Digitale medier i uge 43 (2020)

Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

🤔
Nu er Facebooks råd her

Den tidligere danske statsmin­is­ter Helle Thorn­ing-Schmidt har en promi­nent post i rådet.

Plat­former / Casey New­ton:
"Two and a half years after Mark Zucker­berg float­ed the idea on a pod­cast, and sev­er­al months after orga­niz­ers said it would be ready to hear cas­es, Facebook’s inde­pen­dent Over­sight Board is now up and run­ning. In a call with reporters today, the board’s co-chairs said that they are now pre­pared to hear appeals from the bil­lions of peo­ple who use Face­book and Insta­gram each day."

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💋
Facebook Dating kommer til Europa

...og ja, Dan­mark er på lis­ten.

TechCrunch:
"Among the dat­ing product’s main fea­tures are the abil­i­ty to share Sto­ries on your pro­file; a Secret Crush fea­ture that lets you select up to nine of your Face­book friends or Insta­gram fol­low­ers who you’d like to date (with­out them know­ing unless they also add you — trig­ger­ing a match noti­fi­ca­tion); the abil­i­ty to see peo­ple with sim­i­lar inter­ests if you add your Face­book Events and Groups to your Dat­ing pro­file; and a video chat fea­ture called Vir­tu­al Dates."

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😬
Beskyldning: Facebook giver efter for konservative medie

Moth­er Jones:
"In fact, we have now learned that exec­u­tives were even shown a slide pre­sen­ta­tion that high­light­ed the impact of the sec­ond iter­a­tion on about a dozen spe­cif­ic publishers—and Moth­er Jones was sin­gled out as one that would suf­fer, while the con­ser­v­a­tive site the Dai­ly Wire was iden­ti­fied as one that would ben­e­fit. "

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🏘
Facebook tester nabofunktion

Bloomberg:
"Screen­shots of Facebook’s new fea­ture, which is cur­rent­ly being test­ed, were shared on Twit­ter Tues­day by Matt Navar­ra, a social media con­sul­tant. The images show a prod­uct called Neigh­bor­hoods, where users can enter their address and com­plete a unique “neigh­bour­hood pro­file.” A Face­book spokes­woman con­firmed the com­pa­ny is test­ing the fea­ture in one mar­ket: Cal­gary. The screen grabs show the soft­ware using the Cana­di­an Eng­lish spelling of its name."

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👊
Instagram vil slå til mod influencere, der glemmer markeringer

Social Media Today:
"Insta­gram plans to tack­le the issue on two fronts:

1) First, Instagram's look­ing to add a new prompt which would require influ­encers to con­firm whether they've received incen­tives to pro­mote a prod­uct or ser­vice before they can pub­lish their post

2) Instagram's also devel­op­ing new algo­rithms to detect poten­tial adver­tis­ing con­tent. It would then look to alert the rel­e­vant busi­ness, inform­ing them of the plat­form rules around such"

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⚠️
Facebook er stadig plaget af militser

Buz­zFeed News:
"Despite efforts by Face­book to ban right-wing mil­i­tant orga­ni­za­tions, a new report pub­lished Mon­day has found that some of those groups con­tin­ue to orga­nize and run pages on the social net­work. Face­book also con­tin­ues to prof­it from ads placed by extrem­ists despite an announce­ment ear­li­er this year that said it would ban all ads that 'praise, sup­port or rep­re­sent mil­i­ta­rized social move­ments.'"

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Messenger får nyt look

Social Media Today:
"Face­book has announced a new look for Mes­sen­ger, though most of the new fea­tures which are high­light­ed in the accom­pa­ny­ing announce­ment had already been revealed pre­vi­ous­ly as part of the inte­gra­tion of Insta­gram Direct and Mes­sen­ger con­nec­tion."

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"Face­book intro­duces a new Mes­sen­ger API with sup­port for Insta­gram"
TechCrunch

👨‍💻
Ny browser skal studere Facebook- og YouTube-algoritmerne

The Cit­i­zen Project:
"At the cen­ter of The Cit­i­zen Brows­er Project is a cus­tom web brows­er designed by The Markup to audit the algo­rithms that social media plat­forms use to deter­mine what infor­ma­tion they serve their users, what news and nar­ra­tives are ampli­fied or sup­pressed, and which online com­mu­ni­ties those users are encour­aged to join. Ini­tial­ly, the brows­er will be imple­ment­ed to glean data from Face­book and YouTube."

