Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook tester skjulte likes i Australien

Medi­aWatch:
"Face­book-brugere på tværs af Aus­tralien vil blive blok­eret fra at se antallet af likes, reak­tion­er og video­vis­ninger på andres opslag fra fredag, men brugerne vil stadig kunne se, hvor­dan der rea­geres på deres egne opslag."

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SMT Expert Round Up: Insta­gram and Face­book Remov­ing Total Like Counts
Social Media Today

Facebook vil ikke nødvendigvis faktatjekke politikere

Det er i øvrigt et lig­nende svar, som det Twit­ter gav, da de blev spurgt ind til Don­ald Trumps brug af plat­for­men.

TechCrunch:
"Face­book con­firms it won’t fact check politi­cians’ speech or block their con­tent if it’s news­wor­thy even if it vio­lates the site’s hate-speech rules or oth­er poli­cies. This cement­ing of its pol­i­cy comes from Facebook’s head of glob­al pol­i­cy and com­mu­ni­ca­tion Nick Clegg, who gave a speech today about Facebook’s plans to pre­vent inter­fer­ence in the 2020 pres­i­den­tial elec­tion."

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Horizon: Facebook præsenterer VR-verden

TechCrunch:
"Face­book Hori­zon is a vir­tu­al real­i­ty sand­box uni­verse where you can build your own envi­ron­ments and games, play and social­ize with friends or just explore the user-gen­er­at­ed land­scapes. This is Facebook’s take on Sec­ond Life."

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Et halvt år senere: Christchurch-videoer stadig på Facebook

NBC News:
"Many of the clips, which include edit­ed sec­tions and screen record­ings of the orig­i­nal footage, have been on the plat­form since the week of the inci­dent. Some of the videos have been auto­mat­i­cal­ly cov­ered by Face­book with a warn­ing say­ing they fea­ture 'vio­lent or graph­ic con­tent,' but they have not been delet­ed."

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Medier er afventende overfor Facebooks "pivot to privacy"

Digi­day:
"Pub­lish­ers have yet to receive details from Face­book regard­ing what spe­cif­ic impli­ca­tions the pri­va­cy piv­ot may have for their busi­ness­es. “It’s kind of a wait-and-see game to see exact­ly how Face­book is going to piv­ot and what changes,” said a sec­ond pub­lish­ing exec."

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Rygte: Facebook vil lave briller med Ray-Ban

Mobile Mar­keter:
"Face­book has report­ed­ly part­nered with Ray-Ban par­ent com­pa­ny Lux­ot­ti­ca to devel­op aug­ment­ed real­i­ty (AR) glass­es that would replace smart­phones, sources famil­iar with the mat­ter told CNBC. The com­pa­nies want to bring the smart glass­es, which are inter­nal­ly code-named "Ori­on," to mar­ket as ear­ly as 2023."

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YouTube

YouTube-profiler udsat for hacking

ZDNet:
"Over the past few days, a mas­sive wave of account hijacks has hit YouTube users, and espe­cial­ly cre­ators in the auto-tun­ing and car review com­mu­ni­ty, a ZDNet inves­ti­ga­tion dis­cov­ered fol­low­ing a tip from one of our read­ers."

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Erfaringer fra 75.000 YouTube-kampagner

Think With Google:
"Across every indus­try ver­ti­cal, cam­paigns that used Advanced Audi­ences saw a lift in var­i­ous mar­ket­ing objec­tives. Finance cam­paigns that used in-mar­ket audi­ences saw a 1.5X lift in con­sid­er­a­tion, while retail cam­paigns saw a 1.4X lift in pur­chase intent. Telecom­mu­ni­ca­tions cam­paigns that used affin­i­ty audi­ences saw a 1.3X lift in ad recall, and food and bev­er­age cam­paigns that used cus­tom affin­i­ty audi­ences saw a 2X lift in aware­ness."

