Her har du Dan­marks mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

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? Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Facebook

Facebook lukker for danske debattører

Berlingske:
"Face­book har slet­tet for­man­den for Trykke­fri­heds­sel­sk­a­bet Aia Fogs pro­fil efter et opslag om kon­tro­ver­siel brite: 'Det er fuld­stændig i skoven det her'"

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Sådan kan du generere leads via Messenger-annoncer

Jon Loomer:
"One of a Face­book advertiser’s pri­ma­ry goals is to gen­er­ate qual­i­ty leads. Some­times, that’s done using lead forms and land­ing pages. Today, I’m going to walk through how to use Face­book Mes­sen­ger ads to gen­er­ate leads."

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Facebook-fejl oversatte Kinas præsident til 'Mr. Shithole'

Version2:
"En teknisk fejl er skyld i, at den kine­siske præsi­dent, Xi Jin­ping i flere over­sæt­telser fra burme­sisk til engel­sk på Face­book er blevet til 'Mr. Shit­hole'. Face­book har før oplevet fejl i over­sæt­telser fra burme­sisk, blandt andet i forbindelse med for­føl­gelsen af rohingyaerne."

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Facebook støtter regulering af politiske annoncer

Medi­aWatch:
"- Vi synes, at det er uhold­bart, at et pri­vat fir­ma som os skal sætte regler op for poli­tik­ernes val­ghan­dlinger. Det er mere logisk, at de demokratisk val­gte sæt­ter regler op for egne val­ghan­dlinger, siger Mar­tin Ruby, der er Face­books nordiske direk­tør, til TV 2."

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Instagram

Influencer-svindel på Instagram vokser igen

Digi­day:
"Influ­encer fraud con­tin­ues to be a prob­lem for mar­keters, par­tic­u­lar­ly on Insta­gram, per a new report.

Despite the company’s efforts to rein in influ­encer engage­ment fraud, a report from influ­encer mar­ket­ing mea­sure­ment firm Instascreen­er has found that fake engage­ment on Insta­gram is on the rise again."

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Ny "mentions"-visning i Instagram Stories

Mar­ket­ing Land:
"Ini­tial­ly spot­ted by social com­men­ta­tor Matt Navar­ra, the new option fea­tures an @ sym­bol that only appears if your account has cur­rent men­tions in oth­er users’ pub­lic Sto­ries. The fea­ture will show you the total count of Sto­ry men­tions avail­able to add to your Sto­ries."

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Instagram dropper IGTV-knappen

The Verge:
"Insta­gram is remov­ing the IGTV short­cut but­ton from the top right cor­ner of the Face­book-owned app’s home screen, reports TechCrunch. First launched in June 2018, IGTV is Instagram’s long-form video ser­vice that was orig­i­nal­ly meant to rival the likes of YouTube."

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YouTube

Den store udfordring: Ingen ved, hvordan YouTubes algoritmer fungerer

The Con­ver­sa­tion:
"Does YouTube cre­ate extrem­ists? A recent study caused argu­ments among sci­en­tists by argu­ing that the algo­rithms that pow­er the site don’t help rad­i­calise peo­ple by rec­om­mend­ing ever more extreme videos, as has been sug­gest­ed in recent years."

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Brand safety: YouTube-annoncører er mere pragmatiske

Digi­day:
"L’Oréal said in a state­ment it was work­ing with YouTube to remove the ads from the videos that pro­mot­ed cli­mate mis­in­for­ma­tion. The adver­tis­er won’t, how­ev­er, stop buy­ing ads on oth­er videos on the site. This was a more prag­mat­ic response by the adver­tis­ers com­pared with what hap­pened in 2017 when many of them com­plete­ly sus­pend­ed cam­paigns because of the pres­ence of ads that mon­e­tized offen­sive videos."

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YouTube vil fordoble egenproduktioner

AdWeek:
"Last May, YouTube made a major shift to its orig­i­nal pro­gram­ming strat­e­gy, putting all of its orig­i­nal shows free in front of its pay­wall and stream­ing them with advertising—a movie that was inspired by an Adweek cov­er sto­ry on Cobra Kai, YouTube chief busi­ness offi­cer Robert Kyn­cl said last May. Less than a year lat­er, the plat­form has plans to dou­ble its orig­i­nal out­put while con­tin­u­ing to offer both ad-sup­port­ed (free) and ad-free (sub­scrip­tion) options."

