Den dig­i­tale ugerevy er Dan­marks mest kom­plette overb­lik over sociale medi­er og dig­i­tal udvikling i mediebranchen. Den bringer dig up-to-date, og du spar­er mass­er af tid.

Dig­i­tal Ugerevy har mere end 500 føl­gere, der arbe­jder inden­for jour­nal­is­tik, kom­mu­nika­tion, markeds­føring, dig­i­tal udvikling og ledelse.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Vil Facebook fjerne deepfake med Zuckerberg?

CNN:
"Face­book refused to remove a doc­tored video of House Speak­er Nan­cy Pelosi last month, but this week the com­pa­ny faces a new quandary: Will it remove a fake video of its own CEO, Mark Zucker­berg?"

Læs artiklen

Face­book har lovet ikke at fjerne videoen, skriv­er MIT Tech­nol­o­gy Review. Du kan se videoen på Insta­gram.

Mere om deep­fakes:

"AI deep­fakes are now as sim­ple as typ­ing what­ev­er you want your sub­ject to say"
The Verge

Facebook får kritik for at lukke søgemuligheder

Buz­zFeed News:
"'To make it even more dif­fi­cult for human rights actors and war crimes inves­ti­ga­tors to search that site—right as they’re real­iz­ing the util­i­ty of the rich trove of infor­ma­tion being shared online for doc­u­ment­ing abuses—is a poten­tial dis­as­ter for the human rights and war crimes com­mu­ni­ty,' she said. 'We need Face­book to be work­ing with us and mak­ing access to such infor­ma­tion eas­i­er, not more dif­fi­cult.'"

Læs artiklen

Kendte Zuckerberg til problematiske brugerdata?

Medi­aWatch:
"Mark Zucker­berg, stifteren af og topchefen i ver­dens største sociale medie, Face­book, kendte tilsyneladende til prob­lema­tiske forhold i rela­tion til kon­cer­nens hånd­ter­ing af pri­vate bruger­da­ta."

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Facebooks annonce-system er muligvis diskriminerende

Wired:
"But giv­en the com­plex­i­ty of the ad buy­ing and auc­tion process, tar­get­ing isn’t the only thing that deter­mines who sees an ad. With­in the seg­ment spec­i­fied by the adver­tis­er, Face­book can skew which type of user even­tu­al­ly views that tar­get­ed ad"

Læs artiklen

Facebook udvider Watch — men bureauer er skeptiske

Digi­day:
"How­ev­er, despite Facebook’s efforts to bring more inter­na­tion­al con­tent to Watch, U.K. media agen­cies remain ret­i­cent about whether it can meet their require­ments on scale, per­for­mance and brand safe­ty."

Læs artiklen

Ny Facebook-app betaler folk for at dele data

App'en er som udgangspunkt kun tilgæn­gelig i USA og Indi­en.

Com­put­er­world:
"Face­book har netop lanceret den nye app, Study from Face­book, der giv­er mulighed for, at brugere kan sælge deres data til Face­book."

Læs artiklen

Huawei må ikke længere præinstallere Facebook

Reuters:
"Face­book Inc is no longer allow­ing pre-instal­la­tion of its apps on Huawei phones, the lat­est blow for the Chi­nese tech giant as it strug­gles to keep its busi­ness afloat in the face of a U.S. ban on its pur­chase of Amer­i­can parts and soft­ware."

Læs artiklen

De andre:

Rapport er splittet om unge menneskers brug af sociale medier

Jyl­lands-Posten:
"Er unges brug af sociale medi­er skadelig? Nej og ja, lyder det helt overordnede svar i en rap­port fra danske The Hap­pi­ness Research Insti­tute, udar­be­jdet for Nordisk Min­is­ter­råd."

Læs artiklen

Journalistens redaktør i Twitter-koks

Det start­ede med, at Jour­nal­is­tens chefredak­tør, Øjvind Hes­se­lager, skrev et tweet omkring Hen­rik Sass Larsen, der fornylig har sygemeldt sig, og om at det var tid til selvransagelse hos medierne.

Det førte til vold­som kri­tik af Hes­se­lager fra jour­nal­is­ter på Twit­ter. Debat­ten førte til, at chefredak­tøren først deak­tiverede og senere slet­tede sin pro­fil.

I et inter­view med sit eget medie sagde han blandt andet, at tonen på andre sociale medi­er som Face­book og LinkedIn er mere kon­struk­tiv — også de udmeldinger fik Hes­se­lager kri­tik for.

Uanset hvad, så vis­er his­to­rien, at folk, der gør andre folk dygtige på Twit­ter har deres eksis­tens­berettigelse. Her var (og er) der i hvert fald brug for en.

