Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

⏱️ Har du for travlt til at læse?
Prøv et fore­drag i stedet

(Så er du med til at holde Ugerevyen gratis og rel­e­vant)

↓

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

[toc]

Ugerevyen holder sommerferie

Tak for­di, du læs­er med. Denne opsam­ling er den sid­ste inden Dig­i­tal Ugerevy hold­er som­mer­pause og vender tilbage i uge 31 eller 32.

? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

Facebooks problem med private grupper

ProP­ub­li­ca kunne afs­løre, at amerikanske græn­se­vagter hån­er migranter i en lukket Face­book-gruppe. Poli­tiken har også skrevet om det, hvis du vil læse om det på dan­sk.

Math­ew Ingram fra Colum­bia Jour­nal­ism Review har sam­let op og skriv­er om "Face­book and the pri­vate group prob­lem":

"In response to the ProP­ub­li­ca sto­ry, a spokesman for the CBP said that the agency has ini­ti­at­ed an inves­ti­ga­tion into the 'dis­turb­ing social media activ­i­ty,' and Bor­der Patrol Chief Car­la Provost said the posts are 'com­plete­ly inap­pro­pri­ate and con­trary to the hon­or and integri­ty I see—and expect—from our agents.'"

Facebook overvejer "indholdsbestyrelse"

Social Media Today:
"The Social Net­work out­lined its plans for a new, inde­pen­dent con­tent review board which would pro­vide an updat­ed frame­work for plat­form post­ing reg­u­la­tions, and a new way for users to appeal those deci­sions. "

Læs artiklen

Facebook-nedbrud gav AI-indsigt

Det bevis­er bare, at der er intet, der er så galt, at det ikke er godt for noget.

Version2:
"I flere timer kunne brugerne ikke uploade eller se billed­er eller video på de sociale medi­er, men til gengæld blev de mødt med en auto­gener­eret beskriv­else af, hvad der kunne find­es på billed­erne i brugernes feeds."

Læs artiklen

Facebooks fokus på "white supremacy" er for snævert

TechCrunch:
"While Face­book has made changes in some of these areas — Face­book banned white suprema­cy in March — audi­tors say Facebook’s pol­i­cy is still “too nar­row.” That’s because it sole­ly pro­hibits explic­it praise, sup­port or rep­re­sen­ta­tion of the terms “white nation­al­ism” or “white sep­a­ratism,” but does not tech­ni­cal­ly pro­hib­it ref­er­ences to those terms and ide­olo­gies."

Læs artiklen

Tysk hatespeech-bøde til Facebook

AP News:
"Ger­man author­i­ties said Tues­day that they have imposed a 2 mil­lion-euro ($2.3 mil­lion) fine on Face­book under a law designed to com­bat hate speech."

Læs artiklen

Facebook og YouTube flyder med falske cancer-kure

The Wall Street Jour­nal:
"Face­book Inc. and YouTube are being flood­ed with sci­en­tif­i­cal­ly dubi­ous and poten­tial­ly harm­ful infor­ma­tion about alter­na­tive can­cer treat­ments, which some­times gets viewed mil­lions of times, a Wall Street Jour­nal exam­i­na­tion found."

Læs artiklen

Face­book News Feed changes down­rank mis­lead­ing health info and dan­ger­ous "cures"
TechCrunch

Face­book Brave­ly Lim­its Non­sense Health 'Cures' and Mis­in­for­ma­tion to Just Some Peo­ple
Giz­mo­do

De andre:

Instagram arbejder på stop-motion-værktøj

Social Media Today:
"In the end, you have a cool look­ing lit­tle video clip — you could use it to cap­ture your prod­ucts and show every angle, or get even more cre­ative with shots of a per­son, sim­u­lat­ing move­ment, or action fig­ures play­ing out a scene."

Læs artiklen

Twitter opdaterer søgeresultater

Social Media Today:
"The idea, as not­ed, is that by show­ing you more infor­ma­tion about your search, it'll bet­ter guide you towards the results you're after, and help you bet­ter under­stand whether this pro­file is worth fol­low­ing, in order to get you to tap through for more info."