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Nye verifikationsændringer på YouTube rulles tilbage

Vari­ety:
"A day after announc­ing sig­nif­i­cant changes to its ver­i­fi­ca­tion pro­gram, YouTube announced Fri­day after­noon that it won’t be de-ver­i­fy­ing exist­ing cre­ators after all."

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YouTube bruger Machine Learning til annoncer

Ven­ture­Beat:
"YouTube is intro­duc­ing a new way for mar­keters to upload and man­age their var­i­ous video cam­paigns, lever­ag­ing machine learn­ing to auto­mat­i­cal­ly serve “the most effi­cient com­bi­na­tion” of ad for­mats at the indi­vid­ual user lev­el."

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De andre

Snap hjælper myndighederne i kampen mod Facebook

Medi­aWatch:
"Papir­erne i "Project Volde­mort" beskriv­er Face­books påståede forsøg på at under­minere Snaps for­ret­ning ved blandt andet at opfor­dre pop­ulære "snapchat­tere", såkaldte influ­encere, fra at ref­erere til deres Snapchat-kon­to på Face­books plat­form Insta­gram — og tilmed true dem med at miste deres sta­tus som "ver­i­fied" på Insta­gram."

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Ny visning af Twitter-lister

Social Media Today:
"As you can see in this exam­ple, users will now be able to pin up to five select­ed lists from their 'Lists' set­tings and have them appear as swi­peable feeds from the home time­line. This will give users more ways to access spe­cif­ic dis­cus­sions on the plat­form, which may make it a more engag­ing, inter­ac­tive expe­ri­ence."

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Twitter lukker 10.000 konti og deler data

TechCrunch:
"The accounts not­ed today fol­low the same fault lines of unrest that you will find in the news at the moment: they include more than 4,000 each in Unit­ed Arab Emi­rates and Chi­na, over 1,000 in Equador, and 259 in Spain. The full trove is being post­ed for researchers and oth­ers to parse and you can find it, and the wider archive — now num­ber­ing in the mil­lions of Tweets and with one ter­abyte of media — here."

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Sådan fastholder TikTok vores opmærksomhed

The New York­er:
"In five min­utes, the app had sand­blast­ed my cog­ni­tive mat­ter with twen­ty Tik­Toks that had the leg­i­bil­i­ty and log­ic of a nar­colep­tic dream."

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Tips til din digitale markedsføring

14 Types of Social Media Posts to Spark Engage­ment With Your Fol­low­ers [Info­graph­ic]
Social Media Today

Snapchat is becom­ing an out­let for video ad bud­gets
Digi­day

How Arti­fi­cial Intel­li­gence is Shap­ing Dig­i­tal Mar­ket­ing: 5 Tools You Can Use NOW
Dig­i­tal Mar­keter

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Information lancerer 'Miniature'

Medi­aWatch:
"Det nye avis­abon­nement og ‑pro­dukt har fået navnet Infor­ma­tion Minia­ture og bliv­er, som navnet anty­der, en miniver­sion af avisen med tre daglige artik­ler samt et nyhedsoverb­lik syv dage om ugen.

Målet er at nå ud til flere – også blandt den nye gen­er­a­tion af læsere, som ikke abon­ner­er på papirudgaven af avisen."

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Jeg har også skrevet om Minia­ture (og delt screen­shots) på Medieblog­ger.

Nu må DR igen lave longreads

Medi­aWatch:
"Artik­lerne på dr.dk bliv­er ikke læn­gere end før, selvom DR nu har fået frie hæn­der til at ham­re løs i tasterne. Det siger direk­tør for DR Nyhed­er, Aktu­alitet og Dis­trik­ter, Sandy French, efter kul­tur­min­is­ter Joy Mogensen (S) og regerin­gens støt­teparti­er i week­enden løsnede DR's pub­lic ser­vice-kon­trakt."

