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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Forslag om Facebook-kontrol møder modstand

Medi­aWatch:
"Stren­gere regler og mere kon­trol er ikke vejen frem, når man fra poli­tisk hold skal forhin­dre datamis­brug hos store tek­nol­o­gisel­sk­aber som Face­book eller Google. I hvert fald ikke lige nu. Sådan er hold­nin­gen fra både inter­esse­or­gan­i­sa­tio­nen Dan­sk Indus­tri og For­bruger­rådet Tænk. Organ­i­sa­tion­erne ret­ter dermed kri­tik af den rap­port, som en Djøf-ned­sat kom­mis­sion ledet af Stine Bosse forleden udkom med."

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Facebook opdaterer betingelser: Sådan tjener vi penge

Face­book News­room:
"Today we’re announc­ing updates to our Terms of Ser­vice to clar­i­fy how Face­book makes mon­ey and bet­ter explain the rights peo­ple have when using our ser­vices. The updates do not change any of our com­mit­ments or poli­cies — they sole­ly explain things more clear­ly."

Læs pressemed­delelsen

Snart kan du målrette til dine 'top fans'

Social Media Today:
"As you can see in the descrip­tion, the option enables Pages to cre­ate posts exclu­sive­ly for Top Fans, in order to 'thank them or share exclu­sive con­tent'. Some users have had the option avail­able to them for the last few months, so it may already be active on your Page."

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Facebook rydder op i Page-sektioner

Social Media Today:
"The only con­stant in Face­book mar­ket­ing is change, and this week, The Social Net­work has out­lined a new busi­ness Page update which will see the removal of cer­tain Page infor­ma­tion sec­tions, with prompts urg­ing Page admins to inte­grate those fields into oth­er sec­tions. "

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Frankrig: Facebook vil dele info om personer bag hadytringer

Medi­aWatch:
"Per­son­er tilknyt­tet justitsmin­is­teri­et og dom­sto­lene i Frankrig vil få oplysninger om had­sk tale fra Face­book."

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Australien: Medier har også ansvar for kommentarer på Facebook

The Guardian:
"Major media com­pa­nies and Face­book are scram­bling to come to grips with a land­mark rul­ing by an Aus­tralian judge that found pub­lish­ers are legal­ly respon­si­ble for pre-mod­er­at­ing com­ments on the social media site."

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I Sverige er grundlæg­geren af en Face­book-gruppe blevet dømt for ikke at have renset kom­men­tar­fel­tet for racis­tiske kom­mentar­er:

Den 52-årige grun­daren av face­book­grup­pen "Stå upp för Sverige" döms för att han inte ren­sat sitt kom­men­tars­fält från rasis­tiska kom­mentar­er. https://t.co/LEzwiVXFmQ

— Math­ias Ståh­le (@MathiasStahle) June 25, 2019

Flere reaktioner på Facebooks nye valuta

Vi havde godt fat i Libra i sid­ste uges opsam­ling — her er de sen­este:

Recode / Kara Swish­er:
"I wouldn’t trust Face­book to hold my house keys, and yet I think its libra cryp­tocur­ren­cy effort is exact­ly the right move for it to make."

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Com­put­er­world:
"Har Face­book overtrådt en rød lin­je med sin kryp­tosat­sning? Man­gler kun nation­al­sang og et fod­bold­land­sh­old for at kunne kalde sig for en selvstændig stat"

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Wired:
"Facebook’s Libra Cryp­tocur­ren­cy Betrays the Company’s True Ambi­tions"

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The Verge:
"Facebook’s Libra prob­a­bly won’t help peo­ple with­out bank accounts"

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YouTube:

YouTube vil give os mere kontrol over anbefalede videoer

The Verge:
"Sortable top­ics and fil­ter­ing capa­bil­i­ties are being added to YouTube’s home­page and “up next” rec­om­mend­ed cat­e­gories, accord­ing to a new blog post."

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YouTube tester at skjule kommentarer

TechCrunch:
"On the one hand, com­ments are hid­den unless the user man­u­al­ly taps on the but­ton to reveal them — users won’t hap­pen upon them by scrolling down. On the oth­er hand, putting the com­ments but­ton behind a click at the top of the page instead of forc­ing users to scroll could make them eas­i­er to access."

