Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook-boykot tromler videre

Reuters:
"The “Stop Hate for Prof­it” cam­paign will begin call­ing on major com­pa­nies in Europe to join the boy­cott, Jim Stey­er, chief exec­u­tive of Com­mon Sense Media, said in an inter­view with Reuters on Sat­ur­day. Since the cam­paign launched ear­li­er this month, more than 160 com­pa­nies, includ­ing Ver­i­zon Com­mu­ni­ca­tions (VZ.N) and Unilever Plc (ULVR.L), have signed on to stop buy­ing ads on the world’s largest social media plat­form for the month of July. "

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"Here Are All the Major Brands Not Adver­tis­ing on Face­book"
AdWeek

"‘Influ­encer deals are being paused’: As Face­book boy­cott begins in earnest, influ­encer mar­ket­ing feels a sting"
Digi­day

"Facebook's ad-poca­lypse arrives"
Casey New­ton / The Verge

"The Face­book ad boy­cott is start­ing to rat­tle investors"
CNN

"Face­book vil bekæmpe hade­fulde ytringer mere midt i annon­cør­boykot"
Medi­aWatch

"Star­bucks drop­per reklamer på sociale medi­er"
Medi­aWatch

"Mar­keters' Face­book boy­cotts are just the 1st step toward change"
Mobile Mar­keter

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...og nu ram­mer det også influ­encere:

‘Influ­encer deals are being paused’: As Face­book boy­cott begins in earnest, influ­encer mar­ket­ing feels a sting
Digi­day

Facebook vil markere indhold fra politikere, der bryder reglerne

Social Media Today:
"Zucker­berg made the announce­ment via Face­book Live, fol­low­ing news that both Ver­i­zon and Unilever had joined the Face­book ads boy­cott pro­posed by a coali­tion of civ­il rights groups. Proc­ter and Gam­ble, which con­trols around $6.8 bil­lion in annu­al ad spend, is also believed to be con­sid­er­ing its posi­tion."

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Kampen mod 'boogaloo' fortsætter for Facebook

Vox:
"On Tues­day after­noon, Face­book announced that it had removed more than 200 accounts linked to the vio­lent, anti-gov­ern­ment extrem­ist “booga­loo” move­ment. This move comes after weeks of crit­i­cism over the company’s han­dling of hate speech on its plat­form. Still, ban­ning the booga­loo accounts does not solve Facebook’s larg­er hate speech prob­lem."

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The Verges Casey New­ton har sam­let op i sit The Inter­face-nyheds­brev:

"Every­thing social net­works banned this week, ranked"

Facebook-algoritmen vil nu booste original journalistik

Axios:
"This won't change the News Feed expe­ri­ence dra­mat­i­cal­ly for most users, because Face­book will still only show­case sto­ries from news out­lets that they or their friends fol­low. But the tech giant will boost the more orig­i­nal sto­ry with­in that sub­set."

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Nogle Facebook-apps misbruger e‑mailadresser

Ven­ture­Beat:
"Some third-par­ty Face­book apps could be mis­us­ing user data for ran­somware, spam, and tar­get­ed adver­tis­ing, accord­ing to a study by researchers at the Uni­ver­si­ty of Iowa. Their work, which hasn’t yet been peer-reviewed, used a tool called Canary­Trap in con­junc­tion with Facebook’s ad trans­paren­cy tool to detect unrec­og­nized uses of users’ per­son­al data."

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Facebook åbner for 'Fan Subscriptions'

Social Media Today:
"Face­book is open­ing up its Fan Sub­scrip­tions and live-stream 'Stars' pay­ment options to more cre­ators, while also adding new ad tools and ana­lyt­ics insights to help cre­ators max­i­mize their Face­book pres­ence.

The changes come as Face­book sees major increas­es in video view­ing amid the COVID-19 lock­downs, with the con­sump­tion of live-stream­ing, in par­tic­u­lar, reach­ing new highs."

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Sådan rettede Facebook ind efter Trump

The Wash­ing­ton Post:
"The con­ces­sions to Trump have led to a trans­for­ma­tion of the world’s infor­ma­tion bat­tle­field. They paved the way for a grow­ing list of dig­i­tal­ly savvy politi­cians to repeat­ed­ly push out mis­in­for­ma­tion and incen­di­ary polit­i­cal lan­guage to bil­lions of peo­ple. It has com­pli­cat­ed the pub­lic under­stand­ing of major events such as the pan­dem­ic and the protest move­ment, as well as con­tributed to polar­iza­tion."