NYTimes: Platforme handler nu mere om private delinger

Digi­day:
"Peo­ple are mov­ing from post­ing on time­lines to groups. Pri­vate shar­ing and pri­vate expe­ri­ences [is what’s] hap­pen­ing. We don’t see it in the data yet but it’s some­thing we can antic­i­pate and work around. Face­book made the change to empha­size groups, for exam­ple."

Læs artiklen
(...og hør pod­cast-udsendelsen)

Instagram-chef: Skilsmisse med Facebook er en dårlig idé

Recode:
"'Per­son­al­ly, if we split it off, it might make a lot of my life eas­i­er, and it would prob­a­bly be ben­e­fi­cial for me as an indi­vid­ual. But I just think it’s a ter­ri­ble idea,' Mosseri said. 'If you’re try­ing to solve elec­tion integri­ty, if you’re try­ing to approach con­tent issues like hate speech, and you split us off, it would just make it expo­nen­tial­ly more dif­fi­cult — par­tic­u­lar­ly for us at Insta­gram — to keep us safe.'"

Læs artiklen

YouTube-CEO: Tjek af videoer inden upload er ikke det rigtige

Recode:
“I think we would lose a lot of voic­es,” Woj­ci­c­ki said. “I don’t think that’s the right answer.”

She also warned that it could be dif­fi­cult to come up with cri­te­ria as to what could be uploaded in the first place: “What are the fac­tors that you’re [using to] deter­mine that? How are you decid­ing who is get­ting to be on the plat­form and have speech and who’s not?” 

Læs artiklen

Mere om YouTube-chefen:

"YouTube CEO Susan Woj­ci­c­ki apol­o­gizes to LGBTQ com­mu­ni­ty over han­dling of anti-gay con­tent"
USA Today

YouTube-netværket WatchMono skifter til longform

Digi­day:
"At the end of June, Watch­Mo­jo will release a 90-minute doc­u­men­tary called “Fox in the Hen­house,” which will focus on the rise of social­ism and the lim­its of cap­i­tal­ism head­ing into the 2020 U.S. elec­tions."

Læs artiklen

Twitter tester mulighed for at skjule svar

Social Media Today:
"When select­ed, the cho­sen reply would be hid­den not just from your time­line, but from any­one else also — though all users would still be able to choose the 'View Hid­den Tweets' option (last frame above) on any tweet to see what the poster has cho­sen to hide."

Læs artiklen

Hvordan kan du genbruge visuelt indhold på sociale platforme?

Journalism.co.uk:
"Shoot­ing a social video? Learn what for­mat works best on dif­fer­ent plat­forms and how to turn your footage into hor­i­zon­tal, ver­ti­cal or square"

Læs artiklen

Tips til din digitale markedsføring

3 met­rics small busi­ness­es should track to mea­sure SEO suc­cess
Mar­ket­ing Land

24 YouTube Stats for Mar­keters 2019 [Info­graph­ic]
Social Media Today

‘One-stop shop’: How YouTube is pitch­ing its influ­encer mar­ket­ing plat­form
Digi­day
(Kræver abon­nement)

New Per­for­mance Plan­ner com­ing to Google Ads
Google Ads Help

? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Årets Mary Meeker tendensrapport er her

Recode:
"It’s the hol­i­day sea­son for data nerds: That is, Mary Meek­er is deliv­er­ing her annu­al Inter­net Trends Report — the most high­ly antic­i­pat­ed slide deck in Sil­i­con Val­ley — again at Code Con­fer­ence 2019."

Læs artiklen

Nie­man Lab:
"The scari­est chart in Mary Meeker’s slide deck for news­pa­pers has got­ten even a wee bit scari­er"

Læs artiklen

Årets Reuters Digital News report er her

Hvor­dan kan udgi­vere udnytte podcast-boom'et?
"Con­nect­ing with younger audi­ences and enhanc­ing the val­ue of dig­i­tal sub­scrip­tion are amongst the top perks of pod­cast­ing, the 2019 Dig­i­tal News Report by RISJ has found"

Journalism.co.uk

Hos Journalism.co.uk find­er du også en gen­nem­gang af rap­portens vigtig­ste point­er.

Det går sløvt med betalingerne:
"One of the big head­lines from the study is that, despite the efforts of news pub­lish­ers to piv­ot away from adver­tis­ing rev­enue and focus more on sub­scrip­tions and mem­ber­ship plans, there has only been a tiny increase in the num­ber of peo­ple who pay for online news in any form in the past year, and the bulk of what lit­tle growth did occur came pri­mar­i­ly in Nordic coun­tries like Nor­way and Swe­den."

