Opsamling på uge 26, 2020

Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Denne uges opsam­ling er den næst­sid­ste, inden som­mer­pausen sæt­ter ind – men bare rolig, der er mass­er af his­to­ri­er at dykke ned i.

God fornø­jelse,
// Lars

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook vil advare mod gamle artikler

About Face­book:
"To ensure peo­ple have the con­text they need to make informed deci­sions about what to share on Face­book, the noti­fi­ca­tion screen will appear when peo­ple click the share but­ton on arti­cles old­er than 90 days, but will allow peo­ple to con­tin­ue shar­ing if they decide an arti­cle is still rel­e­vant. "

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EU: Facebook reagerer hurtigst på hate speech-anklager

About Face­book:
"Accord­ing to this inde­pen­dent report, Face­book assessed 95.7% and Insta­gram assessed 91.8% of hate speech noti­fi­ca­tions in less than 24 hours, com­pared to 81.5% for YouTube and 76.6% for Twit­ter. The Euro­pean Com­mis­sion also states that 'only Face­book informs users sys­tem­at­i­cal­ly; all the oth­er plat­forms have to make improve­ments.'"

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Flere går med i annonce-boycott af Facebook

The New York Times:
"Face­book put on an upbeat pre­sen­ta­tion to adver­tis­ers on Tues­day, the same day the cloth­ing chain Eddie Bauer, the film dis­trib­u­tor Mag­no­lia Pic­tures and the Ben & Jerry’s ice cream brand announced that they would stop adver­tis­ing on the plat­form through July.

Those com­pa­nies joined Patag­o­nia, the North Face, REI and oth­ers in a grow­ing boy­cott that has tar­get­ed Facebook’s con­tent mod­er­a­tion prac­tices."

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Og der kom én til med:

"Ver­i­zon is pulling adver­tis­ing from Face­book and Insta­gram"
CNBC

"Why this lat­est Face­book adver­tis­er ‘boy­cott’ may be dif­fer­ent"
Digi­day

Facebook tester app til forudsigelser

TechCrunch:
"Fore­cast, a new project from Facebook’s inter­nal R&D group, NPE Team, is launch­ing today to build a com­mu­ni­ty around pre­dic­tions. The iOS app will allow users to ask ques­tions and then use in-app points to make pre­dic­tions about what might hap­pen in the future. Users can also cre­ate, dis­cuss and view these crowd­sourced pre­dic­tions."

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Facebook i kamp med amerikanske højrefløjsekstremister

The Inter­face / Casey New­ton (The Verge):
"Ear­li­er this month, Face­book removed Booga­loo groups from its rec­om­men­da­tions. If you join a group dis­cussing a Booga­loo-adja­cent sub­ject, includ­ing mili­tias and Sec­ond Amend­ment rights, you should not see rec­om­men­da­tions to join more explic­it­ly Booga­loo groups. But in the Wash­ing­ton Post on Wednes­day, Tonya Riley found that Booga­loo rec­om­men­da­tions are still plen­ti­ful. "

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Natural News blev fjernet fra Facebook men er der stadig

Recode:
"It’s been a year since Face­book delet­ed the page for Nat­ur­al News for vio­lat­ing the company’s rules about spam. This was a big deal for Nat­ur­al News, a con­spir­a­cy site that had attract­ed near­ly 3 mil­lion fol­low­ers on its Face­book page. Then in May, Face­book took fur­ther action by ban­ning the Nat­ur­al News domain so that any link to the site would be blocked, along with some pages that fre­quent­ly shared its con­tent. Still, Nat­ur­al News con­tent has found ways to stick around."

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Instagram

Black Lives Matter har gjort Instagram til en politisk platform

Recode:
"For most peo­ple, Insta­gram has long been the social media plat­form where they escape from the real world — and pol­i­tics — to share a curat­ed high­light reel of their lives. But recent­ly, that’s changed. It’s become an increas­ing­ly polit­i­cal plat­form amid Black Lives Mat­ter protests across the coun­try. In fact, Insta­gram has become the plat­form for wide­spread con­ver­sa­tions in the Unit­ed States about racism and how to com­bat it."

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Instagram ruller sin TikTok-konkurrent ud i flere lande

TechCrunch:
"Insta­gram is expand­ing its Tik­Tok com­peti­tor known as “Reels” to new mar­kets, fol­low­ing its launch last year in Brazil. Start­ing today, Insta­gram is rolling out fur­ther access to Reels in France and Ger­many, allow­ing users to record short, 15-sec­ond video clips set to music or oth­er audio, then share them on the plat­form where they have the poten­tial to go viral."