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Facebook delte brugeroplysninger længere end oplyst

Bloomberg:
"Face­book Inc. mis­tak­en­ly shared some users’ per­son­al data with out­side devel­op­ers for a longer peri­od of time than promised, in a breach of poli­cies the social net­work imple­ment­ed fol­low­ing the Cam­bridge Ana­lyt­i­ca scan­dal of 2018."

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Datatilsynet vil undersøge TikTok

Datatil­synet:
"Når Datatil­synet i dette til­fælde selv kan indlede en egen­driftssag direk­te over for en dataans­varlig, som oper­erer inter­na­tion­alt, skyldes det, at plat­for­men pt. ikke har etableret et hov­ed­sæde i Europa. En lang række glob­ale tjen­ester har hov­ed­sæde i Irland, og der­for er det i disse til­fælde det irske datatil­syn, der er såkaldt ledende tilsyns­myn­dighed på veg­ne af de andre europæiske tilsyns­myn­dighed­er."

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TikTok har læst det, du kopierede

– Tik­Tok er dog langt fra alene, kan du læse i artiklen ?

Version2:
"I sid­ste uge kom det frem, at appen Tik­Tok kon­stant læs­er data, som iPhone-brugeren har kopieret, uagtet at brugeren ikke sæt­ter den data ind i appen. Tik­Tok har nu med­delt, at man drop­per den prak­sis."

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TikTok lover annoncører mere gennemsigtighed

Digi­day:
"In its lat­est pitch to adver­tis­ers dur­ing the NewFronts in the U.S. and an online event for Euro­pean adver­tis­ers last week, the app is stress­ing its devi­a­tion from the way old­er rivals have gone to mar­ket with promis­es to be more trans­par­ent on the per­for­mance of its ads and insist­ing it’s a safe haven for mar­keters’ spend."

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Danske Bank dropper Twitter

Medi­aWatch:
"Sociale medi­er må nu und­være røster fra Danske Bank. Ny lov­givn­ing gør det tvivl­somt, om bankens ytringer må stå i nærhe­den af bet­tin­greklamer."

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? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

The New York Times forlader Apple News

The New York Times:
"The Times is one of the first media orga­ni­za­tions to pull out of Apple News. The Times, which has made adding new sub­scribers a key busi­ness goal, said Apple had giv­en it lit­tle in the way of direct rela­tion­ships with read­ers and lit­tle con­trol over the busi­ness. It said it hoped to instead dri­ve read­ers direct­ly to its own web­site and mobile app so that it could “fund qual­i­ty jour­nal­ism.”"

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Nie­man Lab:
"'It’s time to re-exam­ine all of our rela­tion­ships with the big plat­forms,' New York Times COO Mered­ith Levien told me. 'And we’re reex­am­in­ing them on three axes that are all inter­re­lat­ed, but dif­fer­ent with each of the play­ers.'"

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Quartz' nye forside er en hyldest til nyhedsbreve

Quartz:
"Today we unveiled a new ver­sion of our home­page that draws inspi­ra­tion from our pop­u­lar email newslet­ters like the Quartz Dai­ly Brief and Quartz Week­ly Obses­sion. These infor­ma­tive, con­cise, and con­ver­sa­tion­al run­downs have taught us a lot about how you pre­fer to get your news; now we’re bring­ing what we’ve learned to QZ.com and our iOS app."

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"Pub­lish­ers are see­ing rev­enue bumps of up to 103% from email newslet­ters: 'It is the new home­page'"
What's New In Pub­lish­ing

Vox lægger podcasts på Google-assistenten

Vox:
"Here’s how it works: The Your News Update algo­rithm curates a selec­tion of audio sto­ries tai­lored to you. What you hear each day is ulti­mate­ly deter­mined by where you live, what you like, what you need to know that day, and the pre­ferred sources you define in the Google Assis­tant app. By select­ing Vox as a pre­ferred news source, the Assis­tant will reg­u­lar­ly sur­face sto­ries from Vox in your update. "

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"Alexa, just shut up: We’ve been iso­lat­ed for months, and now we hate our home assis­tants"
The Wash­ing­ton Post

Wall Street Journal prøver at nå de unge med 'Noted'

Nie­man Lab:
"The Wall Street Jour­nal has been pre­view­ing Not­ed, a month­ly dig­i­tal 'news and cul­ture' mag­a­zine for 18- to 34-year-olds, for the past cou­ple of months, and on Tues­day it offi­cial­ly launched. Not­ed, whose tagline is 'For you. With you. By you,' is a push to attract younger audi­ences to the Jour­nal, and it’ll be pub­lished across plat­forms, with a sec­tion front on WSJ.com but also with con­tent on Insta­gram, Face­book, and LinkedIn. A cou­ple of ear­ly sto­ries includ­ed 'Notes on the Pan­dem­ic' and 'Coro­n­avirus Video Diaries.'"

