Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook-imperiet

Facebook: Vi har ikke brug for nyheder

– Sagen har kørt i flere uger, efter­hån­den, og går kort for­t­alt ud på, at den aus­tralske regering men­er, Face­book og Google skal betale for deres brug af mediernes ind­hold. Det er Face­book og Google ikke helt enige i — og i denne artikel får du lidt opsam­ling og sta­tus.

Nie­man Lab:
"Aus­tralia is try­ing to make Face­book and Google pay for news. Face­book Aus­tralia says it doesn’t need news, actu­al­ly."

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"Face­book afvis­er at betale for nyhed­er i Aus­tralien"
Medi­aWatch

"Face­book says it doesn’t need news sto­ries for its busi­ness and won’t pay to share them in Aus­tralia"
The Guardian

"What’s the val­ue of news to the plat­forms?"
What's New In Pub­lish­ing

Facebook vil lade os — brugerne — blokere politiske annoncer

Medi­aWatch:
"Face­book-topchef Mark Zucker­berg har med­delt, at det sociale medie vil give sine amerikanske brugere mulighed for at blokere annon­cer med poli­tisk ind­hold."

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Og på engel­sk:

"Face­book is going to let US vot­ers opt out of see­ing polit­i­cal ads"
MIT Tech­nol­o­gy Review

"Face­book tog­gles off polit­i­cal ads"
Casey New­ton / The Inter­face (The Verge)

Det har været en hård måned for Facebook

– Hvis du har mis­tet overb­likket over mis­eren omkring Trumps tweets, Twit­ters reak­tion og Zucker­bergs ikke-reak­tion og reak­tion­erne på den, så er denne artikel din tid værd:

The Infor­ma­tion:
"The coro­n­avirus pan­dem­ic gave Face­book a break from years of bad head­lines, but the good will van­ished with Mark Zuckerberg’s hands-off approach to incen­di­ary posts by Don­ald Trump."

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Er Facebook-grupper farlige?

Wired:
"But as our research shows, those same features—privacy and community—are often exploit­ed by bad actors, for­eign and domes­tic, to spread false infor­ma­tion and con­spir­a­cies. Dynam­ics in groups often mir­ror those of peer-to-peer mes­sag­ing apps: Peo­ple share, spread, and receive infor­ma­tion direct­ly to and from their clos­est con­tacts, whom they typ­i­cal­ly see as reli­able sources."

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– Et af de større spørgsmål:

"Are dig­i­tal giants like Face­book destruc­tive by design?"
Colum­bia Jour­nal­ism Review

Facebook-annoncer gør ikke det store ved stemmeprocenten

The Infor­ma­tion:
"But polit­i­cal orga­niz­ers have so lit­tle faith in tech-dri­ven efforts to boost turnout that the top rec­om­men­da­tion in 2018 from the Ana­lyst Insti­tute was for can­di­dates to send prospec­tive vot­ers paper mail­ers. Going back to 2012, the orga­ni­za­tion found Face­book ads urg­ing peo­ple to vote didn’t have much of an effect on turnout."

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Rapport: Instagram vil overtage Twitter som nyhedskilde

– Mere om rap­porten i Ten­denser-delen af opsam­lin­gen herun­der.

BBC News:
"The 2020 Reuters Insti­tute Dig­i­tal News report found the use of Insta­gram for news had dou­bled since 2018.

The trend is strongest among young peo­ple. It said near­ly a quar­ter of UK 18–24-year-olds used Insta­gram as a source of news about coro­n­avirus."

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Instagram-chef: Vi skal gøre mere for at støtte det sorte community

About Insta­gram:
"We’ve done a lot of work to bet­ter under­stand the impact our plat­form has on dif­fer­ent groups, and that’s helped us get to where we are today. But I think there’s more to do across some key areas, which fit into our broad­er com­pa­ny com­mit­ments. We need to bet­ter sup­port the Black com­mu­ni­ty with­in our own orga­ni­za­tion, as well as on our plat­form. "

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WhatsApp lancerer betalinger — starter i Brasilien

TechCrunch:
"After months of talks and tri­als, What­sApp has final­ly pulled the trig­ger on pay­ments in its app. Today the Face­book-owned mes­sag­ing ser­vice announced that users in Brazil would be the first to be able to send and receive mon­ey by way of its mes­sag­ing app, using Face­book Pay, the pay­ments ser­vice What­sApp own­er Face­book launched last year."