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End­nu en Tik­Tok-konkur­rent fra en af de store...

"YouTube Moves to the Test­ing Phase for its Tik­Tok-Like 'Shorts' Option"
Social Media Today

IGTV er ved at være stjernernes favoritalternativ til YouTube

Digi­day:
"Instagram’s IGTV is becom­ing more than a hub for YouTube hand-me-downs among indi­vid­ual video cre­ators. IGTV had already begun mak­ing inroads among YouTube stars, thanks to the platform’s over­all pop­u­lar­i­ty and the rel­a­tive­ly light lift required to pro­duce an IGTV video. But now there’s mon­ey to be made as Insta­gram begins to finan­cial­ly incen­tivize cre­ators to upload to its long-form video ser­vice. "

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Nye Instagram-annoncører behøver ikke linke til Facebook-side

Social Media Today:
"You can now cre­ate Insta­gram ads with­out hav­ing a pres­ence on Face­book. If you are pro­mot­ing a post from your Insta­gram busi­ness account for the first time, you won’t have to con­nect to a Face­book ad account or Face­book Page."

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Instagram gør klar til Pride Month

Social Media Today:
"First off, as it did last year, Insta­gram will make all Pride-relat­ed hash­tags appear in rain­bow col­or gra­di­ent in-stream, while it's also adding rain­bow sto­ries rings for sto­ries that use these hash­tags."

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Twitter

Twitter markerer endnu et Trump-tweet

– In for a pen­ny, in for a pound.

The New York Times:
"Twit­ter added a label to anoth­er post by Pres­i­dent Trump on Tues­day, the fifth time it has said he vio­lat­ed its poli­cies and fur­ther esca­lat­ing the company’s bat­tle with the pres­i­dent over his often incen­di­ary tweets.

In an ear­ly-morn­ing tweet, Mr. Trump threat­ened “seri­ous force” against any pro­test­ers who tried to estab­lish an autonomous zone in Wash­ing­ton, D.C., as they have in Seat­tle. Twit­ter hid his mes­sage behind a warn­ing label say­ing the pres­i­dent vio­lat­ed the company’s poli­cies for­bid­ding abu­sive behav­ior."

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Nu bliver Twitter-algoritmen mere smidig

Twit­ter Engi­neer­ing:
"How­ev­er, since user inter­est is con­stant­ly chang­ing, this mod­el must be updat­ed reg­u­lar­ly in a process called refresh­ing the mod­el. In a recent effort, we have suc­cess­ful­ly reduced the time to refresh this mod­el from 7 days to about 1 day via a redesign of our data log­ging pipeline."

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Hvordan vil Twitter moderere lydklip?

– For nylig annon­cerede Twit­ter, at udval­gte brugere får lov at teste en ny funk­tion, hvor man kan optage en lyd­snas og ved­hæfte den, akku­rat som man gør med billed­er og video.

Vice:
"Audio is more labor inten­sive to mod­er­ate than text or pho­tos, because it requires mod­er­a­tors to actu­al­ly lis­ten to the audio to act on it; typ­i­cal­ly, mod­er­a­tors are asked to make a deci­sion on whether con­tent vio­lates a platform's rules in a mat­ter of sec­onds. With longer audio clips, a mod­er­a­tor will have to locate the vio­lat­ing por­tion of the audio, which takes much longer (AI can help speed up this process, but AI mod­er­a­tion has its own prob­lems)"

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TikTok

TikTokkere tager ansvar for tomme Trump-tribuner

The New York Times:
"Tik­Tok users and fans of Kore­an pop music groups claimed to have reg­is­tered poten­tial­ly hun­dreds of thou­sands of tick­ets for Mr. Trump’s cam­paign ral­ly as a prank. After the Trump campaign’s offi­cial account @TeamTrump post­ed a tweetask­ing sup­port­ers to reg­is­ter for free tick­ets using their phones on June 11, K‑pop fan accounts began shar­ing the infor­ma­tion with fol­low­ers, encour­ag­ing them to reg­is­ter for the ral­ly — and then not show."

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Nu kommer 'TikTok for Business'

Tik­Tok News­room:
"Today, we're excit­ed to intro­duce Tik­Tok For Busi­ness, our glob­al brand and plat­form that is home to all cur­rent and future mar­ket­ing solu­tions for brands. Tik­Tok For Busi­ness solu­tions are designed to give brands and mar­keters the tools to be cre­ative sto­ry­tellers and mean­ing­ful­ly engage with the Tik­Tok com­mu­ni­ty."

