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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Er verden bedre uden Like-tællinger?

Både Face­book og Insta­gram eksper­i­menter­er med at skjule antallet af Likes, og Twit­ter overve­jer at gemme dem bag et tryk, så de ikke er umid­del­bart syn­lige.

Wired sam­ler op på ten­densen:

"Yet the changes have been decried by some of the very users they were meant to aid, who view the met­rics as an essen­tial part of their expe­ri­ence. That’s left plat­forms in the awk­ward posi­tion of detox­ing users from an addic­tion they ini­tial­ly intro­duced to users."

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Facebook

Facebooks memo til redaktører er blevet lækket

Det inde­hold­er blandt andet:

The Infor­ma­tion:
"Edi­tors will wait for two whitelist­ed media outlets—publishers who have qual­i­fied to be list­ed as offi­cial news sources on Facebook—to con­firm a break­ing news sto­ry if the sto­ry is based on an “unsub­stan­ti­at­ed report.” How a report would be defined as “unsub­stan­ti­at­ed” couldn’t be learned."

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(Kræver abon­nement)

Here’s what we know so far about the upcom­ing Face­book News tab
Nie­man Lab

How Face­book will pick the news you see in its app
Mash­able

Skuffende debut for Expressen på Facebook Watch

For Jour­nal­is­ten har jeg anmeldt Expressens pre­miere på deres nye daglige show, 'Bara Nyheter', der skal gøre hos Face­book — der også betaler gildet.

Jour­nal­is­ten:
"Jeg vil ikke sige, at jeg spildte min tid. Der­til er seks min­ut­ter trods alt for lidt til at gøre en forskel. Og måske er seks min­ut­ter netop alt for kort tid til at starte og køre en ordentlig live-send­ing, hvor folk kan nå at se med."

Læs anmeldelsen

Efter­føl­gende blev jeg inter­viewet af den svenske Jour­nal­is­ten. Hvis du har abon­nement, kan du læse artiklen:

Expressens Face­book-sat­sning får kri­tik: ”Slar­vades bort”
Journalisten.se

Stor undersøgelse af lokal US-lokaljournalistik på Facebook

Nie­man Lab:
"Using an auto­mat­ed con­tent analy­sis approach we were able to cat­e­go­rize 149,283 of 313,787 sto­ries in the data set. We found that 59 per­cent of the sto­ries we were able to cat­e­go­rize served a crit­i­cal infor­ma­tion need. Emer­gen­cies (28 per­cent) was the most com­mon crit­i­cal infor­ma­tion need served by local news sto­ries in the cat­e­go­rized group. Aside from crit­i­cal infor­ma­tion needs, 31 per­cent of sto­ries cat­e­go­rized cov­ered sports and 9 per­cent were obit­u­ar­ies."

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Facebook lancerer nye værktøjer til influencere

Social Media Today:
"Along this line, Face­book has this week announced a new set of updates for pub­lic fig­ures — and they pro­vide an inter­est­ing glimpse as to where we might see Face­book Sto­ries, in par­tic­u­lar, head­ed in the near future."

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Uenighed om Facebooks kamp mod teenage-selvmord

MIT Tech­nol­o­gy Review:
"But while researchers study­ing the rise in sui­cide among young peo­ple applaud Face­book for mak­ing an effort, they say it’s unclear how the company’s very pub­lic announce­ment will trans­late into tan­gi­ble results."

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9 stater vil undersøge Facebook

Social Media Today:
"After recent­ly set­tling with the FTC and SEC over data mis­use — and pay­ing a $5 bil­lion fine — Face­book is fac­ing yet anoth­er legal chal­lenge, with New York's Attor­ney Gen­er­al Leti­tia James announc­ing that she will lead a mul­ti-state inves­ti­ga­tion into The Social Net­work over pos­si­ble antitrust vio­la­tions"

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Facebook tester in-app-checkout i annoncer

Mar­ket­ing Land:
"Face­book is test­ing a new native check­out fea­ture for dynam­ic ads, mak­ing it pos­si­ble for users to dis­cov­er a prod­uct via a dynam­ic ad and pur­chase the prod­uct from the ad with­out ever leav­ing the Face­book app.

