Digital Ugerevy #37 (2019)
Her har du Danmarks mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
? Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
Er verden bedre uden Like-tællinger?
Både Facebook og Instagram eksperimenterer med at skjule antallet af Likes, og Twitter overvejer at gemme dem bag et tryk, så de ikke er umiddelbart synlige.
Wired samler op på tendensen:
“Yet the changes have been decried by some of the very users they were meant to aid, who view the metrics as an essential part of their experience. That’s left platforms in the awkward position of detoxing users from an addiction they initially introduced to users.”
Facebooks memo til redaktører er blevet lækket
Det indeholder blandt andet:
“Editors will wait for two whitelisted media outlets—publishers who have qualified to be listed as official news sources on Facebook—to confirm a breaking news story if the story is based on an “unsubstantiated report.” How a report would be defined as “unsubstantiated” couldn’t be learned.”
Here’s what we know so far about the upcoming Facebook News tab
How Facebook will pick the news you see in its app
Skuffende debut for Expressen på Facebook Watch
For Journalisten har jeg anmeldt Expressens premiere på deres nye daglige show, ‘Bara Nyheter’, der skal gøre hos Facebook – der også betaler gildet.
“Jeg vil ikke sige, at jeg spildte min tid. Dertil er seks minutter trods alt for lidt til at gøre en forskel. Og måske er seks minutter netop alt for kort tid til at starte og køre en ordentlig live-sending, hvor folk kan nå at se med.”
Efterfølgende blev jeg interviewet af den svenske Journalisten. Hvis du har abonnement, kan du læse artiklen:
Expressens Facebook-satsning får kritik: ”Slarvades bort”
Stor undersøgelse af lokal US-lokaljournalistik på Facebook
“Using an automated content analysis approach we were able to categorize 149,283 of 313,787 stories in the data set. We found that 59 percent of the stories we were able to categorize served a critical information need. Emergencies (28 percent) was the most common critical information need served by local news stories in the categorized group. Aside from critical information needs, 31 percent of stories categorized covered sports and 9 percent were obituaries.”
Facebook lancerer nye værktøjer til influencere
Social Media Today:
“Along this line, Facebook has this week announced a new set of updates for public figures – and they provide an interesting glimpse as to where we might see Facebook Stories, in particular, headed in the near future.”
Uenighed om Facebooks kamp mod teenage-selvmord
MIT Technology Review:
“But while researchers studying the rise in suicide among young people applaud Facebook for making an effort, they say it’s unclear how the company’s very public announcement will translate into tangible results.”
9 stater vil undersøge Facebook
Social Media Today:
“After recently settling with the FTC and SEC over data misuse – and paying a $5 billion fine – Facebook is facing yet another legal challenge, with New York’s Attorney General Letitia James announcing that she will lead a multi-state investigation into The Social Network over possible antitrust violations”
Facebook tester in-app-checkout i annoncer
“Facebook is testing a new native checkout feature for dynamic ads, making it possible for users to discover a product via a dynamic ad and purchase the product from the ad without ever leaving the Facebook app.
This test is only being made available to a “small subset” of advertisers on Facebook during the coming weeks.”
Twitter-algoritme får brugerne til at følge flere
“The average user with Twitter’s algorithmic timeline — now the default — follows 10% to 15% more people than those who have reverted to the old reverse-chronological timeline, the company told OneZerothis week in response to an inquiry. […]
I noticed in my own experience using Twitter that the algorithm had gradually changed how I thought about following people. I used to limit my follows to 1,000, and whenever I went over that number, I would go looking for people to unfollow. Now I follow more than 2,000 and don’t give it a second thought, because I know Twitter isn’t going to show me everything they tweet.”
Nu kan du ændre rækkefølgen at de billeder, du tweeter
Social Media Today:
“After it was spotted in testing back in July, Twitter has now officially launched the capacity for users to rearrange their attached tweet images via a simple drag and drop process.”
Twitter-stifter: Folk skal behandles forskelligt
“Former Twitter CEO Dick Costolo told CNBC on Monday that the social media company should give different sharing permissions to different types of accounts as a way to improve discourse on its platform.”
Er Instagram næste mål for misinformation?
“Disinformation is increasingly based on images as opposed to text,” said Paul Barrett, the author of an NYU reportthat’s prompted a renewed look at the problem.”Instagram is obviously well-suited for that kind of meme-based activity. […]
They’re keeping their main account and brand and being careful not to violate policies or get that account suspended, and using other proxy accounts to share screenshots. They have also the impact but not the accreditation back to the main account, so they’re circumventing the rules.”
Ubesvarede spørgsmål om YouTubes faktatjek
“However, Claire Wardle, executive director at First Draft, says that a lack of independent research looking at data from the initiative means there are many unanswered questions about how effective it has been.
