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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Politikere vil stille sociale medier til ansvar

Medi­aWatch:
"Flere røde parti­er er klar til at lave en lov­givn­ing. Sociale medi­er som Face­book, Insta­gram og YouTube skal stå mere direk­te til ans­var for at fjerne ulovligt ind­hold hur­tigt."

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Facebook

Kviklånsfirmaer kan annoncere direkte til spillefugle på Facebook

Medi­aWatch:
"Det er "dybt forargeligt", at annon­cer for kviklån på Face­book kan mål­rettes per­son­er, der spiller på net­tet, men­er Cen­ter for Ludo­mani, der får opbakn­ing fra bl.a. erhvervs­min­is­teren. For­brugerom­buds­man­den går nu ind i sagen."

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Face­book reg­istr­erer danske børns inter­esse for gam­bling
Medi­aWatch

Nye funktioner til Messenger Platform

Face­book for devel­op­ers:
"The lat­est release of the Mes­sen­ger Plat­form is here! This release includes Pri­vate Replies, User Lev­el Per­sis­tent Menus and more."

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Facebook tester billed-layouts

Social Media Today:
"Accord­ing to reverse engi­neer­ing expert Jane Manchun Wong, Face­book is now exper­i­ment­ing with a new set of lay­out options for mul­ti-image updates, which would enable users to choose dif­fer­ent pre­sen­ta­tion styles for their images."

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Musikforskning støtter Facebook i at skjule likes

Nie­man Lab:
"They the­o­rized that the con­sump­tion of an online prod­uct, such as a song, is a two-step process. First, the user clicks on it based on its appeal; then, they down­load it based on its qual­i­ty. As it turns out, a song’s appeal is large­ly deter­mined by its cur­rent pop­u­lar­i­ty. If oth­er peo­ple like some­thing, we tend to think it’s worth tak­ing a look at."

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Facebook vil tilbyde videokurser til medier

Digi­day:
"Facebook’s lat­est ges­ture to news pub­lish­ers is a three-month pro­gram to help them mas­ter video pro­gram­ming that comes with $300,000 in fund­ing — along with work­shops and advice."

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Facebook betaler 40 mio. dollars for kunstige videotal

Social Media Today:
"Face­book is set to pay $40 mil­lion in a set­tle­ment over a case which alleges that The Social Net­work know­ing­ly inflat­ed its video view met­rics in order to attract more ad spend."

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Facebook vil kombinere Workplace og Portal

Ven­ture­Beat:
"Face­book is bring­ing its Por­tal devices to the work­place for peo­ple to make voice and video calls. Work­place by Face­book deliv­ered a num­ber of upgrades as part of its Flow by Work­place con­fer­ence being held today in Men­lo Park, includ­ing the fact that Work­place now has 3 mil­lion paid users, up from 2 mil­lion in Feb­ru­ary."

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Warren retter anklager mod Trump og Zuckerberg

Vox:
"Sen. Eliz­a­beth War­ren accused Face­book on Mon­day of embold­en­ing Don­ald Trump, even sug­gest­ing that the social media company’s lead­er­ship struck some deal with Trump behind closed doors that explains why he is allowed to pro­mote mis­lead­ing ads on its plat­form."

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Twit­ter and Face­book won’t remove false Trump cam­paign ads about Biden
MIT Tech­nol­o­gy Review

Instagram

"Dark mode" nu også på Instagram

Insta­gram Engi­neer­ing:
"This week’s update to Insta­gram includes full sup­port for iOS dark mode. This took months of work and col­lab­o­ra­tion between numer­ous design and engi­neer­ing teams in the com­pa­ny. As such, we want­ed to take some time to share how we approached adopt­ing dark mode and some of the obsta­cles we encoun­tered along the way."

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Instagram opdaterer Stories-funktioner

Social Media Today:
"Instagram's now rolling out a new for­mat for its Sto­ries Cam­era, which will make the app's var­i­ous Sto­ries tools — includ­ing GIFs, Count­down Stick­ers and Polls — eas­i­er to access and apply, direct from the main func­tion bar."