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De andre + branchen

Ja, moderatorarbejde kan give PTSD

The Verge:
"Con­tent mod­er­a­tors for YouTube are being ordered to sign a doc­u­ment acknowl­edg­ing that per­form­ing the job can cause post-trau­mat­ic stress dis­or­der (PTSD), accord­ing to inter­views with employ­ees and doc­u­ments obtained by The Verge. Accen­ture, which oper­ates a mod­er­a­tion site for YouTube in Austin, Texas, dis­trib­uted the doc­u­ment to work­ers on Decem­ber 20th — four days after The Verge pub­lished an inves­ti­ga­tion into PTSD among work­ers at the facil­i­ty."

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Nu kan du også reagere på private beskeder på Twitter

9 to 5 Mac:
"Twit­ter first start­ed test­ing this emo­ji reac­tion fea­ture last year, but it’s now rolling the capa­bil­i­ty out to all users on the web, iOS, and Android. This fea­ture allows you to add a reac­tion to direct mes­sages using your nor­mal selec­tion of emo­ji."

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Pinterest-CEO: Derfor fjernede vi vacciner

Recode:
"The plat­form faced its first test when it noticed peo­ple had begun search­ing Pin­ter­est for med­ical infor­ma­tion, specif­i­cal­ly about vac­cines. The reemer­gence of pre­vi­ous­ly erad­i­cat­ed dis­eases like measles has been linked, at least in part, to dis­in­for­ma­tion on social plat­forms shared by peo­ple who believe unfound­ed claims that vac­cines can be harm­ful. "

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TikTok laver aftale med mindre pladeselskaber

TechCrunch:
"Tik­Tok, the fast-grow­ing user-gen­er­at­ed video app from China’s ByteDance, has been build­ing a new music stream­ing ser­vice to com­pete against the likes of Spo­ti­fy, Apple Music and Ama­zon Music. And today it’s announc­ing a deal that helps pave the way for a glob­al launch of it. It has inked a licens­ing deal with Mer­lin, the glob­al agency that rep­re­sents tens of thou­sands of inde­pen­dent music labels and hun­dreds of thou­sands of artists, for music from those labels to be used legal­ly on the Tik­Tok plat­form any­where that the app is avail­able."

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Er vi færdige med influencere?

Social Media Today:
"Recent­ly, how­ev­er, we’re see­ing signs that influ­encers can’t influ­ence any­more, that the world may be done with tra­di­tion­al, top-down influ­encer mar­ket­ing. In fact, new stud­ies have found that only around 3% of con­sumers are influ­enced by celebri­ty influ­encers to pur­chase spe­cif­ic prod­ucts."

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Læs mere i Ugerevyen fra uge 3: Influ­encer-indus­triens dage “er talte”

Mere om influ­encere:

TechCrunch:
"Spotify’s new test lets influ­encers post Sto­ries to intro­duce their own playlists"

Bloggernetværk på vej med retningslinjer

DR:
"For der er prob­le­mer med stress og angst i branchen, siger Lis­beth Kiel, der er for­mand for den under­afdel­ing af Dan­sk Jour­nal­ist­for­bund, der hed­der Danske Blog­gere, og som indtil videre har 65 medlem­mer."

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Medier bruger TikTok til explainers

CNN:
"Tik­Tok, the short-form video app pop­u­lar among Gen Z and best known for its viral dance chal­lenges, is the No. 1entertainment app on Apple's App Store. But pub­lish­ers have seized on it for a dif­fer­ent rea­son: They're post­ing explain­ers and fact-checks pegged to the news. Some­times they're danc­ing too — all in the name of court­ing the next gen­er­a­tion of news con­sumers."

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Tips til at finde historier på sociale medier

Journalism.co.uk:
"In this week's pod­cast, we speak to free­lance jour­nal­ist and social media con­sul­tant Kevin Don­nel­lan, about best prac­tices around the eth­i­cal use of social media to dis­cov­er your next arti­cle or secure user-gen­er­at­ed con­tent.

