Ugens digitale tendenser: #36, 2020
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.
👍 Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
Facebook truer Australien: Vil forbyde deling af nyheder
MediaWatch / Ritzau/Reuters:
“Den amerikanske techgigant Facebook truer med at blokere brugere og medier i Australien for at dele nyheder på det sociale medie, hvis regeringen i Australien gennemfører et lovforslag om, at Facebook og Google fremover skal betale lokale medier for indhold.”
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Baggrunden:
Can Australia Force Google and Facebook to Pay for News?
Wired
Facebook threatens to block Australian news if law goes ahead
Columbia Journalism Review
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Journalistprofessor Jeff Jarvis har også skrevet om udviklingen i sagen:
“The Australian legislation is a cynical mess. It is bald protectionism by Murdoch and the old, corporate press, requiring platforms to “negotiate” with guns to their heads for the privilege of quoting, promoting, and sending traffic, audience, and tremendous value to news sites. It is illogical. Facebook, Google, et al did not steal a penny from old media. They competed. To say that Facebook owes newspapers is a white plutocrat’s regressive view of reparations; by this logic Amazon owes Walmart who owes A&P who owes the descendents of Luigi’s corner grocery who owes a pushcart vegetable vendor on Hester Street. Facebook owes news nothing.”
Facebook vil forbyde nye politiske annoncer i ugen op til US-valg
TechCrunch:
“CEO Mark Zuckerberg today announced a series of new measures, including the news that it will block new political and issue ads in the final week of the campaign — although campaigns can still run ads to encourage people to vote, and they can still run older political ads. Other announcements today detailed more work to counter misinformation, and stronger rules to counter voter suppression, including misleading references to COVID-19 at the polls.”
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Læs mere hos The Verges Casey Newton:
“Facebook and the view from nowhere”
Reuters og Facebook i samarbejde om liveresultater fra valgaftenen
Reuters:
“Throughout election night, authoritative data delivered by Reuters will be shown on Facebook’s Voting information Center and shared in push notifications. This will include live election results charting real-time outcomes including vote tabulation, exit polls and winner projections from the National Election Pool (NEP), a consortium comprising the four biggest U.S. networks, ABC News, CBS News, CNN and NBC News, and Edison Research. “
Sådan anbefaler Facebook indhold
TechCrunch:
“The company has, for the first time, made public how its content recommendation guidelines work.
In new documentation available in Facebook’s Help Center and Instagram’s Help Center, the company details how Facebook and Instagram’s algorithms work to filter out content, accounts, Pages, Groups and Events from its recommendations.”
Facebook tester link mellem abonnement og Facebook-profil
TechCrunch:
“The idea is that when Facebook identifies a subscriber from one of its publisher partners, that subscriber will be invited to link their news account to their Facebook account. Once they’re linked, if they encounter a paywalled article on Facebook, they’ll be able to read it without hitting the paywall or having to log in again. […]
The Atlanta Journal-Constitution, The Athletic and the Winnipeg Free Press have already been testing the feature. Facebook says subscribers who linked their accounts made an average of 111% more article clicks compared to those who weren’t part of the test group, and that those subscribers increased their rate of following a publisher from 34% to 97%.”
Diskriminerende Facebook-annoncer viser faren ved algoritmebias
Algoritmebias går – kort fortalt – ud på, at algoritmer sjældent er kolde maskiner, der nøgternt behandler og præsenterer data. Ofte har de deres eget bias og forudindtagelser, ofte på baggrund af den data, algoritmerne er blevet trænet på.
VentureBeat:
“Facebook’s display ad algorithms are perhaps more innocuous, but they’re no less worthy of scrutiny considering the stereotypes and biases they might perpetuate. Moreover, if they allow the targeting of housing, employment, or opportunities by age and gender, they could be in violation of the U.S. Equal Credit Opportunity Act, the Civil Rights Act of 1964, and related equality statutes.”
Facebook fjerner russisk netværk, der rekrutterede US-journalister
The Washington Post:
“Facebook removed a network of fake accounts and pages created by Russian operatives who had recruited U.S. journalists to write articles critical of Democratic nominee Joe Biden and his running mate, Sen. Kamala D. Harris, in an apparent bid to undermine their support among liberal voters.”
Facebook og Twitter advarer mod Trumps stemmetip
MediaWatch:
“Et opslag fra USA’s præsident har fået Twitter og Facebook til at advare brugerne om, at præsidentens opfordring om at stemme to gange er misinformation.”
Chadwick Boseman-tweet er det mest likede nogensinde
Skuespilleren døde lørdag af tyktarmskræft. Du kan se tweetet her.
