱
Derfor er 5G-iPhones interessante for medierne

Nie­man Lab:
"Faster speeds will enable new lev­els of video, AR, VR, and oth­er _Rs that haven’t even been invent­ed yet. But news prod­ucts are unlike­ly to ben­e­fit as much as all the oth­er apps com­pet­ing for audi­ences’ atten­tion."

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"Every­thing Apple Announced, From 5G iPhones to Audio Spheres"
Wired

🔈
Apple lancerer ny HomePod-smartspeaker

Ven­ture­Beat:
"The Home­Pod mini includes the U1 chip first used in the iPhone last year for sync­ing with near­by smart speak­ers or Apple devices. With the chip, when an iPhone user approach­es a Home­Pod mini they can get visu­al, audi­ble, or hap­tic feed­back. iPhone users will also be able to hand off music by mov­ing their phone close to the speak­er."

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👮‍♂️
Microsoft deler nye principper for deres app-store

Microsoft Blog:
"[...] today, we are adopt­ing 10 prin­ci­ples – build­ing on the ideas and work of the Coali­tion for App Fair­ness (CAF) – to pro­mote choice, ensure fair­ness and pro­mote inno­va­tion on Win­dows 10, our most pop­u­lar plat­form, and our own Microsoft Store on Win­dows 10"

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