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Danske Medi­er langer ud efter regerin­gens "besyn­derlige" DR-ændringer
Medi­aWatch

Medieekspert: Red­ning af radiokanaler og lange artik­ler på DR er småt­ing
Jour­nal­is­ten

Medier skal invitere sig selv ind i "feed'et" hos de unge

Medi­aWatch:
"Feedet. Det er her, de dig­i­talt ind­fødte bruger dagens små pauser. Det er her, de hold­er sig opdateret om alt fra udskrivn­ing af valg til næste gym­nasiefest. Vil man som nyhed­sud­by­der være en del af fes­ten, må man invitere sig selv inden­for – og man må være insis­terende. Der står ingen unge brugere klar ved indgan­gen for at tage imod."

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Tysk firma måler læsning af papiraviser

Nie­man Lab:
"Here’s how it works: Clients pull togeth­er focus groups, gen­er­al­ly about a hun­dred peo­ple, Zeumer said. Mem­bers of those groups are each giv­en a dig­i­tal pen that looks like a fat high­lighter and is equipped with a lit­tle cam­era and a light. They’re asked to use the pen every time they read the news­pa­per over two or three months, using the dig­i­tal pen to mark the last line of text in each arti­cle they read."

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"Retten til at blive glemt" af Google gælder kun i EU

TechCrunch:
"The Court of Jus­tice of the Euro­pean Union has ruledthat Google doesn’t have to de-ref­er­ence at a glob­al scale results relat­ed to the so-called 'right to be for­got­ten.'"

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Google lukker den hyperlokale app 'Bulletin'

Android Police:
"Google launched a new hyper­local news ser­vice in ear­ly 2018 called Bul­letin. It's under­stand­able if you don't remember—Bulletin still hasn't moved out of the pilot phase, and it nev­er will. Google has just alert­ed Bul­letin users that it's shut­ting down the plat­form in Novem­ber."

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Er Apple News+ på vej til UK og Australien

The Apple Post:
"Ahead of the offi­cial release of iOS 13.1 on Tues­day, Apple has updat­ed its Apple News web­page in the Unit­ed King­dom and Aus­tralia to pro­mote that Apple News+, its pay-month­ly mag­a­zine and news­pa­per sub­scrip­tion ser­vice is “Com­ing Soon”, with users run­ning the lat­est iOS and iPa­dOS betas report­ing see­ing an Apple News+ page with­in the News app on iPhone and iPad."

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Hvorfor installerer folk adblockere?

Og hvem er de, og hvilke browsere og devices bruger de?

Det kan du blive lidt klogere på i denne PDF fra Glob­al Web Index.

? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Skrevne medier satser på podcasts

Medi­aWatch:
"Poli­tiken, Jysk Fynske Medi­er og Zet­land er alle tre i fuld gang med at føre det skrevne ord ind i et lyd­billede. Dri­vkraften er loy­alitet­sop­bygn­ing og fasthold­else af kun­der, lød det fra de tre medi­er på Radio­days."

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Twit­ter­LinkedInDig­i­tal Inno­va­tion Dig­i­tal Publishing1 min read­How pub­lish­ers are inno­vat­ing with pod­casts
What's New In Pub­lish­ing

“A water­shed moment for pod­cast­ing”: Pod­casts show explo­sive growth, dri­ve sub­scrip­tions, and ad rev­enue to cross $1B in 2021
What's New In Pub­lish­ing

Google nægter at betale franske medier

Politi­co:
"Google will not pay press pub­lish­ers in France to dis­play their con­tent and will instead change the way arti­cles appear in search results, a senior exec­u­tive said on Wednes­day.

The announce­ment pours cold water on pub­lish­ers' hopes of obtain­ing more mon­ey from the tech giant for dis­play­ing their con­tent under the Euro­pean Union's new copy­right regime, which France was the first to trans­pose into nation­al law."

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Hvis du vil have et sam­men­drag på dan­sk, kan du læse Thomas Nop­pens Twit­ter-tråd:

Lidt læn­gere tråd om imple­menter­ing af #Copy­right-direk­tivet og hvad det bety­der for #dkme­di­er.

Det er vigtigt nu for­di, @googleeurope som en respons til den franske imple­menter­ing har offentligt­gjort, hvor­dan de vil imple­mentere det.

