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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook annoncerer besked-app'en 'Threads'

(Du kunne første gang læse om Threads her i Dig­i­tal Ugerevy i uge 35.)

Medi­aWatch:
"Ifølge Reuters vil Face­book lancere en ny besked-app til billed­del­ingst­jen­esten Insta­gram under navnet Threads – og det vil være med billed­er i fokus, som det også er til­fældet for Snapchat.

Nyhe­den er tors­dag med til at sende Snap-aktien ned med 5,7 pct. til 13,98 dol­lar."

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Facebook vil kun betale nogle medier

The Wall Street Jour­nal:
"Face­book Inc. is plan­ning to pay only a minor­i­ty of pub­lish­ers whose head­lines will be fea­tured in its com­ing news sec­tion, accord­ing to peo­ple famil­iar with the mat­ter."

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Lyt: Zuckerberg vil bekæmpe opsplitning af Facebook

The Verge har fået fat i to timers optagelser fra et internt Face­book-møde.

The Verge:
"You have some­one like Eliz­a­beth War­ren who thinks that the right answer is to break up the com­pa­nies ... if she gets elect­ed pres­i­dent, then I would bet that we will have a legal chal­lenge, and I would bet that we will win the legal chal­lenge. And does that still suck for us? Yeah. I mean, I don’t want to have a major law­suit against our own gov­ern­ment. ... But look, at the end of the day, if someone’s going to try to threat­en some­thing that exis­ten­tial, you go to the mat and you fight."

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Zucker­berg mis­un­der­stands the huge threat of Tik­Tok
TechCrunch

What hap­pens when Face­book con­fronts an exis­ten­tial threat?
Colum­bia Jour­nal­ism Review

Zucker­berg: Don’t wor­ry, we expect­ed pol­i­cy­mak­ers to resist Libra
MIT Tech­nol­o­gy Review

Facebook kan tvinges til at fjerne krænkende indhold

Medi­aWatch:
"[EU-dom­stolen] har taget still­ing til en sag, som den tidligere østrigske poli­tik­er Eva Glaw­is­chnig-Piesczek har anlagt. Hun var tidligere en del af par­ti­et De Grønne i Østrig. Hun bad i 2016 Face­book om at fjerne en ned­sæt­tende kom­men­tar om hende. Kom­mentaren omhan­dlede par­ti­ets opbakn­ing til en min­i­mum­løn til fly­gt­ninge."

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Facebook er bagud med at gøre data tilgængelig

The New York Times:
"But near­ly 18 months lat­er, much of the data remains unavail­able to aca­d­e­mics because Face­book says it has strug­gled to share the infor­ma­tion while also pro­tect­ing its users’ pri­va­cy. And the infor­ma­tion the com­pa­ny even­tu­al­ly releas­es is expect­ed to be far less com­pre­hen­sive than orig­i­nal­ly described."

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En uge uden Facebook er godt for helbredet

Nie­man Lab:
"'Our results sug­gest that using Face­book induces feel­ings of depres­sion,' the researchers write. This could be because the stu­dents were doing more healthy things. It could also be because they were read­ing less news."

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Instagram

Hvad skal udgivere vide om Instagrams massive vækst?

What's New In Pub­lish­ing:
"To fig­ure out what works best on the plat­form, Hub­Spot and Men­tion ana­lyzed 48,065,694 Insta­gram posts and 306,278 of the top Insta­gram users, and observed trends about engage­ment rates, hash­tags, and oth­er insights that can change the way pub­lish­ers use Insta­gram."

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Instagram lancerer begrænsninger

Social Media Today:
"This week, Insta­gram is rolling out a new option called 'Restrict', which will enable users to lim­it the expo­sure of cer­tain users when the com­ment on their posts."

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Få styr på Instagram-algoritmen anno 2019

Bit.AI Blog:
"Today, we decid­ed to be ‘Insta­gram Myth­busters’ and write a com­pre­hen­sive guide on how to hack Insta­gram growth the prac­ti­cal way.

We have curat­ed the very best tips of what to do, what NOT to do, the best tools to use, best prac­tices to fol­low, and some hard-core backed-by-data facts!"