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TikTok gør også klar til pride

Social Media Today:
"First off, on new fea­tures — Tik­Tok has added a series of #MyPride cre­ative effects – "includ­ing Pride Polaroid, Rain­bow Eye­shad­ow, Rain­bow Sparkles, Pride Flag Cape, and Rain­bow Rib­bons"."

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De andre og branchen:

Regeringen klar med krav til sociale medier om overgrebsmateriale

DR:
"Regerin­gen er til efteråret klar med en ny lov­givn­ing, der skal skærpe kravene til sociale medi­er som Face­book, YouTube og Insta­gram. [...]

S‑udmeldingen kom­mer, efter at Dan­sk Folkepar­ti, SF og Radikale Ven­stre har meldt ud, at de vil have ændret loven, så sociale medi­er bliv­er forpligtet til at fjerne sek­suelle over­greb­s­billed­er af børn inden for 24 timer, efter at de sociale medi­er er blevet opmærk­somme på det ulovlige mate­ri­ale."

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YouTube introducerer automatisk sletning

Ven­ture­Beat:
"Among the new fea­tures is default auto-delete func­tion­al­i­ty. Last May, Google intro­duced a new tool that allows users to auto­mat­i­cal­ly delete their loca­tion and search his­to­ry data. From inside their Google Account, users could dic­tate that Google should delete their his­to­ry after three months or 18 months, and the com­pa­ny lat­er expand­ed this fea­ture to YouTube too. From today, Google will make auto-delete the default for some users."

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Google lancerer Keen

What's New In Pub­lish­ing:
"While some are see­ing it as an AI-pow­ered Pin­ter­est com­peti­tor, it’s a bit more than just an image shar­ing ser­vice. Keen, accord­ing to its cre­ators, is an exper­i­ment from Area 120 and PAIR, built to expand what you’re into, help­ing you curate, col­lab­o­rate and expand every inter­est.

Keen can save and add links, text, images and web search­es, and every­thing you add gets you more to explore, as it lever­ages the Google Search index, com­bined with user feed­back, to pro­vide per­son­al­ized rec­om­men­da­tions that improve over time."

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Snap undskylder for Juneteenth-filter

The Verge:
"Snapchat is apol­o­giz­ing for a con­tro­ver­sial June­teenth fil­ter that allowed users to “smile and break the chains,” say­ing the fil­ter had not gone through its usu­al review pro­to­cols. The fil­ter was panned by crit­ics on Fri­day morn­ing short­ly after its release for its tone deaf­ness, and was dis­abled by about 11AM ET. "

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Ryd op i dit gamle SoMe-indhold

Wired:
"If your social media life spans more than a few years, you might not want friends, fam­i­ly, or prospec­tive employ­ers look­ing back on the sort of per­son you used to be. Here we'll show you how you can scrub your time­lines on the three biggest social plat­forms, using both built-in tools and third-par­ty add-ons."

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? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Automatisering nedlægger 17 stillinger hos Jysk Fynske

– Der er tale om et sys­tem, der automa­tis­er­er dele af arbe­jdet med at lay­oute og opsætte sider. Der er stadig brug for men­nesker, så det er ikke ful­dau­toma­tis­er­ing, men stadig nok til, at der kan spares.

"Find noget arbe­jde, som ikke kan automa­tis­eres. Ellers risik­er­er du at blive arbe­jd­sløs," lyder opfor­drin­gen fra tillids­man­den.

Jour­nal­is­ten:
"'Hvis det havde været andre tider, kunne vi have brugt kræfterne andre sted­er i virk­somhe­den. Det har vi gjort før. Nu falder det sam­men med spare­run­der, og så glid­er tin­gene sam­men,' siger [ledende redak­tør Jes­per Nør­gaard]"

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Kortlægning af danske nyhedsørkener

Media Scale:
"Det er nød­vendigt at få besvaret det spørgsmål, så debat­ten omkring de lokale medi­er kan blive taget på et oplyst grund­lag og ikke på antagelser og bekym­ringer.

Helt konkret er der brug for et kval­i­fi­ceret bud på, hvorvidt der find­es nyhed­sørken­er i Dan­mark, inden de kom­mende mediepoli­tiske forhan­dlinger er his­to­rie.

Jeg har der­for kort­lagt de lokale mediers dækn­ing­som­råder og visu­alis­eret dem på et dan­mark­sko­rt, så man kan se, hvor der er — eller ikke er — behov for bekym­ring."