Læs artiklen

We're rais­ing the bar on how you search! When you search for accounts, we'll show you a lit­tle more info, like if they have recent Tweets and how they con­nect to your broad­er net­work. We're rolling this out on iOS, Android, and https://t.co/AzMLIfU3jB over the next few days. pic.twitter.com/rSI2S2PKa6

— Twit­ter Sup­port (@TwitterSupport) June 26, 2019

Sådan ranker LinkedIn opslag

Mar­ket­ing Land:
"LinkedIn’s Senior Direc­tor of Prod­uct Man­age­ment Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algo­rithm over the last year and a half."

Læs artiklen

LinkedIn kigger på flere retargeting-muligheder

Digi­day:
"LinkedIn is plan­ning to intro­duce the abil­i­ty for adver­tis­ers to retar­get LinkedIn users who engage with their LinkedIn ads, accord­ing to a mar­keter with direct knowl­edge of the mat­ter. Cur­rent­ly, LinkedIn adver­tis­ers can only see clicks that come from cer­tain audi­ence groups such as from a par­tic­u­lar com­pa­ny."

Læs artiklen

Inspiration: De her er gode til LinkedIn

Social Media Today:
"There are a select few mar­keters and brands who have real­ly mas­tered their LinkedIn strat­e­gy, and look­ing at how these brands approach con­tent on the pro­fes­sion­al social net­work may inspire some upgrades to your own LinkedIn strat­e­gy."

Læs artiklen

Tips til din digitale markedsføring

37 Aston­ish­ing Email Mar­ket­ing Stats You Need to Know [Info­graph­ic]
Social Media Today

? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Har du endelig fået styr på GDPR? Nu kommer PECR

Digi­day:
"PECR forms part of the Euro­pean Union ePri­va­cy Direc­tive — the law that is cur­rent­ly being updat­ed to become the much-dread­ed ePri­va­cy Reg­u­la­tion which will focus more acute­ly on curb­ing cook­ie use for track­ing pur­pos­es. PECR cov­ers mar­ket­ing calls, texts and emails. It also relates to the use of online cook­ies used for track­ing infor­ma­tion about peo­ple online. "

Læs artiklen

Stemmestyring er langt fra "det nye mobil"

For eksem­pel er der tre år efter, det blev muligt at bestille en Uber via Ama­zons Alexa, kun få hun­drede bestill­inger om dagen fra den kanal. Det svar­er til min­dre end 0.002% af det totale antal.

The Infor­ma­tion:
"Alexa devices have become pop­u­lar for play­ing music and oth­er basic chores, but voice hasn’t become an indus­try-trans­form­ing tech­nol­o­gy on par with mobile, as many pre­dict­ed."

Læs artiklen

Historien om Elon Musks satiremedie

The Verge:
"So when, a year into work­ing togeth­er, Bolton heard that Musk was pulling the plug, he knew he had an immense prob­lem. “Mak­ing a swift tran­si­tion from being a bil­lion­aire-backed project to an inde­pen­dent media com­pa­ny is...” Bolton trailed off. “You know. You know this indus­try.”"

Læs artiklen

Heartbeats fokuserer på podcasts

Medi­aWatch:
"Nu bliv­er webra­dioen lagt graven, da lyt­terne fort­sat fore­trækker at lytte til radio via FM-bån­det eller på DAB+ frem for inter­ne­tra­dio – og det er for dyrt for sel­sk­a­bet at købe sig ind på en radiofrekvens."

Læs artiklen

Læs mere hos Heart­beats selv.

Så er krigen om video-streaming i gang

Digi­day:
"As pre­dict­ed, years of enter­tain­ment giants and tech titans prepar­ing to take on Net­flix has led to the open­ing salvos being dis­charged — or at least for­mal­ly announced — in the first half of 2019."

Læs artiklen

Interview med manden bag ReadWriteWeb

Lyt til et inter­view med Richard Mac­Manus, der start­ede Read­WriteWeb som en blog tilbage i 2003 og sol­gte det i 2011. Du kan også høre om, hvor­for han i dag udgiv­er et nyheds­brev.

