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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Har Lars Løkke og Mette Frederiksen annonceret ulovligt?

DR Nyhed­er skriv­er: "Poli­tikere bruger tusind­vis af danskeres føl­somme data uden sam­tykke, siger ekspert­er"

Men har de nu også det? Det er der delte meninger om — blandt andet fra nogle af lan­dets fremmeste ekspert­er inden­for sociale medi­er. Læs svarene til dette tweet for at blive klogere.

Facebook har skabt et monster, de ikke kan styre

News about Face­book in the week lead­ing up to the Euro­pean Union Par­lia­men­tary elec­tions rein­forced the image of a com­pa­ny unable to con­trol a plat­form that has been hijacked by right-wing extrem­ists.

Gjorde Facebook det rette med Pelosi-videoen?

Face­book har fået en del kri­tik for ikke at fjerne en sam­men­klip­pet video med Demokrater­nes Nan­cy Pelosi, hvor hun frem­står fuld og usam­men­hæn­gende.

Men gjorde Face­book det rigtige ved ikke at slette videoen, som der ellers var mange, der krævede de gjorde? Det men­er to ekspert­er:

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Fact checks couldn’t con­tain the viral­i­ty of that altered Pelosi video. But that doesn’t mean we should give up on them.

Var Facebooks vaccine-udmelding et slag i luften?

Ten weeks after Face­book Inc. pledged to fight vac­cine mis­in­for­ma­tion, such con­tent remains wide­ly avail­able across its plat­forms as the social-media giant grap­ples with how aggres­sive­ly to lim­it the spread of hoax­es and decep­tions.

(Artiklen kræver abon­nement)

Facebook advarer annoncører om 'Clear History'

Face­book warned in a Tues­day blog post that its new tool to con­trol off-Face­book user data might not be wel­comed by adver­tis­ers. Announced last year, the Clear His­to­ry func­tion will let users delete or turn off data that the social net­work receives from out­side web­sites and apps vis­it­ed by Face­book mem­bers.

Facebook giver stadig medier den bedste reach

In a sur­vey of 124 pub­lish­er exec­u­tives con­duct­ed by Digi­day this May, 45% of respon­dents said Face­book deliv­ered the best reach for unpaid or organ­i­cal­ly post­ed con­tent, more than any oth­er plat­form. Trail­ing Face­book was Twit­ter, YouTube and Insta­gram, each with around 10% of the vote.

(Artiklen kræver abon­nement)

Engagement: Facebook falder, Instagram stiger

Going on the offi­cial­ly report­ed num­bers from Face­book, you would assume that it's not, but a ris­ing accu­mu­la­tion of third-par­ty data sug­gests oth­er­wise, with a new report from eMar­keter again show­ing a decline in Face­book usage, and pre­dict­ing more of the same into the future.

De andre:

Kan man standardisere betaling af influencere?

As big brands and agen­cies have vocal­ized their frus­tra­tions about fraud in influ­encer mar­ket­ing and com­mit­ted them­selves to com­bat it, the indus­try has real­ized it’s quite dif­fi­cult to police. Rid­ing that momen­tum, an indus­try-wide coali­tion is attempt­ing to bring more stan­dard­iza­tion into the mar­ket.

Sådan uploader du horisontal video til IGTV

I Ugerevyen fra sid­ste uge kunne du læse, hvor­dan Insta­grams IGTV nu under­støt­ter ver­tikale video­er. I denne Journalism.co.uk-artikel kan du læse, hvor­dan du uploader dem.

UK: 39% af "Generation Z" bruger Instagram Shopping

Insta­gram Shop­ping is a pow­er­ful sell­ing tool because of per­son­al­iza­tion fea­tures, such as let­ting shop­pers fol­low retail­ers and hash­tags or using the app's Explore func­tion to dis­cov­er fresh con­tent, per Glob­al­Da­ta. Those per­son­al­iza­tion fea­tures help to cre­ate a more cus­tomized expe­ri­ence than may be avail­able through a retailer's web­site or app, the researcher said.

Derfor lancerer ESPN flere Snapchat-shows

ESPN’s deep­er invest­ment in Snapchat comes as oth­er pub­lish­ers like the New York Timesand Bleach­er Report have paused their chan­nels. But for ESPN, pro­duc­ing shows on Snapchat aligns with their dig­i­tal strat­e­gy of meet­ing sports fans in places they already are.

Danske valg-hashtags får emojis på Twitter

Det er de tre hash­tags "#folket­ingsvalg", ""#valg2019" og "#fv19", der vil blive efter­ful­gt af den danske valg-emo­ji.

Twitter undersøger, om racister hører hjemme hos dem

Twit­ter is con­duct­ing in-house research to bet­ter under­stand how white nation­al­ists and suprema­cists use the plat­form. The com­pa­ny is try­ing to decide, in part, whether white suprema­cists should be banned from the site or should be allowed to stay on the plat­form so their views can be debat­ed by oth­ers, a Twit­ter exec­u­tive told Moth­er­board.