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🤯
YouTube har flere politiske annoncer, end de kan nå at vise

Bloomberg:
"Cam­paigns have flood­ed YouTube with com­mer­cials in search of vot­ers they may not be reach­ing on tele­vi­sion. Yet despite its near­ly end­less sup­ply of video clips, YouTube has been strug­gling to place these ads in front of the desired audi­ence."

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🤯
Twitters blokering af NY Post-artikel havde modsat effekt

MIT Tech­nol­o­gy Review:
"The news: When Twit­ter banned, and then unbanned, links to a ques­tion­ably sourced New York Post arti­cle about Joe Biden’s son Hunter, its stat­ed inten­tion was to pre­vent peo­ple from spread­ing harm­ful false mate­r­i­al as Amer­i­ca heads into the final stretch of the elec­tion cam­paign.

But thanks to the cycle of misinformation—and claims from con­ser­v­a­tives that social-media plat­forms are delib­er­ate­ly cen­sor­ing their views—Twitter man­aged to do the oppo­site of what it intend­ed. "

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"In rever­sal, Twit­ter is no longer block­ing unsub­stan­ti­at­ed New York Post arti­cle about Hunter Biden"
Chica­go Tri­bune

📊
Undersøgelse: Demokrater fylder meget på Twitter

Ven­ture­Beat:
"While it can be tempt­ing to view con­ver­sa­tions on Twit­ter as a cross-sec­tion of pub­lic opin­ion, a new Pew Research Cen­ter study finds the demo­graph­ics of active users diverge from those of the gen­er­al U.S. pop­u­la­tion. The study found that 10% of Twit­ter users gen­er­ate the bulk of tweets on the plat­form — and of that sub­set, 69% iden­ti­fy as Democ­rats."

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🇵🇰
Pakistan blokerer ikke længere TikTok

TechCrunch:
"Pak­istan Telecom­mu­ni­ca­tion Author­i­ty said on Mon­day it has lift­ed the ban on Tik­Tok, 11 days after the South Asian nation’s tele­com author­i­ty blocked the pop­u­lar short video app in the coun­try over prob­lem­at­ic videos on the plat­form. The author­i­ty, how­ev­er, warned that Tik­Tok needs to active­ly mod­er­ate con­tent on its app or else it will be per­ma­nent­ly blocked in the nation."

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🤔
Infografik: Sådan kan du bruge LinkedIn Stories

Social Media Today:
"The team from Socialin­sid­er recent­ly put togeth­er a new guide to cre­at­ing Sto­ries on all plat­forms, while they've also worked with easel.ly to cre­ate this overview of ideas for your LinkedIn Sto­ries approach."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

🤖
Altinget-robot gjorde Schlüter til statsminister

Jour­nal­is­ten:
"For det første var der sket en fejl i Folketingets data, som Altinget byg­ger sine automa­tiske artik­ler om min­is­ter­spørgsmål på. [...]

For det andet var der sket en fejl i Altingets teknik, som fjernede det men­neske­lige eftert­jek. Altingets algo­ritme udgiv­er artik­ler om min­is­ter­spørgsmål automa­tisk, men hvis en af artik­lerne skal med i et nyheds­brev eller på for­si­den af en por­tal, så skal den tjekkes af et men­neske først."

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😲
Videotjenesten Quibi lukker og slukker

The Infor­ma­tion:
"The clo­sure is a stun­ning end to Katzenberg’s hopes of cre­at­ing a new cat­e­go­ry of video enter­tain­ment, short pro­grams of a few min­utes in length that could be watched on the go. Katzen­berg, a for­mer Dis­ney exec­u­tive who lat­er helped start Dream­Works, raised near­ly $2 bil­lion to finance Quibi. Among the back­ers were most of the major Hol­ly­wood stu­dios, Google, Aliba­ba and the Madrone Cap­i­tal Part­ners."

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Peter Kaf­ka har skrevet en slags forsvar for Quibi (ikke eksekverin­gen, dog):

"But, that said: I would like to see more Quibis in the future. 

Not the con­cept or the exe­cu­tion (again, see above) but the mod­el: Run­ning a media busi­ness the old-fash­ioned way, where you ask peo­ple to make some­thing, pay them for it, and then try to re-sell that work to some­one else. Because there’s anoth­er ver­sion of run­ning a media busi­ness — what YouTube, Twit­ter, and Face­book do — and I don’t feel great about that one in 2020. "

"Quibi’s shut­down under­scores eco­nom­ic chal­lenge for big-bud­get, bite-sized shows," skriv­er Digi­day.

🎉
Kom med til online-festival for AI i journalistikken

Det er gratis at delt­age, men det kræver, at du abon­ner­er på deres nyheds­brev – hvilket jeg kun kan anbe­fale.