The Busi­ness of Con­tent (pod­cast):
"These days, near­ly every major news orga­ni­za­tion employs mul­ti­ple reporters who aggres­sive­ly cov­er the tech indus­try, but a decade ago tech cov­er­age was dom­i­nat­ed by blogs like TechCrunch, Mash­able, and Ven­ture­Beat. Back then, these blogs churned out scoop after scoop, com­pet­ed for traf­fic, and some­times even went to war with each oth­er."

Læs og lyt

WSJ har 21 personer til at finde "deepfakes"

Digi­day:
"The pub­lish­er has issued cri­te­ria to com­mit­tee mem­bers which help them deter­mine whether the con­tent is fake or not. After each query from a reporter, mem­bers write up a report with details of what they learned."

Læs artiklen

Ohio-avis lukker efter 150 år

100.000 læsere og et lokalmiljø på det dobbelte står nu uden en lokalavis.

Poyn­ter:
"Just last week, The Vin­di­ca­tor news­pa­per in Youngstown, Ohio cel­e­brat­ed its 150th birth­day. There will not be a 151st. The paper announced on Fri­day that the final edi­tion will be Aug. 31."

Læs artiklen

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Er Axel Springer blevet digital på bekostning af journalistikken?

Colum­bia Jour­nal­ism Review:
Den tyske mediekon­cern Axel Springer har bygget en imponerende dig­i­tal for­ret­ning op, inspir­eret af kul­turen fra Sil­i­con Val­ley.

Men væk­sten er ikke sket på jour­nal­is­tiske pro­duk­ter — i stedet er pen­gene tjent på for­ret­ningsmod­eller, såsom rubrik­markedet, der tidligere hang sam­men med jour­nal­is­tikken, men nu er adskilt fra ind­hold­et.

Det plac­er­er Axel Springer et sted, hvor de skal vise, at de også kan lave for­ret­ning på jour­nal­is­tikken.

CJR har skrevet en lang artikel om kon­cer­nens his­to­rie, dens udvikling og udfor­dringer — samt hvor­for det er vigtigt for dem at holde fast i jour­nal­is­tikken.

Tag dig tid til at læse artiklen, den er det hele værd.

Læs artiklen

Jeg har per­spek­tiveret lidt på min blog, Medieblog­ger:

Axel Springers udfor­dring: Jour­nal­is­tik i en dig­i­tal for­ret­ning

Apple kæmper med News+

What's New In Pub­lish­ing:
"Apple has alleged­ly acknowl­edged that there is con­fu­sion among users about the dif­fer­ence between free arti­cles in Apple News, which has exist­ed as an aggre­ga­tor since 2015, and the new paid con­tent in Apple News+."

Læs artiklen

Hvis du er nys­ger­rig på Apple News+, kan du læse en analyse, jeg skrev hos Jour­nal­is­ten.

Mediebureauer vil have mere ud af mediernes indhold

Digi­day:
"Today, media agen­cies want to pick up sig­nals that delve beyond the indi­vid­ual site and page infor­ma­tion or cat­e­gories of sites, into the tone in which an arti­cle is writ­ten in, the words them­selves and images on a page, or per­haps even a spe­cif­ic para­graph."

Læs artiklen

Det risik­er­er at intro­duc­ere en prob­lematik, som jeg skrev et blogindlæg om hos Medi­etrends i 2017:

Blog: Er ind­holds­da­ta det næste, medierne bræn­der af?

MediaWatch sætter fokus på det danske annoncemarked

Medi­aWatch:
"I en ny artikelserie tager Medi­aWatch tem­per­a­turen på dags­for­men på det dig­i­tale annon­ce­marked – særligt markedet for ban­ner­an­non­cer. I denne første artikel sæt­ter vi sce­nen og beskriv­er den aktuelle udvikling og udfor­dringerne. "

Læs artiklen

Sport + data: Sådan vil The Economist nå flere

Journalism.co.uk:
"Behind the ini­tia­tive is data edi­tor Dan Rosen­heck and his pas­sion for sports which he also chan­nels to The Econ­o­mist’s sports blog Game the­o­ry. Anoth­er advan­tage of cov­er­ing sports is that it pro­vides read­i­ly avail­able, clean and com­pre­hen­sive data."

