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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook:

77,5% af delinger er 'dark social'

What's New In Pub­lish­ing:
"Peo­ple are increas­ing­ly shar­ing con­tent through mes­sag­ing apps, email, and oth­er plat­forms that can­not be tracked by reg­u­lar ana­lyt­ics soft­ware. The traf­fic gen­er­at­ed through these shares show up as ‘direct’ but in truth their source is unknown."

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Facebook vil købe rettigheder til mediers indhold

Medi­aWatch:
"Face­book vil betale nyhedsme­dierne op til 3 mio. dol­lar om året for ret­ten til at bruge over­skrifter og uddrag fra artik­ler, skriv­er The Wall Street Jour­nal."

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Facebook til kamp mod 'click injection'

Social Media Today:
"Today, Face­book filed suit against two app devel­op­ers for click injec­tion fraud. The devel­op­ers made apps avail­able on the Google Play store to infect their users’ phones with mal­ware. The mal­ware cre­at­ed fake user clicks on Face­book ads that appeared on the users’ phones, giv­ing the impres­sion that the users had clicked on the ads."

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USAs højrefløj føler sig stadig censureret

Colum­bia Jour­nal­ism Review:
"Despite an almost total lack of evi­dence to sup­port the the­o­ry, alt-right groups and main­stream con­ser­v­a­tives alike—including the ones that cur­rent­ly occu­py the White House—continue to pro­mote the idea that Face­book, Twit­ter and Google are some­how biased against them."

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Facebooks problemer startede på Filippinerne

Buz­zFeed News:
"'[Duterte’s win] was the begin­ning because a month lat­er it was Brex­it and then Trump got the nom­i­na­tion and then you had the US elec­tion,' said Katie Har­bath, Facebook’s pub­lic pol­i­cy direc­tor for glob­al elec­tions, in a speech last year.

She referred to the Philip­pines as “patient zero” when it comes to the weaponiza­tion of dig­i­tal plat­forms dur­ing elec­tions."

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FTC undersøger Facebooks opkøb af WhatsApp og Instagram

The Wall Street Jour­nal:
"The Fed­er­al Trade Com­mis­sion is exam­in­ing Face­book Inc.’s acqui­si­tions as part of its antitrust inves­ti­ga­tion into the social-media giant, seek­ing to deter­mine if they were part of a cam­paign to snap up poten­tial rivals to head off com­pet­i­tive threats, accord­ing to peo­ple famil­iar with the mat­ter."

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Facebook tilføjer slideshow-funktion til Stories

Social Media Today:
"Spot­ted by social media expert Matt Navar­ra, the new option, as you can see, pro­vides a sim­pli­fied way to add a stream of images, which will play out through your Sto­ry frames. Of course, you can do this already, by select­ing each image one by one for each frame, but the option will make it eas­i­er to action, which could prompt more peo­ple to try it out."

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Facebook Danmark lægger ud med sorte tal

Medi­aWatch:
"Reg­n­sk­a­bet dækker peri­o­den 19. decem­ber 2017, hvor sel­sk­a­bet blev stiftet, til udgan­gen af 2018. Den bogførte omsæt­ning beløber sig til 22,2 mio. kr., mens over­skud­det blev lige under 3,9 mio. kr. Reg­n­sk­a­bet vis­er desu­den, at sel­sk­a­bet betalte 1,4 mio. kr. i skat."

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Facebook omdøber Instagram og WhatsApp ...lidt

The Verge:
"Just how uncool can Face­book make Insta­gram and What­sApp? If exert­ing more influ­ence over the direc­tion of both apps by installing Face­book exec­u­tives wasn’t enough, now the social net­work giant is going to add “Face­book” to their names."

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Facebook open sourcer billed- og videoalgoritmer

Ven­ture­Beat:
"Face­book today announced that it’s open-sourc­ing two algo­rithms capa­ble of spot­ting iden­ti­cal and near­ly iden­ti­cal pho­tos and videos, which it says it active­ly uses to fight child exploita­tion, ter­ror­ist pro­pa­gan­da, and graph­ic vio­lence on its plat­form. The com­pa­ny notes that it’s the first time it’s shared any media-match­ing tech­nol­o­gy — tech­nol­o­gy it hopes indus­try part­ners, small­er devel­op­ers, and non­prof­its will employ to more eas­i­ly iden­ti­fy harm­ful con­tent."