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AR-annoncer er på vej på YouTube

Digi­day:
"The offer­ing will be avail­able to brands lat­er this sum­mer through YouTube’s FameBit, its influ­encer mar­ket­ing plat­form"

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YouTube kan ikke bare fjerne børneindhold

I sid­ste uges opsam­ling kunne du læse, at YouTube overve­jer helt at fjerne ind­hold hen­vendt mod børn og fly­tte det ud i sit eget univers. Men så nemt er det ikke, angiveligt.

The Verge:
"YouTube can’t remove kid videos with­out tear­ing a hole in the entire cre­ator ecosys­tem"

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De andre:

Instagram vil vise annoncer i Explore

The Verge:
"The ads won’t appear on the Explore grid itself, but they’ll appear once a user taps on an Explore post and begins scrolling through that dis­cov­ery feed."

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Status på Instagram-markedsføring anno 2019

Social Media Today gør sta­tus i flere dele:

• Part 1: Cur­rent Use of Insta­gram by Mar­keters
• Part 2: Which Options Are Cur­rent­ly Dri­ving Results
• Part 3: Future Mar­ket­ing Oppor­tu­ni­ties on Insta­gram
• Part 4: Insta­gram Ana­lyt­ics

Snapchat fokuserer på venskaber i ny rapport

Social Media Today:
"Snapchat, which has long main­tained its focus on facil­i­tat­ing close rela­tion­ships, as opposed to broad­cast­ing your life, has this week pub­lished a new research report which looks at close friend­ships in the dig­i­tal age, and how peo­ple con­nect."

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Twitter vil gribe ind overfor stødende tweets

Spørgsmålet er så, om Don­ald Trump fort­sat vil gå fri...

Medi­aWatch:
"I et nyt forsøg på at mod­erere ind­hold­et på sin plat­form, vil Twit­ter nu til at markere og delvis fjerne tweets fra poli­tikere, som bry­der sel­sk­a­bets regler for opda­teringer."

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Twit­ter will now hide — but not remove — harm­ful tweets from pub­lic fig­ures
The Verge

LinkedIn sigter efter nicher

Axios:
"Linkedin will today announce algo­rithm changes made over the past 12–18 months to favor con­ver­sa­tions in its Feed that cater to niche pro­fes­sion­al inter­ests, as opposed to ele­vat­ing viral con­tent, its exec­u­tives tell Axios."

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WhatsApp lukker for nyhedsbreve

Nie­man Lab:
"In an effort to crack down on 'auto­mat­ed or bulk mes­sag­ing, or non-per­son­al use' on the plat­form, What­sApp will no longer allow pub­lish­ers to send out newslet­ters through the app as of Decem­ber 7, 2019."

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Tips til din digitale markedsføring

Wel­come to the next era of social media mar­ket­ing
Mar­ket­ing Land

Every­thing You Need to Know About LinkedIn Videos.
Fal­con

New Report Looks at Best Times to Post on the Major Social Plat­forms in 2019
Social Media Today

? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

10 forslag til den nye kulturminister

...fra Thomas Nop­pen, der er for­mand for Prau­da — forenin­gen for uafhængige inter­netmedi­er.

Medi­etrends:
"Medi­estøt­ten bidrager ikke nok til inno­va­tio­nen, men er nærmest indret­tet til at styrke de etablerede mediers næsten kar­tel-lig­nende dom­i­nans på medieom­rådet. Her er ti forslag, der kan styrke den demokratiske sam­tale og skabe et medieland­skab i Dan­mark med lige vilkår for alle."

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Quartz dropper chatbot og nyhedsbrev

Digi­day:
"Digi­day has learned that Quartz plans to shut down the Quartz Brief, the chat­bot-style mobile app launched to great acclaim in 2016. The app will shut down July 1. Adam Pasick, who head­ed up edi­to­r­i­al oper­a­tions for the app, as well as the Quartz Dai­ly Brief, one of Quartz’s flag­ship newslet­ters, left for a job at The New York Times in May."

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Quartz lays off busi­ness-side employ­ees for sec­ond time this year
Digi­day

Der skal gøres op med medieaftalen

Medi­aWatch:
"Ifølge aftalepa­piret mellem Socialdemokrati­et, De Radikale, SF og Enhed­slis­ten er partierne blevet enige om, at der skal gøres op med sid­ste års medieaf­tale."