Colum­bia Jour­nal­ism Review

"Even peo­ple who like pay­ing for news usu­al­ly only pay for one sub­scrip­tion"

Nie­man Lab

Skarp kritik af Google-kritisk rapport

Sagen drejer sig om en rap­port News Media Alliance, der er blevet omtalt i en The New York Times-artikel. Både artikel og rap­port møder nu skarp kri­tisk.

Læs mere:

• Nie­man Lab
• Jeff Jarvis

Danske Medier har uddelt digitale priser

Se vin­derne hos Medi­etrends.

Altingets robot skrev 900 artikler på en halv time

Jour­nal­is­ten:
"Altingets nye robot har skrevet en artikel om alle 900 kan­di­dater til Folket­ingsval­get 2019. Chefredak­tør Jakob Nielsen for­ven­ter ikke, artik­lerne får mange læsere, men de er "meget rel­e­vante for kan­di­dater­ne selv og dem, der har stemt på ham eller hende,” fork­lar­er han. "

Læs artiklen

NYTimes open sourcer journalistkursus i data-skills

Nie­man Lab
"The New York Times wants more of its jour­nal­ists to have those basic data skills, and now it’s releas­ing the cur­ricu­lum they’ve built in-house out into the world, where it can be of use to reporters, news­rooms, and lots of oth­er peo­ple too."

Læs artiklen

Spotify laver bilist-playliste med musik og nyheder

The Verge:
"Spotify’s launch­ing a new playlist called Your Dai­ly Dri­ve that will incor­po­rate news pod­casts. Start­ing today, US users will be able to lis­ten to music they already enjoy, along­side new music rec­om­men­da­tions, with some news pod­cast con­tent sprin­kled in. Any­one can access the playlist, regard­less of whether they’re dri­ving. "

Læs artiklen

Nyt Spotify-design giver løft til podcasts

The Verge:
"This new design, while not nec­es­sar­i­ly a mon­u­men­tal change to how peo­ple lis­ten on the audio plat­form, makes the expe­ri­ence slight­ly more pleas­ant, espe­cial­ly con­sid­er­ing that peo­ple haven’t loved Spotify’s pod­cast treat­ment."

Læs artiklen

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Salget af abonnementer er gået i stå

Jour­nal­is­ten:
"I Norge og Sverige vil flere og flere betale for nyhed­er på net­tet, men danskerne rokker sig ikke en tød­del. Pro­fes­sor bag rap­port er bekym­ret for de danske medi­er: ”Sti­gende online-salg er en nød­vendighed” "

Læs artiklen

Sådan balancerer Aller annoncer og abonnementer

Digi­day:
"For Aller Media, this is one part of tak­ing more con­trol over its first-par­ty data in a world where data pri­va­cy is now the busi­ness norm, thanks to the Gen­er­al Data Pro­tec­tion Reg­u­la­tion. The pub­lish­er launched its cen­tral­ized data plat­form in 2016 pri­mar­i­ly to dri­ve up the val­ue of inven­to­ry both on the adver­tis­ing and sub­scrip­tion sides of the busi­ness."

Læs artiklen

Blendle dropper mikrobetalinger

His­to­rien var også med i sid­ste uges opsam­ling (og jeg har selv skrevet om det), men den kørte på de store sites i denne uge, så vi tager den igen 🙂

Nie­man Lab:
"'I can lead a team of 50 peo­ple and we have 60,000 sub­scribers in the Nether­lands and hun­dreds of thou­sands of users who pay per arti­cle. But I have to be hon­est: We are still not mak­ing a prof­it,' Klöp­ping said."

Læs artiklen

Nyhedsbreve og data: Sådan driver Axios engagement

Nie­man Lab:
"To under­stand the true effi­cien­cy of your mar­ket­ing spend, you should under­stand whether or not you’re invest­ing in sign­ing up engaged read­ers. 'Get­ting an email address is the lead — con­vert­ing that email to an engaged sub­scriber is the goal,' Tase says. Once you have them, you need to keep them."

Læs artiklen

Udgivere har et godt øje til Twitch

Twitch er et Ama­zon-eget web­site med stream­ing fra især com­put­er­spil.

Digi­day:
"Pub­lish­ers said Twitch is use­ful not only as a way to grow audi­ence num­bers but also to learn from a com­mu­ni­ty that’s quite active in the com­ments. Pub­lish­ers also can ben­e­fit from Twitch’s direct mon­e­ti­za­tion options includ­ing in-stream ads and sub­scrip­tions."

