Ugens digitale tendenser: #35, 2020

Velkommen til den første Digital Ugerevy-opsamling efter sommerferien… Det er især Apple og deres kampe med Epic (der står bag Fortnite), Facebook og WordPress, der har fyldt meget – sammen med alle historierne om TikTok naturligvis.

I denne uges opsamling får du de historier samt overblikket over resten.


Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.

Hold dig opdateret - følg Digital Ugerevy:

Indhold

? Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

Facebook-familien

Facebook slår ned på QAnon

Flere har længe ventet på, hvornår Facebook for alvor ville tage hul på problemet med QAnon. NBC News skriver:

“Facebook on Wednesday banned about 900 pages and groups and 1,500 ads tied to the pro-Trump conspiracy theory QAnon, part of a sweeping action that also restricted the reach of over 10,000 Instagram pages and almost 2,000 Facebook groups pushing the baseless conspiracy theory, which has spawned real-world violence.”

Derudover har Facebook også fjernet flere tusinde profiler, sider og grupper omkring QAnon.

Inside Media har stillet spørgsmålet, om det reelt er for sent for medierne at stoppe spredningen af QAnons misinformation. Og hvad skal vi gøre, nu QAnon er mainstream, spørger Mathew Ingram hos Columbia Journalism Review.

NBC News har tidligere skrevet om, hvordan Twitter slettede 7000 QAnon-konti i juli.

Skal medier tage imod Facebooks penge?

Facebook er ved at rulle en større udgave af deres ‘News’-faneblad ud – der blandt andet kan involvere betaling til medier. Men bør medierne spille med og tage imod de penge?

Det har BBC talt med Rasmus Kleis Nielsen om – lyt med.

Rygte: Facebook arbejder på “afbryder” til misinformation

Et af problemerne i kampen mod misinformation på de sociale platforme er, at det bliver opdaget for sent. Det betyder, at skønt der kommer en nydelig advarsel på indholdet, så har masser af mennesker allerede set det.

Derfor er det interessant, at nyhedsbrevet The Interface (der udgives af The Verges Casey Newton) nu skriver, at Facebook angiveligt arbejder på en slags “afbryder”, der kan gribe hurtigere ind.

Begrebet “afbryder” (på engelsk “circuit breaker”) kommer fra en rapport fra Center for American Progress kaldet ‘Fighting Coronavirus Misinformation and Disinformation’:

“Virality circuit breakers. Platforms should detect, label, suspend algorithmic amplification, and prioritize rapid review and fact-checking of trending coronavirus content that displays reliable misinformation markers, which can be drawn from the existing body of coronavirus mis/disinformation.”

Facebook frygter ny iOS

Digiday:
“In iOS14, Apple will require users to give consent for apps to share their data — held on its anonymized identifier for advertisers, known as the IDFA — with other apps and websites. Experts expect opt-in rates to be low, which will hamper ad targeting and measurement of iOS audiences.”

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“Facebook tussles with Apple”
The Interface (Casey Newton/The Verge

“Publishers Brace for Impact From Apple’s New Privacy Controls”
The Wall Street Journal

“Peter Kafka spoke with a number of publishers to get a read on how Apple’s ad changes will upend not only big social media companies but also your favorite newspaper.”
Recode

Facebook beskyldes for at overse Kenosha-advarsler

Det vides i skrivende stund ikke, om ‘Kenosha Guard’ har nogen forbindelse til skyderierne.

The Verge:
“At least two separate Facebook users reported the account for inciting violence prior to the shooting, The Verge has learned. In each case, the group and its counter-protest event were examined by Facebook moderators and found not to be in violation of the platform’s policies.”

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“How Twitter detectives and citizen journalists identified the alleged Kenosha shooter”
The Verge

Alle får det nye Facebook-design til september

The Verge:
“Facebook’s “classic” experience, the interface with the iconic blue navigation bar at the top, is disappearing for good in September. Engadget reports that a Facebook support page has been updated saying everyone will soon have the new design. Although you can temporarily switch back to the old interface on Facebook’s site, the button warns that “the classic Facebook will no longer be available starting in September.””

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Facebook betaler restskat i Frankrig

MediaWatch:
“Den amerikanske koncern Facebook har accepteret at betale en restskat på 106 mio. euro i Frankrig. Det oplyser en talsmand for selskabet mandag.

Beløbet, der svarer til 789 mio. kr., dækker ti år til og med 2018. Aftalen kommer, efter at skattemyndighederne har gransket det sociale medies forretningsdrift i Frankrig i den tiårige periode.”