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Instagram fjerner 'Following'-feed

Buz­zFeed News:
"Now that Fol­low­ing has dis­ap­peared, it’s like­ly few peo­ple will notice it’s gone. Vishal Shah, Instagram’s head of prod­uct, told Buz­zFeed News it wasn't a fea­ture that peo­ple used fre­quent­ly and that the com­pa­ny sus­pect­ed many users didn't know it exist­ed."

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Twitter

Twitter er tilbage på Mac

TechCrunch:
"Twit­ter has returned to the Mac with the debut of a new Cat­a­lyst-pow­ered app for mac OS Catali­na, launched on Thurs­day. The com­pa­ny in June had been among the first to announce its plans to take advan­tage Mac Cat­a­lyst — Apple’s new toolset for bring­ing iPad apps to the Mac desk­top — fol­low­ing Apple’s World­wide Devel­op­er Con­fer­ence, where Cat­a­lyst had been offi­cial­ly intro­duced."

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Tips til journalister på Twitter

Inter­na­tion­al Jour­nal­ists' Net­work:
"Stop using hash­tags, and oth­er advice for jour­nal­ists on Twit­ter"

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Twitter tester realtime-stream af tweets

Det er i øvrigt sådan, Tweet­Deck gør som stan­dard — og jeg find­er det meget irriterende 🙂

Social Media Today:
"As shared by social media expert Matt Navar­ra, Twit­ter is test­ing out a new option which would enable users to 'stream tweets', mean­ing that their time­line would be updat­ed as tweets hap­pen. Which feels a lit­tle clos­er to what Twit­ter was before the intro­duc­tion of the algo­rithm-defined feed, right?"

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Derfor modererer Twitter anderledes

VIce:
"Rather than act deci­sive­ly by ban­ning cer­tain types of behav­ior and allow­ing oth­ers, Twitter's pol­i­cy and engi­neer­ing teams some­times de-empha­size con­tent and allow users to hide con­tent that may be offen­sive but not explic­it­ly against the platform's terms of ser­vice."

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Twitter: Mail-adresser kan være brugt til annoncering

Medie:
"Twit­ter erk­ender, at brugeres kon­tak­to­plysninger "uforsætligt" kan være blevet brugt til mål­ret­tet annon­cer­ing. Det skriv­er sel­sk­a­bet bag det sociale medie i en pressemed­delelse ifølge nyheds­bu­reauet AFP."

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De andre

TikTok sender Mariah Carey tilbage på hitlisterne

The Wall Street Jour­nal:
"From ‘Obsessed’ to ‘Mr. Sand­man,’ old hits are get­ting a resur­gence on the social video app"

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Sådan udvider TikTok i Europa

Digi­day:
"Nev­er­the­less, Tik­Tok has tried to learn from its pre­de­ces­sor by tak­ing a more aggres­sive stance to trans­lat­ing its ads busi­ness to Europe. Where­as Snapchat took a more phased approach, grad­u­al­ly intro­duc­ing mea­sure­ment, tar­get­ing and pro­gram­mat­ic buy­ing tools to adver­tis­ers, Tik­Tok wants to pro­vide all those ser­vices over a much short­er time frame."

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Angrebet i Halle blev streamet på Twitch

Medi­aWatch:
"Blot få uger efter at techgi­gan­ter har taget nye tilt­ag for at begrænse, at vold­eligt ind­hold spred­er sig på sociale medi­er, er en livestream af ons­da­gens dødelige angreb i Tysk­land blevet delt online.

Gern­ings­man­den sendte en livestream af angre­bet på hjemmes­i­den Twitch, som ejes af Ama­zon."