Twitter viser flere annoncer — og det giver problemer

Twit­ter is run­ning a test that has increased the num­ber of pro­mot­ed tweets show­ing up in people’s time­lines — and it has result­ed in a range of user com­plaints about their new preva­lence, click­bait-style ads, and at least one mali­cious cam­paign.

Pinterest lancerer desktop-app til Windows 10

The tool will pro­vide anoth­er way for users to browse the plat­form and search for rel­e­vant prod­uct match­es, extend­ing the util­i­ty of the app. And con­sid­er­ing that Pin­ter­est is now see­ing the major­i­ty of its growth in mar­kets out­side the US — where, poten­tial­ly, desk­top usage is a more sig­nif­i­cant con­sid­er­a­tion — it makes sense for the plat­form to boost its func­tion­al­i­ty in this regard.

Hvorfor er TikTok så populært?

Tik­Tok claims to be the world’s lead­ing app for short-form mobile videos. The mis­sion stat­ed on their web­site, is to cap­ture and present the world’s cre­ativ­i­ty, knowl­edge and the moments that mat­ter in every­day life.

Tips til din digitale markedsføring

15 Incred­i­ble Tools You Nev­er Thought You Need­ed
Social Media Today

Mar­keters are using con­tent mar­ket­ing to build com­mu­ni­ties
Digi­day

The Com­plete Face­book Image Sizes and Dimen­sions Cheat Sheet [Info­graph­ic]
Social Media Today

? Tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Her er vinderne af podcastprisen

Pod­cast­prisen er den første af sin art, og den er sat i søen af Cen­ter for Pod­cast­ing og Pod­cast Fes­ti­val for at hylde pod­cast­ing i Dan­mark.

De nominerede og vin­derne i hver kat­e­gori­er er val­gt fra et stærkt felt på hele 188 ind­still­inger, så det er en ære at være blandt de nominerede til Pod­cast­prisen 2019.

Jysk Fynske Medier arbejder med direkte brugerinddragelse

Skal brugerne være med til at bestemme hvilke his­to­ri­er, et medie skal skrive? Det men­er de hos Jysk Fynske Medi­er, hvor de har taget værk­tø­jet Hear­ken i brug.

Partierne ved ikke nok om søgemaskiner

Selvom det vrim­ler med opslag fra poli­tik­erne på de sociale medi­er under val­gkam­p­en, så hal­ter det for partierne, når deres hjemmesider skal nå væl­gernes søgninger på søge­mask­in­er som Google og Bing. Det skriv­er Poli­tiken i freda­gens avis. 

The Times deler erfaringer fra deres AI-butler

The tech­nol­o­gy has so far been used on 300,000 read­ers, includ­ing 117,000 sub­scribers, to dis­trib­ute edi­to­r­i­al con­tent. One of the key find­ings of this exper­i­ment is that 70 per cent of sub­scribers in the tri­al inter­act­ed with JAMES, either by open­ing or click­ing on the newslet­ter. 

Sådan arbejder forskellige medier strategisk med kommentarer

Nordic media com­pa­ny Schib­st­ed high­lights the arti­cles with the high­est num­ber of com­ments on its home­pages. These sto­ries have an aver­age 8% high­er click-through rate com­pared to oth­ers. Now, the pub­lish­er is research­ing which top­ics spark debate and the demo­graph­ics of those that inter­act: As with many news­pa­per pub­lish­ers, attract­ing a younger more equal gen­der split of read­ers is a key con­cern.

Store tyske udgivere i fælles front med tech-giganterne

Axel Springer and Funke Mediengruppe’s joint sales house, Media Impact, has joined forces with the joint sales house of fel­low pub­lish­ing jug­ger­nauts RTL Group and Gruner+Jahr to solid­i­fy an adver­tis­ing alliance that sells the com­bined inven­to­ry of all four media groups.

Google udvider DNI til USA

Projects, which should be relat­ed to local news or rev­enue gen­er­a­tion, can receive up to $300,000 in fund­ing. As in Europe, the launch comes with talk of gov­ern­ment reg­u­la­tion in the air.

Makedonske websites leverer "Fake News" til USA

In North Mace­do­nia, there’s a small indus­try of web­sites pub­lish­ing mis­lead­ing and inflam­ma­to­ry polit­i­cal arti­cles tar­get­ed at US read­ers. Simon Oxen­ham meets a woman who worked there.

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Vil Facebook lave mikrobetaling for medier?

If this is what unfolds, it could final­ly solve the prob­lem of micro­pay­ments by giv­ing every­one some­thing they can eas­i­ly spend and, on the oth­er end, pro­vide online pub­lish­ers with an easy way to get paid. For prac­ti­cal pur­pos­es, this means that a year from now, those obnox­ious pay­wall pages will give you an option to sub­scribe with a cred­it card—or just click to pay for a one-off read.