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Facebook tester TikTok-kopi i Indien

“Facebook is determined to heap the pressure onto TikTok wherever it can, and this week, The Social Network has launched a new test of a feed of short-form video clips in its main app, exclusively in the Indian market, where TikTok is currently banned”

Læs mere hos Social Media Today

Instagram lancerer snart anbefalinger i feed’et

De sociale platformes største frygt er, at vi nogensinde skulle føle, at vi har gennemført det og føler, vi har set det, vi skulle se. Social Media Today skriver:

“After testing out different variations of the option, Instagram has now officially added a new listing of suggested posts at the end of your main feed, for whenever you scroll through all of the latest updates from the people and profiles that you’re following.”

YouTube

YouTube fjernede dobbelt så mange videoer

Protocol:
“When YouTube sent content moderators home in March due to the COVID-19 pandemic, it dramatically expanded its use of automated filters — and that led to twice as many videos being taken down in the second quarter of 2020 as the first. The spike stems from YouTube’s decision to “cast a wider net” for potentially violative videos in the absence of human moderators, and highlights the imperfect science of automatically policing content.”

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Plandemic-opfølger fik 100.000 visninger på YouTube

Media Matters:
“YouTube has allowed multiple uploads of a sequel to a coronavirus conspiracy theory film to rack up well over 100,000 combined views, even though the platform claimed it would take down copies of the film for violating its coronavirus misinformation rules.”

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Twitter

Twitter skjuler Trump-tweet

“Twitter flagged one of President Donald Trump’s tweets on Monday, placing it behind a notice that warns users it violates the platform’s rules against dissuading people from voting.”

Læs mere hos TechCrunch

Twitter tester simplere “citat”-optælling

Social Media Today:
“After recently rolling out a new, separate listing of ‘Retweets’ and ‘Retweets with Comment’ in each tweet, in order to provide more transparency on engagement, Twitter is now experimenting with a simplified ‘Quotes’ listing which would replace the ‘Retweets and comments’ note on the main presentation screen.”

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TikTok

TikTok går til modangreb mod Trump – sagsøger regeringen

Social Media Today:
“After assessing its options following the Trump administration’s Executive Order, which will essentially force it to sell to a US company, or face a ban in the American market, TikTok has now confirmed that it will indeed be pursuing legal action against the US Government over the official directive.”

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“We simply have no choice,” skriver TikTok i et blogindlæg.

Og så har chefen sagt op midt i det hele. Det skriver Bloomberg:

“TikTok Chief Executive Officer Kevin Mayer has resigned just months after taking the helm of the viral short video app, stepping out of the crossfire as the Trump administration targets the business owned by China’s ByteDance Ltd.”

Der sker meget omkring TikTok lige nu. Nu ser det ud til, at amerikanske Walmart overvejer at gå sammen med Microsoft (der angliveligt i forvejen er lune på at købe TikTok).

Hvorfor i alverden er Walmart interesserede i TikTok, tænker du nok. Ifølge The New York Times skal svaret findes i den kinesiske udgave af TikTok, kaldet ‘Douyin’. Det er nemlig ikke blot et sted, man udveksler videoer, men også en platform for e-handel, som især de unge bruger. Og det aspekt er selvfølgelig interessant for Walmart.

Det forventes at blive Microsoft+Walmart eller et konsortium bestående af blandt andet Oracle, der køber TikTok – eller retteligt, den amerikanske del af forretningen.

Mere TikTok:

“Hearst UK partners with TikTok, boosting beleaguered social media platform”
What’s New In Publishing

The Telegraph foretrækker Snapchat fremfor TikTok

Journalism.co.uk:
“Unlike other social networks, Snapchat curates and moderates content before it reaches its 229m users, rather than having an open feed where unchecked content can go viral. This allows the platform to effectively combat misinformation as it prioritises working with trustworthy organisations. Another advantage of the curated environment is that there are fewer distractions on the app which makes establishing a habit-forming relationship with readers much easier.”

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Generelt

Rapport: Sociale medier efter COVID-19

Global Web Index:
“In this report, we bring together the most important insights on the world of social media. Understand how coronavirus has impacted social media behavior, and get to know the facts that matter.”

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? Digitale medietendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

Berlingske går ind i lydmediet Listen To News

MediaWatch:
“Listen to News arbejder med nyhedsformidling på lyd og samarbejder med en række medier som B.T. og Altinget, som Listen to News bringer oplæste nyheder fra. Selskabet fortsætter med at være uafhængigt og bliver således ikke flettet sammen med Berlingske Medias andre udgivelser. Det bliver ikke oplyst, hvor meget Berlingske Media har betalt for ejerandelen.”