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Tips til din digitale markedsføring

Get lead scor­ing data right in Google Ana­lyt­ics with Google Tag Man­ag­er
Mar­ket­ing Land

Face­book Pro­vides New Sto­ries Tem­plates for Busi­ness­es, New Busi­ness Options for Insta­gram Direct
Social Media Today

Can AI earn a star­ring role in mar­keters' video strate­gies?
Mar­ket­ing Dive

9 Insta­gram Sto­ries Apps That Will Help Max­i­mize Your Cre­ation Process
Social Media Today

? Digitale medietendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

DMJX lancerer forløb for mediebranchens iværksættere

Jeg er en af dem, man kom­mer til at møde under­ve­js, så jeg er ikke helt objek­tiv — men jeg synes, du skal kigge på det 🙂

Medi­etrends:
"Teknisk set er uddan­nelsen et efterud­dan­nelses­for­løb, men reelt er der tale et for­ret­ning­sud­viklings­for­løb, hvor DMJX støt­ter iværk­sæt­terne med alle de rel­e­vante værk­tø­jer og kom­pe­tencer, som skal i sving, når man starter op for sig selv."

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Flere DR-programmer bliver set mest på stream

Medi­aWatch:
"DR's suc­ces skal måles på, hvilken vær­di brugerne oplever at få ud af ind­hold­et – ikke hvor lang tid de bruger på det, lyder det fra mediedi­rek­tør hos DR, der også frem­læg­ger tal for senin­gen på tværs af stream­ing og flow."

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Sådan byggede CNN deres live-værktøj

Nie­man Lab:
"'We need­ed a prod­uct to push out news faster to a con­sumer, even if it’s just one to two sen­tence updates,' direc­tor of break­ing news for CNN Dig­i­tal Aman­da Wills said. 'When peo­ple think of CNN as a brand, they very much think of the pace and breath­less­ness they see on air. I want­ed us to mir­ror that.'"

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Nordiske Medier vil bruge robotnoter i nichemedier

Medi­aWatch:
"Nordiske Medi­er, der står bag en stribe dige­tale brancheme­di­er, tager nu automa­tis­eret nyhed­sjour­nal­is­tik i brug for at blive mere rel­vant for lokale kun­der. Dermed føl­ger Nordiske Medi­er, der er ejet af Nord­jyske Medi­er, efter en række andre mediehuse, der er beg­y­n­dt at bringe robot­gener­erede nyhed­snot­er inden for f.eks. sport og erhverv."

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Apple overvejer super-bundle

Finan­cial Times:
"The iPhone mak­er has recent­ly approached the big music com­pa­nies about bundling togeth­er Apple Music and Apple’s upcom­ing tele­vi­sion ser­vice, but the two sides have not yet dis­cussed a pric­ing for­mu­la, said peo­ple famil­iar with the nego­ti­a­tions. Talks are at an ear­ly stage, they added."

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Apple fjerner Quartz fra kinesisk App Store

The Verge:
"Accord­ing to Quartz, this is due to the publication’s ongo­ing cov­er­age of the Hong Kong protests, and the com­pa­ny says its entire web­site has also been blocked from being accessed in main­land Chi­na."

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Læs også:

Cow­ard­ly kow­tow­ing to Chi­na means Hong Kong blood is on Apple’s hands

Nu går Opera-browseren også efter trackere

Ven­ture­Beat:
"With Opera 64 for desk­top, which is rolling out around now, Opera will serve to block track­er scripts using data gleaned from the EasyPri­va­cy Track­ing Pro­tec­tion List. So while it may not block every track­er out there, it will block most of the known ones."

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Er Apple og Spotify ved at lægge striden bag sig?

Com­put­er­world:
"Nu ser det så ud til, at de to part­ner måske er ved at nå hinan­den noget af vejen. Ud over Spo­ti­fy-inte­gra­tio­nen i Siri, lancer­er Spo­ti­fy også en Apple tv-app for første gang, som kan down­load­es fra tvOS App Store."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Sådan afhænger udgivere af e‑mail

Digi­day:
"A con­stant for many pub­lish­ers is email. But chal­lenges includ­ing lapsed sub­scribers and the chal­lenges of includ­ing tra­di­tion­al adver­tis­ing in an email strat­e­gy, pub­lish­ers can have a hard time jus­ti­fy­ing invest­ment in the plat­form."