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De andre:

Instagram i dataskandale

Busi­ness Insid­er:
"Instagram's lax pri­va­cy prac­tices let a trust­ed part­ner track mil­lions of users' phys­i­cal loca­tions, secret­ly save their sto­ries, and flout its rules"

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Planlæg Intagram-posts med Facebook Creator Studio

Social Media Today:
"Insta­gram sched­ul­ing has long been a headache for social man­agers, lead­ing to a range of alter­na­tive post­ing options, each of which has its own val­ue and capac­i­ty. Most of these options have been lim­it­ed due to Instagram's API restric­tions on what third-par­ty tools can access, and how they can post — though Insta­gram did pro­vide capac­i­ty for third par­ty providers to facil­i­tate Ins­ta sched­ul­ing last year."

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WhatsApp vil markere videresendte beskeder

Buz­zFeed News:
"When a user receives a mes­sage that has been for­ward­ed among users more than five times, such as chain mes­sages, it is now labeled with a dou­ble-arrow icon. Pre­vi­ous­ly, the mes­sag­ing app showed a sin­gle arrow to indi­cate a mes­sage was for­ward­ed."

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Slut med Twitter-data i CrowdTangle

Poyn­ter:
"Now, it’s the Face­book-owned Crowd­Tan­gle that will face a major alter­ation. The plat­form, which was built to uncov­er and mon­i­tor the spread of social media con­tent, will stop offer­ing Twit­ter data on its dash­board start­ing Sept. 29.

Accord­ing to a Facebook’s spokesper­son, this deci­sion is relat­ed to an API change Twit­ter announced in March."

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Twitter-brugere flytter til Tyskland for at undgå nazisme

Version2:
"Det bety­der, at tweets med pro-nazis­tisk ind­hold, som bliv­er rap­porteret gen­nem Net­zDG-processen bliv­er håndteret ganske hur­tigt af Twit­ter. Det er dette forhø­jede tem­po, som Twit­ter-brugere, der er 'emi­gr­eret dig­i­talt' til Tysk­land, nyder godt af."

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Twitter har måske brugt data uden tilladelse

Reuters:
"The data that Twit­ter said it might have used include a person’s coun­try code, their engage­ment details with a par­tic­u­lar ad and infer­ences made about the devices they use. "

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Skaberen af retweet'et fortryder sin opfindelse

Buz­zFeed News:
"'We might have just hand­ed a 4‑year-old a loaded weapon,' Wetherell recalled think­ing as he watched the first Twit­ter mob use the tool he cre­at­ed. 'That’s what I think we actu­al­ly did.'"

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Tips til din digitale markedsføring:

Wel­come to the next era of social media mar­ket­ing
Mar­ket­ing Land

The Ulti­mate Guide to Con­tent Dis­tri­b­u­tion
Hub­Spot

Four ways to opti­mize your land­ing pages for con­ver­sions
Google Mar­ket­ing Plat­form

Stop the Scroll: Increase Paid Per­for­mance with Mobile Opti­mized Video
Social Native

? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Egmont lancerer podcastplatform

Medi­aWatch:
"I forbindelse med test­lancerin­gen har Egmont Pub­lish­ing også spillet et prispunkt ud på tjen­esten. Et månedligt abon­nement koster 59 kr. – alt­så under abon­nement­prisen på stream­ingt­jen­ester på bog- eller tv-markedet såsom Mofi­bo og Net­flix. I den ver­sion af tjen­esten, der er lanceret nu, opkræves betalin­gen gen­nem Apple og Googles app-butikker, mens der senere­hen føjes mulighed for kort­be­tal­ing til, opl­yser Egmont Pub­lish­ing."

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Podimo henter kanalredaktør fra P3

Medi­aWatch:
"CV'et hos Podi­mos kom­mende danske ind­hold­schef tæller bl.a. job­bet som kon­stitueret kanalredak­tør for DR3 i DR, inden han i 2017 blev udnævnt som kanalredak­tør på P3 i forbindelse med et kursskifte for kanalen til de yngre. Stef­fen Rasstrup har været i DR siden 2011 og bl.a. været markeds­føringsans­varlig for DR3, P3 og DR3. Han har tidligere været kom­mu­nika­tion­sråd­giv­er hos Advice, og kom­bi­na­tio­nen af tæft for markeds­føring og ind­hold tæller i ansæt­telsen hos Podi­mo, siger Niko­laj Kop­pel."