‘I have heard that people in India think it’s a positive step, but without independent review, we can’t tell what happens when people see these ‘fact-check’ labels.'”
Snapchat gør klar til nyheder i 2020
“Snapchat is creating a dedicated news channel specifically for the 2020 debates. It is also working with candidates to increase their visibility on Snapchat through efforts with augmented reality and even merchandise sales.”
Tips til din digitale markedsføring
3 Misconceptions About AI in Marketing
How 19 Brands are Using Instagram Stories
Infographic: How Millennials and Baby Boomers Consume User-Generated Content
? Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
Er YouTube ved at blive til en podcast-platform?
“These creators have figured out how to make podcasts work on a platform that wasn’t designed for them, leveraging YouTube’s search algorithm to meet new audiences, make more money, and expand into a medium that’s expected to grow rapidly in the coming years.”
Google vil prioritere originalt indhold
“The company has changed its global search algorithm to “highlight articles that we identify as significant original reporting,” and to keep such articles in top positions for longer.”
Apple skruer på App Store-algoritme
“Apple’s App Store has been giving the company’s own apps an embarrassingly large promotional advantage versus third parties, researchers discovered, and key Apple executives say it “wasn’t a mistake.” But as a new report confirms today, the Store’s search algorithm was quietly changed amidst international antitrust investigations, allegedly to help other developers.”
Sådan manipulerer trolde medierne
Columbia Journalism Review:
“Despite their differing motivations, there are some similarities in how trolls work, and in how they are able to capture the attention of both regular Internet users and professional journalists in order to spread their disinformation.
A new report published by the digital think tank Data & Society, written by Joan Donovan, Director of the Technology and Social Change Research Project at Harvard University’s Kennedy School, and senior researcher Brian Friedberg, aims to create a taxonomy of trolling tactics. “
Anmeldelse af Googles nye skærmassistent
“Google Nest’s latest smart display with Google Assistant hits store shelves in the United States today. The $229 device with a 10-inch screen uses AI to automate video call framing, responds to hand gestures to pause or play music, and can act as a home security camera. But the only real question you need to ask yourself with the Nest Hub Max is whether you’re comfortable with the idea of bringing facial recognition software into your home.”
Spotify ansætter tidligere CBS-chef
“Rhodes is expected to help Spotify sign up more news organizations to partner with for podcasts, the people said, although discussions are still early.”
New hires hint how Spotify is thinking about sports and news podcasts
Spotify acquires SoundBetter, a music production marketplace, for an undisclosed sum
MIT Media Lab-leder trækker sig
Årsagen er de penge, man har modtaget fra Jeffrey Epstein, der for nylig hængte sig i fængslet.
“Joichi Ito, the embattled director of the M.I.T. Media Lab, has stepped down according to a statement by MIT’s president, L. Rafael Reif. The news was first reported by The New York Times, which had received a copy of an email sent by Ito to university provost Martin A. Schmidt. “
The broader lessons of the MIT Media Lab’s Epstein scandal
Columbia Journalism Review
Sådan kan du lave en Messenger-bot til dine nyhedsopdateringer
“Personalised messages to your social subscribers can be a great way to boost engagement and traffic. Here is a guide to get you started”
Apples streaming-tjeneste får det svært
“Men selv om Apple i forvejen har godt fat i de danske forbrugere, når det handler om elektronik, så bliver det meget svært for virksomheden at stjæle markedsandele fra de store konkurrenter, siger Claus Bülow Christensen, der er selvstændig medieanalytiker og ekspert i streaming-tjenester.”
Amerikanere vil gerne inddrages via sociale medier
“Americans give a “thumbs up” to news reporters using social media to interact with their audiences, but they prefer that reporters use it to correct the record or give greater depth on the stories they are reporting, instead of expressing their opinions about the news.”
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
MediaWatch fokuserer på betaling for dansk indhold
Det gør de i en række artikler med udgangspunkt i en rundspørge, de har fået Wilke til at foretage. Her er den store konklusion, at danskerne ikke er meget for at betale for det indhold, de danske medier tilbyder.
Måling: Vi holder på pengene ved avisernes betalingsmure
Mediebrugere i Danmark holder pungen tættere til kroppen end i Norge og Sverige
Branchefolk: Mediehusene har siddet for længe på hænderne og udviklet sig langsommere end brugerne
Abonnementsmediernes største udfordringer
“But launching a subscription product is far from simple. Here are some of the challenges publishers have to conquer, based on Digiday Research.”
Bloombergs smarte paywall bruger 22 signaler
“Bloomberg has a dynamic paywall based on 22 criteria, including factors like how long readers spend on site, traffic referral source and return visits, which determine when a reader is most likely to convert to a subscriber. A sweet spot for how many articles it takes before a new visitor converts is three a month, said Scott Havens, global head of digital and media distribution at Bloomberg Media.”