Don­nel­lan also shares his tips on how to make the most of Tweet­deck and Crowd­Tan­gle; respect people's pri­va­cy and avoid mak­ing com­mon mis­takes."

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? Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

Den årlige rapport fra DR Medieforskning er her

Hvert år tager DR Medieforskn­ing tem­per­a­turen på medieud­viklin­gen i Dan­mark. Rap­porten er et must-read.

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Mere:

Medi­aWatch:
"Mere pod­cast og lidt min­dre flow-tv: Fem point­er om medieud­viklin­gen 2019"

Uffe Ali­ci Ped­er­sen:
"5 point­er fra 'Medieud­viklin­gen 2019'​"

(Uffe er Mål­grup­pechef hos TV 2 Østjyl­land)

Ekstra Bladet justerer forsiden

Medi­aWatch:
"'Vi skal have børstet ekstrabladet.dk af, så det bliv­er tydeligere, hvad der er de vigtig­ste dag­sor­den­sæt­tende his­to­ri­er, og at vores jour­nal­is­tik er rel­e­vant for danskerne,' siger Pernille Hol­bøll. Redesignet af den dig­i­tale for­side bety­der også, at der er færre his­to­ri­er at klikke sig ind på end hidtil – 'også for­di vi vil være skarpere på, om vi laver de rigtige his­to­ri­er,' siger Pernille Hol­bøll."

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Googles annoncer ligner søgeresultater nu

The Verge:
"In what appears to be some­thing of a pur­pose­ful dark pat­tern, the only thing dif­fer­en­ti­at­ing ads and search results is a small black-and-white “Ad” icon next to the for­mer. It’s been for­mat­ted to resem­ble the new fav­i­cons that now appear next to the search results you care about. Ear­ly data col­lect­ed by Digi­day sug­gests that the changes may already be caus­ing peo­ple to click on more ads."

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Sådan testede The New York Times blockchain til at finde falske billeder

Nie­man Lab:
"Its goal was more straight­for­ward: Can blockchain make it eas­i­er for news con­sumers to under­stand where the pho­tos they see online came from? There’s a need for it: Pew report­ed last June that 46 per­cent of Amer­i­cans say they find it dif­fi­cult to rec­og­nize when images are false or have been doc­tored — and that was before Peak Deep­fake."

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Bloomberg lancerer klimamedie

Bloomberg:
"We are not claim­ing Bloomberg Green is the defin­i­tive prod­uct. But our ambi­tion is clear: We want Bloomberg Green to be the indis­pens­able guide to any­one who wants to under­stand this great transition—investors, politi­cians, chief exec­u­tives and sci­en­tists to be sure, but also clever read­ers every­where. Our hope is that it will bring clar­i­ty and data where there is cur­rent­ly fog and fear—just as Bloomberg has brought light to oth­er once opaque sub­jects."

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Apple vil lave podcasts — om deres tv-shows

Bloomberg:
"Apple Inc. is dis­cussing mak­ing orig­i­nal pod­casts relat­ed to pro­grams on its Apple TV+ video stream­ing ser­vice, anoth­er sign of the tech­nol­o­gy giant’s grow­ing ambi­tions in enter­tain­ment, accord­ing to peo­ple famil­iar with the plans."

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Er det nu smart? Well, HBOs pod­cast om 'Chernobyl'-serien rund­ede 10 mio. down­loads i okto­ber sid­ste år.

Ny platform skal støtte undersøgende journalistik i Sydøsteuropa

Journalism.co.uk:
"Balkan Inves­tiga­tive Report­ing Net­work has cre­at­ed a new tool — BIRD — to pro­vide resources and legal assis­tance to jour­nal­ists in the region while report­ing on and doc­u­ment­ing attacks on the media"

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? Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

Herlev Bladet tester mikrobetaling

Jour­nal­is­ten:
"'Mikro­be­talinger under­støt­ter kun de his­to­ri­er, som enkelt­per­son­er meget gerne vil læse. En del af det, du betaler for som abon­nent på et medie, kan være en kri­tisk og kon­struk­tiv dækn­ing af kli­maom­rådet eller hjem­løse, selv om du ikke selv har lyst til at læse 500 lin­jer om det hver dag,' siger [adm. direk­tør Stef­fen Glaas fra Her­lev Bladet]."