This test is only being made avail­able to a “small sub­set” of adver­tis­ers on Face­book dur­ing the com­ing weeks."

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Twitter

Twitter-algoritme får brugerne til at følge flere

OneZe­ro:
"The aver­age user with Twitter’s algo­rith­mic time­line — now the default — fol­lows 10% to 15% more peo­ple than those who have revert­ed to the old reverse-chrono­log­i­cal time­line, the com­pa­ny told OneZe­rothis week in response to an inquiry. [...]

I noticed in my own expe­ri­ence using Twit­ter that the algo­rithm had grad­u­al­ly changed how I thought about fol­low­ing peo­ple. I used to lim­it my fol­lows to 1,000, and when­ev­er I went over that num­ber, I would go look­ing for peo­ple to unfol­low. Now I fol­low more than 2,000 and don’t give it a sec­ond thought, because I know Twit­ter isn’t going to show me every­thing they tweet."

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Nu kan du ændre rækkefølgen at de billeder, du tweeter

Social Media Today:
"After it was spot­ted in test­ing back in July, Twit­ter has now offi­cial­ly launched the capac­i­ty for users to rearrange their attached tweet images via a sim­ple drag and drop process."

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Twitter-stifter: Folk skal behandles forskelligt

CNBC:
"For­mer Twit­ter CEO Dick Cos­to­lo told CNBC on Mon­day that the social media com­pa­ny should give dif­fer­ent shar­ing per­mis­sions to dif­fer­ent types of accounts as a way to improve dis­course on its plat­form."

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De andre

Er Instagram næste mål for misinformation?

Axios:
"Dis­in­for­ma­tion is increas­ing­ly based on images as opposed to text," said Paul Bar­rett, the author of an NYU reportthat's prompt­ed a renewed look at the problem."Instagram is obvi­ous­ly well-suit­ed for that kind of meme-based activ­i­ty. [...]

They’re keep­ing their main account and brand and being care­ful not to vio­late poli­cies or get that account sus­pend­ed, and using oth­er proxy accounts to share screen­shots. They have also the impact but not the accred­i­ta­tion back to the main account, so they’re cir­cum­vent­ing the rules."

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Ubesvarede spørgsmål om YouTubes faktatjek

Journalism.co.uk:
"How­ev­er, Claire War­dle, exec­u­tive direc­tor at First Draft, says that a lack of inde­pen­dent research look­ing at data from the ini­tia­tive means there are many unan­swered ques­tions about how effec­tive it has been.

'I have heard that peo­ple in India think it’s a pos­i­tive step, but with­out inde­pen­dent review, we can’t tell what hap­pens when peo­ple see these ‘fact-check’ labels.'"

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Snapchat gør klar til nyheder i 2020

Axios:
"Snapchat is cre­at­ing a ded­i­cat­ed news chan­nel specif­i­cal­ly for the 2020 debates. It is also work­ing with can­di­dates to increase their vis­i­bil­i­ty on Snapchat through efforts with aug­ment­ed real­i­ty and even mer­chan­dise sales."

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Tips til din digitale markedsføring

3 Mis­con­cep­tions About AI in Mar­ket­ing
CMS Wire

How 19 Brands are Using Insta­gram Sto­ries
Hub­spot

Info­graph­ic: How Mil­len­ni­als and Baby Boomers Con­sume User-Gen­er­at­ed Con­tent
AdWeek

? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Er YouTube ved at blive til en podcast-platform?

The Verge:
"These cre­ators have fig­ured out how to make pod­casts work on a plat­form that wasn’t designed for them, lever­ag­ing YouTube’s search algo­rithm to meet new audi­ences, make more mon­ey, and expand into a medi­um that’s expect­ed to grow rapid­ly in the com­ing years."

Læs artiklen

Google vil prioritere originalt indhold

Nie­man Lab:
"The com­pa­ny has changed its glob­al search algo­rithm to “high­light arti­cles that we iden­ti­fy as sig­nif­i­cant orig­i­nal report­ing,” and to keep such arti­cles in top posi­tions for longer."