— Thomas Nop­pen (@ThomasNoppen) Sep­tem­ber 26, 2019

Og du find­er en stribe links i denne artikel:

Google plays hard­ball with Euro­pean news pub­lish­ers
Colum­bia Jour­nal­ism Review

Nogle franske medi­er kalder det "afpres­ning", men det lad­er til at bero på den mis­forståelse, at Google helt vil fjerne nyhed­sar­tik­ler fra søgere­sul­tater­ne.

Det er der ikke tale om. Google vil blot ikke vise de snip­pets, som de tidligere har gjort — og som medierne vil have penge for.

Jeg har sam­let op på Medieblog­ger.

Aller køber Heartbeats

Medi­aWatch:
"His­to­rien melder ikke noget om, hvad Aller Media har betalt for ejeran­de­len. De resterende 20 pct. af ejer­sk­a­bet sid­der Heart­beats' stifter og direk­tør, Le Gam­meltoft, på. Hun fort­sæt­ter som adm. direk­tør i den nye ejerkon­stel­la­tion."

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Allers topchef bekræfter: 65 still­inger nedlægges
Medi­aWatch

Podimo retter sigtet mod Tyskland

Medi­aWatch:
"'Vi har fem fuldtid­sansat­te, vi har kon­tor­er, og vi er beg­y­n­dt at lukke aftaler med pod­cast­ere og mediehuse nu. Så vi er ved at være omkring 30 dage fra lancer­ing,' siger Morten Strunge, Podi­mos adm. direk­tør."

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Sådan arbejder medier med at øge deres publikum

Journalism.co.uk:
"Report­ing from INMA Media Inno­va­tion Week, we take a look at four news plat­forms that test unortho­dox ways to engage with their read­ers and attract rev­enue"

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Tyske udgivere kæmper med Firefox' seneste privacy-stramning

Digi­day:
"Pub­lish­ers have expe­ri­enced a detri­men­tal drop in pro­gram­mat­ic ad rev­enues since the changes three weeks ago. Axel Springer is among those to have seen a drop, but the issue is mar­ketwide, accord­ing to media sources. Aver­age rev­enue rate drops have been up to 15% [...] But aver­age bid rates, which is how fre­quent­ly buy­ers choose to bid on a piece of inven­to­ry, are down almost 40% on Fire­fox in Ger­many"

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Sådan får man journalister til at skrive artikler, der konverterer

Digi­day:
"'Pageviews are so easy to game,' said Ray Rivera, man­ag­ing edi­tor of The Seat­tle Times. 'What we’ve found with sto­ries that prompt peo­ple to sub­scribe is they’re exact­ly the kinds of sto­ries that, as jour­nal­ists, we want to be doing any­way. They’re impor­tant watch-dog sto­ries, in-depth nar­ra­tives, pol­i­tics sto­ries; they’re sto­ries that are right with­in our mis­sion.'"

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Podcast-kryptovaluta lukker og slukker

Nie­man Lab:
"Pod­coin, an app that promised to “pay you to lis­ten to pod­casts,” shuts down today. It began oper­a­tion in Decem­ber 2018 and claimed to hit 10,000 active dai­ly users in April before being added to The Meet Group’s net­work of mobile apps. (Albeit seem­ing­ly with­out mon­ey chang­ing hands — per­haps not sur­pris­ing since the CEO of Pod­coin and the CEO of The Meet Group are broth­ers.) Now, because it “just failed to sus­tain momen­tum,” it is going offline less than a year lat­er."

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Hvad er en "custom bidding"-algoritme?

Jeg er per­son­lig vild med Digi­days 'WTF'-serie, for­di de er gode til at fork­lare tekniske begre­ber inden­for især pro­gram­ma­tisk annon­cer­ing.

Digi­day:
"Also known as a first-par­ty algo­rithm, it is a cus­tom set of bid­ding rules that are dynam­i­cal­ly gen­er­at­ed on a per-cam­paign basis and designed to deliv­er out­comes that are aligned to a spe­cif­ic business’s goals. The adver­tis­er “owns” the algo­rithm as it is specif­i­cal­ly designed for them."