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Instagram vil hjælpe med din produktlancering

Mar­ket­ing Land:
"Its lat­est test, announced Mon­day, is aimed at giv­ing brands tools to build excite­ment around upcom­ing prod­ucts their fans will be able to buy on the plat­form. Users can opt in to get reminders to buy the prod­ucts on Insta­gram when they’re released."

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De andre

YouTube lancerer nye kommentarfiltre

YouTube Help:
"You can eas­i­ly fil­ter com­ments by: 

Response sta­tus: have I already respond­ed to this com­ment?

Con­tains ques­tion: does the com­ment con­tain a ques­tion

Sub­scriber count: does the com­menter have at least 1K/10K/100K/1M/10M subs?

Sub­scriber sta­tus: is the com­menter pub­licly sub­scribed to me?

Mem­ber sta­tus: is the com­menter a mem­ber?"

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YouTube vil gøre algoritmen endnu mere vanedannende

MIT Tech­nol­o­gy Review:
"While YouTube has pub­licly said that it’s work­ing on address­ing these prob­lems, a new paperfrom Google, which owns YouTube, seems to tell a dif­fer­ent sto­ry. It pro­pos­es an update to the platform’s algo­rithm that is meant to rec­om­mend even more tar­get­ed con­tent to users in the inter­est of increas­ing engage­ment."

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Twitter lancerer filter til private beskeder

TechCrunch:
"Twit­ter is rolling out its spam and abuse fil­ter for Direct Mes­sages, a month and a half after the com­pa­ny announced it had start­ed test­ing the fea­ture. The fil­ter will be avail­able on Twitter’s iOS, Android and Web apps."

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Twit­ter Rolls Out New DM Search Option to iOS Users
Social Media Today

Tips til din digitale markedsføring

20 Amaz­ing Facts About Face­book [Info­graph­ic]
Social Media Today

Face­book Adds 'Send Mes­sen­ger' CTA to Sto­ries Ads
Social Media Today

Report: Influ­encer mar­ket­ing
Glob­al Web Index

Snapchat Expands Ad Length Lim­its, Announces New Ad For­mats
Social Media Today

How to get your press release picked up
Journalism.co.uk

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Forsiderobotterne er på vej ind i de danske medier

Jour­nal­is­ten:
"Norske Aften­posten har automa­tis­eret 90 pro­cent af for­si­den. Og Svenske Mitt­Media har sat robot­ter til at styre for­si­den hos godt 20 netavis­er, bort­set fra tophis­to­ri­erne. Automa­tis­erin­gen af for­sider tager fart – i Dan­mark er JP og Hern­ing Folke­blad blandt frontløberne "

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Er du nys­ger­rig på, hvad man skal være opmærk­som på, hvis man bruger algo­rit­mer til at hen­vise til ind­hold?

Så læs om mit fore­drag:
Medi­er og algo­rit­mer

Fortroppen og bagtroppen i den digitale journalistik

Ras­mus Kleis Nielsen er dansker og chef for Reuters' 'Insti­tute for the Study of Jour­nal­ism'.

Ras­mus Kleis Nielsen:
"The rear­guard thinks the prob­lem is that the world has changed too much. The van­guard thinks the prob­lem is that jour­nal­ism hasn’t changed enough."

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Amerikanerne er bekymrede over sociale mediers indflydelse på nyheder

Social Media Today:
"Accord­ing to new data from Pew Research, Amer­i­can news con­sumers have sig­nif­i­cant con­cerns about the impacts of social media on news cov­er­age more broad­ly, with bias and sen­sa­tion­al­ism key among the not­ed issues."

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Sky News sender på Amazon Twitch

Digi­day:
"For pub­lish­ers, Twitch rep­re­sents sev­er­al oppor­tu­ni­ties. As a user-gen­er­at­ed con­tent plat­form it’s still rel­a­tive­ly unchart­ed ter­ri­to­ry for pro­fes­sion­al­ly-pro­duced con­tent, but it’s grow­ing. "

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Nu kan du tilføje podcats til dine Spotify-playlister

TechCrunch:
"Spo­ti­fy this morn­ing announced a new fea­ture that will allow users to add their pod­casts to playlists. With the addi­tion, users can cre­ate their own cus­tom playlists of their favorite pod­casts, or even those that com­bine music and audio — sim­i­lar to Spotify’s own new­ly launched 'Your Dai­ly Dri­ve.'"