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Substack får første medie som kunde

End­nu et tegn på, at betalte nyheds­breve (på abon­nement) bliv­er en mere og mere inter­es­sant trend at holde øje med.

Nie­man Lab:
"It’s a step for­ward for Sub­stack, which had been focused on indi­vid­u­als’ newslet­ters but is now test­ing out broad­er offer­ings for media com­pa­nies."

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Steve Hayes and Jon­ah Gold­berg to launch The Dis­patch
Axios

Humor kan også skaffe abonnenter

Medi­etrends:
"'Vi gør ikke grin med læserne, men vi griner med dem', lyder fork­larin­gen på en suc­ces­fuld kam­pagne fra norske Sta­vanger Aften­bladet, som igen­nem to sæson­er har haft en komik­er til at karikere læsernes bidrag til avisens kom­men­tartråde."

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Allers content-bureau ansætter udviklingsdirektør

Medi­aWatch:
"Jeppe Ved­dinge har åre­lang erfar­ing fra kom­mu­nika­tions­branchen, hvor han bl.a. gen­nem otte år har været part­ner i Geel­muy­den Kiese, indtil han i 2014 blev direk­tør i kom­mu­nika­tions­bu­reauet Radius. I foråret skift­ede han til Imple­ment Con­sult­ing Group, men nu rykker han alt­så videre til OTW."

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Medier leder efter tredjeparts-cookiens afløser

Digi­day:
"News Corp, The Wash­ing­ton Post, the Guardian, Mail Online, Insid­er Inc. and TI Media are among the pub­lish­ers active­ly pur­su­ing beyond-the-cook­ie strate­gies that pri­or­i­tize iden­ti­fy­ing audi­ences using first-par­ty rather than third-par­ty cook­ies."

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How pub­lish­ers are using first-par­ty data to dri­ve engage­ment, con­ver­sions and bet­ter ad tar­get­ing
What's New In Pub­lish­ing

Sådan vil Financial Times finde kommende abonnenter blandt teenagere

Digi­day:
"The Finan­cial Times is expand­ing how it appeals to school stu­dents by cre­at­ing more focused con­tent and, in a nov­el twist, releas­ing a board game. One of the out­comes is that by instill­ing reg­u­lar read­ing habits in younger peo­ple, they go on to sub­scribe to one of the FT’s uni­ver­si­ty stu­dent pack­ages."

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Financial Times lykkes med programmatic efter GDPR

Digi­day:
"Since it switched off OPM [open mar­ket­place] inven­to­ry, the FT focused hard on pri­vate mar­ket­place, pro­gram­mat­ic guar­an­teed and auto­mat­ed guar­an­teed deals. But over the last year, demand for PMP [pri­vate mar­ket­place] deals has tapered off, with far more inter­est from buy­ers on pro­gram­mat­ic-guar­an­teed deals, accord­ing to Bar­rett. In fact, PMPs used to account for 70% of pro­gram­mat­ic rev­enue; now that’s flipped, so PG deals rep­re­sent 70% and PMPs rough­ly 30%."

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Nu skal pengespild i digitale annoncer måles

Medi­aWatch:
"Organ­i­sa­tio­nen World Fed­er­a­tion of Adver­tis­ers (WFA) vil holde mere hånd i han­ke med, hvad annon­cør­erne får for pen­gene på det glob­ale dig­i­tale annon­ce­marked.

Det sker med lancerin­gen af et nyt værk­tøj, Dig­i­tal Media Bench­mark, opl­yser Dan­sk Annon­cør­foren­ing, der er medlem af WFA, i en pressemed­delelse."