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Det er de små ting, der virker i kampen mod "fake news"

Nie­man Lab:
"'A brief inter­ven­tion which could be inex­pen­sive­ly dis­sem­i­nat­ed at scale can be effec­tive at reduc­ing the per­ceived accu­ra­cy of false news sto­ries,” the authors con­clude, “help­ing users more accu­rate­ly gauge the cred­i­bil­i­ty of news con­tent they encounter on dif­fer­ent top­ics or issues.'"

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"Why do peo­ple share mis­in­for­ma­tion about Covid-19? Part­ly because they’re dis­tract­ed"
Nie­man Lab

Skal Reddit betale sine moderatorer?

Casey New­ton / The Inter­face (The Verge):
"Should Red­dit pay its vol­un­teer mod­er­a­tors? The thought had not real­ly occurred to me until last week, when I joined a call with CEO Steve Huff­man and his gen­er­al coun­sel, Ben­jamin Lee. The exec­u­tives were brief­ing me and some oth­er reporters about a sig­nif­i­cant expan­sion of the site’s con­tent mod­er­a­tion poli­cies, which were unveiled on Mon­day and result­ed in the removal of 2,000 sub­red­dits, includ­ing the noto­ri­ous forum for hate speech The_Donald."

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Lix, platformen for studiebøger, lukker

Medi­aWatch:
"Sel­sk­a­bet bag den dig­i­tale plat­form Lix kaster hånd­klædet i rin­gen, for­di det ikke er lykkedes at finde en bæredygtig for­ret­ningsmod­el."

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Streaming-forbruget falder igen i USA

Medi­aWatch:
"Med­vin­den er så småt beg­y­n­dt at løje af igen for stream­ingt­jen­esterne i USA, der oplevede en stign­ing i bru­gen under ned­luknin­gen af lan­det. Det skriv­er TBI Vision."

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Sådan skaber Substack nyhedsbrevsentreprenører

Digi­day:
"[Judd Legum, who found­ed the pro­gres­sive polit­i­cal blog ThinkProgress] said that writ­ers are more entre­pre­neur­ial with their newslet­ters than they were with their blogs. He, for instance, has turned down free­lance work, which might pay between $500 and $1,000 an arti­cle, because it makes more sense to self pub­lish. A recent newslet­ter with two polit­i­cal scoops gar­nered 72 new paid sub­scribers in one day, Legum said. “As a lot of tech star­tups know, recur­ring month­ly rev­enue is a good mod­el. There’s sta­bil­i­ty to it. It’s bet­ter than adver­tis­ing, when for the most part every month you start at zero and you’ve got to build up your pageviews,” Legum said."

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Farvel til tredjepart kan betyde øget indtjening til medier

Brave:
"In Jan­u­ary 2020, when NPO switched from track­ing-based tar­get­ing to con­tex­tu­al tar­get­ing, rev­enue increased 61% more than Jan­u­ary 2019. In Feb­ru­ary, rev­enue increased 76% over the pre­vi­ous year. In the fol­low­ing month the Nether­lands expe­ri­enced an eco­nom­ic shock from the Covid-19 pan­dem­ic, and Dutch econ­o­mists pre­dict­ed a reces­sion.[6] Even so, despite rev­enue increased 18% in March over the pre­vi­ous year, 8% in April, and 19% in May."

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Giver annonce-boykottet af Facebook et boost til kontekst-annoncering?

Digi­day:
"These two sins com­bined to swing the pen­du­lum of dig­i­tal media far away from the val­ue of con­text and be square­ly about audi­ence. As one dig­i­tal media vet­er­an told me years ago, dig­i­tal adver­tis­ing became most­ly 'see a cook­ie, hit a cook­ie.'"