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Twitter

Måske er halvdelen af dem, der tweeter om COVID-19 ikke bots

The New York Times:
"Mr. Kaze­mi had hoped to find a research paper, with data and code; no luck. “That was dis­heart­en­ing,” he said. Yoel Roth, Twitter’s head of site integri­ty, tweet­ed that the com­pa­ny had “seen no evi­dence to sup­port the claim that ‘near­ly half of the accounts Tweet­ing about #COVID19 are like­ly bots.’” He includ­ed a thread from the Twit­ter Com­mu­ni­ca­tions team labeled “Bot or not?” that walked through the tax­o­nom­ic nuances."

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Twitter klar med lydbidder (kun på iOS)

– Indtil videre er den nye funk­tion kun tilgæn­gelig for nogle brugere på iOS. Men jeg skal da love for, at Twit­ter har fået gang i lanceringerne igen.

TechCrunch:
"For users with access to the new fea­ture, the process is pret­ty straight­for­ward. Users can write a new tweet as they nor­mal­ly might, but now, along­side options to attach a pho­to or video, there’s a new but­ton where users can record a quick audio mes­sage. Twit­ter shared the full work­flow in a tweet from the company’s offi­cial account."

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Nu kan du søge i Twitter-lister

Social Media Today:
"As you can see here, in addi­tion to the list rec­om­men­da­tion pan­els in your Twit­ter feed, you'll now also be able to tap on a 'Show more rec­om­men­da­tions' prompt at the bot­tom to get to the list search option. "

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TikTok og influencere

Sådan fungerer TikToks "For you"-algoritme

Wired:
"Now, Tik­Tok is pulling back the cur­tain for the first time. In a blog post pub­lished on Thurs­day, the com­pa­ny out­lined the basic mechan­ics of its For You page, reveal­ing a recipe its users have long tried to esti­mate on their own. The social media com­pa­ny says it relies on a com­plex set of weight­ed sig­nals to rec­om­mend videos, includ­ing every­thing from hash­tags and songs to the kind of device a per­son is using."

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Bureauer afviser afmatning på influencer-markedet

Medi­aWatch:
"Hverken Blog­gers Delight eller Hjal­telin Stahl kan genk­ende billedet af, at influ­encer­markedets vækst skulle have ramt et mæt­ningspunkt, som en ny analyse indik­er­er. Det han­dler i stedet om, at konkur­ren­cen fra etablerede reklame­bu­reauer er blevet større, vur­der­er fag­folk."

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? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Reuters årlige rapport udkommer i corona-tiden

Journalism.co.uk:
"In a world turned upside down by the coro­n­avirus pan­dem­ic, it is strange­ly com­fort­ing to see the annu­al Reuters Insti­tute Dig­i­tal News Report being released today (16 June 2020).

Although the research team, led by Nic New­man, had start­ed col­lect­ing data for this study before the covid-19 cri­sis hit, they have done addi­tion­al research to offer a com­plete pic­ture of how the pan­dem­ic has affect­ed the news indus­try. "

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– Mere om rap­porten:

"Dig­i­tal News Report 2020: 5 must-read charts for pub­lish­ers"
What's New In Pub­lish­ing

...vi tager lidt lidt flere fra What's New In Pub­lish­ing:

"Email newslet­ters are resurg­ing, says Reuters Insti­tute"
Læs

"What we learned about chang­ing pod­cast con­sump­tion, from the Dig­i­tal News Report 2020"
Læs

"'Habits con­tin­ue to become more dis­trib­uted': Gate­ways to news that mat­ter most to pub­lish­ers, from Reuters Insti­tute"
Læs

"The “silent major­i­ty” want news to be neu­tral: Insights from Reuters Institute’s Dig­i­tal News Report 2020"
Læs

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– Lidt fra andre medi­er:

"To keep read­ers around after COVID, pub­lish­ers see hope in newslet­ters and pod­casts"
Nie­man Lab

"Flere betaler for nyhed­er – men tilli­den til medi­er falder"
Medi­aWatch

Danske Medier uddelte digitale priser

Danske Medi­er:
"Kårin­gen af Årets Avis­side og uddelin­gen af Danske Mediers Dig­i­tale Pris­er fandt i år sted ved et gå-hjem event mandag 15. juni i Den Sorte Dia­mant med inter­na­tion­alt besøg fra den grafiske guru, Nor­bert Küp­per.