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Streaming-tjenester stiger især blandt de ældre

Medi­aWatch:
"Antallet af stream­ingt­jen­ester, som danskerne benyt­ter sig af, er steget over en bred kam fra 2017 til 2019, men det er de ældre alder­s­grup­per, der teg­n­er sig for de største stigninger, vis­er under­søgelse fra Det Danske Filmin­sti­tut."

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Waoo sæt­ter end­nu en stream­ing­pakke på menu­en
Medi­aWatch

Washington Post lancerer faktatjekkerens guide til video

The Wash­ing­ton Post:
"The Wash­ing­ton Post is expand­ing its account­abil­i­ty jour­nal­ism with the launch of "The Fact Checker’s Guide to Manip­u­lat­ed Video,” a new uni­ver­sal vocab­u­lary to iden­ti­fy and label dif­fer­ent forms of online video manip­u­la­tion."

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Can you spot a fake pho­to online? Your lev­el of expe­ri­ence online mat­ters a lot more than con­tex­tu­al clues
Nie­man Lab

Google's new media lit­er­a­cy pro­gram teach­es kids how to spot dis­in­for­ma­tion and fake news
TechCrunch

Opsagte journalister i kampagne mod Facebook og Google

The Hill:
"John Stan­ton, a for­mer D.C. bureau chief at Buz­zFeed News, and Lau­ra Bas­sett, who was laid off from her job as a Huff­in­g­ton Post reporter this year, launched the groupear­li­er this month to bring atten­tion to how tech plat­forms’ stran­gle­hold on dig­i­tal adver­tis­ing rev­enue harms local and online news pub­lish­ers."

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Russisk netværk har placeret Brexit-historier

Medi­aWatch:
"Falske his­to­ri­er om blandt andet et plan­lagt atten­tat på Boris John­son blev plantet af rus­sisk netværk."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Jysk Fynske vil holde på kunderne med lyd

Medi­aWatch:
"Avisen Dan­mark bliv­er hjem­st­ed for ny pod­cas­tredak­tion hos Jysk Fynske Medi­er, der skal levere daglige pod­casts for­be­holdt abon­nen­ter. Chefredak­tør afvis­er sam­men­hæng med bud på FM4-sende­til­ladelse."

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Ritzau bygger boligrobot

Medi­aWatch:
"'Vi oplever et sti­gende behov for ind­hold, som medierne kan styrke deres dig­i­tale abon­nementspro­duk­ter med. Bolighan­dler er et inter­es­sant emne, der kan mål­rettes meget lokalt til regionale mediers betal­ende abon­nen­ter,' udtaler adm. direk­tør i Ritzaus Bureau, Lars Vester­løkke, i med­delelsen."

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Her er budgettet for The Correspondents engelsksprogede satsning

Nie­man Lab:
"With just over 90 days until its offi­cial launch, the Eng­lish-lan­guage — remem­ber, not just U.S. — expan­sion of De Cor­re­spon­denthas released its bud­get to its crowd­fund­ing sup­port­ers."

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Er Real-Time Bidding i strid med GDPR?

Mar­ket­ing Land:
"A recent report (.pdf) from the UK Infor­ma­tion Commissioner’s Office (ICO) address­es the ques­tion of whether real-time bid­ding (RTB) is com­pat­i­ble with Europe’s Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR). As cur­rent­ly con­sti­tut­ed and oper­at­ed, the regulator’s answer seems to be 'no.'"

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Hvad vil du betale for at slippe for annoncer?

Recode:
"That’s why two sen­a­tors from both sides of the aisle, Mark Warn­er (D‑VA) and Josh Haw­ley (R‑MO), pitched a bill Mon­day that would require com­pa­nies like Face­book, Google, and Ama­zon to dis­close how much your data is worth."

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Chromes 'Incognity mode' bliver sværere at detektere

Nie­man Lab:
"A grow­ing num­ber of news sites block incog­ni­to read­ers, fig­ur­ing they’re prob­a­bly try­ing to get around a pay­wall. But a change from Google will again let peo­ple reset their meter with a key­stroke."

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Chrome’s pri­va­cy changes are a hum­bling reminder for sub­scrip­tion pub­lish­ers
Digi­day

SmartNews kan drive trafik — men hvad med abonnementer?