Investeringer sender Føljeton i minus

Udvidelse med to nye nyheds­breve sendte Føl­je­ton tilbage i minus sid­ste år, hvor resul­tatet faldt med knap en mil­lion. "Vi investerede hur­tigere, end vi voksede," lyder det fra direk­tør, der for­ven­ter sorte tal på bundlin­jen i år.

Ekstra Bladet udvider Plus med live boksning

- Ekstra Bladet har altid haft et stort og engageret bok­sepub­likum med mass­er af pas­sion for sporten. Dem kan vi nu forkæle end­nu mere med denne aftale, hvor vi kan streame Dan­ish Fight Night-stævn­erne til vores PLUS-kun­der.

Mascha Vang leverer endnu et millionoverskud

Mascha Vang forsvarede i 2018 sin posi­tion som en af lan­dets mest pop­ulære blog­gere og kunne på den bag­grund føje nogle ekstra hun­dred­tusin­der til bundlin­jen.

Fortune overvejer bl.a. paywall

For­tune mag­a­zine is rais­ing its cov­er price, launch­ing a dig­i­tal pay­wall and boost­ing its con­fer­ence busi­ness, in its first deci­sive steps as an inde­pen­dent pub­lish­er.

Wired tester at lade annoncører hæve gratisloftet

On June 1, Wired site vis­i­tors will see a mes­sage inform­ing them that the site’s pay­wall has been raised from four arti­cles to five, with that extra article’s worth of access spon­sored by WeTrans­fer.

Sådan fordoblede Globe and Mail programmatic-indtjeningen

Now 75% of the company’s pro­gram­mat­ic rev­enue derives from Pro­gram­mat­ic Guar­an­teed ad buys bro­kered via Google Ad Man­ag­er. The strate­gic shift toward more guar­an­teed deals helped The Globe and Mail grow its pro­gram­mat­ic rev­enue by 164% year over year in 2018.

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Bay­er saved at least $10 mil­lion after tak­ing pro­gram­mat­ic in-house
Digi­day

Programmatic: Hvad er 'bid shading'?

In a first-price auc­tion mod­el adver­tis­ers often find them­selves on the los­ing end, due to the fact that they must pay the price that they bid, rather than just slight­ly high­er than the bid that they beat. This led to the devel­op­ment of bid shad­ing, where ad tech com­pa­nies try to pre­dict the high­est bid, so com­pa­nies aren’t bid­ding too much.

? Udvikling

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Derfor skal du bruge papirprototyper

If a project can’t sur­vive the paper pro­to­typ­ing stage, it almost assured­ly would not be a good prod­uct once built. Paper pro­to­typ­ing saves mon­ey and time. And paper pro­to­typ­ing, as opposed to just mak­ing sta­t­ic mock­ups with paper or Sketch, allows real users to test your web­site long before you get to the Sketch and even­tu­al pro­gram­ming stages.

Google smart speaker med skærm kan nu købes

Google Nest Hub kan mest beskrives som en Google Home-høj­taler med en skærm påsat, men den er meget mere end bare det. Udover de tra­di­tionelle funk­tion­er fra Home-høj­taleren, så kan Nest Hub fx spille Youtube-video­er, være en bille­dramme, vise madop­skrifter, håndtere opkald via Google Duo, vise hvem der ringer på døren — dette kræver dog tilhørende kam­era.

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TEST: Google Nest Hub – En super smart assis­tent
Recordere.dk

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Google Assis­tants suc­ces hvil­er på under­be­talte kon­trak­tar­be­jdere, skriv­er The Guardian.

Google’s Shad­ow Work Force: Temps Who Out­num­ber Full-Time Employ­ees
The New York Times

Når algoritmer fejler, får mennesker skylden

In oth­er case stud­ies, Elish found the same pat­tern to hold true: even in a high­ly auto­mat­ed sys­tem where humans have lim­it­ed con­trol of its behav­ior, they still bear most of the blame for its fail­ures. Elish calls this phe­nom­e­non a “moral crum­ple zone.”

5G er kommet til UK

The Verge:
"Now, I know these 5G net­works aren’t being ful­ly uti­lized right now, but the aver­age speeds were still a 10x improve­ment over what I was see­ing on 4G."

Læs artiklen

14 bogtips fra Wired

Som­meren er snart over os, og ingen som­mer uden bogan­be­falinger. Her får du Wireds liste af bogan­be­falinger.

Polen klager over EUs copyright-direktiv

Poland has sub­mit­ted a com­plaint to the Euro­pean Union’s top court against copy­right rules adopt­ed by the bloc in April to pro­tect Europe’s cre­ative indus­tries, which War­saw says may result in pre­ven­tive cen­sor­ship.

• Kategori: Opsamlinger