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Google opdaterer sit analyseværktøj til redaktioner

TechCrunch:
"NTG is sup­posed to make it eas­i­er for pub­lish­ers to col­lect the data they need. That falls into three broad cat­e­gories — video ana­lyt­ics, user engage­ment and read­er rev­enue. Pub­lish­ers will be able to select the cat­e­go­ry and the spe­cif­ic types of data they want to track, and then Google will give them JavaScript that they can copy and paste onto their web­site in order to start feed­ing that data into Google Ana­lyt­ics."

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Nu kommer der faktatjek på Googles billedsøgninger

Social Media Today:
"As dig­i­tal plat­forms con­tin­ue to seek new meth­ods to lim­it the spread of mis­in­for­ma­tion, Google has announced that it's adding new fact check mark­ers to Google Image search results, in order to ensure searchers are aware of what each image actu­al­ly rep­re­sents."

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Spotify tester interaktive podcast-annoncer

The Verge:
"Spo­ti­fy wants to ensure you nev­er for­get a pod­cast advertiser’s pro­mo code again. The com­pa­ny announced today that it’s test­ing a new fea­ture called “In-App Offers” that give pod­casts the abil­i­ty to keep an embed­ded link on their episode pages that, when tapped, leads to an advertiser’s web­page. That web­page will auto­mat­i­cal­ly load with the pro­mo code insert­ed."

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Kritik: Datatilsynet lader Facebook og Google slippe for let

Version2:
"Ifølge en dan­sk jurapro­fes­sor bør de europæiske datatil­syn bruge GDPR til at skabe større ind­sigt i de store tech-virk­somhed­ers for­ret­ningsmod­el."

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Disney+ kommer til Danmark 15. september

Com­put­er­world:
"Prisen i Dan­mark bliv­er 59 kro­ner om måne­den eller 589 kro­ner for et årsabon­nement.

Dermed bliv­er pris­erne lidt højere end de første pris­er, Dis­ney+ meldte ud. "

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Google vil betale medier for brug af paywall-indhold

Google Blog:
"Where avail­able, Google will also offer to pay for free access for users to read pay­walled arti­cles on a publisher’s site. This will let pay­walled pub­lish­ers grow their audi­ences and open an oppor­tu­ni­ty for peo­ple to read con­tent they might not ordi­nar­i­ly see. "

Læs mere

Læs meget mere:

"Bow­ing to pres­sure, Google says it will pay pub­lish­ers for news"
Colum­bia Jour­nal­ism Review

"'Google pay­ing pub­lish­ers' is more about PR than the needs of the news indus­try"
Nie­man Lab

"‘Stay ahead of reg­u­la­tions’: Pub­lish­ers ques­tion Google’s motives in pay­ing for news"
Digi­day

Medier ser digitale events som kilde til data

Digi­day:
"In fig­ur­ing out how to wring val­ue from the present sur­plus of dig­i­tal events, pub­lish­ers are using them to col­lect valu­able first-par­ty data that can be used to mon­e­tize oth­er parts of their busi­ness, ulti­mate­ly reduc­ing their reliance on third-par­ty cook­ies. "

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Derfor lykkes mediernes "content studios" ikke

The Media Nut:
"In the ear­ly days of brand­ed content/sponsored content/custom content/content marketing/native adver­tis­ing, pub­lish­ers rejoiced at the promise of cre­at­ing spe­cif­ic con­tent for adver­tis­ers. Dis­play ads, we know, don’t work. What does work? Con­tent. Pub­lish­ers make con­tent every day, the idea went, if we cre­at­ed con­tent bought by adver­tis­ers, the mon­ey will flow! 

In prin­ci­ple, this could be great but as it moves from the­o­ry to prac­tice, it often stum­bles. In part because the peo­ple typ­i­cal­ly run­ning the show are mar­keters and sales­peo­ple who have a dif­fer­ent incen­tive, if not per­spec­tive, of the effi­ca­cy of con­tent."

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"New York Times afskedi­ger 68 medar­be­jdere"
Medi­aWatch

"Tele­graph ditch­es brand­ed con­tent putting dozens of jobs at risk"
PressGazette

Scripps forsøger at sælge Stitcher

The Infor­ma­tion:
"E.W. Scripps Co. is look­ing to sell Stitch­er, the fast-grow­ing pod­cast pro­duc­tion and ad sales busi­ness it acquired in 2016. Scripps is under debt pres­sure after mak­ing some big TV sta­tion acqui­si­tions last year."