Blandt de 51 ind­sendte bidrag, har juryen for de Dig­i­tale Pris­er nomineret 15 ind­still­inger i fire kat­e­gori­er, og uddelt hen­hold­vist hædrende, sølv og guld."

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Strillo tilbyder oplæsning af artikler

Medi­aWatch:
"Et nyt medie vil sælge adgang til ind­talte artik­ler fra i første omgang 11 danske og uden­landske medi­er. Ambi­tio­nen er dan­sk breakeven inden nytår og lancer­ing i nabolande læn­gere hen ad vejen."

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Spotify indgår samarbejde med Warner Bros, DC og Kardashian

The Infor­ma­tion:
"Spo­ti­fy is fur­ther ramp­ing up its exclu­sive pod­casts with a deal with Warn­er Bros. and DC to pro­duce a slate of script­ed pod­casts based on DC char­ac­ters such as Won­der Woman. The news comes a day after The Wall Street Jour­nal report­ed that Spo­ti­fy had land­ed an exclu­sive deal with influ­encer Kim Kar­dashi­an West to do a pod­cast about the crim­i­nal jus­tice sys­tem."

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TjekDet flytter fra Altinget

Medi­aWatch:
"Altinget har siden marts forsøgt at finde nogen, der vil overtage fak­tat­jekme­di­et Tjekdet. Med en bevilling fra Kul­tur­min­is­teri­et på 4,3 mio. kr. bliv­er medi­et nu drevet videre af en ny foren­ing, der bliv­er knudepunkt for viden om mis­in­for­ma­tion, og som fre­mover ikke vil have nogen tilknyt­ning til Altinget."

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Gyldendal klar med abonnementer til studerende

Medi­aWatch:
"Stud­erende på en række videregående uddan­nelser kan fra næste semes­ter købe et streamingabon­nement til deres studiebøger fra flere for­lag anført af Gylden­dal. Tjen­esten bliv­er i første omgang tilgæn­gelig for en udval­gt del af markedet, men skal efter­hån­den rulles bredt ud, fortæller direk­tør."

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Sådan går The New York Times til arrangementer under pandemien

Digi­day:
"'That was exact­ly what we had aimed to do,' said inter­na­tion­al events man­ag­er Whit­ney Richard­son. 'The focus on events in the U.K. is not nec­es­sar­i­ly rev­enue right now, it’s about expos­ing the brand to a new audi­ence. It’s much more a brand aware­ness and rel­e­vance play to show we have peo­ple on the ground.'"

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...og sådan laver de videoin­t­er­views under krisen:

Nie­man Lab:
"'We weren’t able to go into their apart­ments, so we had to fall back on this set of pro­duc­tion tech­niques that we’ve devel­oped over the years to help us cap­ture these sto­ries in an inti­mate and com­plete way, despite the restric­tions,' series pro­duc­er Alexan­dra Eaton said. 'That involves a lot of Google Hang­out inter­views. It involves work­ing with the char­ac­ter to get them to shoot stuff on their iPhone, so basi­cal­ly they become the B‑roll shoot­er.'"

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PodHero — en ny abonnementstjeneste for podcasts

Pod­hero:
"Pod­hero is a month­ly mem­ber­ship that sup­ports pod­cast cre­ators. Each month, your $5.99/mo sub­scrip­tion gets shared with shows you sup­port. We don’t even take a cut—it’s all about the pod­casts."