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Nyt medie vil formidle nyheder til de unge

Medi­aWatch:
"Seis­mo er navnet på et nyud­klækket abon­nements­baseret ung­domsme­die, som frem­for at gå efter de unges egne lom­mer satser på at få folkeskol­er, ung­dom­sud­dan­nelser og bib­liotek­er på kun­delis­ten."

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POV mangler penge

Point of View:
"FRA VORES EGEN VERDEN – POV er i denne uge beg­y­n­dt at bringe annon­cer, og det han­dler om over­levelse, skriv­er chefredak­tør Annegrethe Ras­mussen. Selvom POV er Dan­marks eneste medar­be­jdere­jede og uafhængige non-prof­it medie, så kan det ikke pro­duc­eres uden penge – og dem man­gler vi."

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Sådan skaffer Aftonposten digitale abonnenter

WAN-IFRA:
"Glas­tad joined Schib­st­ed in 2017 and is Acqui­si­tion Man­ag­er at Aften­posten, the lead­ing qual­i­ty dai­ly news­pa­per in Nor­way, where he is in charge of cus­tomer acqui­si­tion strate­gies. To do this, he works close­ly with the edi­to­r­i­al team.

In a WAN-IFRA Webi­nar last week, Glas­tad told approx­i­mate­ly 100 par­tic­i­pants about Aftenposten's dig­i­tal sub­scrip­tion strat­e­gy, what's work­ing for them and offered a look at what they'll be focus­ing on this year."

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Aviser lukker hullerne med filantroppenge

Digi­day:
"In the good old days of news­pa­pers, the sports sec­tion and the lifestyle pages helped pay for impor­tant inves­tiga­tive work and cov­er­age of less sexy, but more social­ly vital top­ics such as edu­ca­tion or the envi­ron­ment. Today, more for-prof­it news­pa­pers are seek­ing out grants and char­i­ta­ble dona­tions to help pay for their cov­er­age."

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Om økonomien i 'The Daily'

Dette er et uddrag fra en læn­gere artikel om The New York Times' pop­ulære pod­cast, som du bør læse.

New York Mag­a­zine:
"The aver­age CPM for pod­casts, sev­er­al in the indus­try say, is between $25 and $35. Even putting The Dai­ly on the low end of that (though sure­ly it is not), a show with an aver­age of 2 mil­lion lis­ten­ers could make $50,000 per ad per episode, and each episode has mul­ti­ple ad slots (though not all are always filled). Even at a rate of one ad per show, The Daily’s five shows per week would rake in $1 mil­lion a month or more, though one per­son famil­iar with the inner work­ings of says the total is sig­nif­i­cant­ly high­er."

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Flere digitale medier går i plus

Axios:
"Busi­ness Insid­er, Vox Media, The Infor­ma­tion, Axios and Politi­co all turned prof­its in 2019, in sev­er­al cas­es for the first time ever, sources tell Axios. "

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Annoncørernes dilemma: Google er nemt

Medi­aWatch:
"Dig­i­talt annon­ce­marked 2020: Uden­landske techkon­cern­er får i sti­gende grad del i danske annon­cekro­ner, og det på trods af, at det på lang sigt kan få neg­a­tive kon­sekvenser for annon­cør­erne. "Man går i ego­mode og tænker på sin egen mar­ket­ing­plan," lyder det fra annon­cør­foren­ing. Nye ini­tia­tiv­er fra danske medi­er kan skubbe til udviklin­gen."

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Hvad betyder Googles farvel til tredjeparts-cookies?

Der var flere his­to­ri­er om dette i sid­ste uges Ugerevy, men her får du en med en mere dan­sk vinkel:

Medi­aWatch:
"Dig­i­talt annon­ce­marked 2020: Google er ved at smide tred­jepartscook­ies på porten. Ifølge flere fag­folk kan det få vidtrækkende kon­sekvenser for det dig­i­tale annon­ce­markeds økosys­tem – og styrke den amerikanske techgi­gants posi­tion i samme ombæring."