Læs artiklen

Flere udgivere er tilfredse med AMP og Snapchat

Digi­day:
"In a sur­vey of 124 pub­lish­er exec­u­tives by Digi­day this May, over half of the respon­dents said they earned a prof­it by post­ing con­tent to Snapchat and through Google AMP. Forty-six per­cent of pub­lish­ers also said post­ing con­tent on YouTube was prof­itable."

Læs artiklen
(Kræver abon­nement)

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Facebook sætter stærkt hold til kryptovaluta-konsortium

The Wall Street Jour­nal:
Face­book Inc. has signed up more than a dozen com­pa­nies includ­ing Visa Inc., Mas­ter­card Inc., Pay­Pal Hold­ings Inc. and Uber Tech­nolo­gies Inc. to back a new cryp­tocur­ren­cy it plans to unveil next week and launch next year. 

Læs artiklen

Det bliv­er dog næppe en "ren" kryp­to­va­l­u­ta, skriv­er MIT Tech­nol­o­gy Review:

"Even if it uses cryp­tog­ra­phy, it is unlike­ly to be tru­ly decen­tral­ized. Many believe it may be more like a ver­sion of Pay­pal, rather than a true cryp­tocur­ren­cy like Bit­coin."

Recode laver podcast om tech-giganterne

Pod­cas­ten lanceres til juli.

"Today’s 'infor­ma­tion age' is pre­dom­i­nant­ly pow­ered by five major tech­nol­o­gy com­pa­nies: Face­book, Apple, Ama­zon, Net­flix, and Google – or “FAANG”. Each sea­son, we’ll dive into one cor­po­ra­tion and exam­ine the ways it’s changed our lives – for bet­ter and for worse."

Læs mere

Google gør det sværere for Chrome-udvidelser at sniffe data

Ven­ture­Beat:
In an effort to tamp down data col­lec­tion by third-par­ty ad-block­ing Chrome exten­sions, Google today announced that it intends to replace parts of Chrome’s Web Request API, a set of events and func­tions that enable devel­op­ers to mon­i­tor, ana­lyze, and shape web traf­fic, with the Declar­a­tive Net Request API, which doesn’t require access to poten­tial­ly sen­si­tive data.

Læs artiklen

Gratis e‑bog om animation i digitale produkter

(Bogen er selvføl­gelig ikke helt gratis, da du skal afle­vere din e‑mailadresse.)

"When it comes to soft­ware design, ani­ma­tion is a lim­it­less way to make dig­i­tal prod­ucts feel more real by replac­ing “telling” with “show­ing.” Learn how you can use ani­ma­tion to demon­strate abstract con­cepts, make prod­ucts feel more life-like, and instill more emo­tion into dig­i­tal expe­ri­ences."

Læs mere

Grover lærte at skrive 'Fake News' for at genkende det

Wired:
"Grover is a new sys­tem cre­at­ed by the Uni­ver­si­ty of Wash­ing­ton and Allen Insti­tute for AI (AI2) com­put­er sci­en­tists that is extreme­ly adept at writ­ing con­vinc­ing fake news on myr­i­ad top­ics and as many styles — and as a direct con­se­quence is also no slouch at spot­ting it."

Læs artiklen

Mere kun­stig intel­li­gens:

Google launch­es TensorFlow.Text library for lan­guage AI mod­els
Ven­ture­Beat

Google integrerer Assistant i Waze i USA

TechCrunch:
"Google Assis­tant in Waze will pro­vide access to your usu­al Assis­tant fea­tures, like play­back of music and pod­casts, but it’ll also offer access to many Waze-spe­cif­ic abil­i­ties, includ­ing let­ting you ask it to report traf­fic con­di­tions, or spec­i­fy­ing that you want to avoid tolls when rout­ing to your des­ti­na­tion."

Læs artiklen

Hvis ingen klager over dit dashboard, har du fejlet

Version2:
"»Hvis ingen ringer og spørg­er til dit dash­board eller klager over fejl eller på en eller anden måde er kede over noget infor­ma­tion, det vis­er — så har du fejlet,« sagde hun på SAS' Glob­al Forum-kon­fer­ence, der fandt sted tidligere på måne­den."

Læs artiklen

Salesforce køber visualiseringsfirmaet Tableau

TechCrunch:
"On the heels of Google buy­ing ana­lyt­ics start­up Look­er last week for $2.6 bil­lion, Sales­force today announced a huge piece of news in a bid to step up its own work in data visu­al­iza­tion and (more gen­er­al­ly) tools to help enter­pris­es make sense of the sea of data that they use and amass"

Læs artiklen

Et andet markant upkøb:

Google to buy uni­fied data plat­form Look­er for $2.6 bil­lion to strength­en Cloud ana­lyt­ics
Mar­ket­ing Land

• Kategori: Opsamlinger