Deadline:
“Boseman’s tweet, which was posted around 7 p.m. on Friday, has gained around 2 million retweets and more than 7.7 million likes as of Saturday afternoon and continues to climb. The Get On Up actor’s final post sits where tweets from Ellen DeGeneres, BTS, Barack Obama, Ariana Grande and One Direction once sat.”
Nu bliver “trending topic” ledsaget af et tweet
Som det er nu, kan det være meget svært at regne ud hvorfor et givent emne (“topic”) eller hashtag trender på Twitter – altså hvorfor mange skriver om det. Man kan trykke sig ind på det, og så håbe, at forklaringen står i et af de tweets, som søgealgoritmen fremhæver. Hvis ikke, er der ikke andet at gøre end at gå i gang med at scrolle igennem tweets for at finde ud af det – eller opgive.
Det vil Twitter forsøge at lave om på nu. Fremover bliver udvalgte trending emner ledsaget af et tweet, der skal give et bedre billede af, hvad det egentlig er, der bliver skrevet om eller diskuteret.
Twitter har annonceret den nye feature i et blogindlæg, og du kan læse mere her:
- Twitter to Add Context to Trending Topics / The New York Times
- Critics want Twitter to halt its trending lists. Instead, Twitter will make tweaks. / NBC News
- Twitter tinkers with Trending / The Interface
- Twitter Adds Example Tweets to Selected Trends in Order to Provide More Context / Social Media Today
Twitter markerer falsk Biden-video
The Washington Post:
“Twitter flagged a video shared by the second-ranking House Republican on Saturday as “manipulated,” as it spliced quotes together from an activist who speaks through computer voice assistance, making it sound as though he’d convinced Joe Biden to defund police departments.”
De andre sociale medier
Du er, hvem du følger
Version2:
“Din holdning til kontroversielle emner kan udledes af, hvem du følger på de sociale netværk, men forskere arbejder på modforanstaltninger.”
Læs artiklen:
Forsker: Så meget afslører din tilstedeværelse på sociale medier om dig
JP/Politikens Hus beder ansatte overveje TikTok
MediaWatch:
“Mediekoncernen følger i fodsporene på svenske medier og anbefaler alle medarbejdere til “grundigt at overveje,” hvorvidt der er behov for at Tiktok på deres mobiltelefoner. It-direktør peger på uklarhed omkring Tiktoks brug af dataindsamling som årsag.”
Kinas regering forlanger at godkende salget af TikTok
MediaWatch:
“Flere potentielle købere af videoappen Tiktok har meldt sig på banen, efter den amerikanske præsident Donald Trump stillede krav om, at ejerne bag appen, kinesiske Bytedance, frasolgte den amerikanske del. Men processen med at finde en køber kan blive sendt til jorden, efter Kina har ændret en lov, der kræver, at regeringen godkender købet. Det skriver flere medier herunder Finans.”
Trump vs TikTok truer også det åbne internet
Vox:
“But the Trump administration’s actions targeting TikTok mark a departure from the traditional American techno-libertarian position on internet governance and free speech online. And it comes at a time when the concept of a global internet is under threat.
Nations are increasingly pursuing various forms of internet sovereignty, from Russia building a walled-off intranet to India regularly shutting down the internet in areas of social unrest to some European nations introducing a right to be forgotten from search engines.”
💡 Digitale medietendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
16% af danskerne undgår nyheder
Constructive Institute har bedt Epinion spørge mere end 2000 danskere om deres forhold til nyheder. Her er de vigtigste konklusioner:
- 57% of the time, Danes prefer a story with a constructive heading
- 16% of Danes say that they periodically avoid news
- 58% of Danes say that news focuses too much on conflict
- 68% of Danes want the news to focus more on Illuminating a case from several different sides
Læs mere hos Constructive Institute
Google ruller lyd-briefing videre ud
I november lancerede Google et lyd-briefing-format til deres digitale assistenter, der blandt andet udmærkede sig ved, at Google betalte medierne for at stille indhold til rådighed.
Nu ruller den tjeneste videre ud, skriver Wired:
“Google has updated the service to create a more fluid listening experience, so that sitting through an entire session doesn’t feel like you’re just working your way through a hodgepodge of disparate stories. Each personalized playlist is structured to mimic a news program typical of what you’d hear on public radio: short clips about the big headlines up front that gradually shift into longer, more detailed stories. The goal is to create a seamless 90-minute broadcast—a mix of radio, podcast snippets, and text-to-speech article translations—tailored to an audience of one.”