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Nicheinvesteringer trækker Teknologiens Mediehus nedad

Medi­aWatch:
"Mediesel­sk­a­bet bag bl.a. Ingeniøren og Version2 har de sen­este par år knop­skudt med adskil­lige nye abon­nementsme­di­er. Investerin­gen har gravet et min­dre under­skud i sel­sk­a­bet sid­ste år, men skal være med til at sikre fremti­dens økono­mi."

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Apple godkender pludselig Hey alligevel

– I sid­ste uge var en af de store tech-his­to­ri­er, at Apple og App Store havde blok­eret for e‑mail-app'en Hey, der er udviklet af Base­camp, som danske David Heine­meier Hanssons er en del af. Årsagen var, at app'en brød App Store-reglerne om, at Apple skal have en andel af de salg, der sker direk­te i app'en.

Men nu er det sket noget nyt:

Com­put­er­world:
"'Apples App Store Review Board har over­ras­ket os ved at god­k­ende de verserende bug fix­es til Hey iOS app, som blok­erede os hele den for­gangne uge,' lyder det i en med­delelse fra Hey.

Sel­sk­a­bet har sam­tidig offentlig­gjort med­delelsen fra Apple, der kort skriv­er til Hey:

'Vi har set Davids tweet og ser frem til at samar­be­jde om vejen frem. Denne opda­ter­ing er blevet god­k­endt.'"

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...deru­dover fortæller Apple, at de nu vil ind­føre en "mere flek­si­bel god­k­endelses­mod­el". I øje­b­likket er er en antitrust-sag mod Apple i gang, blandt andet omkring App Store. Måske det også spiller ind.

Læs også:

"How Base­camp bent Apple"
The Inter­face / Casey New­ton (The Verge)

"Apple, HEY, and the Path For­ward"
Hey

Her er, hvad Apple annoncerede ved WWDC

Wired har sam­let op:

  • New Macs Will Run on Apple-Made Chips
  • iOS 14 Will Make Your iPhone More Cus­tomiz­able
  • Apple Is Reimag­in­ing Car Key Fobs
  • iPa­dOS 14 Gets More Like a Com­put­er
  • MacOS and Safari Get an Over­haul
  • Seam­less Device Switch­ing Com­ing to Air­Pods
  • Sleep and Hand­wash­ing Fea­tures for WatchOS 7

Læs artiklen

Flere artik­ler om det:

"Every New iPhone Fea­ture Apple Revealed for iOS 14"
Wired

"Apple is final­ly mak­ing it easy to hide from track­ers"
Recode

"Apple’s new iOS 14 home screen brings Win­dows Phone Live Tiles back to life"
The Verge

"Apple's Intel Breakup Will Reshape Macs—and Beyond"
Wired

Google Photos får nyt look

The Verge:
"The refreshed look, which includes fresh ways to nav­i­gate the app and a sim­pli­fied pin­wheel icon, is designed to bet­ter high­light your favorite old pic­tures, Google said. It also answers the top fea­ture request Google says it’s received: a map view that lets you explore the pho­tos and videos that you’ve tak­en by loca­tion."

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Facebook dropper det billigste Oculus-VR-headset

TechCrunch:
"Face­book CEO Mark Zuckerberg’s announce­ment of the device in late 2017 was a major devel­op­ment for the com­pa­ny, which had nev­er released a stand­alone head­set before and was bat­tling con­sumer per­cep­tions that the tech­nol­o­gy was too expen­sive. Then start­ing at $199, the Ocu­lus Go was large­ly a replace­ment for the slow­ly dis­con­tin­ued Sam­sung Gear VR that under­went sev­er­al iter­a­tions but had built up a fair­ly robust back library over the years."

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Design-tips til push-notifikationer

OneS­ig­nal:
"Unfor­tu­nate­ly each plat­form is a lit­tle bit dif­fer­ent. It can be daunt­ing and com­pli­cat­ed to get your head around what exact­ly goes into a push noti­fi­ca­tion. How many lines of text do you need? How many images? What are the char­ac­ter restric­tions? What does it look like on the oth­er oper­at­ing sys­tems you don’t have access to?"

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Hvad kommer efter Zoom?

Bene­dict Evans:
"Now, sud­den­ly, we’re all locked down, and we’re all on video calls all the time, doing team stand-ups, play dates and fam­i­ly birth­day par­ties, and sud­den­ly Zoom is a big deal. At some point many of those meet­ings will turn back into cof­fees, we hope, but video will remain.

Will it still be Zoom, though?

As a break­through prod­uct, I think it’s use­ful to com­pare Zoom with two pre­vi­ous prod­ucts — Drop­box and Skype."

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