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Læs også:

"Pub­lish­ers and mar­keters are most­ly absent from key group decid­ing what comes after the third-par­ty cook­ie"
Digi­day

Derfor skal vi holde øje med Complex Media

What's New In Pub­lish­ing:
"For the past few years, the media indus­try has looked to com­pa­nies like Vice, Buz­zFeed, and Vox as lead­ers in dig­i­tal inno­va­tion — the mod­els for how any pub­lish­er should oper­ate in a post-print world. But I would argue that Com­plex, though it gets a frac­tion of the cov­er­age of those oth­er three com­pa­nies, deserves cred­it for its ver­sa­til­i­ty and busi­ness acu­men. Not only has it gen­er­at­ed impres­sive audi­ence num­bers across a range of media prop­er­ties, but it’s also proved adept at diver­si­fy­ing its rev­enue streams, in effect defy­ing the harsh eco­nom­ics of inter­net pub­lish­ing."

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Netflix overrasker med flere brugere

Medi­aWatch:
"Med 8,76 mio. flere betal­ende kun­der i fjerde kvar­tal lig­ger stream­ing­gi­gan­ten et godt nøk over de 7,63 mio., som er gen­nem­snit­tet af, hvad en række ana­lytikere havde for­ven­tet."

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TechCrunch:
"Net­flix adds 8.8M sub­scribers despite grow­ing com­pe­ti­tion"

The Verge:
"Net­flix reveals that 76 mil­lion peo­ple watched at least two min­utes of The Witch­er"

TechCrunch:
"Net­flix is still say­ing ‘no’ to ads"

? Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

Læs '2020 State of Mobile' fra App Annie

Læs mere

Ven­ture­Beat:
"App Annie: Mobile game spend­ing will top $100 bil­lion in 2020"

Vent lidt med Microsofts Chromium-browser

Ven­ture­Beat:
"While my expe­ri­ence has been almost entire­ly pos­i­tive so far, and I’m not the only one, there’s no telling what issues busi­ness­es may run into. I would rec­om­mend wait­ing until at least till Edge 80, which ships in ear­ly Feb­ru­ary, before your team or IT depart­ment starts test­ing. If you want to be extra cau­tious, give it six months."

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Derfor markedsfører stiftere deres produkter for sent

The Founder Coach:
"Growth is a big deal in ear­ly-stage tech. Sur­pris­ing­ly, when I ask founders whether they’ve hired a mar­keter, the answer is all-too-often, ‘Not yet.’ And for over a year, I gave the same answer. It was a mas­sive mis­take. Worse still, even at the time, I think I knew it was a mis­take — but I didn’t fix it.

It’s much eas­i­er to spot your own mis­takes when you see oth­er peo­ple mak­ing them, so here is why I didn’t hire a mar­keter. I hope it inspires you to make mar­ket­ing an ear­ly pri­or­i­ty . . . and to avoid the typ­i­cal fate of most star­tups."

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Frankrig og USA rykker deadline for tech-skat

Medi­aWatch:
"Frankrig og USA har aftalt at fly­tte bagkan­ten for, hvornår parterne skal have fun­det en løs­ning på deres kon­flikt om Frankrigs nye tech-skat på 3 pct. Det bety­der også, at lan­det udsky­der, hvornår tech-skat­ten beg­y­n­der at blive opkrævet."

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Billedgenkendelsesværktøjet, de amerikanske myndigheder bruger

The New York Times:
"Then Mr. Ton-That — an Aus­tralian techie and one­time mod­el — did some­thing momen­tous: He invent­ed a tool that could end your abil­i­ty to walk down the street anony­mous­ly, and pro­vid­ed it to hun­dreds of law enforce­ment agen­cies, rang­ing from local cops in Flori­da to the F.B.I. and the Depart­ment of Home­land Secu­ri­ty."

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The Inter­face / Casey New­ton:
"Clearview AI and the mor­tal threat to pri­va­cy"

• Kategori: Opsamlinger