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Polsk medie-startup bygger konstruktiv journalistik til smartspeakers

Journalism.co.uk:
"This type of jour­nal­ism is expand­ing beyond west­ern coun­tries. In Poland, young media organ­i­sa­tion Outride.rs part­nered with Google to launch a new smart speak­er fea­ture that brings news-hun­gry audi­ences infor­ma­tive sto­ries that also make them feel empow­ered."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Medier bør tænke langsigtet i abonnementsforretningen

Digi­day:
"Ide­al­ly, pub­lish­ers should nev­er spend more than a third of their aver­age life­time cus­tomer val­ue on acquir­ing new sub­scribers, he said. More tai­lored prod­ucts and pric­ing improve pub­lish­er chances of increas­ing reten­tion. For instance, seg­ment­ing coro­n­avirus cohorts, under­stand their rea­son for sub­scrib­ing, then build more val­ue through ancil­lary prod­ucts like event access, exclu­sive videos, pod­cast, puz­zles or cook­ing apps. Re-acquir­ing lapsed users is also a missed oppor­tu­ni­ty, Hen­der­son added. "

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Føljeton varsler nye titler

Medi­aWatch:
"Pilene pegede sid­ste år i den rigtige ret­ning for Føl­je­ton, der varsler lancer­ing af nye titler i år. Coro­n­akrisen har lagt pres på omsæt­nin­gen, men ventes ikke at belaste resul­tatet i år."

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Hvor gik det galt for Quartz?

Digi­day:
"This account of what hap­pened at Quartz is based on inter­views with more than 20 cur­rent and for­mer employ­ees, exec­u­tives, com­peti­tors, and ad indus­try sources. Togeth­er, a pic­ture emerges of a once-promis­ing dig­i­tal news out­let whose focus drift­ed amid the boom-bust cycle of recent media years. "

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Introdution til SEO for journalister og mediechefer

Medi­etrends:
"De bed­ste jour­nal­is­ter har ild i øjnene. Men dris­ter man sig til at nævne ordet søge­mask­i­neop­ti­mer­ing eller forko­r­telsen SEO, slukker ilden hur­tigere end et bål, der kom­mer i akut kon­takt med vand. Det er en udbredt mis­forståelse, at SEO er umuligt for alle andre end nørder, og at det strid­er mod grundlæggende jour­nal­is­tiske prin­cip­per."

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Analyse: US-aviser har tabt annonceandele siden 1950erne

Bene­dict Evans:
"As shown implic­it­ly in some of the pre­vi­ous charts, but worth mak­ing explic­it here, news­pa­per ad rev­enue may only have col­lapsed since 2008, but news­pa­pers have been los­ing share of ad spend since the 1950s."

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Keyword-blokering rammer smalle medier hårdest

Digi­day:
"Incor­rect key­word block­ing cost U.S. pub­lish­ers $2.8 bil­lion in 2019. Media exec­u­tives at main­stream news out­lets say they lose between 10% and 30% of ad rev­enue from bloat­ed and blan­ket key­word block­lists. But on LGBTQ+ site PinkNews, the num­ber of safe arti­cles blocked by brands rose to 73% due to the wide­spread pres­ence of words such as “same sex” or “les­bian”, accord­ing to research from real-time brand safe­ty busi­ness Cheq."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Ny e‑mailtjeneste (Hey) fanget i Apples App Store regler

– En god indika­tor for hypen omkring dit pro­dukt må være, om medierne vil skrive om dine kampe med Apples økosys­tem.

Com­put­er­world:
"Den kendte danske pro­gram­mør David Heine­meier Hans­son ras­er mod Apple efter, at Apple har afvist hans ellers god­k­endte nye mail-pro­gram 'Hey' i App Store på grund af uenighed­er om gebyret til Apple."

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Hey sendte en klage til Apple, men...

"Apple hold­er fast i udskældt betal­ingsmod­el: Afvis­er nu endeligt danske David Heine­meiers mail-pro­gram"
Com­put­er­world

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Læs mere her:

"A new email start­up says Apple’s shak­ing it down for a cut of its sub­scrip­tions"
Pro­to­col

"Apple's antitrust reck­on­ing"
Casey New­ton / The Inter­face (The Verge)

↓

Hos The Verge citeres en Strat­e­ch­ery-artikel fra 2018:

What should be restrict­ed, though, is lever­ag­ing a win in one area into dom­i­nance in anoth­er: that means Apple win­ning in smart­phones should not mean it gets to own dig­i­tal pay­ments, and invent­ing the App Store does not mean it gets 30% of all dig­i­tal goods (or be allowed to dimin­ish the user expe­ri­ence of its com­peti­tors). 