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Kampen for at gøre podcasts lettere at opdage

En af de store udfor­dringer ved pod­casts er omkring opdagelsen af dem — alt­så, at folk ikke lige falder over en ny pod­cast. Blandt andet for­di de ikke er indek­seret af søge­mask­in­er og eksis­ter­er i forskel­lige apps alt efter, hvad den enkelte bruger bruger.

Digi­day:
"How radio and audio giants are try­ing to solve podcasting’s dis­cov­er­abil­i­ty prob­lem"

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Radio giant Enter­com buys pod­cast­ers Pineap­ple Street Media and Cadence13
Nie­man Lab

Tips til journalister, der vil være mobile-first

Journalism.co.uk:
"Four mobile jour­nal­ists offer their tech­niques for shoot­ing, record­ing and upload­ing stand-out, share­able con­tent with a smart­phone"

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Hvorfor er Fake News så udbredt?

Poyn­ter:
"There’s a pletho­ra of fresh research that helps answer this ques­tion, as media schol­ars and researchers study and explore how dif­fer­ent kinds of mis­in­for­ma­tion behave in dif­fer­ent con­texts.

Here’s a list of three recent find­ings that prove help­ful for fact-check­ers look­ing to gain some insight on the moti­va­tions behind the spread of mis/disinformation."

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Disney præsenterer streaming-bundle

TechCrunch:
"That means the full Dis­ney bun­dle (it owns ESPN and — thanks to the Fox acqui­si­tion — has a con­trol­ling stake in Hulu) will cost the same amount as Netflix’s stan­dard U.S. plan. That’s also about $5 less than you’d pay every month if you signed up for each of the three sep­a­rate sub­scrip­tions."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

TV 2 går mod "streaming first"

Medi­aWatch:
"Led­er­grup­pen i TV 2's pro­gra­mafdel­ing går fra fire til tre medlem­mer i forbindelse med omor­gan­is­erin­gen i ledelsen. Det sker i et træk mod stream­ing first,der skal accel­erere udviklin­gen på TV 2 Play, siger kanalredak­tør Lotte Lin­de­gaard, der 1. sep­tem­ber bliv­er pro­gramdi­rek­tør."

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Piano bygger paywall med machine learning

Nie­man Lab:
"Propensity/dynamic/intelligent/other slick-sound­ing-named pay­walls use dozens of sig­nals to mea­sure each visitor’s like­li­hood of sub­scrib­ing and deter­mine the prods they need to improve their score. (Piano’s sys­tem uses 76 met­rics to start.) It could be, for instance, an extra free arti­cle or two each month, a newslet­ter invi­ta­tion when you’re about to close the page, or a tar­get­ed social media ad with spe­cial deals. Now pub­lish­ers don’t have to DIY it, but be aware: It takes Piano two to three weeks to set up each outlet’s pay­wall based on the sig­nals and past data they need to crunch. Anoth­er thing that lasts two or so weeks: the win­dow of time to real­ly snag a new sub­scriber, accord­ing to Piano CEO Trevor Kauf­man."

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Svært at vinde kampen om bannerannoncer

Medi­aWatch:
"Inter­na­tionale gigan­ter – særligt Google og Face­books – ind­tog på annon­ce­markedet har mere eller min­dre slukket for­vent­ninger om at tjene store penge på ban­ner­an­non­cer. Sådan lyder det fra TV 2 og Aller Media til Finans."

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‘Reclaim a seat at the table’: Microsoft is diver­si­fy­ing its adver­tis­ing busi­ness
Digi­day

Zetland har hentet 1.000 abonnenter over sommeren

Jour­nal­is­ten:
"Inden som­meren skrev Zet­land åbent om, at der man­glede penge, hvis medi­et ikke skal ændres grundlæggende. Og over for Jour­nal­is­ten kunne Zet­landikke afvise, at det kan koste arbe­jd­spladser, hvis ikke økonomien bliv­er bedre.

Siden da har Zet­land ifølge Jakob Moll fået cir­ka 1.000 nye medlem­mer."

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Rapport fra The Atlantic om at konvertere brugere

What's New In Pub­lish­ing:
"Atlantic 57, The Atlantic magazine’s con­sult­ing ser­vice has released a new report, The Four Vis­i­tors to Your Site (And How to Hook Them). The report is based on the study of The Atlantic’s read­ers’ behav­ior in a bid to iden­ti­fy the best strate­gies for con­vert­ing them into paid con­sumers. [...]

Accord­ing to the report, 73% of news­rooms focus their atten­tion on page views alone rather than how read­ers are actu­al­ly engag­ing with con­tent. But pageviews offer lit­tle under­stand­ing of audi­ences’ needs and moti­va­tions."