Lon­don School of Eco­nom­ics / Jour­nal­is­mAI:
"The Fes­ti­val will be a cel­e­bra­tion of some of the most excit­ing devel­op­ments at the inter­sec­tion of AI and jour­nal­ism that we have wit­nessed over these 24 months and a unique occa­sion to bring togeth­er our glob­al net­work."

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🎧
"Vi har kun set begyndelsen af, hvad lyd kan"

Medi­aWatch:
"Frank­furter Buchmesse: Åre­vis med tocif­ret væk­strate for lyd- og lyd­bøger har ikke ladet sig stoppe af coro­n­a­pan­demien. Det accel­ererede dig­i­tale for­brug har skub­bet udviklin­gen af lyd frem på dag­sor­de­nen, hvor for­lag, pod­cast­ere og musik­t­jen­ester er blandt dem, der kæm­per om marked­sande­lene."

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Mere lyd:

"Schib­st­ed invester­er mil­lion­er i sven­sk pod­cast­sel­skab"
Medi­aWatch

🍪
Google deler resultater af tredjeparts-cookie-frie test

Digi­day:
"Google on Wednes­day pub­lished to GitHub results of exper­i­ments it has been run­ning to test how Chrome’s Fed­er­at­ed Learn­ing of Cohorts (FLoC) pro­pos­al could work in prac­tice to allow inter­est-based adver­tis­ing to func­tion in a more pri­va­cy con­scious way and with­out the need for third-par­ty cook­ies. Ear­ly signs are promis­ing, Google sug­gests. Google said it is now hop­ing oth­er com­pa­nies can begin exper­i­ment­ing with the algo­rithms and also vet its find­ings."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

📈
Sådan voksede Financial Times på abonnenter under krisen

Journalism.co.uk:
"Dur­ing the lock­down, the busi­ness news pub­lish­er relaxed its hard pay­wall. Instead of los­ing its pay­ing read­ers, it hit its year­ly sub­scrip­tions growth goal in just three months"

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🤣
Sviner fra Trump skabte rekord hos The Atlantic

På et pressemøde i sep­tem­ber sendte USAs præsi­dent Don­ald Trump en decideret svin­er afst­ed mod mag­a­sinet The Atlantic. Det er åben­bart noget af det bed­ste mar­ket­ing, man kan ønske sig.

Trumps kri­tik har nem­lig ført til en ny reko­rd for antal nye abon­nen­ter på et måned, skriv­er Digi­day:

"The Trump scoop pro­vid­ed a boost not only to the Atlantic’s renewed sense of impor­tance, but to its bot­tom line. Last month, the Atlantic accu­mu­lat­ed about 60,000 new paid sub­scribers, the best month on record since it launched a pay­wall last Sep­tem­ber. Since then, the Atlantic has lured in about 370,000 new sub­scribers (and has about 650,000 total sub­scrip­tions)."

🎤
Vox bygger franchises omkring podcasts

Dig­i­tal Con­tent Next:
"Vox Media has become a pod­cast­ing pow­er­house, with more than 200 shows across mul­ti­ple cat­e­gories. From news and tech to cul­ture, com­e­dy and sports, the pub­lish­er is seen as a leader when it comes to build­ing and mon­e­tiz­ing audi­ences around their pre­mi­um pod­casts.

The Vox Media Pod­cast Net­work is well-estab­lished. How­ev­er, there is a great deal of strate­gic think­ing and con­sid­er­a­tion that goes into devel­op­ing new shows. This has been high­light­ed recent­ly with the launch of a new nar­ra­tive pod­cast, Go For Broke, from Epic Mag­a­zine."

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💵
Sådan forretningsudvikler britiske regionalmedier

Mange medi­er lid­er under et annon­ce­marked, der enten er faldende eller bevæger sig mod "tech-gigan­terne". Således også for de britiske region­alavis­er og ‑medi­er, der forsøger at skabe nye indtægter i det dig­i­tale.

PressGazette gør sta­tus på den udvikling i en artikel, der måske kan inspirere andre.

🧭
Hvordan styrer The Economist sig igennem krisen?

Digi­day:
"Some of the new efforts have involved the cre­ation of sub­scriber-only dig­i­tal events (some 27,000 sub­scribers tuned in to watch a Bill Gates inter­view), increas­ing the price of its intro­duc­to­ry offers and exclu­sive sub­scriber newslet­ters. The num­ber of sub­scribers in The Economist’s “high­ly engaged” cat­e­go­ry increased 21% last year, Cohn said.

Look­ing ahead, The Econ­o­mist plans to roll out a new cus­tomer expe­ri­ence plat­form and cre­ate more prod­ucts at a wider price range to tap a more diver­si­fied user base."