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“Berlingske Media har ikke travlt med at få opkøbt lydmedie til at nå sorte tal”
MediaWatch

“Marketingdirektør i Berlingske Media bliver formand for Listen to News”
MediaWatch

Er der en fremtid for medier på Apple News+?

“Apple News+ was deeply flawed from the start,” skriver What’s New In Publishing:

“The root of the issue is that magazines and news are not the same thing. The mindset a consumer approaches news articles with is different from how they sit back and read a magazine or newspaper edition (print or digital), and the UX of news and magazine apps usually differ accordingly.”

Hvordan er det med automatiseret indhold og ophavsret?

MediaScale:
“Specifikt er der to muligheder for, at robotartiklerne muligvis kan være beskyttede værker. De knytter sig til de personer, som er involveret i processen: (1) Udvikleren af robotten eller (2) den redaktør/journalist/ekspert, som betjener eller træner robotten.”

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Er du DJ-medlem? Så får du snart en ny bog ?

Medietrends:
“Bogen er resultatet af Andreas Marckmann Andreassens fellowship på SDU fra juni 2019 til marts 2020. Den bygger på omfattende researchrejser og over 70 interviews i ind- og udland med førende mediefolk, eksperter og teknologer – fra New York Times, NTB og BBC til Ritzau, Jysk Fynske Medier og Ingeniøren.”

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Hvad kræver det at drive et betalt nyhedsbrev?

Betalte nyhedsbreve (altså nyhedsbreve, hvor betaler for at modtage på abonnement) er all the rage i mediebrancen. Men hvad kræver det egentlig at drive sådan et maskineri?

Det skriver Simon Owens om i denne post. Han udgiver netop et betalt nyhedsbrev – nogle af artiklerne kan dog også læses gratis, såsom den om Audible herunder – og han skriver klogt og reflekterende om arbejdet med nyhedsbrevet. Og den tid, det tager – for det tager tid.

Audible bliver mere som Amazon Prime Video

Simon Owens:
“And then this week the company announced it’s debuting a new subscription offering: for $7.95, subscribers get all-you-can-eat access to original podcasts and 11,000 audiobooks. While quite a few of those books are themselves Audible originals, I’m guessing the vast majority are licensed from outside publishers in some capacity — in the same sense that Netflix licenses seasons of Breaking Bad or Friends.”

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Amazon lancerer prisvenligt alternativ til sin lydbogstjeneste
MediaWatch

Spotify søger chef for lydbøger

Først revolutionerede de, hvordan vi lytter til (og betaler for) musik. Så gik de efter podcast-markedet, hvor de har taget meget store bidder af kagen fra Apple – og nu er det angiveligt lydbøger, Spotify har i sigtekornet.

Tubefilter skriver:

“The role will report directly to Spotify’s head of new initiatives/partnerships, with the exec overseeing all audiobook-related endeavors, including creative, content strategy, editorial, and programming — including licensing third-party audiobooks as well as developing original content for Spotify.”

…og eksperimenterer med virtuelle events

TechCrunch:
“An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events. This time, however, instead of helping fans find live concerts, as in the pre-pandemic days, the new feature will alert fans to the artist’s upcoming “virtual events.””

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…og kæmper med falske podcasts

“Spotify has a counterfeit podcast problem,” skriver Digiday. Problematikken går ud på, at Spotify har tilladt, at nogle brugere via Anchor (som Spotify købte i 2019) har oprettet podcasts med samme navne som populære podcasts.

Eksemplerne tæller blandt andet ‘Serial’ og ‘The Joe Rogan Experience’. Spotify melder, at de pågældende podcasts nu er taget ned. Flere er dog bekymrede over, hvorvidt Spotify er klar til at løse sådanne udfordringer i fremtiden.

The Guardian angriber overskrift-generator

Press Gazette:
“The publisher of The Guardian has taken legal action to shut down a parody headline generator which it claims has infringed its copyright by using photographs of its journalists and contributors.”

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? Business

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

Godt nyt: Medierne holder på abonnenterne

MediaWatch:
“Over halvdelen af nye abonnenter hos Jyllands-Posten, som er kommet ind i butikken under coronakrisen, vælger at gentegne abonnementet, når prisen stiger til fuld pris, og generelt er der godt gang i abonnementssalget, melder Jyllands-Posten, Politiken og Berlingske til Finans.”