Nie­man Lab:
In recent months, pub­lish­ers may have been notic­ing an influx of traf­fic from a not-usu­al sus­pect: Smart­News, the news app that was found­ed in Japan in 2012 and has been oper­at­ing in the U.S. since 2014. The com­pa­ny is Parse.ly’s most reli­ably grow­ing exter­nal traf­fic refer­rer this year, grow­ing at an aver­age of 8.8 per­cent per month across the 3,000 sites that Parse.ly tracks.

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Video-streaming-services ser forretning i Facebook

Digi­day:
"'We use Face­book as one of our No. 1 sub­scriber acqui­si­tion tool,' said Hen­drik McDer­mott, svp of brand­ing-on-demand and man­ag­ing direc­tor at NBCU­ni­ver­sal-owned Hayu"

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Er der et marked for gratis streaming?

Wired har kigget på 7 gratis stream­ing-tjen­ester for at under­søge, om der er en kur for den spirende 'sub­scrip­tion fatique':

Wired:
"The adage 'you get what you pay for' does apply here to some extent. The selec­tions gen­er­al­ly aren't huge, and most make you watch a few ads along the way. But they're also bet­ter than you might expect, and con­tin­u­ing to improve."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Apple forsvarer sig mod Spotify-anklage

The Verge:
"The take­away mes­sage is sup­posed to be that Spo­ti­fy is blow­ing its com­plaint way out of pro­por­tion, but those small num­bers don’t tell the full sto­ry — they basi­cal­ly don’t mat­ter, because Spo­ti­fy gave up on App Store sub­scrip­tions years ago."

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Hvordan er Apples nye iPad-operativsystem?

TechCrunch:
"The push has been accel­er­at­ed with the arrival of the iPad Pro and Apple Pen­cil, which has made it a more com­pelling offer­ing for cre­ative pros, along with addi­tion­al fea­tures to help facil­i­tate mul­ti­task­ing. "

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Google opgiver tablets

TechCrunch:
"Ulti­mate­ly, how­ev­er, the device felt redun­dant, and now it seems it will be the last of its kind. The com­pa­ny this week admit­ted that its hard­ware team is giv­ing up the tablet ghost."

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Tablets were always doomed
Ven­ture­Beat

Jonathan Ive forlader Apple

Com­put­er­world:
"Jony Ive har været ansat i Apple i næsten 30 år. Han er brite og er blevet adlet for sin ind­sats, hvilket bety­der, at han bliv­er tit­uleret Sir Jony Ive."

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Glem ikke at læse denne analyse fra John Gru­ber:

"I don’t wor­ry that Apple is in trou­ble because Jony Ive is leav­ing; I wor­ry that Apple is in trou­ble because he’s not being replaced."

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Mød firmaet, der designede den originale Mac

The Verge:
"It’s the 50th anniver­sary of the found­ing of Frog Design (or, as the com­pa­ny styles it, just 'frog'). Found­ed in 1969 by Hart­mut Esslinger in Ger­many, the com­pa­ny cre­at­ed some of the ear­ly designs for Sony, but its break­out moment came with Apple in the ear­ly ‘80s."

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A/B‑testværktøjet Optimizely henter 50 mio. dollars

Ven­ture­Beat:
"Opti­mize­ly has now raised $200 mil­lion in equi­ty fund­ing since its incep­tion, and with its fresh cash injec­tion it plans to build out its prod­uct, team, and glob­al reach. 'We can invest more in prod­ucts to put an even big­ger gap between Opti­mize­ly and our com­pe­ti­tion,' Lar­son added. 'We can expand geo­graph­i­cal­ly, and we will con­tin­ue to grow our team of world-class dig­i­tal opti­miza­tion experts.'"

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Sådan kommer virksomheder udenom Trumps Huawei-forbud

The New York Times:
"Unit­ed States chip mak­ers are still sell­ing mil­lions of dol­lars of prod­ucts to Huawei despite a Trump admin­is­tra­tion ban on the sale of Amer­i­can tech­nol­o­gy to the Chi­nese telecom­mu­ni­ca­tions giant, accord­ing to four peo­ple with knowl­edge of the sales."

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• Kategori: Opsamlinger