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💪
Sådan hjælper medlemskaber uafhængige udgivere

Journalism.co.uk:
"When the pan­dem­ic hit, gal-dem launched its mem­ber­ship ear­ly to off­set the dis­ap­pear­ance of ad rev­enue. It not only restored com­mis­sion­ing bud­gets at a cru­cial time, but meant edi­to­r­i­al teams were no longer behold­en to brands"

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🛑
Aftale skal bekæmpe annoncer på ulovlige sider

Medi­aWatch:
"Der­for er en stribe aktør­er bl.a. de største danske mediehuse, mediebu­reauer, og bran­cheo­r­gan­i­sa­tion­er gået sam­men med Ret­tighed­sal­lian­cen og Kul­tur­min­is­teri­et om en Kodex-aftale.

Her forpligter under­skriverne sig friv­il­ligt til at forhin­dre, at annon­cer, betal­ing og trafik fra lovlige virk­somhed­er havn­er på ulovlige hjemmesider bl.a. med hjælp fra en samar­be­jd­sliste med oplysninger om hjemmesider, der er dømt ulovlige ved dom­sto­lene."

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😬
Amerikansk medie beskyldes for at kombinere klik med løn

Sacra­men­to Bee News Guild / Twit­ter:
"We have alarm­ing news. The own­er of The Sacra­men­to Bee is try­ing to tie jour­nal­ists’ pay to the num­ber of clicks their sto­ries get. We’re urg­ing the com­pa­ny to recon­sid­er. Here's our let­ter to McClatchy’s new CEO about how this could hurt our com­mu­ni­ty."

Læs tweet­et

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🇪🇺
EU vil stække tech-firmaers dominans med ny lov

Medi­aWatch:
"EU-Kom­mis­sio­nen arbe­jder på et lovud­spil, der skal bryde de glob­ale techkon­cern­ers dom­i­nans, skriv­er Poli­tiken fredag. Blandt tankerne er, at tech­sel­sk­aberne skal gøre deres plat­forme tilgæn­gelige for konkur­renterne, så for­brugerne kan få alter­na­tiv­er, der vægter ind­hold­et på fx Youtube eller Face­book anderledes."

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👨‍⚖️
USAs justitsministerium sagsøger Google

The Wall Street Jour­nal:
"The Jus­tice Depart­ment filed a long-expect­ed antitrust law­suit alleg­ing that Google uses anti­com­pet­i­tive tac­tics to pre­serve a monop­oly for its flag­ship search engine and relat­ed adver­tis­ing busi­ness, the most aggres­sive U.S. legal chal­lenge to a company’s dom­i­nance in the tech sec­tor in more than two decades."

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Mere fra WSJ:

Why Is the Jus­tice Depart­ment Suing the Search Giant?

Og andre:

"The Google case is a stew of tech­nol­o­gy, law, and pol­i­tics"
Colum­bia Jour­nal­ism Review

"Arti­fi­cial intel­li­gence and the antitrust case against Google"
Ven­ture­Beat

"Mozil­la right­ly fears ‘col­lat­er­al dam­age’ in Google antitrust case"
Ven­ture­Beat

🕵️‍♂️
Schibsted ramt af databrud

Version2:
"Schib­st­ed står bag flere norske avis­er, og gern­ingsmæn­dene bag angre­bet har ifølge E24 forsøgt at få adgang til op mod 150.000 kon­ti gen­nem stjålne per­son­o­plysninger. Ud af det sam­lede antal lykkedes det bag­mæn­dene at skaffe sig adgang til godt 22.000 brugeres kon­ti, men det er end­nu uklart, hvad for­målet med angre­bet har været."

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💌
E‑mail har brug for en opgradering

Gode gam­le e‑mail er blevet dømt ude mass­er af gange, men den er her end­nu. Og med nye e‑mailtjenester som Hey og flere og flere nyheds­breve, er det tydeligt, at der skal gøres noget ved den gam­le teknolo­gi (den første e‑mail blev sendt i 1969, og pro­tokollerne nede­nun­der er fra 1982 og 1986 😱).

Læs mere i dette debatindlæg hos Fast Com­pa­ny:

"That’s why email must evolve into some­thing more up-to-date and more stream­lined. The con­stant stress of jump­ing between chat apps, project man­age­ment apps, shared docs, and even your cal­en­dar is tak­ing its toll. What we need is a solu­tion that enhances the way we com­mu­ni­cate and col­lab­o­rate rather than hin­ders it, a solu­tion that reimag­ines what email would look like if it was built today."