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Google vil kombinere privacy og annoncefrekvens med AI

Ven­ture­Beat:
"Google says it’s inves­ti­gat­ing ways to pre­serve users’ pri­va­cy with­out impact­ing their dis­play ads expe­ri­ences, in part through AI and machine learn­ing. In a blog post this morn­ing, the Moun­tain View com­pa­ny announced it’ll soon intro­duce an ad fre­quen­cy fea­ture in Dis­play & Video 360"

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Talhjælp til journalister

Nie­man Lab:
"What they don’t know are the answers to some impor­tant ques­tions, like: How much rev­enue does a typ­i­cal arti­cle I write gen­er­ate from adver­tis­ing? What if it goes viral? Is it bet­ter for my arti­cle to get lots of pageviews or for it to attract dig­i­tal sub­scribers? How do those two goals relate? After all, the cov­er­age that gen­er­ates the most clicks may by com­plete­ly dif­fer­ent from the sto­ries that attract sub­scribers."

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Top 6 pub­lish­er sub­scrip­tion bench­marks, from Google News Ini­tia­tive
What's New In Pub­lish­ing

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Zuckerberg skal til Washington igen — denne gang om Libra

CNBC:
"Zucker­berg will be the only wit­ness at a hear­ing, which is sched­uled for Oct. 23 at 10 a.m. ET, enti­tled “An Exam­i­na­tion of Face­book and Its Impact on the Finan­cial Ser­vices and Hous­ing Sec­tors.” House mem­bers had been push­ing for Zucker­berg to tes­ti­fy on Facebook’s cryp­tocur­ren­cy plans as the com­mit­tee had been in talks with his COO, Sheryl Sand­berg, about tes­ti­fy­ing, CNBC report­ed last week."

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VentureBeat har talt med vores tech-ambassadør

Ven­ture­Beat:
"Two years ago, Casper Klyn­ge, an expe­ri­enced Dan­ish diplo­mat with a back­ground in cri­sis man­age­ment in places like Afghanistan, became the first nation-state ambas­sador to Sil­i­con Val­ley. It’s his job to speak with Ama­zon, Face­book, Google, and Microsoft in the U.S. and with com­pa­nies like Aliba­ba and Baidu in Chi­na, and to treat these busi­ness­es as if they were glob­al super­pow­er nation-states."

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Kigger Amazon med i vores hjem?

Bloomberg:
"Teams in India and Roma­nia use video snip­pets sent by cus­tomers for trou­bleshoot­ing pur­pos­es and to train arti­fi­cial intel­li­gence algo­rithms."

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Deepfakes handler mest om porno

MIT Tech­nol­o­gy Review:
"The inter­net is home to at least 14,678 deep­fakes, accord­ing to a new report by Deep­Trace, a com­pa­ny that builds tools to spot syn­thet­ic media. But most of them weren’t cre­at­ed to mess with elec­tions. "

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Pre­pare for the Deep­fake Era of Web Video
Wired

PayPal forlader Facebooks kryptosamarbejde

Reuters:
"U.S. pay­ments proces­sor Pay­Pal Hold­ings Inc (PYPL.O) said on Fri­day it was leav­ing Libra Asso­ci­a­tion, the enti­ty man­ag­ing the Face­book-led effort to build glob­al dig­i­tal cur­ren­cy Libra, mak­ing it the first mem­ber to exit the group. "

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Ny MacOS betyder farvel til iTunes

Ven­ture­Beat:
"macOS Catali­na also dep­re­cates iTunes, all but entire­ly replac­ing the 18-year-old media man­age­ment app with mul­ti­ple pur­pose-built apps called Music, Pod­casts, and TV. Syn­chro­niza­tion and back­ups of iPods, iPhones, and iPads now take place in Catalina’s Find­er rather than iTunes, while the new Cat­a­lyst-devel­oped Mac media apps essen­tial­ly repli­cate the ones found on iPads,"

Læs artiklen

As Apple sun­sets iTunes for Macs, Win­dows users blast ‘ter­ri­ble’ app
Ven­ture­Beat

Net­flix con­firms it won’t port its iPad app to macOS
The Verge

Vender 8chan tilbage?

The Dai­ly Beast:
"The noto­ri­ous forum 8chan is sig­nal­ing a return after its con­nec­tion to mul­ti­ple mass-mur­ders got it boot­ed offline this sum­mer. But its come­back strat­e­gy might not be the clever fix fol­low­ers want."

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• Kategori: Opsamlinger