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Nogle medier tjener flere penge på Apple News+

Digi­day:
"Pub­lish­ers includ­ing Vice Media and The Styl­ist Group say they’ve got­ten traf­fic and, more impor­tant­ly, rev­enue lifts from Apple News in the last three months. While this is from a small base, for some pub­lish­ers it sig­ni­fies that patience with pub­lish­ing to the plat­form, which has been wide­ly accept­ed as good for brand aware­ness but lag­ging rev­enue, is start­ing to pay off."

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Skal vi tale om ansvarlig medieinvestering?

Medi­aWatch:
"De fleste invester­ings­sel­sk­aber tilby­der pakker med grøn eller moral­sk invester­ing. Ingen våben, tobak, kul osv. Men når det kom­mer til mediebud­get­ter, er der lar­mende tavshed. Jeg har aldrig set en brief, der nævn­er: Kam­pag­nen skal udvikles, så mediein­vesterin­gen støt­ter danske mediehuse. Ingen mediebu­reauer tilby­der ans­varlig mediein­vester­ing. Eller bare pakker, hvor man er sikker på, at der bliv­er betalt skat."

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Stor fusion i USAs mediebranche

The Wash­ing­ton Post:
"America’s two largest news­pa­per pub­lish­ers will merge in an effort to com­bat declin­ing cir­cu­la­tion and plung­ing adver­tis­ing rev­enue, but will still face pres­sure to cut costs at hun­dreds of already cash-strapped pub­li­ca­tions around the coun­try."

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Sådan eksperimenterer NBC News med web-vertikalerne

Digi­day:
"NBC News has con­duct­ed sev­er­al prod­uct exper­i­ments using the ver­ti­cal sites since they launched two years ago. For exam­ple, Bet­ter test­ed out a site redesign designed to increase the amount of time peo­ple spent on the site with­out forc­ing them to click on any­thing; that same redesign also debuted a cus­tom dis­play unit that the ver­ti­cal prop­er­ties are still sell­ing."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Hosting-firmaer smider 8chan på porten

Wired:
"The move comes near­ly two days after a mass shoot­ing at an El Paso, Texas, Wal­mart left 20 dead and dozens wound­ed. The alleged gun­man appears to have post­ed his man­i­festo on 8chan 20 min­utes before the shoot­ing. Cloud­flare CEO Matthew Prince spoke with WIRED Sun­day night about his deci­sion."

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Så fandt 8chan en anden host — men også her blev de smidt af:

Com­put­er­world:
"Men nu er siden alt­så offline igen. Det sker efter sel­sk­a­bet Vox­il­i­ty, der lev­er­er it-infra­struk­tur, har lukket ned for Bitimi­gate, som er under­ud­by­der for sel­sk­a­bet, der beskyt­ter mod DSoS-angreb."

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Here’s how Face­book, YouTube, Twit­ter, and 8chan han­dle white suprema­cist con­tent
Vox

The Weird, Dark His­to­ry of 8chan
Wired

Samar­be­jdet mellem Cloud­flare og ekstreme sider går langt tilbage
Version2

5G er hårdt for batteriet

Ingeniøren:
"De første erfaringer fra Kina og Fin­land tyder på et meget højt strøm­for­brug på smart­phones og bases­ta­tion­er på det nye 5G-mobil­netværk. Det er især encod­ing-teknolo­gien, som afsender radiosig­nalerne, der sluger strøm."

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Anmeldelse af Amazons Echo til bilen

The Verge:
"But the real prob­lem with Echo Auto today isn’t the moun­tain of minor frus­tra­tions — it’s that today’s smart­phones, not to men­tion Apple CarPlay and Android Auto, set a bar that Ama­zon isn’t both­er­ing to clear."

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Apple-partnere må ikke længere lytte til Siri-optagelser

Wired:
"After a report in The Guardian detailed Apple's use of con­trac­tors to "grade" the record­ings of Siri users, the com­pa­ny has said it will sus­pend the pro­gram. Apple's not alone in the prac­tice; Google and Ama­zon use humans as well. But Apple's self-pro­fessed roll as a pri­va­cy pro­tec­tor has made the rev­e­la­tion that much more cut­ting."

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Ama­zon lets Alexa users dis­able human voice record­ing review
Ven­ture­Beat

Sådan sikr­er du, at Apple, Ama­zon og Google ikke lyt­ter med på dine sam­taler
Com­put­er­world

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