(Tak for tippet til Teis Tøgern Jensen)
Berlingske barsler med nyt forretningsområde
“Et nyt og indtil videre hemmeligt forretningsområde ser dagens lys hos Berlingske Media næste år. Direktør for brancheforening for venture- og kapitalfonde bliver hentet ind som direktør for satsningen.”
“Du skal ikke forvente en lancering i januar. Det er et godt stykke henne i 2020, før man kan se noget ude i den virkelige verden,” siger Anders Krab-Johansen.
Kan Podimo ændre podcast-markedet?
“I næste uge går podcasttjenesten Podimo i luften. Holdet bag vil grundlæggende ændre, hvordan markedet for podcasts fungerer. Men kan de overhovedet lykkes med det? Vi spurgte en anmelder Christian Monggaard og podcaster Jakob Stegelmann”
Medier er forsigtige med samarbejder med tech-firmaer
“Publishers have grown wary of doing deals with tech companies like Apple and Facebook, says Wired Editor-in-Chief Nicholas Thompson, aware that the terms of the deals often favor the tech companies over the news outlets.”
Le Monde skaffer abonnenter via podcasting
“French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions.”
Derfor bliver udgivere aggregatorer
What’s New In Publishing:
“In trying to wrestle back traffic (and ad revenues) from the duopoly, publishers have been experimenting with diverse services. News aggregation is one area where few publishers have ventured on their own; most work as partners with news aggregation platforms like SmartNews and Flipboard.”
Programmatic vokser med 33%
What’s New In Publishing:
“The latest research reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods.
Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.”
Asics tester annoncer på viewability
“The advertiser is using a viewable cost-per-thousand impression to avoid paying for ads that are not in view. It measures whether the ad is in view and duration of each impression, not the aggregate measure of all impressions that advertisers typically use. While the aggregate viewability measure has stood firm for several years, it fails to differentiate between ads viewed for one second or five.”
? Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
Har Samsung overtaget Apples plads som innovator?
“Choosing the word “innovation” implied bigger steps forward than what was previously obvious, and as the event began Apple CEO Tim Cook doubled down on the theme, promising viewers a ‘huge morning’ with ‘some truly big announcements.’
What followed was anything but huge.”
Here’s everything Apple announced today at the iPhone 11 event
HomePod M.I.A. among Apple announcements
Mozilla bygger VPN i kommende Firefox
“I første omgang er det gratis for de amerikanske brugere at benytte sig af den nye tilføjelse, men det bliver formentlig en stakket frist. For VPN-tjenesten kan være et af Mozilla stærke kort, når de i løbet af den kommende tid lancerer en premium-udgave af Firefox.”
Facebook og Microsoft støtter jagten på deepfakes
“On Thursday, Facebook, Microsoft, the Partnership on AI coalition, and academics from seven universities launched a contest to encourage better ways of detecting deepfakes. Organizers of the Deepfake Detection Challenge did not specify prizes. The contest will run from late 2019 until spring of 2020.”
Facebook lover CO2-neutralt datacenter
“Med løfter om CO2-neutralitet åbner Facebook torsdag nyt datacenter i Odense. Det skulle åbne i løbet af 2020, men allerede torsdag står tre af otte serverhaller klar.”
Nu kommer Apple Music til browseren
“This browser-based interface effectively extends Apple Music support to users of Google’s Chrome browserand Chrome OS, Microsoft’s Edge, and Mozilla’s Firefox, as well as providing another streaming option for Android users. Apple’s web UI supports both light and dark modes, taking obvious design cues from the macOS Catalina Music app that first appeared in beta form back in June.”
Vivaldi-browseren er klar til Android
“[…] until now, the browser company co-founded by Opera’s former CEO Jon von Tetzchner didn’t have a presence on mobile. That’s changing today with the launch of Vivaldi for Android, which retains the browser’s look, feel and speed without getting bogged down in trying to bring all its myriad features to mobile.”
Frankrig vil forbyde Facebook-valuta i Europa
“Facebooks varslede kryptovaluta, der har navnet Libra, kan ikke tillades i Europa, som den ser ud i øjeblikket.
Det siger Frankrigs finansminister, Bruno Le Maire, torsdag.”
Har begrebet ‘tech-firma’ toppet?
“Since then, the number of documents with those terms declined about 12 percent, indicating a change in the ways businesses market themselves to investors and customers — and perhaps how they perceive themselves. The trend for “tech company” and “technology company” was similar.”
Stripe lancerer betalingskort
“Announced officially today to coincide with the company’s developer event Stripe Sessions, the Stripe Corporate Card — as the product is officially called — is a Visa that will be open to businesses that are incorporated in the U.S., although they can operate elsewhere.”