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Apple skruer på App Store-algoritme

Medie:
"Apple’s App Store has been giv­ing the company’s own apps an embar­rass­ing­ly large pro­mo­tion­al advan­tage ver­sus third par­ties, researchers dis­cov­ered, and key Apple exec­u­tives say it “wasn’t a mis­take.” But as a new report con­firms today, the Store’s search algo­rithm was qui­et­ly changed amidst inter­na­tion­al antitrust inves­ti­ga­tions, alleged­ly to help oth­er devel­op­ers."

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Sådan manipulerer trolde medierne

Colum­bia Jour­nal­ism Review:
"Despite their dif­fer­ing moti­va­tions, there are some sim­i­lar­i­ties in how trolls work, and in how they are able to cap­ture the atten­tion of both reg­u­lar Inter­net users and pro­fes­sion­al jour­nal­ists in order to spread their dis­in­for­ma­tion.

A new report pub­lished by the dig­i­tal think tank Data & Soci­ety, writ­ten by Joan Dono­van, Direc­tor of the Tech­nol­o­gy and Social Change Research Project at Har­vard University’s Kennedy School, and senior researcher Bri­an Fried­berg, aims to cre­ate a tax­on­o­my of trolling tac­tics. "

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Anmeldelse af Googles nye skærmassistent

Ven­ture­Beat:
"Google Nest’s lat­est smart dis­play with Google Assis­tant hits store shelves in the Unit­ed States today. The $229 device with a 10-inch screen uses AI to auto­mate video call fram­ing, responds to hand ges­tures to pause or play music, and can act as a home secu­ri­ty cam­era. But the only real ques­tion you need to ask your­self with the Nest Hub Max is whether you’re com­fort­able with the idea of bring­ing facial recog­ni­tion soft­ware into your home."

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Spotify ansætter tidligere CBS-chef

The Infor­ma­tion:
"Rhodes is expect­ed to help Spo­ti­fy sign up more news orga­ni­za­tions to part­ner with for pod­casts, the peo­ple said, although dis­cus­sions are still ear­ly."

Læs artiklen

Se også:

New hires hint how Spo­ti­fy is think­ing about sports and news pod­casts
Nie­man Lab

Spo­ti­fy acquires Sound­Bet­ter, a music pro­duc­tion mar­ket­place, for an undis­closed sum
TechCrunch

MIT Media Lab-leder trækker sig

Årsagen er de penge, man har mod­taget fra Jef­frey Epstein, der for nylig hængte sig i fængslet.

TechCrunch:
"Joichi Ito, the embat­tled direc­tor of the M.I.T. Media Lab, has stepped down accord­ing to a state­ment by MIT’s pres­i­dent, L. Rafael Reif. The news was first report­ed by The New York Times, which had received a copy of an email sent by Ito to uni­ver­si­ty provost Mar­tin A. Schmidt. "

Læs artiklen

The broad­er lessons of the MIT Media Lab’s Epstein scan­dal
Colum­bia Jour­nal­ism Review

Sådan kan du lave en Messenger-bot til dine nyhedsopdateringer

Journalism.co.uk:
"Per­son­alised mes­sages to your social sub­scribers can be a great way to boost engage­ment and traf­fic. Here is a guide to get you start­ed"

Læs artiklen

Apples streaming-tjeneste får det svært

DR:
"Men selv om Apple i forve­jen har godt fat i de danske for­brugere, når det han­dler om elek­tron­ik, så bliv­er det meget svært for virk­somhe­den at stjæle marked­sandele fra de store konkur­renter, siger Claus Bülow Chris­tensen, der er selvstændig mediean­a­lytik­er og ekspert i stream­ing-tjen­ester."

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Amerikanere vil gerne inddrages via sociale medier

Gallup:
"Amer­i­cans give a "thumbs up" to news reporters using social media to inter­act with their audi­ences, but they pre­fer that reporters use it to cor­rect the record or give greater depth on the sto­ries they are report­ing, instead of express­ing their opin­ions about the news."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

MediaWatch fokuserer på betaling for dansk indhold

Det gør de i en række artik­ler med udgangspunkt i en rund­spørge, de har fået Wilke til at fore­tage. Her er den store kon­klu­sion, at danskerne ikke er meget for at betale for det ind­hold, de danske medi­er tilby­der.