Læs artiklen

...og sådan mindskede de churn med nyhedsbreve

Digi­day:
"Ulti­mate­ly, the goal is to dri­ve new sub­scrip­tions or keep cur­rent sub­scribers engaged. Based on read­er research, The Econ­o­mist learned one of the main rea­sons peo­ple churn is because they find the amount of con­tent to read over­whelm­ing."

Læs artiklen

Undersøgelse: Få medier personaliserer

Cxense har lavet en under­søgelse blandt amerikanske, britiske og "mainland"-europæiske medi­er, som du kan læse som PDF.

Der er en række kon­klu­sion­er, der ikke bør over­raske, og du kan læse, at det er (måske over­rask­ende) få medier/redaktioner, der bruger per­son­alis­er­ing:

Journalism.co.uk:
"Cxense’s 'Don’t stop the press' sur­vey shows that 46 per cent of reporters have a neg­a­tive out­look for the future of the jour­nal­ism indus­try, with less than ten per cent believ­ing that work­ing in the indus­try gives them job secu­ri­ty.

How­ev­er, it also found that only one in five jour­nal­ists said their news­rooms use data to deliv­er per­son­alised con­tent to their read­ers."

Læs artiklen

Læs også:

New­so­nom­ics: The New York Times puts per­son­al­iza­tion front and cen­ter — just For You
Nie­man Lab

Vækst i annonceomsætning på sociale medier halveret

Medi­aWatch:
"De sociale medieres annon­ceom­sæt­ning voksede mere end nogen anden kat­e­gori i første kvar­tal, men væk­sten var markant lavere end sid­ste år, vis­er rap­port fra analy­se­in­sti­tut­tet Warc."

Læs artiklen

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Californien vedtager bot-lov

The New York­er:
"On July 1st, Cal­i­for­nia became the first state in the nation to try to reduce the pow­er of bots by requir­ing that they reveal their “arti­fi­cial iden­ti­ty” when they are used to sell a prod­uct or influ­ence a vot­er. Vio­la­tors could face fines under state statutes relat­ed to unfair com­pe­ti­tion. Just as phar­ma­ceu­ti­cal com­pa­nies must dis­close that the hap­py peo­ple who say a new drug has mirac­u­lous­ly improved their lives are paid actors, bots in California—or rather, the peo­ple who deploy them—will have to lev­el with their audi­ence."

Læs artiklen

UK-ansigtsgenkendelse tager fejl 80% af gangene

MIT Tech­nol­o­gy Review:
"The first inde­pen­dent eval­u­a­tion of the Met­ro­pol­i­tan police’s use of face recog­ni­tion sys­tems warned it is “high­ly pos­si­ble" it would be ruled unlaw­ful if chal­lenged in court."

Læs artiklen

Kongressen er bekymret over Facebook-valuta

TV 2:
"Udval­get skriv­er desu­den, at Libra kan udfor­dre den amerikanske penge­poli­tik og den amerikanske dol­lar. Det kan være skidt nyt for hele ver­den­søkonomien, advar­er udval­get.

Der­for bed­er de nu om tid til at under­søge, hvad kon­sekvenserne af Libra kan blive."

Læs artiklen

Google vil gøre robots.txt til standard

Ven­ture­Beat:
"Google wants to turn the decades-old Robots Exclu­sion Pro­to­col (REP) into an offi­cial inter­net stan­dard — and it’s mak­ing its own robots.txt pars­er open source as part of the push."

Læs artiklen

Kan kunstig intelligens klæde folk af?

MIT Tech­nol­o­gy Review:
"Now the lat­est deep­fake experiment—an app called Deep­Nude that “undressed” pho­tos of women—is play­ing out those night­mares. First report­ed by Vice, it used gen­er­a­tive adver­sar­i­al net­works, or GANs, to swap the women’s clothes for high­ly real­is­tic nude bod­ies. The arti­cle quick­ly inspired a viral back­lash, and the app’s cre­ator shut it down."

Læs artiklen

• Kategori: Opsamlinger