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Bal­laden omkring gebyret til Apple kan blive en del af antitrust-sagen mod virkomhe­den, der både han­dler om App Store og Apple Pay:

"EU launch­es antitrust probes into Apple’s App Store and Apple Pay"
CNBC

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Du kan læse mere om Hey sådan generelt hos blandt andet The Verge.

Er der smart speaker-monopoltilstande på vej?

The Guardian:
"Ser­vices such as Amazon’s Alexa could be reg­u­lat­ed to allow rival dig­i­tal assis­tants to oper­ate on smart speak­ers and stop the tech giants build­ing a monop­oly “in people’s kitchens and liv­ing rooms”, the head of the BBC’s radio oper­a­tion has said."

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Google på vej med AMP til smart speakers med skærm

Ven­ture­Beat:
"And lat­er this sum­mer, Google Assis­tant-pow­ered smart dis­plays will gain sup­port for the AMP (Accel­er­at­ed Mobile Pages) frame­work, begin­ning with news arti­cles from spe­cif­ic part­ners before expand­ing to oth­er web con­tent cat­e­gories."

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Facebook frigiver 100.000 deepfakes

MIT Tech­nol­o­gy Review:
"Social-media com­pa­nies are con­cerned that deep­fakes could soon flood their sites. But detect­ing them auto­mat­i­cal­ly is hard. To address the prob­lem, Face­book wants to use AI to help fight back against AI-gen­er­at­ed fakes. To train AIs to spot manip­u­lat­ed videos, it is releas­ing the largest ever data set of deepfakes⁠—more than 100,000 clips pro­duced using 3,426 actors and a range of exist­ing face-swap­ping tech­niques."

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Face­book Shares the Results of its First Deep­fake Detec­tion Chal­lenge
Social Media Today

Ny bog: Sådan kan du koble forretnings-KPI'er med god UX

Smash­ing Mag­a­zine:
"That makes this an ide­al book for any­body who is look­ing to encour­age users to act, with­out resort­ing to uneth­i­cal and ulti­mate­ly dam­ag­ing tech­niques. Whether you are a design­er, mar­keter, entre­pre­neur or prod­uct own­er, this book will help.

It will help you meet your tar­gets, improve the user expe­ri­ence and con­vince your col­leagues, clients and man­agers that they do not need to use manip­u­la­tion."

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Videokald

Google ruller Meet ud i Gmail på iOS og Android

The Verge:
"Google is tak­ing anoth­er step toward its Meet inte­gra­tion with Gmail today, bring­ing the video­con­fer­enc­ing ser­vice direct­ly into Gmail for iOS and Android. Gmail mobile users won’t need the ded­i­cat­ed Google Meet app to join meet­ings, and Google has decid­ed to include Meet as a sep­a­rate, and rather large, tab at the bot­tom of the main Gmail inter­face. If you don’t want Meet to appear as a tab, then you’ll have to turn off the Meet inte­gra­tion in the set­tings menu."

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Zoom: Gratisbrugere får også kryptering

The Verge:
"The com­pa­ny said as recent­ly as ear­ly June that it might not be able to enable end-to-end encryp­tion for free users out of con­cern that the app could be used for unlaw­ful activ­i­ty. Strong encryp­tion would make it dif­fi­cult for the FBI and oth­er law enforce­ment agen­cies to access the data on free calls."

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Microsoft vil nu vise 49 personer i videokald

Ven­ture­Beat:
"Microsoft Teams is expand­ing the num­ber of video call par­tic­i­pants shown on the screen from up to nine par­tic­i­pants (3×3 grid) to up to 49 par­tic­i­pants (7×7 grid). The change is rolling out in pre­view this month and will hit gen­er­al avail­abil­i­ty in the fall."

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• Kategori: Opsamlinger