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Rapport: Abonnement fylder mere og mere

What’s New In Publishing:
“Ten years ago, display advertising made up 58% of digital publisher revenue and subscriptions only 7%. Subscriptions now account for 22% of total revenue; with display advertising having shrunk to 42%. As income from display continues to decline, the shift towards subscriptions and other diverse revenue sources is only set to grow, accelerated in part by the pandemic. The publishers that adapt to this change will be the ones that have the most to gain when the storm passes.”

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Apples karambolage med Epic, Facebook og WordPress

Det har været nogle vilde uger for Apple, der har lagt sig ud med blandt andet Epic (der står bag det vanvittigt populære ‘Fortnite’) Facebook og folkene bag verdens mest populære CMS, WordPress.

Kort fortalt drejer det hele sig om Apples 30% cut af alt, hvad der bliver solgt i apps, der ligger i Apples App Store – de såkaldte “in-app purchases”.

I stedet for at linke til en masse artikler, vil jeg anbefale dig at læse denne Twitter-tråd af Claes Holtzmann, der er data- og analyseredaktør hos Jysk Fynske medier.

Mediebranchen følger selvfølgelig med fra sidelinjen. Og de efterspørger nu samme model, som Apple har tilbudt Amazon i deres Prime Video-app:

“News industry body Digital Content Next has written to Apple asking how its members could qualify for a special deal like one given to Amazon in 2017.Under that arrangement, Apple offered Amazon a 15% fee on subscriptions for Amazon’s Prime Video app via the App Store, lower than a customary 30% fee.”

“Apple Inc. was spared from having to immediately reinstate Epic Games Inc.’s Fortnite on its App Store,” skrev Bloomberg onsdag. Apple får dog ikke lov at blokere Unreal-motoren, skriver blandt andet TechCrunch.

Og der er virkelig krig på den store klinge nu, hvis man skulle være i tvivl:

Apple blocked Facebook from informing users that Apple would collect 30 percent of in-app purchases made through a planned new feature, Facebook tells Reuters. Apple said the update violated an App Store rule that doesn’t let developers show “irrelevant” information to users.

Læs mere hos The Verge

Er adblocking på tilbagetog?

The Audience Project:
“Whether this development has had an impact on the use of ad blocking is hard to tell. However, when looking at how many are using ad blockers, we also see that these numbers are decreasing. From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries. Today, less than one-third in the Nordics are using ad blockers, while Germany – with close to half of the online population (48%) using ad blockers – is the country where ad blocking is most widespread. In the US and UK, 41% and 36% are using ad blockers, respectively.”

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Ny Chrome-adblocker overrasker medier

Google har rullet en ny stærk annonceblokering ud i Chrome-browseren. Flere medier er angiveligt blevet overrasket over timingen, skriver Digiday:

Four senior programmatic managers and executives at global publishers contacted for this story said they hadn’t heard about the new Chrome filter — or hadn’t received information about it from their Google reps about it since the Chrome announced the rollout was coming in May.

Flere kigger på kontekstuel annoncering

Digiday:
“Behind the scenes, some advertisers are busy weighing the pros and cons of diverting some of those media dollars into contextual targeting. While contextual targeting has previously seemed too far from precise user-level targeting, advertisers are reassessing that stance given the lack of alternatives.

“Contextual targeting is going to be the new black in mobile advertising,” said Devon DeBlasio, product marketing director at ad tech vendor Neustar. “One-to-one advertising was a misnomer that marketers thought they were getting in place of just automation and efficiency from a media buying standpoint.””

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? Udvikling og tech

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

Nu kommer 5G til Danmark

5G er den næste udgave af vores mobile netværk, der blandt andet byder på langt højere datahastigheder på din mobiltelefon.

MediaWatch skriver, at TDC åbner for 5G herhjemme som de første. Det sker den 7. september – og det kræver, at du har en telefon, der understøtter 5G. Hvis du har en iPhone, kan du ikke bruge 5G

Ny Firefox til Android forbedrer tracking-beskyttelse

VentureBeat:
“The new version is “an entirely overhauled, faster, and more convenient product.” Firefox Daylight includes Enhanced Tracking Protection on by default, a new user interface, Mozilla’s own mobile browser engine GeckoView, and a slew of new features. Mozilla is rolling out the new Firefox for Android globally, starting in Germany, France, and the U.K. today and in North America from August 27.”

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Google Jetpack Compose: Byg apps med meget mindre kode

VentureBeat:
Jetpack Compose, which Google first showed off at its I/O 2019 developer conference, is an unbundled toolkit meant to simplify UI development by combining a reactive programming model with Kotlin.”

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