Måling: Vi hold­er på pen­gene ved avis­ernes betal­ingsmure
Læs artiklen

Mediebrugere i Dan­mark hold­er pun­gen tæt­tere til krop­pen end i Norge og Sverige
Læs artiklen

Branchefolk: Mediehusene har sid­det for længe på hæn­derne og udviklet sig lang­som­mere end brugerne
Læs artiklen

Abonnementsmediernes største udfordringer

Digi­day:
"But launch­ing a sub­scrip­tion prod­uct is far from sim­ple. Here are some of the chal­lenges pub­lish­ers have to con­quer, based on Digi­day Research."

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(Kræver abon­nement)

Bloombergs smarte paywall bruger 22 signaler

Digi­day:
"Bloomberg has a dynam­ic pay­wall based on 22 cri­te­ria, includ­ing fac­tors like how long read­ers spend on site, traf­fic refer­ral source and return vis­its, which deter­mine when a read­er is most like­ly to con­vert to a sub­scriber. A sweet spot for how many arti­cles it takes before a new vis­i­tor con­verts is three a month, said Scott Havens, glob­al head of dig­i­tal and media dis­tri­b­u­tion at Bloomberg Media."

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(Tak for tip­pet til Teis Tøgern Jensen)

Berlingske barsler med nyt forretningsområde

Medi­aWatch:
"Et nyt og indtil videre hem­meligt for­ret­ning­som­råde ser dagens lys hos Berlingske Media næste år. Direk­tør for brancheforen­ing for ven­ture- og kap­i­tal­fonde bliv­er hen­tet ind som direk­tør for sat­snin­gen."

Læs artiklen

"Du skal ikke for­vente en lancer­ing i jan­u­ar. Det er et godt stykke henne i 2020, før man kan se noget ude i den virke­lige ver­den," siger Anders Krab-Johansen.
Medi­aWatch

Kan Podimo ændre podcast-markedet?

Jour­nal­is­ten:
"I næste uge går pod­cast­tjen­esten Podi­mo i luften. Hold­et bag vil grundlæggende ændre, hvor­dan markedet for pod­casts fun­ger­er. Men kan de over­hovedet lykkes med det? Vi spurgte en anmelder Chris­t­ian Mong­gaard og pod­cast­er Jakob Stegel­mann"

Læs artiklen

Medier er forsigtige med samarbejder med tech-firmaer

The Infor­ma­tion:
"Pub­lish­ers have grown wary of doing deals with tech com­pa­nies like Apple and Face­book, says Wired Edi­tor-in-Chief Nicholas Thomp­son, aware that the terms of the deals often favor the tech com­pa­nies over the news out­lets."

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Le Monde skaffer abonnenter via podcasting

Digi­day:
"French news pub­lish­er Le Monde has launched three pod­cast series adapt­ed from inves­tiga­tive arti­cles that have been suc­cess­ful at dri­ving high num­bers of new sub­scrip­tions."

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Derfor bliver udgivere aggregatorer

What's New In Pub­lish­ing:
"In try­ing to wres­tle back traf­fic (and ad rev­enues) from the duop­oly, pub­lish­ers have been exper­i­ment­ing with diverse ser­vices. News aggre­ga­tion is one area where few pub­lish­ers have ven­tured on their own; most work as part­ners with news aggre­ga­tion plat­forms like Smart­News and Flip­board."

Læs artiklen

Programmatic vokser med 33%

What's New In Pub­lish­ing:
"The lat­est research reveals that pro­gram­mat­ic rev­enue grew by 33 per­cent in 2018, top­ping €16.7bn, with more than 70 per­cent of dis­play and more than 50 per­cent of video now trad­ed via pro­gram­mat­ic meth­ods.

Social media buy­ing dom­i­nates pro­gram­mat­ic, but when this medi­um is removed the mar­ket saw impres­sive growth of 26.6 per­cent, to a total of €5.5bn."