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Sådan fungerer alternativet til tredjeparts-cookien

I Ugerevyen fra sid­ste uge kunne du læse, at nogle medi­er er i gang med at teste en afløs­er for tred­jeparts-cook­ies, der er blevet pressede, efter især Apple stram­mer op for pri­va­cy i deres brows­er.

Her kan du læse mere om, hvor­dan det fun­ger­er.

Digi­day:
"They are a third-par­tycook­ie-less option. But they rely very much on first-par­ty cook­ies — audi­ence data obtained direct­ly from the pub­lish­er (rather than via a third par­ty). It is the third-par­ty cook­ie — not the first-par­ty cook­ie — that is in on the hook."

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Vox køber New York Magazine

The New York Times:
"After more than 50 years of chron­i­cling the high­brow, low­brow, bril­liant and despi­ca­ble char­ac­ters of the city whose name it took, New York Mag­a­zine has a new own­er."

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BP nu også på Washington Post-CMS

Bloomberg:
"Now, Arc is expand­ing into a new mar­ket, strik­ing a deal with its first non­media cus­tomer: BP Plc. The ener­gy giant’s com­mu­ni­ca­tions team will use Arc’s soft­ware to pub­lish arti­cles and videos to its 70,000 employ­ees across 250 inter­nal web­sites, newslet­ters and a future mobile app."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Version2: Sådan bygger vi en robotjournalist

Version2:
"Min ide er sim­pel. Jeg vil skrive en række ska­be­lon­er, som hver udlæg­ger en vinkel, et bestemt per­spek­tiv, på tal­ma­te­ri­alet. Ska­be­lon­erne skal inde­holde sprog­lige vari­anter, så robot­ten ikke skriv­er den samme his­to­rie igen og igen."

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Google vil igen transkribere Assistent-lyd

Version2:
"Google und­skylder for tidligere episoder og genind­før­er transskriber­ing af brugernes lyd­fil­er. Men denne gang vil virk­somhe­den gøre det klarere for brugerne, hvad der sker med deres lyd­da­ta."

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Google Assis­tant no longer saves voice record­ings by default
Ven­ture­Beat

Facebook køber armbånd, der kan læse tanker

Com­put­er­world:
"Den lille amerikanske start­up Ctrl Labs er blevet købt af Face­book for svim­lende én mil­liard dol­lar eller hvad der svar­er til 6,8 mil­liarder danske kro­ner.

Sel­sk­a­bet udvikler teknolo­gi, der kan læse tanker, og det er den Face­book nu har fået fin­grene i."

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Så vigtige er A/B‑test for Netflix

The Net­flix Tech Blog:
"Net­flix runs on an A/B test­ing cul­ture: near­ly every deci­sion we make about our prod­uct and busi­ness is guid­ed by mem­ber behav­ior observed in test. At any point a Net­flix user is in many dif­fer­ent A/B tests orches­trat­ed through ABlaze."

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Huaweis 5G-telefon kommer alligevel til Danmark

Com­put­er­world:
"Huaweis Mate 30-serie kom­mer alligev­el til Dan­mark – se den danske pris her. Det velk­endte Google økosys­tem vil man dog skulle hente selv."

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Google bygger Analytics-integration i Firebase

Ven­ture­Beat:
"Google’s Fire­base is get­ting new tools and upgrades today to help app devel­op­ers get more done. These include tools to test their cre­ations, includ­ing a Google Ana­lyt­ics inte­gra­tion for track­ing per­for­mance and ana­lyz­ing insights from smart­phone and web app usage stats."

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Dataetik er nu et strategisk forretningsvåben

TechCrunch:
"By using agile data gov­er­nance, star­tups can bal­ance pro­tec­tion and improve­ment. Ulti­mate­ly, they gain a strate­gic advan­tage by obtain­ing more data, cul­ti­vat­ing more loy­al­ty, and being more resilient to inevitable data mishaps. "

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• Kategori: Opsamlinger