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Apple News+ lanceret i UK og Australien

Digi­day:
"'It seems that it hasn’t hurt pub­lish­ers as much as expect­ed, but not for the right rea­sons,' said Rob Ristag­no CEO at con­sul­tan­cy The Ster­ling Woods Group. 'Main­ly it has been a rel­a­tive fail­ure with con­sumers so the can­ni­bal­iza­tion hasn’t been as great as expect­ed.'"

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US-nyhedsmedier blandt de mest polariserende brands

Axios:
"News media com­pa­nies make up 12 of the 15 most polar­iz­ing brands in Amer­i­ca today, accord­ing to a new Morn­ing Con­sult poll pro­vid­ed to Axios. CNN and Fox News con­tin­ue to be the most divi­sive news com­pa­nies. "

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12 tips til bedre iPhone-fotografier

Paper Prod:
"You want to take bet­ter pho­tos with your iPhone? You don't need to be an award win­ing pho­tog­ra­ph­er! Giv­en the fact that you prob­a­bly take your iPhone every­where, every time...it is your best com­pan­ion and very best cam­era!"

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Hvorfor lykkes de fleste udgivere ikke med abonnementer?

Ja, måske for­di de ikke invester­er nok i det:

What's New In Pub­lish­ing:
"Almost 4 out of 10 pub­lish­er exec­u­tives said that their company’s resource com­mit­ment to sub­scrip­tion ini­tia­tives is in the sin­gle-dig­it per­cent­ages, and an over­whelm­ing 75% say they spend less than a fourth of resources on sub­scrip­tion efforts."

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Tracking-cookies kræver aktivt samtykke

TechCrunch:
"Europe’s top court has ruled that pre-checked con­sent box­es for drop­ping cook­ies are not legal­ly valid.

Con­sent must be obtained pri­or to stor­ing or access­ing non-essen­tial cook­ies, such as track­ing cook­ies for tar­get­ed adver­tis­ing. Con­sent can­not be implied or assumed."

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The Run­down: What pub­lish­ers think of the demise of the third-par­ty cook­ie
Digi­day

How Insid­er Inc is prepar­ing for life after third-par­ty cook­ies
Digi­day

Registreringsvægge er igen inde i varmen

Digi­day:
"A pub­lish­er using a reg­is­tra­tion wall can dri­ve sub­scriber con­ver­sion rates 10 times high­er for its known users com­pared to its anony­mous users, said Michael Sil­ber­man, svp of strat­e­gy at Piano. Yet news pub­lish­ers have his­tor­i­cal­ly been reluc­tant to use them, in part because they can dri­ve read­ers away and put short-term pres­sure on a site’s traf­fic."

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Færre annoncer gav flere penge

Digi­day:
"Germany’s Bur­da Media has been on an ad-culling mis­sion, cut­ting a quar­ter of ad impres­sions across the eight sites in its dig­i­tal port­fo­lio. The impact: Dig­i­tal ad rev­enues rose slow­ly back up, with an aver­age 38% year-on-year lift record­ed across all its titles in 2018."

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Stadig uklarhed om fordelene ved at lytte til brugerne

I øje­b­likket er der i mediebranchen (igen) en ten­dens til at forsøge at engagere lyt­tere, seere og læsere i den type jour­nal­is­tik, der bliv­er lavet og de his­to­ri­er, der bliv­er dækket.

Nie­man Lab:
"Does audi­ence engage­ment-focused report­ing actu­al­ly improve a news organization’s rev­enue?

After $650,000, near­ly three dozen news­rooms’ exper­i­ments, and one year lat­er, it’s still unclear. Four major jour­nal­ism fun­ders pooled the mon­ey for a fund to sup­port a vari­ety of out­lets’ attempts at con­nect­ing the use of audi­ence engage­ment and trans­paren­cy tools with increased read­er rev­enue. A reportstudy­ing the first of three rounds of grants high­lights some best prac­tices and promis­ing results — with a few 'if's."