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Medier forsøger sig med "ad refreshing"

– Det er en metode, ikke alle er glade for. Kort for­t­alt går det ud på, at en annonce bliv­er vist på en plac­er­ing i X antal sekun­der. Når tiden er gået, "flip­per" annon­ce­plac­erin­gen, så at sige, og en ny annonce bliv­er vist.

For medi­et bety­der det, at man kan få kørt flere annon­ce­vis­ninger igen­nem, hvilket kan føre til flere penge.

Det siger selv sig, at den annon­cete­knolo­gi klar­er sig bedst på statiske/"sticky" plac­eringer, der altid er i brugerens vin­due.

Digi­day:
"Each new impres­sion served after a giv­en time frame gen­er­ates incre­men­tal rev­enue for pub­lish­ers. Most exchanges and ven­dors com­bine oth­er refresh trig­gers with time elapsed, like user action (mouse move­ments and scroll depth), con­tent change or a com­bi­na­tion. But it’s a fine bal­ance for pub­lish­ers. While ad refresh can increase pub­lish­er inven­to­ry, after the first impres­sion is served it can decrease viewa­bil­i­ty and click-through-rate—eventually hurt­ing pub­lish­er rev­enue."

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Sådan lykkes VentureBeat med virtuelle events

Digi­day:
"Game­Beat Sum­mit 2020 end­ed up bring­ing in more mon­ey from its vir­tu­al iter­a­tion than it did as its in-per­son ver­sion in 2019, she said. This was not only due to a high­er prof­it mar­gin, but also due to the fact that her team was able to keep spon­sor­ships prices con­sis­tent with the summit’s orig­i­nal in-per­son for­mat. "

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? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Første generation af Augmented Reality er død

TechCrunch:
"A key error of this batch was think­ing that an AR glass­es com­pa­ny was hard­ware-first, when the real­i­ty is that the miss­ing val­ue is almost entire­ly cen­tered on miss­ing first-par­ty soft­ware expe­ri­ences. To suc­ceed, the next gen­er­a­tion of con­sumer AR glass­es will have to nail this."

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Kritik af Apple-Google-aftale

Reuters:
"The pay­ments by Alpha­bet Inc’s Google to Apple Inc to be the default search engine on Apple’s Safari web brows­er cre­ate “a sig­nif­i­cant bar­ri­er to entry and expan­sion” for Google’s rivals in the search engine mar­ket, the UK mar­kets reg­u­la­tor said in a report released on Wednes­day. "

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Sådan sætter du Chrome og Firefox til at matche Safaris privacy

Wired:
"You don't have to wait for macOS Big Sur to drop to get a lot of these upcom­ing fea­tures though—both Mozil­la Fire­fox and Google Chrome have sim­i­lar fea­tures, or they can with the help of a third-par­ty exten­sion. Here's how you can get Fire­fox or Chrome up to par with Safari in macOS Big Sur today."

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Byg apps uden at kode med nyt Amazon-værktøj

Version2:
"Ama­zon Web Ser­vices (AWS) har netop fri­givet en betaver­sion af Hon­ey­code, der gør det muligt for bruge at lave web- og mobi­lap­p­lika­tion­er, uden at brugeren skal kode.

App­lika­tio­nen er baseret i visuelle ele­menter, hvori brugeren kan vælge en tem­plate eller starte fra nul, den giv­er adgang til mange af de ele­menter, som find­es i AWS-built-data­basen. Det skriv­er InfoQ."

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Disney bygger deepfake i megapixel-kvalitet

Version2:
"Udviklere fra Dis­ney vis­er, hvor­dan de kan lave real­is­tiske deep­fake-video­er i en opløs­ning på 1024x1024. Der er dog stadig et stykke vej før neu­rale netværk kan overtage opgaven med at lave visuelle effek­ter til biograf­film og tv-serier."

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Kampen mod anti-tracking går også via DNS-indstillingerne

Simo Aha­va:
"This arti­cle shows you how some ven­dors in the adver­tis­ing and mar­ket­ing tech­nol­o­gy space are approach­ing the restric­tions to third-par­ty con­text. They are direct­ly con­tact­ing their cus­tomers and ask­ing for their help in keep­ing the ser­vice alive.

The gist is typ­i­cal­ly that the site needs to reserve a sub­do­main (e.g. tracking.domain.com), which is then set to point to a ven­dor domain name (e.g. identity.vendor.com) using a Canon­i­cal Name (CNAME) DNS record."

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• Kategori: Opsamlinger