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Asics tester annoncer på viewability

Digi­day:
"The adver­tis­er is using a view­able cost-per-thou­sand impres­sion to avoid pay­ing for ads that are not in view. It mea­sures whether the ad is in view and dura­tion of each impres­sion, not the aggre­gate mea­sure of all impres­sions that adver­tis­ers typ­i­cal­ly use. While the aggre­gate viewa­bil­i­ty mea­sure has stood firm for sev­er­al years, it fails to dif­fer­en­ti­ate between ads viewed for one sec­ond or five."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Har Samsung overtaget Apples plads som innovator?

Ven­ture­Beat:
"Choos­ing the word “inno­va­tion” implied big­ger steps for­ward than what was pre­vi­ous­ly obvi­ous, and as the event began Apple CEO Tim Cook dou­bled down on the theme, promis­ing view­ers a 'huge morn­ing' with 'some tru­ly big announce­ments.'

What fol­lowed was any­thing but huge."

Læs artiklen

Here’s every­thing Apple announced today at the iPhone 11 event
TechCrunch

Home­Pod M.I.A. among Apple announce­ments
Mar­ket­ing Land

Mozilla bygger VPN i kommende Firefox

Version2:
"I første omgang er det gratis for de amerikanske brugere at benytte sig af den nye til­fø­jelse, men det bliv­er for­mentlig en stakket frist. For VPN-tjen­esten kan være et af Mozil­la stærke kort, når de i løbet af den kom­mende tid lancer­er en pre­mi­um-udgave af Fire­fox."

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Facebook og Microsoft støtter jagten på deepfakes

Wired:
"On Thurs­day, Face­book, Microsoft, the Part­ner­ship on AI coali­tion, and aca­d­e­mics from sev­en uni­ver­si­ties launched a con­test to encour­age bet­ter ways of detect­ing deep­fakes. Orga­niz­ers of the Deep­fake Detec­tion Chal­lenge did not spec­i­fy prizes. The con­test will run from late 2019 until spring of 2020."

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Facebook lover CO2-neutralt datacenter

Medi­aWatch:
"Med løfter om CO2-neu­tralitet åbn­er Face­book tors­dag nyt dat­a­cen­ter i Odense. Det skulle åbne i løbet af 2020, men allerede tors­dag står tre af otte server­haller klar."

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Nu kommer Apple Music til browseren

Ven­ture­Beat:
"This brows­er-based inter­face effec­tive­ly extends Apple Music sup­port to users of Google’s Chrome brows­erand Chrome OS, Microsoft’s Edge, and Mozilla’s Fire­fox, as well as pro­vid­ing anoth­er stream­ing option for Android users. Apple’s web UI sup­ports both light and dark modes, tak­ing obvi­ous design cues from the macOS Catali­na Music app that first appeared in beta form back in June."

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Vivaldi-browseren er klar til Android

TechCrunch:
"[...] until now, the brows­er com­pa­ny co-found­ed by Opera’s for­mer CEO Jon von Tet­zch­n­er didn’t have a pres­ence on mobile. That’s chang­ing today with the launch of Vival­di for Android, which retains the browser’s look, feel and speed with­out get­ting bogged down in try­ing to bring all its myr­i­ad fea­tures to mobile."

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Frankrig vil forbyde Facebook-valuta i Europa

Medi­aWatch:
"Face­books varslede kryp­to­va­l­u­ta, der har navnet Libra, kan ikke tillades i Europa, som den ser ud i øje­b­likket.

Det siger Frankrigs finans­min­is­ter, Bruno Le Maire, tors­dag."

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Har begrebet 'tech-firma' toppet?

Recode:
"Since then, the num­ber of doc­u­ments with those terms declined about 12 per­cent, indi­cat­ing a change in the ways busi­ness­es mar­ket them­selves to investors and cus­tomers — and per­haps how they per­ceive them­selves. The trend for “tech com­pa­ny” and “tech­nol­o­gy com­pa­ny” was sim­i­lar."

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Stripe lancerer betalingskort

TechCrunch:
"Announced offi­cial­ly today to coin­cide with the company’s devel­op­er event Stripe Ses­sions, the Stripe Cor­po­rate Card — as the prod­uct is offi­cial­ly called — is a Visa that will be open to busi­ness­es that are incor­po­rat­ed in the U.S., although they can oper­ate else­where."

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• Kategori: Opsamlinger