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Mediebranchen er på vej ind i en slankeperiode

Digi­day:
"That being said, pub­lish­ers must face the real­i­ty that the dig­i­tal media busi­ness­es are like­ly to be small­er than once imag­ined, accord­ing to Bloomberg Media CEO Justin Smith [...] 'The real­i­ty is that the indus­try is not dying, it’s not going extinct, but it’s actu­al­ly just going through a process of slim­ming down.'"

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Axel Springer skal spare penge

Medi­aWatch:
"Ejeren af blandt andet avis­erne Bild og Die Welt må ned­jus­tere sine udmeldte for­vent­ninger til årets omsæt­ning og drift­sre­sul­tat og læg­ger an til stor spareøvelse."

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Læs mere:

Axel Springers udfor­dring:
Jour­nal­is­tik i en dig­i­tal for­ret­ning

Medieblog­ger

Taboola og Outbrain går sammen

To af de fir­maer, der lev­er­er de — lad os sige "prob­lema­tiske" — anbe­falinger, du ser i bokse rundt omkring på inter­net­tet, går nu smmen.

TechCrunch:
"The aim: to bulk up to a cus­tomer list that will now num­ber 20,000 online prop­er­ties and an audi­ence of 2.6 bil­lion to com­pete bet­ter against the likes of Face­book and Google, online adver­tis­ing giants that present the biggest com­pet­i­tive threat to both adtech star­tups and the pub­lish­ers that are Taboola and Outbrain’s cus­tomers."

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Le Gammeltoft regner med vækst efter Aller-deal

Medi­aWatch:
"Med Aller Media som mede­jer af det dig­i­tale kul­turme­die Heart­beats vil de røde tal på bundlin­jen snart blive til sorte – og gerne allerede i løbet af 2020. Sådan lyder for­vent­nin­gen til Aller Medias overtagelse fra adm. direk­tør og mede­jer, Le Gam­meltoft."

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Streaming er et milliardmarked i Danmark

Medi­aWatch:
"Stream­ing­markedet har været i kon­stant vækst siden 2014 og ramte sid­ste år en omsæt­ning på 2 mia. kr. Det skriv­er Finans på bag­grund af en årlig analyse fra kon­sulent- og revi­sion­shuset PwC om det glob­ale medie- og under­hold­nings­marked."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Her er Microsofts foldbare Android-telefon

The Verge:
"The Sur­face Duo has two 5.6‑inch dis­plays that fold out into an 8.3‑inch over­all screen, and it’s just 4.8mm thin. You can fold it ful­ly over like many 2‑in‑1 lap­tops, thanks to a 360-degree hinge. Microsoft says it’s com­mit­ted to dual-screen devices because they allow peo­ple to get more done on the go."

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Nu kan du gå incognito i Google Maps

Ven­ture­Beat:
"Echo­ing the incog­ni­to mode that has been baked into Chrome for more than a decade, Google Maps will now allow users to tem­porar­i­ly pre­vent activ­i­ties being saved to their Google Account — includ­ing search­es for places and routes tra­versed. The fea­ture can be acti­vat­ed through the main menu that sits behind a user’s pro­file pho­to and will be rolling out to all Android users through­out Octo­ber, with iOS fol­low­ing."

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Google lancerer version 2.0 af TensorFlow

TechCrunch:
"Google open source machine learn­ing library Ten­sor­Flow 2.0 is now avail­able for pub­lic use, the com­pa­ny announced today. The alpha ver­sion of Ten­sor­Flow 2.0 was first made avail­able this spring at the Ten­sor­Flow Dev Sum­mit along­side Ten­sor­Flow Lite 1.0 for mobile and embed­ded devices, and oth­er ML tools like Ten­sor­Flow Fed­er­at­ed."

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Vi kan ikke stole på systemer kun bygget på deep learning

MIT Tech­nol­o­gy Review:
"Gary Mar­cus is not impressed by the hype around deep learn­ing. While the NYU pro­fes­sor believes that the tech­nique has played an impor­tant role in advanc­ing AI, he also thinks the field’s cur­rent overem­pha­sis on it may well lead to its demise."

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• Kategori: Opsamlinger