Hvad betyder Mediums nye opdateringer?
Udgiverplatformen Medium har meldt en række tiltag ud, der åbenbart er fløjet lidt under min radar. Så er det godt, vi har Simon Owens og hans nyhedsbrev til at samle op for os andre 🙂
“Medium just made several product announcements. Here’s what they mean”
Er Apple på vej med en søgemaskine?
Coywolf:
“Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine soon.”
BT er nu større end Ekstra Bladet på sidevisninger
Det her kommer formentlig til at afføde en debat om, hvorvidt det er brugere, besøg eller sidevisninger, der er den rigtige måling – og hvad annoncørerne helst vil have.
Det er dog værd at bemærke, at forskellige medier implementerer tracking forskelligt ift. cookie-samtykke-boksen. Loader man tracking-koden før eller efter samtykket? Det er ikke uden betydning.
MediaWatch:
“I en måned, hvor nye cookie-retningslinjer kan påvirke billedet af mediernes trafik, har B.T. overtaget førstepladsen fra Ekstra Bladet i Dansk Online Index.”
JP lancerer ny forside
MediaWatch:
“I næste uge går Jyllands-Posten i luften med nyt forsidedesign, der skal gøre netavisen mere mobil-venlig og mediebrandet tydeligere. Samtidig er digital redaktør opsagt og ansvaret lagt på andre hænder internt.”
💰 Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
Quartz: Sådan fordoblede vi antallet af abonnenter på et år
The Drum:
“The membership product got fatter, offering access to its content, newsletters, ‘weekly field guides’ or deep dives, and access to digital events, workshops and presentations. […]
“Our email subscribers are by far our most loyal readers and most likely to sign up for membership, and so we are focused on growing that subscriber base.”.”
Programmatic ser ud til at være i bedring
Digiday:
“With more advertisers returning to the market, both for open exchange investment and private marketplace deals, and active advertisers continuing to increase their spending from spring lows, CPMs continue to rise in open exchanges.”
SKAT vil undersøge Google Danmark
MediaWatch:
“Googles danske landekontor står overfor en kontrol fra de danske skattemyndigheder. Det fremgår af Google Danmarks årsregnskab, skriver Finans.”
Politiken Nicher skifter navn
Navneskiftet kommer efter overtagelsen af Kulturmonitor.
MediaWatch:
“Tre år efter etableringen af Politiken Nicher lægger selskabet brandet i graven og bliver til Monitormedier, oplyser selskabet i en pressemeddelse.”
⚙️ Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
Apple udskyder anti-tracking-“tvang” til næste år
Facebook har for nylig været ude og sige, at Apples anti-tracking kunne ramme dem ganske hårdt, fordi det vil gøre tracking på tværs af apps og hjemmesider.
TechCrunch:
“Expected out later this year, iOS 14 will contain a new prompt that asks users whether they would like to opt into this kind of targeted ad tracking. Developers will be able to integrate this prompt into their apps as soon as iOS 14 is released, but they will not be required to, as Apple indicated they would earlier.”
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“Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse”
Nieman Lab
Ny Chrome er hurtigere, bedre til PDF’er og har “tab management”
VentureBeat:
“Chrome already supports tab groups, but with this release you can now collapse and expand them. Google says this was the most popular tab group feature request the team received.”
Nu kan blokerede apps blive opdateret i App Store
TechCrunch:
“In a short announcement today posted to their site, Apple shared that they have updated the App Store’s review policy guidelines to allow developers to continue to push bug fixes even if they’re currently in a standoff with the app review team. As Apple seems to get even more aggressive in forcing developers to integrate in-app purchase frameworks into their apps, this change sets Apple up to avoid upsetting users.”
Amazon lancerer fitness-armbånd
The Verge:
“Amazon is getting into the health gadget market with a new fitness band and subscription service called Halo. Unlike the Apple Watch or even most basic Fitbits, the Amazon Halo Band doesn’t have a screen. The app that goes along with it comes with the usual set of fitness tracking features along with two innovative — and potentially troubling — ideas: using your camera to create 3D scans for body fat and listening for the emotion in your voice. “
Apple lancerer AI/ML-forløb
VentureBeat:
“As Apple’s artificial language and machine learning initiatives continue to expand, its interest in attracting talent has grown — a theme that’s barely under the surface of the company’s occasionally updated Machine Learning Researchblog. Now Apple is openly seeking to recruit U.S. and European candidates with niche expertise for a yearlong AI/ML residency program, promising immersion and mentoring that will advance their careers.”